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Make sure you’re

always open
to new business
Opportunities Be Inspired Be Valued®

1) What is Right beta

2) Searching on Right beta
3) Find Your Accountant
4) Making sure everyone knows us
5) Premier Direct Listing
6) Super Premier Listing Profile
7) Web Link
8) Sponsored Listings
9) Banner Advertisements
10) More Features

1. Visit us at www.rightbeta.com
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What is Right Beta

Wallet or purse, keys, mobile phone. People rarely leave home without them.
Advertising with Right beta 24 /7 helps you reach your customers who have not been
able to find you so far.

This award winning listing service provides full as

Right beta is a leading
well as classified business listings, giving visitors the
UK website that helps
information they want and whenever they want.
people find accountants
and other finance
related service providers
From listing your business details, to providing a
in their local area or
link to your existing website, we’ve got a whole
anywhere in the UK. With
range of products designed to promote your business
most of our users
online and to help your customers find you.
searching our listings
Many of these products come with extra features
each month, there’s no
that you and your customers will find particularly
doubt, advertising on
useful – like logos and email links that enable users to
the Internet with Right
contact you direct day or night.
beta should be a serious
consideration for your
There’s a personal address book, so once customers
business.
have found you, they can keep your details handy.
At Right beta, we can help make advertising your
business on the Internet easy and cost- effective. You can also see how your
advertising is doing, with access to monthly performance statistics. Also, the ability to
amend your advertising at any time means that it’s always right up to date with right
beta.

Searching on Right beta

To find you, Right beta users can search by specialisms, company name or by location
name. They just type in what they know and let our Search find your details for them.
Right beta recognises over 50 different locations within the UK and over 30 different
locations in Sri Lanka.

So no matter where you are, your customers/clients should be able to find you. Our
members are located both in Sri Lanka and UK alike.

2. Visit us at www.rightbeta.com
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Find Your Accountant?

Our web site is a “one roof house” for Accountants present both in Sri Lanka and UK.
We help anyone wishing to find an accountant in their local area in order to meet their
accounting, taxation, auditing requirements and so forth.

We have seven specialized areas and within each category, there are several services
available. Our visitors can select the service they want you, as their financial advisor, to
perform on behalf of them and accordingly, they will get in touch with you via our web
communication system.

Our seven specialisms are listed below.

Auditing
Accounting

 Internal Auditing Services  Creditors Ledger

 Audit and assurance services

Insolvency and Liquidation
 Insolvency Practitioners
 Forensic insolvency recovery
 Corporate Recovery
 Debtors Ledger
 Forensic accounting services
 Outsourced accounting services
 Nominal Ledger Services
 Payroll Services
 Bank Reconciliations
 Book keeping, Fraud investigations and Dispute
advisory services
 Management Accounting Techniques
 Budgeting and cash flow forecasting

Consultancy
Other Areas

 Mergers and Acquisitions  Employee service contracts and agreements

 Divestments and De-mergers
 HR consultancy
 IT strategy and consultancy
 Management Consultancy
 Recruitments Consultancy
 Business and Corporate finance planning
 Acquisition & Disposals of companies
 Regulatory Services
 Business Planning and aspiration reviews

Taxation
 Tax compliance and advisory services
 Tax Planning and investigations
 VAT Planning and investigations
 VAT compliance and advisory services
 Filing statutory documents
 Joint venture and shareholder agreements
 Lead advisory, strategic and exit route planning
 Management Buy outs and Buy Ins
 Non-Executive Directorships
 Risk Management ( Business & Financial)
 Overseas Expansion Planning
 Partnership Agreements
 Pension and Employee Benefits Planning
 Raising Finance and Floatation
 Share option scheme and incentive arrangements
 Succession Planning Advice
 Virtual Office Services
 Wealth Management and financial planning
 Will Trusts and estate planning
 Outsourced Membership Services
 Inward Investment Management
 Charity fundraising and management
 Transfer pricing advisory services
 Corporate restructuring

Secretarial Services

 Company Formation
 Company Secretarial Services

3. Visit us at www.rightbeta.com
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Other financial Advisors

That’s not all. Right beta is the right place for several Banks
others who are in the financial and legal industry. Our
listing service includes other than accountants

i. Banks
Finance
ii. Finance companies Companies
iii. Insurance companies
iv. Insurance brokers
v. Legal Practitioners and
vi. Stock brokers.
Insurance
Companies
As a result, we provide a wealth of information to the
visitors of our web site in terms of helping them find you
by name, area of specialism and location.
Insurance
Brokers

Making sure everyone

Lawyers &
knows you Solicitors

At Right beta, we practice what we preach. So we

make sure that as many people know about you as
possible. Our approach seems to be working for our Stock
Brokers
members. Every year, more and more people are
discovering the benefits of searching for the services
they want on Right beta. And we aim to keep it in
that way. That’s why we spend on letting people know all about Right beta.

