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EXECUTIVE SUMMAY
1
The project titled Process and Services at GATI KWE was undertaken
in GATI
services brands in India. After FED EX, GATI KWE PVT. LTD. Ranked second
in supply chain industry in India.
Introduction
Supply
chain
management
provide
organizational
dynamics
of
transforming the offering for goods and services into a profitable value
proposition
of building blocks
that are
Demand drives supply. It can be said that the demand chain is the missing
link for sustainable business operations. Supply chains are visible and
well-documented. An equal effort must take place on the demand side to
achieve a sustainable profitable business. These less visible processes for
capturing customer sales can be found in the demand chain. The demand
chain is inclusive of all "customer care" processes, customer selection,
channel selection, customer linking, demand planning, forecasting and
order receipt through delivering at the time and place requested. This
holds for all supplied goods and services. Performance measurement
intended for continuous improvement is measured along this order-tocash process.
Key supporting processes in logistics and delivery will be the postmanufacturing processes. These will include warehouse management,
transportation management and reverse logistics.
LIST OF ABBREVIATIONS
ORGANISATION PROFILE
ORGANISATION PROFILE
Gati Limited is a pioneer and leader in the Express Distribution and Supply
Chain Solutions in India. It was the revolutionary approach adopted by
Gati that helped launch many path-breaking initiatives in the logistics
segment and many were the firsts for the Indian market. In a span of 20
years, Gati has consistently explored various ways to bring premium value
to the customer, always setting benchmarks in quality of service and
customer satisfaction.
Gati was also the first to run the millennium parcel express train in
October 2001 between Mumbai and Kolkata with 10 VPUs. The initiative to
run a parcel express train between KYN (Mumbai) and NGC (Guwahati)
was again taken by Gati - this is a classic example of PPP (Public Private
Partnership).
The Gati advantage of seamless connectivity across air, road, ocean and
rail has resulted in a plethora of offerings to the customer unmatched in
the industry. Besides having a strong network in India, Gati has a strong
market presence in the Asia Pacific region and SAARC countries.
Today, Gati has offices in China, Singapore, Bhutan, Dubai, Hong Kong,
Thailand, Nepal, Malaysia, Mauritius and Sri Lanka and has plans to foray
into other markets.
Gati's shipping division, Gati Coast to Coast based at Chennai, with two
decades of experience in the industry has many firsts to its credit: first in
operating direct service to Yangon; first in operating a direct container
service from Ranong Port, Thailand; and the first in operating direct
container service from Penang, Malaysia. Gati Coast to Coast today has a
tonnage of 43,581 DWT and a fleet strength of three vessels.
Gati's business model is well aligned with the customers need, which is
why the core businesses have grown to meet the evolving needs of the
customer, and this has resulted in consolidation of services and in the
development of core and critical infrastructure, thus propelling Gati to the
forefront in the logistics segment.
Key Highlights of JV
JV is for the express distribution and supply chain business
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Values
Our values are the key driving forces that help us align our organisation
towards
customers
sensitivity
and
deliver
beyond
customers
We absorb global and home trends with curiosity and customize our
offerings with an elegant method to meet the customers wide range of
expectations and care for his objects like precious pearls.
10
Gati Surface Express City: Same day delivery within the city
Gati Surface Express Zone: For your regional distribution
requirements
Gati Surface Express State: Ideal for secondary distribution needs
Gati Surface Express National: Reaches the remotest corners of the
country
Gati Surface Express Bulk: For high - density cargo (1CFT = 15 kgs)
and bulk cargo (above 500 kgs)
DELHI
NOIDA
GURGAON
FARIDABAD
MUMBAI
AHMEDABAD
NAVI MUMBAI
HYDERABAD
BANGALORE
CHENNAI
KOLKATA
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locations.
Flexi - pricing options based on urgency and load factor.
Door pick up and door delivery.
Online track and trace.
A fleet of dedicated freighters.
