Global&Local Business Context

High-Tech Global Flows & Structures

EMBA-2014

Objective
By the end of this chapter, we will be able to answer the following questions and gain a
broader approach to globalization and impacts of technology, media and internet on it.

1. What is media imperialism? How do global flows of technology affect media imperialism?
2. Discuss the idea that the world is flat in the context of global flows of technology.

3. Discuss the potential of the Internet to be a global democratic space.

4. Examine the role of Indy media in the alter - globalization movement.
5. Discuss the impact of global technological flows on the nation - state.

Content

Technology
Media

Internet

TECHNOLOGY

TECHNOLOGY

TECHNOLOGY

5MB, 50 years ago, $160.000 cost

2GB, today, 10 cost

TECHNOLOGY

Technology has an obvious effect on

individual freedom, in some ways
increasing it, in others restricting it.

The concept behind technocapitalism is part of

a line of thought that relates science and
technology to the evolution of capitalism.
The rise of technocapitalism and the
information society it spawned are generating
new organizational forms to try and meet the
challenges posed by increasing competition,
globalization, and the rapid flow of knowledge
and information.

TECHNOLOGY

TECHNOLOGY

Teknolojinin
- maliyetler
- Modernizm
- Capitalism
zerine etkileri

Vol. I, Ch. 15 (last sentence), pg.556 - Das Kapital (Buch I) (1867)

Content

Technology
Media

Internet

Media Imperialism
A part of cultural imperialism; media imperialism was considered as Western

Dominated less developed nations not only for media also for culture quite long time
Especially @last decade, Western and American media is not powerful as it was once
Local and regional media increased its importance

Culture and understanding is different (sense of humor)nations interpretations differ

Media products are simply textsintentions vs. readers or viewers
Even TV series are interpreted differentlyDallas, 24,Meaning is in the eye of the beholder

Media Were American not anymorein decline since mid 20th century
Overall, outside US only 10% is devoted to US media80% to domestic and national10%other imports
No Media dominate the world
Regional media leaders exist: Mexico>Latin America,
China>East Asia

New (Global) Media

A new global media is rising (Apple I-Tunes,Facebook, Twitter, Google, Microsoft)

They have huge power to impose their systems on large portions of the world
Major players exist and mergers occur
The generic goal is to create a non-competitive environment for maximizing profit

Goal is mature at old media, and new media is also following this trend (facebook, my space vs friendster)

Newscorp, Microsoft, Google, Yahoocreating their own versions of success. media (acquiring websites)
Alliances and strategic partnerships for competing and increasing their network
Google alliances with linkedin, hi5, friendsterto compete with Facebook

In the future, it seems there will be less competition due to these actions

Indymedia

Indymedia =Independent Media a rising movement and diversity serving counter media imperialism
Globalization from below the alterglobalization is associated with indymedia
1st independent media center @1st big protest against globalization during WTO Meeting @1999 Seattle
Reporting from streets, activists uploading media themselves

Indymedia is important for protests, actions, gatherings and no professional media people exist
Recently its importance decrease with rising blogs all over the world
Hacktivists hacking into computer programs for various activist causes is a form of alterglobalization in
this scope

Globalization & the Media

McLuhan is known for coining the
expressions of the global village and the
medium , for predicting the World Wide
Web almost thirty years before it was
invented.

In the early 1960s, McLuhan wrote that

the visual, individualistic print culture
would soon be brought to an end by what
he called "electronic interdependence"
when electronic media replace visual
culture with aural/oral culture.

Globalization & the Media

The most important spectacles include not only the significant
events but also the ones that has powerfull visuals.
9/11 Twin Tower attack

Tsunami

Globalization & the Media

Spectacles
Mission accomplished
- was victory for Bush, to
make people believe.

Mission accomplished
- was a big lie for people around
Iraq, watching the news
everyday from Al Jazeera TV.

Content

Technology
Media

Internet

Internet Users

Internet users as percentage of population

(source; international Telecommunication Union)

Utilization Areas

Online social networking

Spams & E-Commerce
Computer viruses & Cyber Wars
E-media
Surveilance

MOOCs (Massive Open Online Course)

Online Social Networking

Global nature of these sites and people who participate in SNSs make them truly
global phenomenon
Job seeking
Dating
Social & Political applications (eg; 2011 Egypt, 2013 Gezi)
Mediacal & Health apps. (eg; patientslikeme)
Business apps.

E-Commerce & Spams

Spam is one of the globalizations true success stories.

17% growth rate in e-commmerce
Intensified price competition
Barriers to entries are falling
Catalytic role in organizational changes and business forms

Computer Viruses & Cyber Wars

Information & Technology espionage

War in cyber platform (flame, stuxnet etc.)
Fraud
Damage or Destroy
Sabotage
Political activism

15- Titan Rain

16- GhostNET
17- Aurora operation
18- Wikileaks

Surveilance & Counterespionage

MOOCs
COURSERAs Mission Statement;
We provide universal access to the worlds best
education
MIT Professor Anant Agarvals TED Talk
http://www.ted.com/talks/anant_agarwal_why_massively_open_online_courses_still_matter?

Stanford Professor & Founder of Coursera Daphne Coller

http://www.ted.com/talks/daphne_koller_what_we_re_learning_from_online_education

COURSERAs Stats; (as of Oct 2014)

10 million users
839 courses
114 institutions

The Internet in China

The Internet has been a key factor in driving globalization in recent years.
Internet flows in China are not much different from the flows elsewhere in the world.
However, what is the different is the active efforts by the Chinese government to erect
barriers to those flows under the name of Great Firewall

The Internet in China

The internet is a truly phenomenon since it is used in all parts of the world. It is produced and
maintained by global corporations, IGOs, and INGOs, thus reducing the influence of the
nation-state.

The internet has prompted a flat world thesis; anyone can be involved in it, at least
theoretically. However, there are efforts to create barriers to impede such involvevement ,for
instance the Great Firewall erected by the Chinese government in an effort to control
Internet access and use.

ANNEX