INTRODUCTION TO THE STUDY.

The marketing concept is consumer oriented and the emphasis is more on the consumer rather
than on the product. The essence of modern marketing lies in building of profit along with creating
meaningful value satisfaction for the customers, whose needs and desires have to be coordinated with the
set of products and production programmes. Therefore, marketing success of an enterprise depends on its
ability to create a community ofsatisfied consumers. All the business activities should be carried out in
ways which are directed towards the satisfaction of the consumer needs.
Consumer behavior is affected by a branded protect host of variables ranging from personal,
professional needs, attitudes and values, personality characteristics, social economic and cultural
background, age, gender, professional status to social influences of various kinds ---exerted a family,
friends, colleagues, and society as a whole. The combination of these factors help the consumer in
decision making further Psychological factors that as individual consumer needs, motivations, perceptions
attitudes, the learning process personality characteristics are the similarities, which operate across the
different types of people and influence their behavior. There are four major factors which influences on
the buying behavior of consumer.

1. Cultural factors
2. Social factors
3. Personal factors
4. Psychological factors

Marketing starts with the consumers and ends with the consumer. Satisfaction of the consumers
becomes the most important goal of a business enterprise. The effort to ensure consumer satisfaction lies
in understanding the consumer, his likes dislikes, his expectations and motivation.

An analysis of the consumers behavior in terms of consumer consumption patterns, consumer

preferences, consumer motivation, consumer buying process and shopping behavior is very much helpful

to formulate a firms marketing strategy. So the ultimate objective of a business firm is to create a
consumer who is said to be pivot around whom the entire business of a firm revolve.

Thus the marketing concept is consumer oriented and the emphasis is more on the consumer
rather than on the product. The essence of modern marketing lies in building of
profit along with creating meaningful value satisfaction for the costumers, whose needs and desires have
to be coordinated with the set of products and production programmes. Therefore, marketing success of
an enterprise depends as its ability to create a community of satisfied consumers. All the business
activities should be carried out in ways which are directed towards the satisfaction of the consumer needs.
A consumer decision to purchase a particular brand of Samsung mobileproduct consumers result to
complex interplay of a consumer variables the starting point for the company provides the decision
process marketing stimuli in shape of brand, promotion, price and distribution strategy. The potential
consumer along with other stimuli already exciting receives the marketing stimuli in the environment.
The stimuli my social economic, cultural, technological and political in nature.

FACTORS INFLUENCE IN CONSUMER PURCHASE:

1. Cultural factors:
Consumer behavior cultural can be defined as the some total of learned belief, values and
customs that serve to guide and direct the consumer behavior of all members of that society. Cultural
factor is learned through the following three ways:-

1. Formal learning
2. Informal learning
3.Technical learning.

Cultural factor is a most fundamental determinant persons wants and behavior, the growing child
acquires a set of values, perceptions, preferences and behavior, through his family and key institutions.

2.Social factors:
Consumer behavior is also influenced by such social factors as reference groups, family and
social roles and status.

3. Personal Factors:
Buyers decisions are also influenced by personal characteristics, the buyers age, life cycle
stages, occupation, economic circumstances, lifestyle and personality and self-concept.

4. Psychological Factors :
It is useful for the marketer who can identify what generic level need this brand is capable
fulfilling and accordingly position his brand up with relevant marketing inputs. Brands such as food and
clothes are bought to fulfill psychological needs.

1.INTRODUCTION AND DESIGN OF THE STUDY

INTRODUCTION TO THE STUDy

Mobile phone (also known as a hand phone, wireless phone, cell phone, cellular
phone, cellular telephone or cell telephone) is a long-range, electronic device used
for mobile voice or data communication over a network of specialized base stations
known as cell sites. In addition to the standard voice function of a mobile phone,
telephone, current mobile phones may support many additional services, and
accessories, such as SMS for text messaging, email, packet switching for access to
the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for
sending and receiving photos and video, MP3 player, radio and GPS. Most current
mobile phones connect to a cellular network of base stations (cell sites), which is in
turn interconnected to the public switched telephone network (PSTN) (the exception
is satellite phones).
There are several categories of mobile phones, from basic phones to feature phones such as music phones
and camera phones, to smart phones. PDA functionality to the basic mobile phone at the time. As
miniaturization and increased processing power of microchips has enabled ever more features to be added
to phones, the concept of the smart phone has evolved, and what was a high-end smart phone five years
ago, is a standard phone today.
The most advantage of these mobile devices are the satellite phone. This type of
phone communicates directly with an artificial satellite, which in turn relays calls to
a base station or another satellite phone. A single satellite can provide coverage to
a much greater area than terrestrial base stations. Since satellite phones are costly,
their use is typically limited to people in remote areas where no mobile phone
coverage exists, such as mountain climbers, mariners in the open sea, and news
reporters at disaster sites.

