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50% of the
advertising costs were spent in-state and 50% out-of-state. Summer tourism campaigns are
equally focused on in-state and out-of-state residents because summer vacations tend to be
longer than at other times of the year and more people travel.
Winter Tourism: A total of $12,780,542 was spent on TV and radio ads. 57% of the
advertising costs was spent in-state and 43% out-of-state. Winter campaigns are typically
aimed at instate residents to encourage them to participate in local activities.
Fall Tourism: A total of $15,675,490 was spent on TV and radio ads. 65% of the advertising
costs was spent in-state and 35% out-of-state. These advertising campaigns are typically
aimed at getting downstate residents to take fall weekend trips to Long Island and Upstate.
For Economic Development: A total of $86,323,548 was spent on TV and radio ads for three
New York Open for Business campaigns and the START-UP NY campaign. 40% of the advertising
costs were spent in-state and 60% out-of-state, in order to attract business from outside the
State of New York while working to retain and expand businesses inside our state.
The State also ran a TV ad to support the New York wine industry within the State of New York.
The TV component of that advertising campaign totaled $949,075. 69% of the advertising costs
were spent in-state and 31% of the costs out-of-state.
The State also ran a Storm Recovery Assistance ad to help direct and inform New York residents
and businesses impacted by Super Storm Sandy. The TV spending for this advertising campaign
totaled $2,979,251.
Three types of TV and radio media market buys are done for the program:
National: These are national network buys used almost exclusively for business development
that run in all media markets in the country including the State of New York. Attracting
business from out-of-state is an important goal and is more difficult than expanding within the
state. Therefore, a greater percentage of business advertising is directed out-of-state.
Spot out-of-state: These are individual markets outside the State of New York. These are
almost exclusively tourism buys that target markets in contiguous states and Montreal and
Quebec that are a five-hour driving distance from New York attractions. On rare occasions, a
business ad was purchased using spot TV, but only in adjacent states and provinces that are
high priority target for New York job attraction, e.g., Pennsylvania, New Jersey, Connecticut,
and in some cases Canada.
Spot in-state: These are the ten New York State media markets. New job creation is often
derived from New York State business expansion or new business creation and we need to
encourage that activity.
The New York City media market:
In addition to
communicating to downstate businesses, the New York City media market reaches northern
and central New Jersey, southern Connecticut on the New York State border, and a portion
of Pennsylvania on the New York State border. We run tourism ads in all NYS markets since
instate residents are responsible for much of the tourism dollars spent in the State of New
York. Again, New York City is critical in this effort as it is the largest population center for
upstate tourism travel and the place most visited with over 50 million tourists per year.
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Dates
Number of Spots
5/27/12-7/1/12
6/21/12-8/19/12
4 Spots
8/27/12-10/7/12
10/25/12-11/30/12
2 Spots
No TV
$10,804,947
12/3/12-1/13/13
2/12/13-6/5/13
5 Spots
$13,101,937
3/25/13-6/16/13
2 spots
$2,979,251
5 Spots
2 spots
$13,416,167
3 Spots
$1,822,684
$7,093,727
12/10/2013 - 2/19/2015
9/8/2014 - 10/26/2014
3 Spots
6 spots
8 spots
7 Spots
2 Spots
$8,727,639
$9,790,342
$44,351,243
$4,893,475
1/5/2015 - 3/1/2015
2/2/2015 - 4/23/2015
2 Spots
2 Spots
$3,963,627
$6,114,413
6/17/13-9/1/13
9/2/13-11/10/13
6 Spots
5 spots
Spend
$2,095,495
$11,951,008
$1,865,603
10/8/13-10/29/13
10/25/13-11/21/13
1/20/14-5/1/14
5/15/2014 - 9/7/2014
$89,276.00
$949,075
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Tourism TV
Sandy Assistance TV
Economic Development TV
Tourism Radio
$2,770,874
$19,624
$100,098
$11,426,542
$478,790
Binghamton
$46,390
$8,874
$2,920
Syracuse
$74,973
$20,271
$332,427
$118,547
$11,598
$530,917
Elmira
$31,898
$5,115
$156,668
Utica
$30,281
$2,547
$142,327
Rochester
$86,707
$12,209
$409,448
Watertown
$34,747
$86,243
$3,793
$2,326
$145,067
Burlington-Plattsburgh
Albany
Buffalo
Cleveland
Philadelphia
Hartford-New Haven
Erie
$159,696
$384,306
--
$92,357
$301,409
$143,716
$32,068
$79,925
$0
$11,291
Johnstown-Altoona-St Colge
Harrisburg-Lncstr-Leb-York
$0
$7,677
$0
$28,264
Pittsburgh
Wilkes Barre-Scranton
Canada
$0
$39,710
$0
$106,650
$17,100
$44,038
$13,768,718
Nation I Network
$297,925
--
--
