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Price
Product
Target
Customer
Place
Promotion
OBJECTIVES:
1. To critically examine the product promotional strategies of TATA POWER SOLAR.
2. To analysis of market potentiality for TATA POWER SOLAR.
SCOPE:
While marketing can be stated as a distinct function of the marketing manager. It has
certain tools by which one can scan, monitor, assess and reach to the market. Implement
any strategies they formulate. Perhaps one needs to understand the strong insights of
consumers instead of implementing mere boardroom ideas, for which the study
of perception is the first step.
IMPORTANCE:
Finding the strengths and weakness of the Tata solar. the market potential and awareness
of product. How the customer attracts to the offer given to the products. need of the
product. target customer among the whole group. place, price, promotion, product policy
to manipulate.
RESEARCH METHODOLOGY:
1. Source of data
Primary data:
Questionnaires
interviews
observation
Secondary data:
Documentation, Records, Journals and Reports
.
CHAPTER SCHEME:
This thesis is purposed to be organised in six chapters.
Chapter1: will give introduction to the topic. This chapter would also discuss
the objective of the study, sampling and methodology of the study.
Chapter2: brings out industrial profile.
Chapter3: theoretical background of the study .elaborative information on
subject chosen for better understanding and usage analysis.
Chapter4: data analysis and interpretation of the data collected with relative
tables and graph by result obtained by statistical by statistical tool must be
included.
Chapter5: summary of findings suggestions and conclusion.
UNDERTAKING:
S.S. Agencies
Gandhinagar Main Road,
Channappa Layout,
Shimoga 577201
Limitation:
1.
The total number of customers used in the survey was very less compared to whole
users.
2.
3.
4.
The information what I collected with customer and employee are interpreted as it.
REFFERENCE:
BOOKS:
5.
Kotler Philips, Marketing Management, 11th Edition, Prentice Hall of India, 2002;
6.
WEBSTIES:
http://www.tatapowersolar.com
http://www.multimediamarketing.com
By
Submitted by
MANOJ KUMAR C N
USN : 4UBD14MBA25
Department of MBA
University BDT College of Engineering
Davangere. 577 004