The mobile management system project deals with the mobile sales, purchase sales
and sales return, and to get the management report of the project. This mobile
management project mainly concentrates on the customer satisfaction and the
Management satisfaction

INDUSTRY PROFILE

The mobile subscriber base is expected to zoom to 893 million by 2012. This is a 150 million
increase of what was projected earlier, as per a report by Cellular Operators Association of India
(COAI). The COAIs earlier estimates had shown that mobile user base will reach 743 million by
2012. The major reason stated for the increase is the huge adoption of the mobile services in the
rural areas, reported The Business Line.

India is now the second largest mobile market in the world after China, which has over 650
million subscribers, with India having 400 million mobile users. According to COAIs projection,
there will be 1.24 billion mobile users in 2015 which means one phone for every Indian.

We have revised the projections because the rate at which infrastructure is growing is faster than
what we had expected. Operators are moving into the hinterland and uncovered areas. Secondly,
we are getting almost 50 per cent of our new additions from the rural areas. The third factor is
that the level of competition has increased with new players in the sector which again leads to
faster deployment of networks, says T. V. Ramachandran, Director-General, COAI.

Indian growth story is here to stay. I will push back against any view that says to the contrary.
There is still a huge untapped market in both rural and urban areas, says Atul Bindal, President,
Mobility, Bharti Airtel. According to him, three out of five new subscribers are now coming from
non-urban areas and expect to get the companys next 100 million users in another two-three
years.

India's fast-growing mobile phone industry kept up its pace of heady growth
in January with subscriber base jumping nearly 75 percent over the same
month last year, data released by an industry body showed

Figures from the Cellular Operators Association of India showed that the industry
had 5.725 million subscribers, up from 3.27 million at the end of January 2001 and
5.48 million subscribers at the end of 2001.
The data showed that the industry added 246,281 users in January, led by the
four main city markets of Bombay, New Delhi, Madras and Calcutta, which
together added 93,070 customers. This was three percent less than the number
of customers added in the previous month, but up 48 percent over January 2001
levels.
Among firms which provide services in these four cities, New Delhi operator
Bharti Cellular, a unit of the soon-to-be-listed Bharti Tele-Ventures, recorded the
highest increase of nearly 31,000 customers during the month. COAI said the
country's telecom market with the lowest subscriber potential - called "C" circles
- grew the fastest, but on a much lower subscriber base.

The Indian government classifies the country's telecoms market into "metro" and
"A", "B" and "C" circles or zones, based on subscriber potential. According to
COAI data, the subscriber base in "C" circles leapt 99 percent while in the
lucrative "metro" market, it grew 81 percent. The subscriber base in "A" circles
grew 87 percent while the "B" circle grew nearly 49 percent.

At the end of January, metro circles had 2.25 million subscribers, "A" circles 1.96
million, "B" circles 1.3 million and "C" circles 200,656 subscribers, the data
showed. The telecom industry is one of the fastest growing industries in India.
India has nearly 200 million telephone lines making it the third largest network in
the world after China and USA. With a growth rate of 45%, Indian telecom
industry

has

the

highest

growth

rate

in

the

world.

History of Indian Telecommunications started in 1851 when the first operational

land lines were laid by the government near Calcutta (seat of British power).
Telephone services were introduced in India in 1881. In 1883 telephone services
were merged with the postal system. Indian Radio Telegraph Company (IRT) was

formed in 1923. After independence in 1947, all the foreign telecommunication

companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a
monopoly run by the government's Ministry of Communications. Telecom sector
was considered as a strategic service and the government considered it best to
bring under state's control.
The first wind of reforms in telecommunications sector began to flow in 1980s
when the private sector was allowed in telecommunications equipment
manufacturing. In 1985, Department of Telecommunications (DOT) was
established. It was an exclusive provider of domestic and long-distance
service that would be its own regulator (separate from the postal system). In
1986, two wholly government-owned companies were created: the Videsh
Sanchar Nigam Limited (VSNL) for international telecommunications and
Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan
areas.
In 1990s, telecommunications sector benefited from the general opening up
of the economy. Also, examples of telecom revolution in many other
countries, which resulted in better quality of service and lower tariffs, led
Indian policy makers to initiate a change process finally resulting in opening
up of telecom services sector for the private sector. National Telecom Policy
(NTP) 1994 was the first attempt to give a comprehensive roadmap for the
Indian telecommunications sector. In 1997, Telecom Regulatory Authority of
India (TRAI) was created. TRAI was formed to act as a regulator to facilitate
the growth of the telecom sector. New National Telecom Policy was adopted in
1999 and cellular services were also launched in the same year.
Telecommunication sector in India can be divided into two segments: Fixed
Service Provider (FSPs), and Cellular Services. Fixed line services consist of
basic services, national or domestic long distance and international long
distance services. The state operators (BSNL and MTNL), account for almost
90 per cent of revenues from basic services. Private sector services are
presently available in selective urban areas, and collectively account for less
than 5 per cent of subscriptions. However, private services focus on the

