Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
08
marketing
and
distribution
of
its
product
115 years of its existence. One of the key objective of the company
is to increase its market share-value, which was achieved by
operating with associates with the aim of satisfying customers and
valuing customers interest as well as protecting companys assets
and minimizing business ricks.
PESTEL ANALYSIS
PESTL analysis is an mnemonic meaning Political, Economical,
Social, Technological and Legal often use is a tool by companies to
analyze the whole EXTERNAL environment from every angle the
company is operating under. Although Coca-Cola Company is the
world leading non-alcoholic beverages company in the world, its still
needs to undertake PESTL analysis to know more about its external
environment,
precisely
the
opportunities
out
there
and
it
economic
factors
are
the
determinants
of
economic
and economic growth. These factors will affect the companys sales,
product price and purchasing power of potentials customers.
The social factors comprises of environmental trends, which
includes cultural trends, population analytics, demographics trends,
seasonal trends to mention few. For example, in the western
countries there is high demand of things during holiday seasons.
Technological
factors
includes
innovations
and
technological
development
on
an
international
level
the
to
in
the
the
companys
outskirts
expansion
market.
Wide
and
brand
products,
which
include
Capri
Sun,
Friutiser,
strategic
management
policy
of
the
Coca-Cola
market
for
the
purpose
of
quality
at
the
environmental
same
strategy
time
on
holding
the
accountability
ground
of
of
business
included
through
promotion
techniques
in
the
Reference
Ahmad ElAmin (2007). Coca-Cola reports progress in red
environmental impact William Reed Business Media.
United State.
Anthony McGrew. Researching Globalization Retrieved June 19,
2014 http://www.polity.co.uk/global/research.asp
Brian Nordmann (2004) Organizational Structure
http://www.studymode.com/essay
Coca-Cola Company Sustainability report Retrieved May 28, 2014
http://www.coca-colacompany.com/sustainability/globalchallenges.html
G.A Cole (2006). personnel management theory and practices
Hemisphere D.P publication Ltd.
G Jeffrey (2003) Winners and losers over two centuries of
globalization Retrieve May 29, 2014
http://www.nber.org/papers/w9161
M. Porter (2006). Strategy and society: the link between
competitive advantage and corporate social
responsibiliyu. Harvard Business Review