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COMSATS Institute of Information Technology, Lahore

Department of Management Sciences


Course Handbook
Resource Person:
Course Title:
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Syed Nauman Ahmad


Strategic Management
MGT501
3(3, 0)
Management Practices (MGT200), Marketing Management (MGT310)
Financial Management (MGT330)
BBA
Spring 2014
D - 04
By Appointment
syednauman@ciitlahore.edu.pk

COURSE INTRODUCTION

Strategic Management is an exciting and challenging capstone course that will allow you to function as
the owner, the general manager or the chief executive officer of different organizations. We will discuss in
detail about different stages of strategic management. Strategic decision-making occurs in all types and
sizes of organizations, from gigantic multinationals to a small hardware store. Strategic decisions
determine the future direction and competitive position of an organization for a long time. Decisions to
expand geographically or to diversify are examples of strategic decisions.
No matter how hard employees work, an organization is in real trouble if strategic decisions are not made
effectively. Doing the right things (effectiveness) is more important than doing things right (efficiency).
In this course, you can look forward to making strategic decisions both as an individual and as a member
of a team.
Learning Objectives
By the end of this course it is expected that the student should be able to:

Develop a framework of analysis to enable them to identify central issues and problem in complex,
comprehensive situation; to suggest alternative course of action; and present well supported
recommendations for future action
Develop conceptual skills so that s/he be able to integrate previously learned aspects of corporations
Understand the relevance of the strategic management theories and practices, underscored by Western
academicians and practitioners
Understand the ethical perspective of formulating, implementing, and managing strategic decisions
Develop a better understanding of the present and future environment in which corporations must function
Develop analytical and decision making skills for dealing with complex conceptual problems in an ethical
manner

TEACHING METHODOLOGY
Lectures
Quizzes
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Assignments

Case Studies/Term Project

Class Discussion & Participation

Group Project & Presentations

TEXT BOOK
Fred. R. David, Strategic Management Concepts and Cases, Pearson Education. 13 th ed. 2011
ADDITIONAL READINGS
Reading material from journals, research papers, news papers etc.
Johnson Schol, Exploring Corporate Strategy, Prentice Hall
Thomous, Strickand, Strategic Management, BPI. IRWIN
Hitt, Ireland, and Hoskisson: Strategic Management; McGraw Hill.
LECTURE PLAN:
Lectures
Book Chapter
Week 1

Week 2

Week 3 &
4

Introduction &
Chapter 1

Chapter 1 &
Chapter 2

Chapter 3

Topic
Introduction to Strategic Management
Introducing Strategic Management
A brief history of the concept
Strategists and Stakeholders
Stages of Strategic Management
The Nature of Strategic Management
Key Terms
Strategic Management Model
Benefits of Strategic Management
Business Ethics & Strategic Management
The Business Vision and Mission
What do we want to become?
What is our business?
Importance of Mission Statement
Components of Mission Statement
Writing and evaluating Mission Statement
The External Assessment
The Nature of an External Assessment
The Industrial Organization (I/O) View
Economic Forces
Social, Cultural, Demographic and Environmental Forces
Political, Governmental and Legal Forces
Technological Forces
Competitive Forces
Competitive Analysis: Porters Five-Forces Model
Industry Analysis: The External Factor Evaluation (EFE)
Matrix
The Competitive Profile Matrix (CPM)

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Week 5

Chapter 4

Week 6

Week 7

Week 8 &
9

Examination

Part 5 Case
Analysis

Chapter 5

1st Sessional Examination

Week 10

Chapter 6

Week 11

Examination

The Internal Assessment


The Nature of an Internal Audit
The Resource-Based View
Integrating and Culture
Management,
Marketing,
Finance/Accounting,
Production/Operations, R&D, MIS
Value Chain Analysis
The Internal Factor Evaluation (IFE) Matrix

Strategic Management Case Analysis


What is a Strategic Management Case
How to Prepare and Present a Case Analysis
Guideline for Preparing Case Analysis
Preparing a Case for Class Discussion
Preparing a Written Case Analysis
Making an Oral Presentation
Strategies in Action
Long-Term Objectives
Types of Strategies
Integration Strategies
Intensive Strategies
Diversification Strategies
Defensive Strategies
Porters Five Generic Strategies
Strategic Management in Non-Profit and Governmental
Organizations
Strategic Management in Small Firms
Strategy Analysis and Choice
The Nature of Strategy Analysis and Choice
A Comprehensive Strategy Formulation Framework
The Input Stage
The Matching Stage
The Decision Stage
Cultural Aspects of Strategy Choice
The Politics of Strategy Choice
Governance Issues
2nd Sessional Examination

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Week 12

Chapter 7

Week 13

Chapter 8

Week 14

Chapter 9

Week 15

Course Review

Week 16

Case
Presentations

Week 17

Examination

Implementing
Strategies:
Management
and
Operations Issues
The Nature of Strategy Implementation
Annual Objectives & Policies
Resource Allocation
Managing Conflict
Matching Structure with Strategy
Linking Performance and Pay to Strategies
Managing Resistance to Change
Creating a Strategy-Support Culture
Production/Operations Concerns When Implementing
Strategies
Human Resources Concerns When Implementing
Strategies
Implementing
Strategies:
Marketing,
Finance/Accounting, R&D and MIS Issues
The Nature of Strategy Implementation
Marketing Issues
Finance/Accounting Issues
Research & Development Issues
Management Information Issues
Strategy Review, Evaluation & Control
The Nature of Strategy Evaluation
A Strategy Evaluation Framework
The Balanced Scorecard
Sources of Strategy-Evaluation System
Contingency Planning
Brief Overview of the course
Discussion
Feedback
Project Submissions &
Presentations
Final Examination

TEACHING & ASSESSMENT


Teaching:
As, this is a BBA level course, students participation is highly encouraged and appreciated. Students are
expected to read related Journals.
Students Private Study Hours
3- 4 Hours/week
Assessment Method
1st Sessional Exam
2nd Sessional Exam
Assignments/Quizzes/Project & Presentation
Final Exam
Total

Percent
10%
15%
25%
50%
100%

Detail of the Assessment Method


Exam
Duration
Quiz
10 min each

Type
Related to recent classroom discussion/readings
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Project /Assignments
1st Sessional Exam
2nd Sessional Exam
Final Exam
Project

1 hour
1.5 hour
3 hours
3- 4 / Group

Take-home type
Subjective
Subjective
Subjective
Group Exercise

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