business/corporate sector, and offer reliable, high- end services, such as

leased lines, ISDN, closed user group and videoconferencing.
Cellular services can be further divided into two categories: Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA).
The GSM sector is dominated by Airtel, Vodafone-Hutch, and Idea Cellular,
while the CDMA sector is dominated by Reliance and Tata Indicom. Opening
up of international and domestic long distance telephony services are the
major growth drivers for cellular industry. Cellular operators get substantial
revenue from these services, and compensate them for reduction in tariffs on
airtime, which along with rental was the main source of revenue. The
reduction in tariffs for airtime, national long distance, international long
distance,

and

handset

prices

has

driven

demand.

The telecom sector is also afflicted by a number of restraints. These include:

Sluggish pace of reform process.

Lack of infrastructure in semi-rural and rural areas, which makes it difficult to

make inroads into this market segment as service providers have to incur a
huge initial fixed cost.

Limited spectrum availability.

But notwithstanding these constraints, telecom sector has undergone a

revolution in the past decade and has played a major part in bridging the
rural-urban

divide.

Note: The above information was last updated on 21-07-2007

OBJECTIVES OF THE STUDY

To know the socio-economic status of respondents.

To know the awareness level towards Samsung phones in terms of features, applications and

services etc.
To study the factors to be considered while consumer buying behavior the Samsung phones.
To study the major competitors & market position of the Samsung phones.
To know the branded product buying behavior level of customers towards Samsung phones.
To offer suggestions to improve the quality of Samsung phones

SCOPE OF THE STUDY

From this study, the performance and problems of the consumer branded
product buying behavior can be analysed. The study helps to know the factors that
influence the customer to by the branded product. This study helps to know the
necessary change in product features and customer feeling about the Samsung
phone. The study will be useful for the company to make necessary changes in
price, designs, apps, and etc.

LIMITATIONS OF THE STUDY

The survey was limited to Coimbatore region only, so it cannot be generalized to all the cities
The samples size is limited to 100 customers only.
Time is one of the major constraints.
At most care taken by the researches to choose the correct information from the respondents.

The study is based upon primary data, so any wrong information given by the respondents may
mislead the findings

RESEARCH METHODOLOGY

RESEARCH DESIGN

The research design of the project is descriptive as it describes data and

characteristics

associated with the population using

branded mobile phones.

Descriptive research is used to obtain information concerning the current status of

the phenomena to describe what exists with

respect to variables in a given

situation.

AREA OF STUDY
o

PERIOD OF STUDY
o

The study was conducted in Coimbatore city.

The study covers a period of 3 months.

METHOD OF DATA COLLECTION

o

To accomplish the objectives of the study, both primary and secondary

datas were collected.

Primary Data
o

Primary data is that data which is collected for the first time. It is
original in nature in the shape of raw material for the purpose of
collection of primary data a well structured questionnaire was filled by
the respondents. The questionnaire comprises of close ended as well
as ended questions.

Secondary Data
o

Secondary data is the data which is already collected by someone.

They are secondary in nature and area in shape of finished product.
Secondary data was collected so as to have accurate results. Required
data was collected from various books, magazines, journals and
internet.

SAMPLING METHOD
o

The sampling used for the study is convenient sampling. This sampling
is selected by the researcher for the purpose of convenience to access

SAMPLE SIZE

For the study, sample sizes of 100 respondents were selected.

TOOLS USED :
o Questionnaire was collected on the basis of the various factors
affecting of branding on consumer buying behavior relation statistical
tools used for analysis of data .The data collected was analyzed using
the tools like

REVIEW OF LITERATURE:

The challenge of responding to the environmental issues has changed many

aspects of the ways businesses operate, and this is particularly true of
electronics companies. "Going green" in the IT industry is proving a major
challenge, as significant shifts in thinking are needed to secure the benefits
associated with being green. Using a content analysis method, we have
investigated and expanded the concept of Green IT, as implemented by four
major electronic companies. By analyzing these companies' environmental
reports, we have established a set of theoretical concepts of Green IT, driven
by companies' practical implementations. We proposed nine propositions
outlining the theoretical implications. Additionally, our analysis demonstrated
that the principal focus of electronic companies is green disposal practices,
followed by energy efficiency efforts. We also concluded that regulations and
policies coupled with heightened awareness and environmental responsibility
on the part of the company can encourage Green IT innovation. This paper
also provides a discussion of the results and of the contributions made by this
research.

Koloa, Kauai, Hawaii

January 05-January 08
ISBN: 978-0-7695-3869-3

Mobile

commerce,

or

commerce,

is

an

idea

that

involves

different

applications, new technologies and services which are accessible from

Internet enabled Mobile devices.