Expertise in handling high value / perishable goods
Gati Transport Solutions (GTS) includes rail and road bulk goods
transportation. It is a part of the multi modal network of express
distribution services, Gati provides cargo management services to
companies who need cost effective bulk cargo transportation on the basis
of Full Truck or Container Load and Half Truck Load. Gati has a tie-up with
Indian Railways for transporting goods through parcel trains Running on
an average of 45 parcel train services every month in different lanes /
segments which is emerging as a strong alternative to road transportation
, providing safety to customers shipments with cost effective & better
service quality while transportation.
Train Routes
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4) Special Products:
Size(in Inches)
10
17 X 12 X 11
Gati e-Retail
Gati e-Retail offers End to end logistics solutions for online retailers across
India. It assures a comprehensive delivery experience , which is crucial
towards a sustainable and profitable e-Retail Business
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Art Express
A piece of art is a magic delivered from the soul of an artist. It is created
with the essence of love and framed in the eyes of the beholder. And
when it comes to transporting a piece of art, Gati Art Express exhibits the
same passion.
Art Express is a special service offered by Gati Logistics Company,
which offers
Expertise in handling, packaging and transportation of art. At Gati we
have a dedicated team who have undergone an extensive training
programme on handling packaging and transportation care which is
required for valuable art pieces. This combined with unmatched reach and
state-of-art infrastructure has been the back bone Art Express.
Art Express caters to the private collectors, antique dealers, galleries,
corporate buyers, fine arts specialists, interior designers and artists
getting ready for exhibitions.
A fleet of 4000 tamper-proof vehicles on road help us reach every corner
of the country. In addition, our online track & trace facility ensures that
you never lose sight of your shipment and our real time delivery
information keeps you updated on the delivery schedule.
Gati Laabh
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focus
is
on
integrated
logistics
solutions.
Gati's
transport
competitive advantage
Strengthens relationships with suppliers and carriers
Enables the movement of goods across modes and around the
globe.
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for
7. Warehousing
Gati warehousing logistics solutions made to order
Logistics and supply chain management are an integral part of our
businesses. A sharp and steady focus on these key functions has helped
Gati gain a competitive edge over the rest of the market.
In recent times Indian industry has begun to acknowledge the strategic
importance of logistics and warehousing functions to their businesses. And
Gati's expertise and experience in this area is being harnessed by many
companies. Gati offers its services as a 3PL or a third party logistics
provider.
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requirements
Warehouse management system
Industry solution
Consumer Goods
Food & Beverage
Engineering / Electronics
Industrial Goods
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Milestones
From inception, we at Gati have been obsessed with providing the
best possible service. This obsession has not only led to dramatic
changes in our business, but has also resulted in setting new
benchmarks for the industry.
2013-14
Gati Kausar raised Rs 150 crore from Mandala Capital AG Ltd. and
Mandala Agribusiness Investments II Ltd. Out of the 150 crore, INR
30 crore has been invested in the form of Equity shares and
Compulsory
Convertible
Preferential
shares
(CCPS)
and
the
remaining INR 120 crore shall be invested in the form of NonConvertible Bonds (NCB) over next 2 years.
2012-13
North India and South India covering the sea ports of Kandla,
Mundra, Cochin in April 2013. The new service namely ISL-Gati
Express Coastal Service.
2011-12
13, 2012
GATI-KWE won Express Logistics Supply Chain Award for Best
2010
2009
delivery notification.
Launched Gati Academy
Launched Gati Art Express
Introduced SQS (Service Quality Standardization)
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2008
Parcel Leader.
Launched Gati Europe Express.
Introduced e-POD (Electronic Proof of Delivery) and Centralized
POD Cell. Launched Gati Happiness a window online to buy a
range of delicious products
2007
Co. Ltd.
Opening of Mega state-of-the-art Mechantronic Express Distribution
Centre in Bangalore
Introduced VTS (Vehicle Tracking System)
Launched a joint Courier and Air Cargo Service with Air India.
Gati Cafe Deliver a unique concept, an outlet offering a menu of
services
DOD Direct (Draft online) to reduce cycle time of customer
payments.
