UMAR AMEEN, 27

Email: umarameen1@gmail.com
Ph. No.: +919619078321
PROFESSIONAL EXPERIENCE

32 MONTHS
(June 13 to Jan 15) 19 months

Colgate Palmolive (India) Limited

Area Manager Customer Development

Consumer Marketing:

CDC 100 Promo: Ideated, Conceptualized, planned and executed the Pan India launch of Colgate Dental Cream (CDC) 100 promo for April 14
which generated a revenue of INR 77.2 Crores
CDC Large Pack Promo: Conceptualized, Ideated, planned and executed the Pan India launch of CDC 400 + 2 toothbrushes promo for Aug-14
CDC Detailer and Field Communication: Developed the CDC detailer for the field team against the Pepsodent Attack campaign by highlighting
the superiority of CDC in the cavity protection domain and building on the brand equity of Colgate
CDC Collectible Promo: Ideated, conceptualized, prototyped, planned the CDC Collectible loyalty building promo with the target group
involving kids between the age group 8 14 years using the Neighborhood Interview Technique for research.

Customer Marketing:

SAN Launch: Developed the Go-to-market (GTM) for the Pan India launch of Colgate Maximum Cavity Protection with Sugar Acid
Neutralizers (SAN)
o Ideated and developed the field team communication and in-store visibilities for SAN launch
o The Pan India GTM was completed in 7 days with a business coverage of 29.84%
Evaluated the past Shopper Engagement Programs (SEP) for Modern Trade outlets and ideated the Back to School SEP

Direct Trade:

Evaluated the promo planning process for Colgate India in collaboration with Bharti Walmart, Reliance Retail and Hypercity as customers
Proposed an effective way of executing promos ensuring on time availability on shelf by maintaining and managing inventory and suggesting
process changes
Reduced the lead time for on shelf availability by 17 days

Customer Development:

Responsible for the sales and marketing executions of Colgate Palmolive (India) Limited in Tirupathi area comprising of 6 districts Anantapur,
Kurnool, Chittoor, Kadapa, Nellore and Prakasam districts
Leading a team of 10 which directly overlooks a distribution network of 68 distributors and over 90+ stockist salesmen in Tirupati area
Responsible for expanding the coverage in Tirupati area by adding more than 8000 outlets under direct coverage within 4 months and ensuring
fortnightly service
Implementation of Hello Colgate program which enables the direct market communication to retailers on Colgate products, schemes and
promotions
Contributing to the growth of Colgate-Palmolive in Tirupati area by increasing the growth from 14% to 17% YTD within 4 months

Hewlett Packard India Software Operations Pvt. Ltd.

Bangalore

Engineer - 1
(Aug 09 to Sep10) 13 months

Developed and automated test scripts for HP printers using C# development environment by reducing the number of man-hours required for
testing the printers
Developed a new CTF 2.0 framework which enabled the simultaneous testing of a fleet of HP printers, hence increasing efficiency
Achievements

Awarded Certificate of Appreciation for taking the initiative to qualify all products that ensured on-time release of HP test scripts

EDUCATION
Year
2013
2009
2005
2003

Examination
PGDM (Marketing)
BE (Information Science)
Class XII, Karnataka State Board
Class X, CBSE

Institution
S. P. Jain Institute of Management & Research, Mumbai
J.S.S.A.T.E, Bangalore
The National Pre-University College Jayanagar, Bangalore
Kendriya Vidyalaya Mysore

Scholastic Achievements
One among the 9 finalists for Microsoft Internship Program (MGSI) from the All India Selection Test
1st Rank in the Dept. of Information Science, JSSATE for the batch of 2009
4th Rank in the University in 2nd Semester B.E for Visveswaraiah Technological University

Received scholarship of INR 2000 from the institute for standing 1st for the batch for 2 successive years

Marks Obtained
2.62/4.0
80.15%
80.5%
89.8%

(2008)
(2009)
(2006)
(2006,08)

DEVELOPMENT OF CORPORATE CITIZENSHIP ( DOCC), 2012

Gramina Abhivrudhi Mattu Adhyayana Kendra (GRAMA), Chitradurga

March 12 to April 12 (6 weeks)

Project 1: Feasibility Study and Implementation of Micro Finance Model

Market Survey of existing micro-finance organizations in the villages around Chitradurga district in Karnataka

Proposed 4 financial models for the commencement of Micro Finance lending, which would impact more than 6000 people across 300 villages
Project 2: Feasibility Study and Implementation of Informal Education Model

UMAR AMEEN, 27
Email: umarameen1@gmail.com
Ph. No.: +919619078321

Analyzed the reasons behind the high student dropout rate in GRAMA schools through primary research covering 5 villages
Developed a model for imparting Informal Education, based on the intellectual capacities of children across age groups

PROJECT S AND INTERNSHIPS

Colgate Palmolive (I) Limited: Developed a blueprint for the Premiumization of Colgate Products in Mumbai area by analyzing and improving the
service levels at the distributor and store levels, benchmarking against other players in the FMCG domain

Sales & Distribution: Studied the Sales & Distribution channel of Johnson & Johnson Ltd. by shadowing a salesman for a day

Product Pricing: Study and Analysis of the factors affecting the pricing decisions in the Automotive industry

Business Policy & Strategy: Defined scope and measured performance of Sterlite Industries and proposed an expansion strategy
POSITIONS OF RESPONSIBILITY
Head, Placement Committee, Marketing 2013: Elected by the batch to plan and conduct the autumns and final placement process for a batch of 44
Head, Placement Committee - 1st Year: Led a team of 25, assisting in the placement process of PGDM batch of 2012
Core Committee, Verve 08, 09: Successfully led a team of 12 to organize the annual Inter-Collegiate Techno Cultural Fest of JSSATE for 2
consecutive years which had a rolling crowd of 5000+ students with more than 45 events across 3 days
EXTRA CURRICULAR INTERESTS
Winner IIMA Confluence 2011: Oil Barons, A National Level strategy competition involving the understanding of oil purchase patterns in the
primary market and selling in the secondary market
Captain, SPJIMR Football Team: Led the team during IIML Annual Fest Varchasva 12
Gold Medal in SPRINT 2012 for Football
Gold Medal in SPRINT 2012 for FIFA 11 gaming
1st Runners up in Call of Duty6: Modern Warfare 2 National-Level Gaming event conducted by DSK SUPINFOGAME in Bangalore
Linux Introduction and implementation seminars for B.E graduates at JSSATE Bangalore