In our study we compare existing 3G mobile services in two countries:

Sweden and Japan. Furthermore, we investigate why these services are at the
different stages of the development. In addition, we examine what may be
the obstacles towards the successful implementation of commerce in
Sweden. A comparison is made with the reflection to our limitations. By
comparing these two countries through the mobile value chain we hope to
gain a greater understanding of the obstacles that Sweden needs to address.
Amongst the major obstacles that were observed during this research were
pricing and amount of services provided.

Methodology:

Natalija Siriacenko, Ins Ressaissi, Saloumeh Zavar, Sohail Chaudhry

University of Lund

Umberto Fiaccadori

The brand personality comparison among Nokia Samsung and Sony Ericsson

YAO Jia-jun,LIN Qi,ZHANG Jiang-shan,et al.

Based on the Chinese Brand Dimensions Scales.Doing a research for college

students who is a major consumer of mobile groups about the brand
personality according to the market attention of the top three mobile phone
brands such as Nokia,Samsung and Sony Ericsson,. And further analysis of
the difference between the three major brands in the image of the brand
personality.

brand personality personality dimensions

DOICNKI:SUN:SDLL.0.2008-12-028
Erkan Bayraktar,Ekrem Tatoglu, Ali Turkyilmaz, Dursun Delend, Selim Zaime,

Measuring

the efficiency of customer satisfaction and loyalty for

mobile phone brands with DEA, Expert

Systems with Applications, Volume 39,

Issue 1, January 2012, Pages 99106

The concept of customer satisfaction and loyalty (CS&L) has attracted much
attention in recent years. A key motivation for the fast growing emphasis on
CS&L can be attributed to the fact that higher customer satisfaction and
loyalty can lead to stronger competitive position resulting in larger market
share and profitability. Using a data envelopment analysis (DEA) approach, in
this study we analyzed and compared CS&L efficiency for mobile phone
brands in an emerging telecommunication market, Turkey. The constructs of
European Customer Satisfaction Index (ECSI) model are treated and used as
input and output indicators of our DEA model. Drawing on the perceptual
responses of 251 mobile phone users, the DEA models reveal that from the
top six mobile phone brands in Turkey, Nokia features as the most efficient
brand followed by LG and Sonny Ericsson in terms of CS&L efficiency, while
Motorola, Samsung and Panasonic rank as the least efficient brands.

Eduardo TorresMoraga, Arturo Z. VsquezParraga, Jorge ZamoraGonzlez,

(2008) "Customer satisfaction and loyalty: start with the product, culminate
with the brand", Journal of Consumer Marketing, Vol. 25 Iss: 5, pp.302 313

The paper takes the form of empirical research on a partial application of the
typology.
This study introduces a typology underscoring the pursuit of satisfaction and
development of loyalty in three conditions of product presence versus brand
presence, that is, product alone, brand alone, and product and brand combined.
Results show that the relationship satisfactionloyalty is significantly present
when evaluating products alone albeit a weaker presence than when evaluating
brand alone. Such unequal presence is corroborated in both traditional (bottled
wine) and innovative (electronic) products even though it is much stronger in
innovative products. The relationship satisfactionloyalty is also present when
evaluating product and brand combined, indicating that there is an intermediate
position between product and brand. In contrast, the literature treats brand and
productbrand as being in the same category thereby diminishing the
importance of a useful difference between brand and productbrand.

Myng Hwan Yun, Sung H Han, Sang W Hongb & Jongseo Kim, Incorporating user
satisfaction

into the look-and-feel of mobile phone design, Ergonomics, Volume

46, Issue 13-14, 2003

The look-and-feel of the mobile phone was investigated using a consumer survey.
Seventy-eight participants evaluated the design of 50 different mobile telephones
on

the

perceived

luxuriousness,

scale

simplicity,

of

image/impression

attractiveness,

characteristics,

colourfulness,

texture,

including:
delicacy,

harmoniousness, salience, rigidity, and overall satisfaction. Stepwise multiple linear

regression analysis were used to evaluate results. The results showed that the
image and impression characteristics of the products were closely related to the
human-product interface specifications as well as overall shape of the product.
Design variables such as texture, use of surface curvature, surface treatment,
operating sound, and control response ratio were perceived as important by
customers. This study also suggested a series of statistical processes for selecting
and screening the critical design variables closely related to the customer's
impression of a product. The product evaluation and analysis methods could be
generalized to other consumer products.

Chen Ling, Wonil Hwang, Gavriel Salvendy, Diversified users satisfaction with
advanced mobile phone features, Universal Access in the Information Society,
August 2006, Volume 5, Issue 2, pp 239-249

This paper reports a study which scrutinized users preference levels with five
new mobile phone design features facilitating universal information access
through mobile phones: camera, colour screen, voice-activated dialling,
Internet browsing, and wireless connectivity (e.g. Bluetooth, infrared, etc.).
The survey study involved college students and investigated the degree to
which each of the above features impacts the users overall satisfaction and
enhances the potential of mobile phones to contribute to different aspects of
universal access. Our results show that colour screen, voice-activated
dialling, and Internet browsing feature can strongly predict users satisfaction
level, and their preference levels together account for 22.7% of the variance

of the users overall satisfaction. Users satisfaction levels are significantly

different between models with colour screen feature and those without, and
models with Internet browsing features and those without.

