William S.

Johnston
514 N. Trask St., #B106 | Tampa, Florida 33609 | 813.298.8845 | wjohnston@ut.edu

Objective

Seeking position in marketing where experience, education, and interpersonal skills will add value.

Professional Experience

July 2008 - University of Tampa – Tampa, FL

present
Graduate Assistant

Aided professor teaching Microsoft Office proficiency course. Oversaw classes,

administered exams, tracked attendance, and maintained grade file.

Nov 2007 – Macy’s Florida – Tampa, FL

Jan 2008
Sales Associate

Providing details, and explained features for various luggage and fine china items.
Used knowledge of the items in these two departments to make recommendations and
explain sale pricing.

Oct 2006 – JANUS Digital Displays - St. Petersburg, FL

Jul 2007
Customer Service Specialist

Handled company’s ongoing relationship with existing and clients, providing

information and support. Answered product questions and provided detailed technical
specs for constantly evolving digital signage products. Coordinated efforts of in-house
technical staff and third party vendors. Managed new daily metrics report for customer
service and tech support, enabling the company to more effectively track service
requests while reducing the response time to customers from days to hours.

Study-Guitar.com – Boston, MA
Mar 2004 – Owner and Guitar Instructor
Aug 2006
Traveled to customer’s homes to give them one-on-one guitar lessons; each tailored to
the individual student’s goals, musical taste, and abilities. Designed the web site to
provide supplemental material for students, as well as general technique and music
theory information accessible to the public. Within 1 year, grew the business to over
40 lessons per month and 500 web visitors per week.

Kennison Staffing / Fenton-McGreal Associates – Boston, MA

Mar 2002 - Administrative Assistant
Aug 2006
Provided administrative support for group psychiatric practice at area hospital,
including receptionist/phone work, scanning and data entry, faxing, filing, and various
paper processing.
William S. Johnston
514 N. Trask St., #B106 | Tampa, Florida 33609 | 813.298.8845 | wjohnston@ut.edu

Pyramid Research – Cambridge, MA

Aug 1999 – Marketing Coordinator
Dec 2001
Managed the company’s extensive direct mail campaigns, including brochures, folders,
and other promotional mailings. Coordinated efforts of content providers, designers,
printers and mail houses. Transformed printed brochures into electronic versions for
delivery via email.

Database Marketing Manager

Added thousands of prospective customers via list trading and email advertising.
Created reports designed to analyze customer data. Traveled to satellite offices in
southeast Asia to implement remote database installations, enabling market analysts
on opposite ends of the globe to share customer information quickly and effectively.
Provided database training and created company training manual.

AIIM International – Silver Spring, MD

Aug 1997 – Marketing Assistant
Jun 1999
Oversaw creation and distribution of promotional pieces, utilizing direct mail, fax and
email, and also the trading/purchasing of mailing lists. Managed production of 200
page conference handbook for yearly week-long conference and trade show, Traveled
throughout the United states to regional trade shows to promote membership in the
organization, bringing in dozens of new members while raising awareness of the
association and the services it provided.

Massachusetts Association of Life Underwriters – Boston, MA

May 1996 – Administrative Assistant
Jun 1997
Handled general office duties such as phone work and filing for trade association.
Organized information for political action committee. Edited all materials for
promotional mailings, for the monthly trade magazine, and for the association’s yearly
state conference. Created database of members and report to increase accuracy in
tracking membership numbers.

Education

Jan 2008 - University of Tampa

current MBA – Marketing candidate, 2010

Sep 1992 Boston University School of Management

– May BSBA – Marketing
1996

References available upon request.