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Design
thinking
is
a
formal
method
for
practical,
creative
resolution
of
problems
and
creation
of
solutions,
with
the
intent
of
an
improved
future
result.
In
this
regard
it
is
a
form
of
solution-based,
or
solution-focused
thinking
starting
with
a
goal
(a
better
future
situation)
instead
of
solving
a
specific
problem.
By
considering
both
present
and
future
conditions
and
parameters
of
the
problem,
alternative
solutions
may
be
explored
simultaneously.
Nigel
Cross
asserted
that
this
type
of
thinking
most
often
happens
in
the
built,
or
artificial,
environment
(as
in
artifacts).
In
the
past,
design
has
most
often
occurred
fairly
far
downstream
in
the
development
process
and
has
focused
on
making
new
products
aesthetically
attractive
or
enhancing
brand
perception
through
smart,
evocative
advertising.
Today,
as
innovations
terrain
expands
to
encompass
human-centered
processes
and
services
as
well
as
products,
companies
are
asking
designers
to
create
ideas
rather
than
to
simply
dress
them
up.
Unlike
analytical
thinking,
design
thinking
is
a
process
which
includes
the
"building
up"
of
ideas,
with
few,
or
no,
limits
on
breadth
during
a
"brainstorming"
phase.
This
helps
reduce
fear
of
failure
in
the
participant(s)
and
encourages
input
and
participation
from
a
wide
variety
of
sources
in
the
ideation
phases.
The
phrase
"thinking
outside
the
box"
has
been
coined
to
describe
one
goal
of
the
brainstorming
phase
and
is
encouraged,
since
this
can
aid
in
the
discovery
of
hidden
elements
and
ambiguities
in
the
situation
and
discovering
potentially
faulty
assumptions.
The
"a-ha
moment"
is
the
moment
where
there
is
suddenly
a
clear
forward
path.
It
is
the
point
in
the
cycle
where
synthesis
and
divergent
thinking,
analysis
and
convergent
thinking,
and
the
nature
of
the
problem
all
come
together
and
an
appropriate
resolution
has
been
captured.
Prior
to
this
point,
the
process
may
seem
nebulous,
hazy
and
inexact.
At
this
point,
the
path
forward
is
so
obvious
that
in
retrospect
it
seems
odd
that
it
took
so
long
to
recognize
it.
After
this
point,
the
focus
becomes
more
and
more
clear
as
the
final
product
is
constructed.
Thus
the
workshop
as
a
whole
was
a
great
learning
experience.
It
not
only
gave
us
newer
dimensions
to
think
and
understand
but
also
offered
us
innovative
perspectives.
In
todays
world
with
changing
job
profiles
and
roles
and
job
security
becoming
an
oxymoron,
courses
like
design
thinking
are
extremely
important
and
crucial
in
the
work
culture.
The
Design
Thinking
process
first
defines
the
problem
and
then
implements
the
solutions,
always
with
the
needs
of
the
user
demographic
at
the
core
of
concept
development.
This
process
focuses
on
needfinding,
understanding,
creating,
thinking,
and
doing.
At
the
core
of
this
process
is
a
bias
towards
action
and
creation:
by
creating
and
testing
something,
you
can
continue
to
learn
and
improve
upon
your
initial
ideas.
Design
is
about
creating
spaces
for
people
to
enjoy
and
of
course,
creating
moments
where
you
elevate
the
spirit,
but
'design
for
good'
is
figuring
out
a
program
that
not
only
creates
better
spaces,
but
creates
jobs,
creates
new
industry
and
really
kind
of
raises
the
conversation
about
how
we
rebuild.
Cameron
Sinclair