There’s a good reason for all this exposure – More users mean more searches and more
searches mean more potential customers for our members and advertisers.

63% of Internet users used the listing services

to find information on local financial
Advisors in the last three years.

4. Visit us at www.rightbeta.com
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To help you reap this harvest, we have introduced three listing categories as shown
below. Each category has its own merits and therefore, anyone wishing to use Right
beta services should consider their requirements before choosing any particular
category.

Our first premier listing is free. All you need to do is to log on to our web site and
complete the relevant form. Your listing will appear
straightaway on Right Beta under your preferred 68% (32.5 million) of GB
location. adults used the Internet,
and the figure is
Premier Direct listing offers you to show some more constantly rising every
details about your business/ firm/practice or organization year.
for just £1.00. Remember all this is for one year and your
listing details will appear 24 hours a day, 7 days a week
and 365 days a year.

Get Noticed on the Internet

There are lots of ways you can advertise your business. But which one is right for you?
Over the last few years the Internet has become more and more important as a
means of getting your business noticed.

And with good reason. Potential customers can find out all they need to know about
your products and services, whenever they want -day or night- without ever having
to leave their home or office.

What’s more, recent research shows that 68% of Internet users find out what they
need to know about a product or service online before going on to purchase offline,
which means when they use the Internet many visitors are ready to buy.

5. Visit us at www.rightbeta.com
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Premier Direct Listing

If you don’t have a website but do want your business to get noticed on the Internet,
our Premier Direct Listing could be the solution you’re looking for. Designed to help you
generate quality leads, this value for money product from right beta works for you 24
hours a day, 7 days a week. Standing out from your competition is always important.
This Listing helps you to achieve this because you receive priority over free listings on
the individual results page.

When your listing is exhibited on our web, potential customers can learn more about
what you have to offer at a glance. This enables them to make the right decision when
choosing a business to contact. Getting in touch with you is also easy. There’s an email
messaging service that allows users to contact you straight from your listing.

In this category, our members can exhibit the following pieces of information

51% of Right beta users who

contact a financial advisor go
onto make a valued transaction
within a week.

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Super Premier Listing Profile

You can get our most Enhanced Listing status through Super Premier Membership. In
this category, the ability to show your business Profile is the perfect solution if you don’t
have your own website but have lots of information about products and services that
you want potential customers to see. It’ got all the features and benefits of a single
page web on the internet and more.

Having more information about your company encourages customers to find you in a
number of ways. By featuring more detail about what your business offers, as well as
images and your company logo, you are able to target users who are looking for your
products or services on a continuous basis. Also due to the fact that your enhanced
listing information Page contains more information, potential customers are more likely
to find you with keyword searches.

Better-informed customers are more likely to be ready to buy your products and
services than those having insufficient information. Further, by attracting customers who
are ready to buy, you may achieve a higher conversion of leads into business.

Look at how we compare our plans

For more information, visit our web site.

90% of Right beta.com users

find the information they are
looking for

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Web Link
(Link to your website)
Having a website is of little value unless you drive targeted traffic to it. That’s where a
Web Link from Right beta comes in. By linking your website to one of the UK’s leading
sites for finding businesses, shops and services, you can direct potential customers to
your products and services locally and nationally. Your Web Link comes with an
Enhanced Listing, which allows you to highlight key information about your business.

This ensures that you attract even more attention to your business indicating that you
are easier to find and that you stand out from your peer competition. With a Web Link,
you can make sure that your website is working for you 24 hours a day, 7 days a week,
because users can access to your website from Right beta with just one click.

And if they want to contact you, they can simply email you using the free email
messaging service.

So, what are you waiting for? Maximise the effectiveness of your website and generate
quality business leads through the internet – with a Web Link from Right beta.

