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VOLUME 3 | 3
CONTENTS
ASIA iGAMING
in Asia for the Year 2015: A Review
5 Gambling
2015
8
ORIENTAL GAME
10
FEATURES
of Important Gambling Conventions
13 Highlights
That Happened in 2015
2015
17
EUROPE iGAMING
22 VAT Exemption for Bitcoin: A Significant
24
THIRD-PARTY PAYMENTS/
CRYPTOCURRENCIES
26 Alipay Approved for Use in Macau;
2015
2015
CHRISTMAS
-Ivan, Writer/Editor
10
28
2015
Macau will continue to experience problems
throughout 2015 as China is largely consistent and
determined with their crackdown on gambling. Said
problems will have a spillover effect on all gaming
jurisdictions across Asia that mostly rely on high
rollers from the mainland.
2015
Dec 2015
Bloomberry
Jeju
Primorye
Tigre dela
Cristal,
first
Dec 2015
Cagayan
Makati
2015
,
2014
ASIA iGAMING | Gambling in Asia for the Year 2015: A Review
2016
2016
Dec 2015
My Experience at the
Macao Gaming Show 2015
2015
In the recently concluded Macao Gaming Show held in The
Venetian Macau, many industry players and experts used this
opportunity to showcase their new products and features,
get to know potential partners and customers, and know the
trends and insights for the gaming industry moving forward.
Dec 2015
Dec 2015
he year 2015 was a very eventful one for Oriental Game (OG). Many things occurred over the course of the year
for the top live dealer solutions provider for the Asian market. All of these helped contribute in raising awareness
about the company as a key player in the online gambling industry. More importantly, these developments were indicative of OG being a company that does not stop short when it comes to innovations, being incessantly committed to
becoming better in providing the best live casino products and management solutions for clients.
2015 2015
OG
As such, let us take a look back at some of the important highlights that happened throughout 2015 for Oriental Game:
2015
Oriental Game started off by introducing new functions as a way of adding to our customers gaming experience. One
of those that were rolled out this year is the squeeze function. Here, players can opt to play baccarat and have the
chance to squeeze the cards, simulating the drama and tension that are commonly felt inside a land-based casino.
Another one is the Super Six function, wherein players can opt to play on a baccarat table under Super Six rules just
by pressing the button on the games interface. Another is the road indicator function; here, the game will indicate
which table(s) have good roads while playing the games, with players having the option to go to the table(s) immediately.
2015-7-27
taguigpalace pool
"
The addition of these functions is a major feat for Oriental Game as it intends to give players a complete gaming
experience. Also, these features have never been so timely, as they were rolled out months before the company
introduced itself to the world of iGaming, as the next highlight below shows.
OG 2016
10
Dec 2015
Dec 2015
11
In line with the Christmas season, Asian live dealer solutions provider
Oriental Game (OG) recently rolled out its themed offering for its players.
Highlights of
Important Gambling
Conventions That
Happened in 2015
2015
-----
for them through artistic and creative loading page banners in every loading page.
OG
OG
2015
OG 2016
OG
Indeed, the year 2016 is the year that Oriental Game will
reach greater heights as we continue to compete in the
industry.
2016OG
12
Dec 2015
.
Every year, numerous conventions are held across the
globe, most notably in markets where the gambling
industry has greatly flourishedAsia and Europe. Most
of these meet-ups are graced by key industry players
from both the land-based and iGaming (online) gambling
sectors, including operators, suppliers and third-party
payment processors. As such, here is a retrospective
view of gambling conventions that occurred over the
course of 2015, selecting only the most easily recognized
and most popular ones and highlighting remarkable
takeaways from these occasions.
2015
"
Dec 2015
13
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Dec 2015
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Dec 2015
15
G2E Asia
;
The Global Gaming Expo Asia (G2E) is the major trade event
for the global gaming and entertainment industry, specifically
catering the Asian market. Organized by the American
Gaming Association (AGA) and Reed Exhibitions, it is
considered the largest in the region which occurs annually in
the month of May at Macau, the heart of gambling in Asia. This
three-day event is where suppliers are able to exhibit their new
products, meet qualified buyers and establish new contacts.
