IA Collaborative User Driven Design™

Key Parts of a Presentation

Presentation Do’s

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Key Parts of a Presentation

Presentation Do’s

Strategic Intent and Project Overview

Current Situation and Opportunity Definition
Guiding Principles and Concept Presentation
Innovation Roadmap

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Key Parts of a Presentation

Presentation Do’s

Strategic Intent and Project Overview, 2 min

Current Situation and Opportunity Definition, 7 min
Guiding Principles and Concept Presentation, 8 min
Innovation Roadmap, 3 min

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Key Parts of a Presentation

Strategic Intent and Project Overview
- Introduce the vision in the beginning
- "The future will be like this" vs "We came up with this concept"
- Briefly describe process. Go into it more if asked.

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

A. Strategic intent
1. Help users incorporate nutrient density into their health belief systems

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

A. Strategic intent
1. Help users incorporate nutrient density into their health belief systems

2. Enable users adhere to their health belief systems easily throughout all life’s situations
(what users really want anyway)

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Current User Experience

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Future User Experience

NutriScore
system is my
system

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

B. Understanding the
landscape of eating
Summary of Primary Research Activities and Methods

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

A number of different tools and approaches to

nutrition are currently available.
Key Nutrition Trends
1. Branded Nutrition 2. Socially Responsible Nutrition 3. Emotional Nutrition

Dole SuperFoods Dominick’s Eating Hannaford’s Stars Dole Life Stories Google Cafe 150 Plantidote The Murad Method
Right Brands

4. Customized Nutrition 5. Tools For Nutrition 6. Re-engineering Nutrition

DNA Sequencing Customized foods Customized Genetic Synthetic

Dietary Paper 4 Interactive Fortification Enhancement
Supplements Of Foods’
Scan-Buy Shopper MyFood Diet Tracking Appearance
Price Comparison

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Experts believe that “more than information” will be required to

change users’ current beliefs.

Dawn Jackson Blatner Dr. Susan Mitchell Connie Evers, MS, RD Carolyn O’Neil, Virginia Stallings, MD Eric Rimm, ScD Marion Nestle, PhD Esther Myers, PhD,
Spokesperson, Nutrition Expert Author, Speaker, MS, RD Professor of Pediatrics, Associate Professor Department of RD, FADA
American Dietetic Consultant Journalist Children’s Hospital of in the Departments Nutrition, Food Studies, Director of Research
Association Philadelphia of Epidemiology and and Public Health, New and Scientific Affairs,
Nutrition, Harvard York University ADA
School of Public Health

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Users need help with both shopping and eating.

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Shopping

Initial Research: The shopping experience

1. Shop Alongs 2. Concept Mapping 3. Food Diaries

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Eating

Additional Research: The eating experience

4. Eat-ins 5. Scrapbooking

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Key Parts of a Presentation

Presentation Do’s

Current Situation
Give them a key story that can be easily passed on

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Key Parts of a Presentation

Presentation Do’s

Opportunity Definition
- Have one slide that tells the whole story
- Give your client something to share throughout the organization

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

CLIENT MENU

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Key Parts of a Presentation

Presentation Do’s

Opportunity Definition: Business Viability

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Key Parts of a Presentation

Presentation Do’s

Concept Presentation

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

CLIENT MENU

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

CLIENT MENU

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

CLIENT MENU

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Key Parts of a Presentation

Presentation Do’s

Innovation Roadmap

“Which one do we do first?”

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Presentation Tips

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Presentation Tips
Collaborate with your client on the final presentation
They should be presenting with you

Ideal presentation is a conversation

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Presentation Tips
Arrive early, be prepared for any room

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Presentation Tips
- Read them the slide, then talk about it. When there's a slide
there, people want to read it or take it in and it's distracting if
you’re talking

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Presentation Tips
- Read them the slide, then talk about it. When there's a slide
there, people want to read it or take it in and it's distracting if
you’re talking

- When in doubt, just read the slide

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Presentation Tips
When playing a video it's helpful put a quote from the video on
the following slide

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

CLIENT MENU

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

“I made some progress because I’m

emailing the forms instead of
handing them out, but I guess I
haven’t gotten completely up with
the times.”
-Audra, Human Resources
Describing her workflow

CLIENT MENU

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Presentation Tips
Presentation Do’s

Use real visuals from the field, creates honesty. 

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Observations & Immersions

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Presentation Tips
Presentation Do’s

If there is a tech bumble or a mistake in the slide, don't laugh or

make light of it, that's annoying. Just move on.

Tuesday, April 20, 2010

 IA Collaborative User Driven Design™

Tuesday, April 20, 2010