Introduced 40ft container vehicle with German based double deck
system technology
2006
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2005
Introduced State-of-the-art Mechantronic Warehouses with APL racking
and modern handling equipment in major cities across India
2004
Introduced mechanized racking systems in the automated warehouse at
Panvel, Maharashtra.
2003
Launched
India-centric
distribution
solutions.
Forayed
into
2001
1999
Gati International - Gati expanded to SAARC countries through tieups with the postal departments of Bhutan and Maldives.
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1998
First
Logistics
Company
in
India
to
be
awarded
ISO
9001
Certification.
1997
Introduced the concept of 3rd party logistics (3PL)
1996
Tied-up with Indian Airlines to facilitate speedier delivery of shipments.
1989-1995
ORANISATIONAL STRUCTURE
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Review of Literature
Materials i.e, shipments that are to be locally delivered are segregated
according to the last digit of their docket number. i.e, all dockets ending
with number 1 are stacked separately, docket sending with number 2 are
stacked separately and so on. This simplifies the process and reduces the
time wasted for searching of materials. The shipments are delivered by
the delivery GAs, each GA is allocated a specific territory in which he
operates. GAs collected the dockets which are to be delivered in their
territory and find the shipments and stacks them near their vehicles.
(Umasankar Panda-2014-Operational Framework of Gati KWE)
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product and analyse the various factors associated with these locations.
This includes production costs, personnel, the time and cost required for
deconsolidation, and warehousing possibilities, including cost and space.
As part of this process, a company also should consider the factors that
affect production quality and efficient transportation between hubs.
These
tools
should
integrate
information,
inventory,
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Student Express
Target Students
Positioning - A safe relocation at the time of joining or leaving the
college
Product - Surface/ Air, Box free for packing
Place - Direct Selling through GA s and Retail Teams
Price - 15% discount over card rate --> to have a box product instead
GATI Laabh
Target - SMEs, households, where we face intense competition from low
cost express comp
Positioning - Value for money product, Entry point to give new
customers a feel of our services
Product - Retail, 20 KG Single Package, Surface Movement, Carrier Risk
value up to 15K
Place - Direct Selling through GA s and Retail Teams
Price - Rs 440/- + Box charges
VAS - Applicable
GDTDC
Target Households (Urban SEC B1 & above), Institutions, SMEs,
Samples, Gift items
Positioning - Any time usage, safe and cost effective
Product - Retail, NCV, 5 KG Single Package, Surface Movement
Place - Direct Selling through GA s and Retail Teams, Channel Partners
Price - Rs 220/VAS Not Applicable
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Booking
Docket Preparation
Loading of vehicle at customer location
Booking
1. Customer calls the call center or service executive Or GA bookoing
location for pickup of material. The service executive or call center
executive or GA enquires about destination & check whether the service
to that particular location is being provided.
2. Inform GA of the concerned location for pickup & ensure that pickup is
done on same day.
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Quality checking
1. Record the reporting time of booking GA at OU.
2. Handsover the documents and packages to the SQA(Shipment quality
audit) associates for weigh verification and quality check.
3. Checking all the booking parameters of the docket.
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4. Ensure all the shipment as per current booking dockets are received
intact condition.
5. Checking of dockets and documents for completeness.
10. After the completion of unloading, check the challan for damage,
Extra, Pilferage, shortage and record in THC and trip challan with clear
remark.
11. If there is any extra package, which is not listed in the challan, note
the
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Load shipment into the route vehicle tallying with the loading
Tally giving preference to the assured delivery date.
Loading is done according to the unloading location wise. Last
unloading location first on the inner cabin side of the load body and
1st unloading location last, door side of the load body. Load heavy
shipments at the bottom and light weight packages above the
heavy packages.
5. Load Damaged / leaking and open packages only after proper packing.
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6. After loading the vehicle, lock it with one time seal or strip seal, noting
the number of the seal in the loading tally, and after tallying the number
of seal in the loading tally.
7. Enter the seal number in trip challan.
8. Update the trip challan and also update all this information on GEMS.
9. Obtain signature of drivers on all copies of Trip Challan.
10. Handover Dockets and Trip Challan in separate unloading location wise
sets to driver with a briefing on the checkpost and enroute information.