DATA ANALYSIS AND INTERPRETATION

Tools used for the study:

. Questionnaire was collected on the basis of the various factors affecting

industrial

relation statistical tools used for analysis of data .The data collected was

analyzed using the tools like

Percentage method

3.1 PERCENTAGE ANALYSIS

Here the various factors are analyzed on the basis of the percentage of
satisfied. among the samples size 150, from these samples the percentage of
satisfied level is found to give conclusion.

Table No : 2
Table showing gender wise analysis of respondents

Number

Of

Percentage

Particulars

Respondents

Respondents

Male

43

43

Female

57

57

Of

Total

100

100

Interpretation:

Out of 100, 57% of respondents belongs to female group and the rest of 43%
belongs to male group.

Chart No : 2
Chart showing gender wise analysis of respondent

Table 4.1

Table showing age group of respondents

Percentage Of
Particulars

No Of Respondents

Respondents

20 30

23

15

31 40

48

32

41 50

61

41

Above 50

18

12

150

100

Total

Interpretation:
In the age group analysis of the respondents, 41% belongs to 41 - 50 age
groups. 32% belongs to 31 40 age groups. 15% belongs to 20-30 age groups the
rest of 12% belongs to Above 50 years age groups.

Chart 4.1
Chart showing age group of respondents

Table 4.4

Table showing marital status of Respondents

Percentage Of
Particulars
Single
Married

No Of Respondents

Respondents

14

136

91

Total

150

100

Interpretation:
91% of the respondents are married and the remaining 9%
of them are unmarried.

Chart 4.4

Chart showing marital status of Respondents

Table No : 3
Table showing qualification of respondents

Particulars

Number Of

Percentage Of

Respondents

Respondents

+2 / Below

10

10

Diploma

13

13

Degree

50

50

Others

27

27

100

100

Total

Interpretation:
50% of the respondents qualification is degree, 27% of them
are other qualification, 13% of them are diploma holder and the
rest of 10% of them are +2/below category.

Table No : 4
Table showing year of experiance respondents

S.No.

Satisfactory Level

No of Respondents

Percentage of Respondents

Less than 1 Years

17

34

1to 5 year

13

26

6 to 10 year

12

24

11 to 15 year

10

16 to 20 year

Total

50

100

Source: Primary Data

INTERPRETATION:
From the above table it is clear that, towards the level of satisfaction with consumar
branding on buying behavior-samsung mobile, 34% of the respondent are less then1 to 5year,
26% of them are 1to 5 year, 24% of them are 6 to 10 year, 10% f them are 11to15year and the
rest of 6% of them are 16to20 year.

Table No : 4

Table showing year of experiance respondents

17
45

RESPONDENTS

40

13

35
30
25

20
11to15year

12
6to 10year

1to 5year Lesthen 1 year

15
10
5
0

4.3 Table showing income level of the respondents

Percentage Of
Particulars

No Of Respondents

Respondents

Below 3 lakhs per annum

10

3,00,001 to 6,00,000 per annum

22

45

6,00,001 to 10,00,000 per annum

15

30

Above 10,00,001 lakhs per annum

15

Total

50

100

Interpretation:
In the income level of the respondents, 45% of the respondents are under 3,00,001 to
6,00,000 per annum

4.3 Table showing income level of the respondents

TABLE NO 3.4

SATISFACTION LEVEL WITH DESIGN TYPE & ATTRACTION

PARTICULARS

NO OF RESPONDENTS

PERCENTAGE

Highly Satisfied

21

40

Satisfied

23

46

OK

Poor

Highly Dissatisfied
Total

50

100

INTERPRETATION:

The above table shows that 46% of the respondents were satisfied with the
design type and attraction. 40% of the respondents were Highly Satisfied with the
design type and attraction. 7% of the respondents were OK with the design type
and attraction. 7% of the respondents were poor with the design and attraction.

Majority of the respondents were Satisfied with the design and

attraction.

4.31 Chart showing satisfaction level in Promptness of Vehicle delivery after

service

Table Showing respondents satisfaction with present broking company

Percentage Of
Particulars

No Of Respondents

respondents

Yes

109

73

No

41

27

150

100

Total

Interpretation:

Towards level of satisfaction with present broking company, 73% of the

respondents are satisfied and the rest of 27% of them are not satisfied.

Chart 4.17

Chart Showing respondents satisfaction with present

broking company

Table No : 4.7
Awareness about the product

No of

Percentage of

S.No.

