ADMEC

Multimedia
Institute

ID :

AD/RH/WP/12-15/23

Course :

Web Premium

Submitted to :

Ravi Sir

Submitted by:

Kajal Gulati

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IMPORTANCE OF COLORS

Importance of colors in a design

Color plays a vitally important role in the world we live.
Choosing an appropriate color combination in the website design process
in considered one of the most important elements in creating a successful
website.It has the ability to generate a positive impact to the visitor and as
a result,make the visitor stay longer.
Remember- As a rule,we recommend that your website employ the use of
2-3 colors at man.Often the biggest statement you site can make is in its
simplicity.

Appropriate Examples

COLOR MODES
There are 8 types of color modes in a color,wheel are:1. RGB
2. CMYK
3. Grayscale
4. Bitmap
5. Lab
6. Indexed
7. Duotone
8. Multichannel

RGB Color Mode

The RGB color model is an
additive color model in which
red, green & blue light are
added together in various ways
to reproduce a broad array of
colors. The name of the model
comes from the initials of the
three additive primary colors,
red, green, blue.

CMYK Color Mode

CMYK is a subtractive color
model, used in color printing,
and is also used to describe the
printing process itself.CMYK
refers to the 4 inks used in
same color printing: Cyan,
Magenta, Yellow & key(Black).

Grayscale Color Mode

It is a range of shades of grey.
It is a range of monochromatic
shades of grey & no color.
While digital images can be
saved as grayscale images
contain grayscale information.

Bitmap Color Mode

Photoshop image in the bitmap
color mode is an effective but a
less versatile alternative to
vector graphic art work. A
photoshop raster image saved
in the bitmap color mode is
effectively hard edged line art.

Lab Color Mode

A lab color space is a coloropponent space with
dimension L for lightness, a &
b for the color opponent
dimensions, based on non
linearly compressed
coordinates.

Indexed Color Mode

It is a technique to manage
digital images colors in a
limited fashion, in order to
save computer memory & file
storage, while speeding up
display refresh & file transfers.
It is a term of vector
quantization compression.

Duotone Color Mode

It is a halftone reproduction
of an image using the super
imposition of one contrasting
color halftone over another
color halftone. This is the
most often used to bring out
middle tones & highlights of
an image.

Multichannel Color Mode

The colormode, a mode,
designed for storage of masks &
for specialized printing. When
you convert image to
multichannel mode, you no
longer have a composite channel
withwhich to work.

COLOR SCHEMES
Types of color schemes are:1. Monochromatic
2. Complementary
3. Analogous
4. Triadic
5. Split Complementary
6. Tetradic

Monochromatic Scheme
Monochromatic colors are
all the colors (tints, tones &
shades) of a single hue.
These schemes are derived
from a single base hue, &
extended using its shades,
tones & tints .

Examples

Complementary Scheme
That are opposite each other
on the color wheel are
considered to be
complementary colors.

Examples

Analogous Scheme
Use colors that are next to
each other on the color
wheel. They usually match
well.

Examples

Triadic Scheme
That are evenly spaced around
the wheel. They tend to be
quite vibrant.

Examples

Split-Complementary Scheme
It is a variation of the
complementary color
scheme. It has a strong
visual contrast.

Examples

Tetradic Scheme
It uses our colors arranged
into two complementary
pairs. This rich color
scheme offers plenty of
possibilities for variation.

Examples

Difference
Between
Complementary Color Scheme
&
Triadic Color Scheme

Triadic Scheme
The triadic color scheme uses
three colors equally spaced
around the color wheel. The
easiest way to place them on
the wheel is by using a triangle
of equal sides.
Use:- This scheme is very
popular among artists because
it offers strong visual contrast
while retaining balance, and
color richness..

Complementary Scheme
Colors that are opposite each
other on the color wheel are
considered to be complementary
colors.
Use:- The contrast of
complementary colors creates a
vibrant look especially when
used at full saturation.
They are pairs of colors
which,when combined, cancel
each other out.

Triadic Scheme

Complementary Scheme

Complementary Scheme Examples

Triadic Scheme Examples

Different Colors
&
Their Moods..

Red Color
It is color of evoking powerful
emotions such as fear, anger &
passion.
Magenta color is variously
defined as purplist red.

Examples

Examples

Green Color
It is considered the most restful
color of the eye. It promotes
comfort & togetherness.
Parrot green color indicates the
cowardness.

Examples

Blue Color
It is said to bring down
blood pressure & slow
respiration & heart rate.
Dark blue has the opposite
effect, evoking feelings of
sadness.
Cyan makes you feel &
appear analytical &
intelligent.

Examples

Purple Color
It is rich, dramatic, sophisticated.
It is associated with luxury &
creativity; as an accent or
secondary color, it gives a
schemed depth.

Examples

Pink Color
It is intuitive & insightful,
showing tenderness and
kindness with its empathy
& sensitivity.

Examples

Yellow Color
It is color of sunshine &
communicates happiness.
In large amounts, this color
tends to create feelings of
frustration & anger.
Pale yellow indicates
sickness, jealousy, caution,
decay, etc.

Examples

Golden Color
It is a color of success,
achievement and triumph.
Associated with abundance &
prosperity, luxury and quality,
prestige & sophistication, value
& elegance.

Examples

Orange,Cream & Brown

It evokes excitement &
enthusiasm, and is an
energetic color. In ancient
cultures, orange was
believed to heal the lungs &
increase energy levels.

Color

Examples

Examples

Examples

Black & Grey Color

It is best used in small
does as an accent.
Grey color is an color
between black & white.
It is the color of a
cloud covered sky, of
ash & of lead.

Examples

White Color
It symbolized chasity,
sacrifice & purity.
Sometimes symbolizes
royalty. It is a symbol of
modernity, simplicity &
strength.

Examples

Thank
You