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find our way through the world. This need is expressed nonproductively as a striving for
irrational goals and productively as movement toward rational goals.
A. Mechanisms of Escape
To reduce the frightening sense of isolation and aloneness, people may adopt one of three
mechanisms of escape:
(1) Authoritarianism, or the tendency to give up one's independence and to unite with a
powerful partner
(2) Destructiveness, an escape mechanism aimed at doing away with other people or things
(3) Conformity, or surrendering of one's individuality in order to meet the wishes of others.
B. Positive Freedom
The human dilemma can only be solved through positive freedom, which is the spontaneous
activity of the whole, integrated personality, and which is achieved when a person becomes
reunited with others.
VI. Character Orientations
People relate to the world by acquiring and using things (assimilation) and by relating to self
and others (socialization), and they can do so either nonproductively or productively.
A. Nonproductive Orientations
Fromm identified four nonproductive strategies that fail to move people closer to positive
freedom and self-realization.
1. Receptive
People with a receptive orientation believe that the source of all good lies outside
themselves and that the only way they can relate to the world is to receive things,
including love, knowledge, and material objects.
2. Exploitative
People with an exploitative orientation also believe that the source of good lies
outside themselves, but they aggressively take what they want rather than passively
receiving it.
3. Hoarding
Hoarding characters try to save what they have already obtained, including their
opinions, feelings, and material possessions.
4. Marketing
People with a marketing orientation see themselves as commodities and value
themselves against the criterion of their ability to sell themselves. They have fewer
positive qualities than the other orientations because they are essentially empty.
Fromm applied the techniques of psychohistory to the study of several historical people,
including Adolf Hitler-the person Fromm regarded as the world's most conspicuous example
of someone with the syndrome of decay, that is, necrophilia, malignant narcissism, and
incestuous symbiosis.
X. Related Research
Fromm's theory ranks near the bottom of personality theories with regard to stimulating
research. Recently, Shaun Saunders and Don Munro have developed
the Saunders Consumer Orientation Index (SCOI) to measure Fromm's marketing character.
To date, much of their work has consisted in establishing the validity
of this instrument. In general, Saunders has found that people with a strong consumer
orientation tend to place low value on freedom, inner harmony, equality, self-respect, and
community.
XI. Critique of Fromm
The strength of Fromm's theory is his lucid writings on a broad range of human issues. As a
scientific theory, however, Fromm's theory rates very low on its ability to generate research
and to lend itself to falsification; it rates low on usefulness to the practitioner, internal
consistency, and parsimony. Because it is quite broad in scope, Fromm's theory rates high
on organizing existing knowledge.
XII. Concept of Humanity
Fromm believed that humans were "freaks of the universe" because they lacked strong
animal instincts while possessing the ability to reason. In brief, his view is rated average on
free choice, optimism, unconscious influences, and uniqueness; low on causality; and high
on social influences.
Human dilemma (Fromm) The present condition of humans who have the ability
to reason but who lack powerful instincts needed to adapt to a changing world.
Relatedness (Fromm) The need for union with another person or persons
Expressed through submission, power, or love
Transcendence (Fromm) The need for humans to rise above their passive animal
existence through either creating or destroying life
Rootedness (Fromm) The human need to establish roots, that is, to find a home
again in the world
Sense of identity (Fromm) The distinctively human need to develop a feeling of
I.
Frame of orientation (Fromm) the need for humans to develop a unifying
philosophy or consistent way of looking at things.
Authoritarianism (Fromm) The tendency to give up ones independence and to
unite with another person or persons in order to gain strength. Takes the form of
masochism or sadism ,Authoritarianism (Fromm) A nonproductive frame of
orientation that involves powerful desires to dominate
Destructiveness (Fromm) Method of escaping from freedom by eliminating
people or objects, thus restoring feelings of power.
Conformity (Fromm) Means of escaping from isolation and aloneness by giving up
ones self and becoming whatever others desire. Automaton conformity (Fromm)
Immersion in a socially acceptable role at the cost of ones need for identity. One of
the three mechanisms of escape.
Positive freedom (Fromm) Spontaneous activity of the whole, integrated
personality; signals a reunification with others and with the world.
Character orientation (Fromm) Productive or nonproductive patterns of reacting
to the world of things and the world of people
Biophilia (Fromm) Love of life; a productive frame of orientation
Bureaucratic orientation (Fromm) A nonproductive frame of orientation wherein
a person is controlled from above in a power structure and has authority over one or
more subordinates and is likely to use rigid rules and red tape to express power and
hostility.
Destructiveness (Fromm) A synonym for malignant aggression.
Effectiveness (Fromm) A synonym for transcendence.
Exploitative orientation (Fromm) a nonproductive frame of orientation that seeks
to gain rewards by force or cunning.
Transcendence (Fromm) Rising above the animal state and exerting a significant
effect on ones environment; a nonorganic drive. Healthy transcendence is
characterized by creativity and love, while
Pathological transcendence includes hate and malignant aggression. Similar to
Adlers construct of striving for superiority.