Particulars

Respondents

Respondents

Advertisement

51

51

Family

15

15

Friends

22

22

Others

12

12

Total

100

100

Interpretation :
51% of the respondents came to know about product through advertisement,
22% of them came to know by their friends, 15% of them came to know by their
family and the rest of 12%of them came to know by other source.

Chart No : 4.7
Awareness about the product

Table No : 4.11
Reason for Preference
S.No.

Reason

No of

Percentage of

Respondents

Respondents

Stylish looks

54

54

Cost convenient

31

31

Long life

15

15

Other (Please specify)

100

100

Total

Interpretation :
54% of the respondents said stylish look for purchasing, 31% of them
purchased due to cost convenient and the rest of 15% of them purchased for long
life.

Chart No : 4.11
Reason for Preference

Table No : 4.12
Type of model Using
No of

Percentage of

S.No.

Type

Respondents

Respondents

Basic model

Camera model

19

19

Android model

77

77

100

100

Total

Interpretation :
77% of the respondents are using android model, 19% of them are using
camera model and the rest of 4% of them are using basic model.

Chart No : 4.12
Type of model Using

Table No : 4.13
Price of mobile

S.No.

Price Range

No of

Percentage of

Respondents

Respondents

Less than Rs.10000

57

57

Rs.10001 to 20000

32

32

200001 to 30000

11

11

Above Rs.30000
100

100

Total

Interpretation :
57% of the respondents are using the mobile for Less than Rs.10000, 32% of
them are using Rs.10001 to 20000 mobile and the rest of 11% of them are using
200001 to 30000.

Chart No : 4.13
Price of mobile

Table No : 4.14
Primary usage of phone
Percentage of
S.No.

Usage
Social(calling/texting

No of Respondents

Respondents

friends and family)

51

51

Business

23

23

Gaming

15

15

Browsing

11

11

Total

100

100

Interpretation :
51% of the respondents primary usage is Social(calling/texting friends and family), 23%
Of their usage is Business, 15% of their usage is gaming and the rest of 11% of their usage is
browsing.

Chart No : 4.14
Primary usage of phone

Table No : 4.15
Level of Satisfaction with Design Type
Percentage of
S.No.

Satisfaction Level

No of Respondents

Respondents

Highly Satisfied

49

49

Satisfied

35

35

OK

12

12

Dissatisfied

100

100

Highly Dissatisfied
Total

Interpretation :
Towards the satisfaction level with design type, 49% of the respondents highly satisfied,
35% of them are satisfied, 12% of them are OK and the rest of 4% of them are dissatisfied.

Level of Satisfaction with Design Type

Table No : 4.16
Satisfaction level with availability of models

S.No.

Particulars

No of

Percentage of

Respondents

Respondents

49

49

Highly satisfied with

1

existing models

Need some
improvement in
2

Existing Models

33

33

launched

18

18

Total

100

100

More models to be
3

Interpretation :
Towards the satisfaction level with availability of models, 49% of the
respondents highly satisfied with existing models, 33% of them said Need some
improvement in Existing Models and the rest of 18% of them said More models to
be launched.

Chart No : 4.16
Satisfaction level with availability of models

Table No : 4.17
Opinion about the Logo Style
No of

Percentage of

S.No.

Opinion

Respondents

Respondents

Highly Attractive

79

79

16

16

Attractive
OK

Poor

Highly Not Attractive

Total

100

100

Interpretation :
Towards the opinion about logo style, 79% of them said highly attractive, 16%
of them said attractive and the rest of 5% of them said OK.

Table No : 4.18
Mobile Menu Design

S.No.

Design

No of

Percentage of

Respondents

Respondents

Easy to operate

59

59

Need Advanced Level

27

27

Operate

14

14

Total

100

100

Very Rishky to
3

Interpretation :
Towards the mobile menu design, 59% of the respondents said easy to
operate, 27% of them said Need Advanced Level and the rest 14% of them said
Very Rishky to Operate.

Table No : 4.19
Opinion about Camera Device

S.No.

Opinion

No of

Percentage of

Respondents

Respondents

Very Clear

73

73

Clear

19

19

OK

100

100

3
4

Poor
Very Poor
Total

Interpretation :
Towards the opinion about camera device, 73% of the respondents said very
clear, 19% of them said clear and the rest 8% of them said OK.

Table No : 4.20
Colors availability in the product

S.No.

Opinion

No of

Percentage of

Respondents

Respondents

Highly enough

23

23

Enough

41

41

Need some new color

36

36

Total

100

100

Interpretation :
Towards the colors availability in the product, 41% of the respondents said
enough, 36% of them said need some new color and 23% of them said highly
enough.

Table No : 4.21
Opinion about internet speed and Wifi
No of

Percentage of

S.No.

Opinion

Respondents

Respondents

Excellent

49

49

Good

38

38

Normal

13

13

100

100

Poor

Very Poor
Total

Interpretation :
Towards the opinion about internet speed and Wifi, 49% of the respondents
said excellent, 38% of them said good and the rest 13% of them said normal.

