Sandra Smith

Alexandria, MN 56308 scstang@me.com | (651) 402-9207

PROFESSIONAL SUMMARY
Director of Marketing - Executive Director of Marketing | Executive Director
Nonprofit | Product lifecycle management | Multi disciplinary project team
leader Customer relationship development | New product development &
introduction | Sales & Product Training

EMPLOYMENT HISTORY
Sr. Global Product Manager and Commercial Marketing Manager,
Smiths Medical 2010 - 2016 St. Paul, MN Leading 804 million global
manufacturer of specialty medical devices within Infusion Therapy, Vascular
Access, Vital Care and Services. The products serve hospital, emergency, home
and specialty care environments.
Achieved promotion to lead the largest R&D portfolio conversion project in
order to compete in the pain management market
Awarded Global Leadership recognition for exceeding customer expectation
developing, training, supporting and executing clinical study
Increased regional sales by 30% developing a refurbishment program for used
equipment
Grew capital equipment sales on average 14% YoY 2011-2014
Introduced new software technology to market for use with ambulatory pumps
within the alternate site homecare market to help reduce medication errors and
increase patient safety
Exceeded fundraising sales goal by 35% as lead chair for the charitable giving
committee
Maximized lobbying efforts in Washington DC introducing new cost saving
legislation and requesting extension of date deadline for medical device tax
Delivered annual marketing strategy, commercialization plan, sales &
marketing training, marketing collateral and scorecard results for leading
indicator initiatives
Global Product Marketing Manager, Coloplast 2006 - 2010 Minneapolis,
MN Coloplast develops products and services that make life easier for people
with very personal and private medical conditions.
Awarded responsibility to lead global product development projects and line
extensions for launch preparation in markets outside of North America for this
$1.3 billion company

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Produced annual European & US marketing business plans which included
regulatory requirements, marketing objectives, strategy, forecasting, pricing
and profit targets
Generated $11.5 million in wound care product portfolio sales
Introduced innovative global skin care textile into the $102 billion bariatric
market Delivered global sales and marketing product training
Eastern and Central US Regional Sales Manager, Altimate Medical 2003 - 2006
Morton, MN Altimate Medical is the industry leader in creating unsurpassed
standing frame technology to help improve quality of life for adults and children
with disabilities.
Achieve a successful launch of EasyStand Evolv that exceed sales goals in the
first two months by 7%, reaching $900K in sales
Increase US sales by 10% to 4.5 million
Generated sales and marketing solutions to manage and support 27
independent manufacturing representatives in 31 states
Introduced rehabilitation equipment to legislative representatives in order to
lobby policy change that negatively impacted the rehabilitation industry

EDUCATION
Bachelor of Science, Product Management/Industrial Technology,
St. Mary's University of MN, 2001
Certificate, International Product Marketing Manager, AIPMM, 2007

VOLUNTEER
Womens Leadership Committee: hospital volunteer program
Red Cross Run for Blood fundraising
Sierra Club, Minnesota Special Olympics Fall Games Golf
Habitat for Humanity
Brush with Kindness
Leukemia & Lymphoma TEAM in Training

TECHNICAL COMPETENCIES:
PC, Mac, Windows, Microsoft Office Suite, Outlook, CRM, Goldmine,
Cognos, Lync conferencing, webinar presentations