Sponsored Listing
Our Sponsored Listings are positioned above all other listings on the search results page.
They can really help you to stand out from the competition, directing people to your
company around the clock, helping to grow your business and increasing the
awareness of your brand. There are only two Sponsored Listings available per
classification per coverage area, which will be in a portrait version making them very
sought-after.

This version feature right at the top of

the search results page when users
search for products and services in
your classification and in your local
Right Beta. com coverage area.
Users search for products and
services by classification or
keywords.

If a keyword is used for several classifications, the adverts that are most relevant to the
search will be shown.
Local Sponsored Listings provide potential customers with more information about your

8. Visit us at www.rightbeta.com
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business, products and services, as well as a link to your website if you have one. They
can also feature your company logo or an image to reinforce your brand even for
greater marketing impact.

Banner Advertisements
Banner advertisements are an essential tool in making a visible presence on line and in
standing in the crowded competition. We have three types of banner advertisements
designed specially for our members and users.

Local Banner
A local banner is a moving graphic advertisement that appears in a prominent position
on SRI LANKA and UNITED KINGDOM pages. It’s designed to really stand out, grab a
potential customer’s attention and, in one click, link them through to your website. This
is suitable for all budgets.

Local banners are perfect for accountants and other financial advisors looking to
advertise in their local area. As such, they are a highly targeted way of advertising on
Right beta.

Your local banner will be seen when Right beta users click Sri Lanka or UK on the Right
beta home page searching for accountants and other financial advisors in a particular
country.

They’re exclusive too. Only a few local banners are available on these two pages,
increasing your chance of being seen. Visitors could see these local banners on either
side of the relevant pages. Here’s what your local banner will include:

 Design and hosting of a square banner advertisement, or you can design it

yourselves and we’ll just host it

 A link to your website, so you can direct potential customers to your business 24
hours a day, 7 days a week

 In the absence of your own website, the link will be connected to your profile that
could be created with the enhanced listing status

 Amend your banner to keep it right up to date, change your message or advertise
promotions

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National Banners
Our members can use national banner adverts on Right beta to generate brand
awareness online and drive customers to their website nationally as well as
internationally.

Right beta visitors could see these national banners on our main home page. This is a
very exclusive position and places are always limited. Here is what your national
banners can include:

 Highly visible, prominent graphical adverts

 Flexible contract – from 1 day to 365 days
 One click away from your website
 Amend your banner to keep it up to date

Sectorial Banners
These are banners that could be seen on several pages including the home page. This
is a specific position with certain financial information. The financial information would
be in the areas of taxation, banking, law, insurance and so forth.

As a result, our members can advertise their business logo in these specific locations,
which is linked to their existing web site or to the profile created within Right beta. Only
very limited spaces are available for sectorial banners throughout our website.

10. Visit us at www.rightbeta.com

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More Features

That’s not the end. We have specific pages for your articles and events. If you are
promoting a conference, seminar, forum or training course, Right beta is the ideal
place to publicise your event and generate bookings.

Right beta is the online resource centre used by thousands of online visitors, finance
and legal practitioners each week. We also offer topical articles on finance, Law
and Management. It’s become an essential resource for the finance and legal
community both in Sri Lanka and UK.

We are adding some new features into our web site on a continuous basis. As a
result, we welcome your comments, suggestions and feedback in all areas.

Make Right Beta part of your marketing mix and reap your harvest without delay.

Marketing Your Event Publish an Article

Promoting your event on Right beta You can upgrade your skills and
takes only a few seconds. All you improve your prospects with our
need to do is to supply the title of online learning centre. Using this
your event, date, location and a free online learning, you can gain
summary of the content. wider exposure from a range of
articles and other important
Your listing clicks straight through to information in the areas of finance,
your own site or booking service law, consultancy and other
that you have provided to us, disciplines.
which means that it’s easy for you
to keep details updated as your Visit our web site for more details.
event takes shape.
 Topical Articles
Potential delegates can browse the  Publishing Guidelines
Events section of our website, Right  Extent of the Articles
beta, and your event will also  Format of the Articles
appear when the visitors use the  Access to the Articles
site’s search engine  Enhance your profile
 Search Articles
 Upload your Article

11. Visit us at www.rightbeta.com

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Our UK Listing Coverage

12. Visit us at www.rightbeta.com

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Our Sri Lanka Listing Coverage

13. Visit us at www.rightbeta.com, Qualified to answer