Table No : 4.22
Application Support
No of

Percentage of

S.No.

Support

Respondents

Respondents

Yes

87

87

No

13

13

Total

100

100

Interpretation :
87% of the respondents said it support all application and the rest 13% of
them said it is not supporting all the application.

Table No : 4.23
Satisfaction Level with sound effect
No of

Percentage of

S.No.

Satisfaction Level

Respondents

Respondents

Highly satisfied

37

37

Satisfied

44

44

OK

12

12

Dissatisfied

Highly Dissatisfied
100

100

Total

Interpretation :
Towards the satisfaction level with sound effect, 44% of the respondents are
satisfied, 37% of them are highly satisfied, 12% of them are OK and the rest 7% of
them are Dissatisfied.

Table No : 4.24
Satisfaction Level with Quality
No of

Percentage of

S.No.

Satisfaction Level

Respondents

Respondents

Highly satisfied

31

31

Satisfied

49

49

OK

Dissatisfied

11

11

Highly Dissatisfied
100

100

Total

Interpretation :
Towards the satisfaction level with quality, 49% of the respondents are
satisfied, 31% of them are highly satisfied, 11% of them are dissatisfied and the rest
9% of them are OK.

Table No : 4.25
Satisfaction Level with Cost
No of

Percentage of

S.No.

Satisfaction Level

Respondents

Respondents

Highly satisfied

24

24

Satisfied

32

32

OK

29

29

Dissatisfied

15

15

Highly Dissatisfied
100

100

Total

Interpretation :
Towards the satisfaction level with cost, 32% of the respondents are satisfied,
29% of them are OK, 24% of them are highly satisfied and the rest of 15% of them
are Dissatisfied.

Table No : 4.26
Satisfaction Level with Clarity
No of

Percentage of

S.No.

Satisfaction Level

Respondents

Respondents

Highly satisfied

33

33

Satisfied

41

41

OK

15

15

Dissatisfied

11

11

Highly Dissatisfied
100

100

Total

Interpretation :
Towards the satisfaction level with clarity, 41% of the respondents are
satisfied, 33% of them are highly satisfied, 15% of them are OK and the rest of 11%
of them are Dissatisfied.

Table No : 4.27
Satisfaction Level with after sale service
No of

Percentage of

S.No.

Satisfaction Level

Respondents

Respondents

Highly satisfied

12

12

Satisfied

21

21

OK

19

19

Dissatisfied

27

27

Highly Dissatisfied

21

21

Total

100

100

Interpretation :
Towards the satisfaction level with after sales service, 27% of the
respondents are dissatisfied, each 21% of them are satisfied and highly dissatified,
19% of them are OK and the rest of 12% of them are Highly satisfied.

Table No : 4.28
Satisfaction Level with Mobile settings
No of

Percentage of

S.No.

Satisfaction Level

Respondents

Respondents

Highly satisfied

43

43

Satisfied

27

27

OK

18

18

Dissatisfied

12

12

Highly Dissatisfied
100

100

Total

Interpretation :
Towards the satisfaction level with mobile setting, 43% of the respondents are
highly satisfied, 27% of them are satisfied, 18% of them are OK and the rest of 12%
of them are Dissatisfied.

Table No : 4.29
Satisfaction Level with Battery performance
No of

Percentage of

S.No.

Satisfaction Level

Respondents

Respondents

Highly satisfied

22

22

Satisfied

35

35

OK

29

29

Dissatisfied

14

14

Highly Dissatisfied
100

100

Total

Interpretation :
Towards the satisfaction level with Battery performance, 35% of the
respondents are satisfied, 29% of them are OK, 22% of them highly satisfied and
the rest of 14% of them are Dissatisfied.

CHAPTER V
FINDINGS, SUGGESTION AND CONCLUSION
5.1 FINDINGS :

Majority 66% of the respondents are female category and the rest 34% of them are male
category.

Majority 45% of the respondents are below 25 years category and the rest 11% of them

are above 45 years category.

In the occupation wise classification, Majority 39% of the respondents are students and

the rest 15% of them are Professionals.

Majority 47% of the respondents are UG qualified and the rest 7% of them are +2/Below

category.
Majority 61% of the respondents are married and the rest 39% of them are unmarried.

Majority 47% of the respondents monthly income level is Rs.10000 to 15000 and the rest
4% of their income level is Below Rs.10000

Majority 51% of the respondents came to know about product through advertisement and
only 12%of them came to know by other source.

Majority 36% of the respondents said they purchased the items through Company
showroom and only 11% of them purchased by second hand seller.

Majority 47% of the respondents are using the mobile 2-4 years and only 12% of them
are using above 6 years.

Majority 67% of the respondents are satisfied with the purchased mobile and only 33% of

them are not satisfied.