11. Provide accident prone areas/enroute information to the new drivers in
case of Transit Center.
12. After the route vehicle has delivered the shipments at Destination
Operating Unit, collect the acknowledged TC & THC from the driver.
Delivery
1. Segregate the shipments and dockets for every delivery based on the
area / PIN code served by the concerned GA based on the territory map
for each GA.
2. Check previous undelivered for delivery on the current date.
3. Prepare intimation letter for FOD/COD/DOD/Godown delivery.
4. Prepare GA wise PDC and get signature of GA on GA copy. Retained it at
the delivery location.
5. Load shipments in GAs shipments as per the PDC and record the
discrepancy if any on PDC.
6. GA goes to customer premises and delivers the material and obtain The
seal and signature of the receiver on POD and PDC and capture the image
of POD.
7. GA collects the money for COD/DOD/FOD/OCTROI shipments. GA writes
the date and time of delivery on the POD/PDC.
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full.
Stack the undelivered shipment in the allotted place.
POD
34
35
36
37
RESEARCH METHODOLOGY
38
RESEARCH METHODOLOGY
Objective of Research
To get the correlation between different activities(Quality of
distribution, Material Handling, Quality service provide)
To find the GA contribution in achieving delivery promise in terms of
quality and assured delivery date
To understand the customers ratings on various products and
services at Gati
To Identify the Time efficiency which employees are maintaining.
To find the capacity utilisation process.
39
Research Design
The type of research designs used by me to gather information or data for
this project can be termed as both Descriptive research and Quantitative
research. Both the research includes surveys and facts findings enquire of
different kinds. The major purpose of these researches is to collect data
regarding distribution system to improve its efficiency. Therefore I have
adopted the questionnaire method and surveyed more of customers.
Data Sources
Data sources can be external or internal. An internal source includes
previous studies and company records. External sources include the
trades magazines and business reports. The research design will be
examined time and again to determine the accuracy of the data with
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regards to their ability in meeting the information needs. The first step in
data collection method is to focus on the secondary data. These were the
data that were developed for some purpose other than for helping to solve
the problem at hand. My secondary data were collected from the website
of Gati ltd. An important source of primary data is survey research. My
primary data were collected through structured questionnaire. An
exploratory of this type needs to be based on primary and secondary data
that are readily available. It hardly implies a formal and right design as I
have to change the focus or direction depending on the availability of new
ideas and relationships among variables.
SAMPLE DESIGN:
Sampling is done to get reliable information in lesser time, at lower cost
and even with lesser manpower.
Population:
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Sampling Frame:
The survey was taken in GATI-KWE Pune.
Sampling Size:
To find the solution I have divide the total sample size 30 in to three
groups randomly.
Group 1 Regular customers
Group 2 E-com customers
Group 3 Other customers
Sampling Unit:
The survey was taken in the North region of Pune of GATI-KWE.
Questionnaire Design:
There are 2 way of preparing a questionnaire that is a close ended or/and
open ended questionnaire. In case of open ended questionnaire, the
question
is
structured
but
responses
are
unstructured.
Here
the
easier for the customer to answer the question within few minutes. Here
both the questionnaire and response are structure
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The following data showing the score of each rating scale for two variables such as material
handling and service.