G2E
3
1
2
1 2
Next years G2E Asia event will happen on May 17 to 19
at the same venue.
G2E 517-19
16
Dec 2015
SEO and
iGaming:
SEO
:
Some say that SEO in todays time doesnt matter anymore for any business vertical, including online gambling. But then, this statement has proven to be false;
SEO is, more than ever, an important and effective online
marketing tool. Companies and brands within the iGaming sectors, in fact, have made the conscious effort to
employ many SEO methods to help them attain not just
better search engine rankings, but also authority and
online reputation, which is likewise important for any
iGaming brand. This, of course, was very evident in
2015.
SEO
SEO
SEO
2015
2016
Dec 2015
17
seo
seo
2015
Going mobile
18
Dec 2015
who are now relying on mobile devices such as smartphones and tablets to do search queries. What may
never go away, still, is the existence of black hat SEO
practices among many online gambling websites.
Though that is the case in 2016, search engines like
Google wont stop going after those that create spam
and basically disregard SEO guidelines.
2016 SEO
2015google
SEO
googleSEO
Dec 2015
19
Bitcoin
ECJ
ECJ
Bitcoin
Bitcoin
28
Bitcoin
EBF
---
324500
David
Hedvqist
Bitcoin EBF
" "
EBF
22
Dec 2015
10
An all-encompassing regulatory framework is all what it
takes to take Bitcoin to the next level. While Europe is
yet to tackle into that, the ECJs decision is one huge step
to finally maximizing the potential of digital currencies
within online gambling and within other businesses.
Truly, Europe is gaining steam in this regard as it tries to
elevate the Bitcoin to be on par with the Euro and the
other fiat currencies as a pure payment method.
ECJ
Hedvqist
Dec 2015
23
Social Casino
Players Prefer
Mobile Platform
Over Web,
Says Report
facebook
2017
Optimove
Dec 2015
1.6
1.4 .
The study showed just how the large majority of the
single-platform players preferred mobile. But what about
the multi-platformers, or those who play social casino
games on both the Web and the mobile? It turns out that
the measly 4 percent are better than single-platformers.
For example, multi-platform players turn into paying
customers with a conversion rate of almost four times as
much as single-platform players, and that they are 20
percent more likely to pay the second time. Even their
average payment is 10 percent higher than
single-platform players.
the remaining percentage play on both the Web and on
mobile devices, as well as on other platforms. Of the 96
percent, more than half of them prefer to play social
casino games on mobile than on the Web65 percent
against 35 percent.
4
20%
10%.
Optimove
65%35%
Optimove 96%
65%35%
Apart from the information above, Optimove also found
that mobile social casino players become paying
customers and continue being so on an early and
frequent basis. Also, they play games every so often. To
better understand this, here are
the other metrics used in the
research study:
Optimove
24
EUROPE iGAMING | Social Casino Player Prefer Mobile Platform Over Web, Says Report
EUROPE iGAMING | Social Casino Player Prefer Mobile Platform Over Web, Says Report
Dec 2015
25
Alipay Approved
for Use in Macau;
Casinos Unlikely
to Offer Online
Payment Service
In late November, the Monetary Authority of Macau confirmed that Alipay is now allowed to operate in the city
after the company collaborated with a locally authorized
institution. According to the Monetary Authority, the cooperation between the two institutions has been duly
approved and does not violate any regulations in Macau.
Upon launch of such services, it is legal for residents or
institutions in Macau to use Alipay accounts for payments. Right now, at least 107 stores in the city are
offering the third-payment service, with more than 51
26
Dec 2015
10751
Union Gaming Securities Asia Ltd. analyst Grant Govertsen believes that the merchants that have the online payment service are mainly restaurants and cafes; although
Macaus largest department store and some electronics
retailers are also on board. He noted that pawnshops
have yet to offer Alipay, adding that the online payment
service may explore the possibility later on if any further
UnionPay restrictions are put into place.