Majority 54% of the respondents said stylish look for purchasing and only 15% of them
purchased for long life.

Majority 77% of the respondents are using android model and only 4% of them are using
basic model.

Majority 57% of the respondents are using the mobile for Less than Rs.10000 and only

11% of them are using 200001 to 30000.

Majority 51% of the respondents primary usage is Social(calling/texting friends and

family and only 11% of their usage is browsing.

Towards the satisfaction level with design type, Majority 49% of the respondents highly
satisfied and only 4% of them are dissatisfied.

Towards the satisfaction level with availability of models, Majority 49% of the
respondents highly satisfied with existing models and only 18% of them said More

models to be launched.
Towards the opinion about logo style, Majority 79% of them said highly attractive and

only 5% of them said OK.

Towards the mobile menu design, Majority 59% of the respondents said easy to operate

and the rest 14% of them said Very Rishky to Operate.

Towards the opinion about camera device, Majority 73% of the respondents said very

clear and the rest 8% of them said OK.

Towards the colors availability in the product, Majority 41% of the respondents said

enough and 23% of them said highly enough.

Towards the opinion about internet speed and Wifi, Majority 49% of the respondents said

excellent and the rest 13% of them said normal.

Majority 87% of the respondents said it support all application and the rest 13% of them

said it is not supporting all the application.

Towards the satisfaction level with sound effect, Majority 44% of the respondents are

satisfied and the rest 7% of them are Dissatisfied.

Towards the satisfaction level with quality, Majority 49% of the respondents are satisfied

and the rest 9% of them are OK.

Towards the satisfaction level with cost, Majority 32% of the respondents are satisfied

and only 15% of them are Dissatisfied.

Towards the satisfaction level with clarity, Majority 41% of the respondents are

satisfiedK and only 11% of them are Dissatisfied.

Towards the satisfaction level with after sales service, Majority 27% of the respondents

are dissatisfied and only 12% of them are Highly satisfied.

Towards the satisfaction level with mobile setting, Majority 43% of the respondents are

highly satisfied and only 12% of them are Dissatisfied.

Towards the satisfaction level with Battery performance, Majority 35% of the
respondents are satisfied and only 14% of them are Dissatisfied.

QUESTIONNAIRE

1. 1.Consumar Name
2.gender

3. Age Group
0

below 2

21 to 30

41 to 50

31 to 40

51 & above

4. marital stadus:
a.married

b.un married

5. Qualification:

a. SSLC

b. Diploma

c. UG

d. PG

e. Professional

6. Year of Experience:
Less than 1 Years

1 to 5 years

6 to 10 years

11 to 15 years

16 to 20 years

7. Annual Income
Below 3 Lakhs

3 6 Lakhs

6 10 Lakhs

More than 10 Lakhs

8. Are you satisfied with your current job

Highly satisfied

Satisfied

Normal

Dissatisfied

Highly dissatisfied
9. Whether your job is related to your qualification experience and skills
Yes

No

10. How long you are using samsung mobile?

a.Below 2years

b. 2-4 years

c. 4-6 years

d. Above 6 years

11. Why do you prefer this mobile?

a. Stylish looks

b.Cost convenient

b.Long life

d. Other (Please specify)

12. Which type of model are you using?

a. Basic model

b.camera model

c. android model

13. What is the price of your mobile?

a. Less than Rs.10000

b. Rs.10001 to 20000

c. 200001 to 30000

d.Above Rs.30000

14, what is the primary usage of your phone?

a)Social(calling/texting friends and family)
b)Business

c)gaming

d)Browsing

15. Have you satisfied with the designs types (Slim / Broad)?
a. Highly Satisfied

b. Satisfied

c. OK

d. satisfied

e. Highly Dissatisfied

16. have you satisfied the availability of models in the shops?

a. Highly satisfied with existing models
b. Need some improvement in Existing Models
c. More models to be launched
17. What do you think about the Logo Style?
a. Highly Attractive

b. Attractive

d. Poor

e. Highly Not Attractive

c. OK

18. What is your mobile Menu Design?

a. Easy to operate
c. Very Rishky to Operate

b. Need Advanced Level

19. What is your opinion about Camera Device?

a. Very Clear

b. Clear

d. Poor

e. Very Poor

c. OK

20.Colors availability in the product?

a.highly enough

b.enough

c.need some new color

21. What is your opinion about internet speed and Wifi?

a. Excellent

d. Good

d. Poor

e. Very Poor

c. Normal

22. In your Microsoft mobile all android apps will supported or not?
a.Yes

b.No

23. what is your satisfactory level to your Microsoft mobile phone?

(Please put tick mark)
Particulars

Sound effect
Brightness
Quality
Cost
Clarity
After sale service
Mobile settings
Battery performance

Highly
satisfied

Satisfied

OK

Dissatisfied

Highly
Dis-Satisfied