EXCELENT
GOOD
AVERAGE
POOR
TOTAL
Quality of
distributi
on system
Material
Handling
19
30
19
30
Quality
Service
Provide
21
30
Table 5.1
Graphical representation as follows,
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25
20
15
10
5
EXCELENT
AVERAGE
GOOD
POOR
Interpretation
From this, we can understand that;
In Quality distribution system;
17% of people say the Quality of distribution system is Excellent
63% of people say the Quality of distribution system is Good
20% of people say the Quality of distribution system is Average
In Material Handling;
10% of people say the Material Handling system as Excellent
63% of people say the Material Handling system as Good
27% of people say the Material Handling as Average
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The following data showing the score of each rating scale for two
variables such as GAs contribution and delivery promise. This data
has been collected through survey
GAs
Contribut
ion of
Quality
Delivery
Promise
EXCELENT
GOOD
AVERAGE
POOR
TOTAL
18
30
20
30
Table 5.2
Graphical representation is as follows,
46
25
20
15
EXCELENT
GOOD
AVERAGE
10
POOR
0
GA's Contribution
Delivery Promise
Interpretation
From the details given,
In GAs Contribution in Quality;
27% of people say quality with the GAs as Excellent
60% of people states the quality with GAs as Good
13% of people say the quality with GAs as Average
In Delivery Promise;
23% of people say the Delivery Promise as Excellent
67% of people say the Delivery Promise as Good
10% of people say the Delivery Promise as Average
47
Products
&
Services
Surface
Express
Air
Express
GTS
Others
EXCELENT
GOOD
AVERAGE
POOR
TOTAL
15
10
30
12
15
30
10
14
30
10
16
30
Table 5.3
Graphical representation is as follows,
48
18
16
14
12
10
EXCELLENT
GOOD
AVERAGE
6
4
2
0
Surface Express
Air Express
GTS
Others
Interpretation
From the details given,
In Surface Express;
17% of people say the service of Surface Express as Excellent
50% of people say the service of Surface Express as Good
33% of people say the service of Surface Express as Average
In Air Express;
10% of people say the service of Air Express as Excellent
50% of people say the service of Air Express as Good
40% of people say the service of Air Express as Average
In GTS;
33% of people say the service of GTS as Excellent
47% of people say the service of GTS as Good
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In Other products;
33% of people say the Other products as Excellent
53% of people say the Other products as Good
14% of people say the Other products as Average
No. of vehicles
Departure on Time
136
190
Total
326
Table 5.4
50
No. of vechiles
350
300
250
No. of vechiles
200
150
100
50
0
Departure on Time Late Departure
Total
Interpretation
According to the details given,
Almost 59% of total vehicles started late from the origin
Rest 41% of total vehicle departed from the origin on time
To find the loss occurring from improper capacity utilisation.
The proper capacity utilisation can be found out from the QKM (quintal per
km) report of the month of June.
Frequency
No. of Trips
100-80%
68
79-60%
317
Below 60%
88
Total
473
Table 5.5
No. of Trips
500
450
400
350
No. of Trips
300
250
200
150
100
50
0
100-80%
79-60%
Below 60%
Total
Interpretation
From the given details,
Around 15% vehicles of total trips in the month of June utilised 80+% of
total capacity.
Around 67% vehicles utilised 60-80% of total capacity
Around 18% vehicles only utilised less than 60% of total capacity.
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CONCLUSION
Logistics is a challenging and important activity because it serves as an
integrating or boundary spanning function. It links suppliers with
customers and it integrates functional entities across a company. With the
ever-growing competition in todays market place it becomes necessary
for a firm to use its resources to focus on strategic opportunities. This
includes several internal factors like management style, culture, human
resources,
facilities
and
several
external
factors
like
technology,
ACTIVITY CHART
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ACTIVITY CHART
Week
Activity
1st Week
Induction Training
2nd Week
3rd Week
55
4th Week
5th Week
6th Week
7th Week
8th Week
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LEARNING OBJECTIVES
LEARNING OBJECTIVES
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To
get
practical
exposure
&
theoretical
knowledge
should
be
Learnt the full process from point of origin i.e booking to destination.
58
59
develop
Better
information
systems
that
connect
60
Books:
Logistics and Supply Chain Management - Martin Christopher
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Websites:
www.gati.com
www.gatikwe.com
www.highered.mheducation.com
www.investopedia.com
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QUESTIONNAIRE
QUESTIONNAIRE
1. How could you rate Correlation between Quality of Distribution System
with material handling by GATI-KWEs employees & quality of service
provided by GATI-KWE Ltd?
a) Excellent
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b) Good
c) Average
d) Bad
3. How could you rate the various products and services of GATI-KWE?
a) Excellent
b) Good
c) Average
d) Bad
4. Should GATI-KWEs wants to improve in delivery of products (Time)?
a) Yes
b) No
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b) Good
c) Average
d) Bad
65