Govertsen
grant Govertsen
Dec 2015
27
FEATURE
A Look at the Different Christmas Traditions Across East,
Southeast Asia
This particular issue of The Monthly Bet wont be complete without a feature that talks about Christmas season. Here is an
interesting article that focuses mainly on the Christmas celebrations around Asia, specifically in the East and Southeast regions
of the continent.
For the most part, the celebration of Christmas in the East and Southeast Asian regions is mainly secular. Many of the
countries in these regions, though non-Christian, are able to celebrate Christmas, so much so that some of them consider it as a public holiday. Meanwhile, Christian Asian countries like the Philippines, as well as a small percentage of
Christians living in mostly non-Christian nations, celebrate Christmas with fervent religiosity wherein they attend
church services. Truly, Christmas in this side of the continent has two different viewpoints; one hinging on the customary and the religious, and the other tied to being materialistic.
Heres a look at the different Christmas traditions across the East and Southeast Asian regions:
East Asia
China
Japan
20%
Hoteiosho "
31 4
28
Dec 2015
Christmas | A Look at the Different Christmas Traditions Across East, Southeast Asia
Christmas | A Look at the Different Christmas Traditions Across East, Southeast Asia
Dec 2015
29
South Korea
Southeast Asia
Indonesia
A predominantly Muslim country, Indonesia has a considerably large Christian populationabout 10 percent of
the total population. Christmas, which they call Natal,
is a public holiday for around 16.5 million Christians;
about 7 million of which are Roman Catholics.
10%
" Natal "
700
25-30%
.
Western influence is likewise alive
in this part of East Asia, with
Christmas lights brightening up South Korean cities and districts and malls filled with attractive decorations.
Christmas trees adorn the living rooms of residential areas. Whats unique about Christmas in South Korea is the fact
that money, not material objects, is the most common present exchanged with friends and loved ones. Also, the
Korean Santa Claus does not wear red suit, but a blue one. He is called Santa Haraboji, or Santa Grandfather.
(Meri Kurisumasu)
(Jeulgaeun krismas doeseyo)
SELAMAT NATAL
, Santa Haraboji
Santa Grandfather.
Philippines
24 25
MALIGAYANG PASKO
CHU MG GIAG SINH
28
Dec 2015
Christmas | A Look at the Different Christmas Traditions Across East, Southeast Asia
Christmas | A Look at the Different Christmas Traditions Across East, Southeast Asia
Dec 2015
29
Vietnam
Though not a national holiday, Christmas season in Vietnam is increasing in popularity. In fact, Christmas Eve is
deemed a more important day than Christmas Day itself.
In Ho Chi Minh City, for example, people, especially the
young ones, like to go to the city center where a Catholic
cathedral is located. The streets get crowded during this
time, and within the city, vehicles are not allowed to pass
for the whole night.
Noche Buena
Noche"
6
midnight meal that symbolizes their hopes for a prosperous
New Year. Filipinos greet the New Year with a bang, with
firecrackers being lit to produce loud noises in the belief
that doing so drives away bad vibes. Other beliefs during
the New Year include wearing clothing with circles
imprinted on it, as well as displaying circular fruits on the
table. Christmas in the Philippines officially ends on
January 6, which is the Feast of the Epiphany.
Noche"
Despite this, Christmas, especially for Vietnamese Catholics, are solemnly observed. Comprising only a small
percentage of the countrys population, they attend Midnight Mass services and observe Christmas traditions
chiefly influenced by the French. Catholic churches in
Vietnam, for one, greet churchgoers with their Nativity
scenes. During the season, people like to gift chocolate
cakes that shape like a log, called the buche de Noel.
buche de Noel
Christmas around East and Southeast Asia is truly one of
a kind. On one hand, the deep influence of the West paved
the way for the holiday season in this side of the world to
be commercialized. On the other hand, the solemnity of
the observance, which is all about the celebration of the
birth of Jesus Christ, compels people of the Christian faith
to spiritually connect and reflect on the event.
30
Dec 2015
Christmas | A Look at the Different Christmas Traditions Across East, Southeast Asia