NYS Markets
$3,961,100
$14,166,186
$297,925
NYS HHs
$2,733,159
$9,774,669
$297,925
$1,227,941
$4,391,518
$580,341
-
$13,768,718
$89,276
$323,864
NYS HHs
$1,239,185
$12,529,534
$3,961,100
$89,276
$28,258,768
$297,925
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Tourism
Economic Development
Sandy Assistance
$20,070,820
$11,292,350
$2,681,326
Albany
Binghamton
$776,453
$637,092
$226,494
$222,414
Syracuse
$437,976
$406,483
Buffalo
$532,335
$605,100
Elmira
$201,302
$200,355
Utica
$194,986
$173,995
Rochester
$499,771
$481,557
Watertown
$246,903
$210,827
Burlington-Plattsburgh
$349,130
$470,351
Cleveland
Philadelphia
Hartford-New Haven
Erie
Johnstown-Altoona-St Colge
Harrisburg-Lncstr-Leb-York
Pittsburgh
Wilkes Barre-Scranton
Portland
Providence/New Bedford
Springfield/Holyoke
Baltimore
Canada
$30,334
$1,765,688
$883,347
$65,729
-$198,464
$706,707
$44,285
$4,773
$15,593
$4,215
$10,602
$495,092
$39,031
$20,992
$54,837
$209,240
$23,614
$68,385
$123,596
$75,552
$726,220
$142,901
$60,814
National Network
NYS Markets
NYS HHs
Out of state HHs
Wine
$11,581,126
$23,536,171
$16,239,958
$7,296,213
$4,373,697
$27,909,867
$14,700,523
$10,143,361
$4,557,162
-
$447,240
$11,581,126
$1,042,301
$10,538,824
$26,728,889
--
--
$2,681,326
$2,681,326
-
$949,075
$654,862
$294,213
$949,075
$2,681,326
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Tourism
Economic Development
12,932,056
12,043,697
628,769
677,940
Binghamton
208,311
235,553
Syracuse
450,335
504,011
Buffalo
674,244
717,453
Elmira
231,279
270,890
Utica
212,255
235,941
Rochester
561,169
560,754
Watertown
229,274
235,637
Burlington-Plattsburgh
495,172
576,224
Cleveland
1,087,232
Philadelphia
1,986,387
Hartford-New Haven
588,439
Erie
123,107
Johnstown-Altoona-St Colge
Harrisburg-Lncstr-Leb-York
207,822
Pittsburg
Wilkes Barre-Scranton
Springfield/Holyoke
Canada
430,483
56,717
200,185
207,172
287,384
15,278,293
National Network
NYS Markets
NYS HHs
Out of State HHs
Out of State Spot Markets
National Network
16,622,866
16,058,098
11,469,777
11,080,087
5,153,088
5,174,931
4,978,010
15,278,293
1,375,046
NYS HHs
Out of State HHs
TOTAL
Note: Spend through 4/30
21,797,292
13,903,246
31,336,390
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
S p e c ia l iz e d m a r k e t i ng c os ts f or t o ur is m a nd
b us i ne s s d e ve l op m e n t m a r ke t i ng c a m p a i g n s .
rm
Includes New York State brand platf
development; creative work related to Sandy
recovery outreach; event support and public
relations support for START-UP NY; marketing
and communication plan development for STARTUP NY; START-UP NY database and collateral
redesign; Sandy business outreach; Post-Storm
Tourism advertisements with the MTA; Sandy
recovery website design; and Taste NY booth
installation.
$9,480,121
$144,623,444
$7,570,381
markets
covering
primarily
Pen nsylva ni
Connecticut, Maryland and Canada for various
tourism and business development campaigns.
Media OOH Advertisement
$3,980,993
$8,916,539
$375
$15,664,249
$5,853,637
$206,850,727
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Commitment
Date
Difference from
Estimate
Campaign
Type
A20003
Masterbrand
Labor
12/13/2011
$911,630.60
$0.00
$723,789.05
A20078
Tourism
Labor
1/20/2012
$33,196.63
$0.00
$33,015.28
-$181.35
A20125
Tourism
Labor
Summer Campaign
1/20/2012
$310,292.92
$151,601.34
-$158,691.58
A20168
Masterbrand
Labor
4/13/2012
$624,536.78
$0.00
$0.00
$781,277.28
$0.00
A20168 - REVISED
Masterbrand
Labor
2/13/2013
$0.00
$156,740.50
420167
Tourism
Labor
4/13/2012
$383,161.49
$0.00
$393,933.23
$10,771.74
A20185
Masterbrand
Labor
4/17/2012
$296,968.70
$0.00
$270,157.61
-$26,811.09
A20249
Masterbrand
Labor
ES
6/5/2012
$166,661.36
$0.00
$9,125.43
-$157,535.93
420381
Tourism
Labor
7/26/2012
$273,659.45
$0.00
$213,116.49
-$60,542.97
A20384
Masterbrand
Labor
8/21/2012
$611,944.00
$0.00
$445,932.09
-$166,011.91
A20437
Masterbrand
Labor
10/3/2012
$519,364.55
$0.00
$402,380.94
-$116,983.61
A20442
Tourism
Labor
10/15/2012
$57,994.01
$179,470.66
-$2,981.14
A20442 - REVISED
Tourism
Labor
11/20/2012
$0.00
$0.00
$16,663.98
A20442 - REVISED2
Tourism
Labor
12/20/2012
$0.00
$107,793.81
A10001
Masterbrand
Labor
1/2/2013
$500,311.92
$0.00
$477,675.92
-$194,709.32
A30001 - REVISED
Masterbrand
Labor
3/28/2013
$0.00
A30006
Tourism
Labor
1/2/2013
$17,548.70
$172,073.32
$0.00
A30006 - REVISED
A30224
Tourism
Labor
3/28/2013
$0.00
$177,099.08
Tourism
Labor
4/29/2013
$426,502.92
$0.00
$499,370.81
$72,867.89
A30410
Labor
7/17/2013
$367,728.07
$145,899.86
Labor
12/20/2013
Masterbrand
Labor
12/20/2013
$299,097.57
$334,605.22
$167,937.43
A30390
$0.00
$0.00
$0.00
$513,627.93
A30389
Masterbrand
Tourism
$211,404.95
-$131,160.14
-$123,200.27
A40151
Masterbrand
Labor
4/3/2014
$103,973.35
$0.00
$55,216.92
-$48,756.43
440055
Labor
5/19/2014
$151,452.33
$0.00
$151,452.33
A40056
Masterbrand
Tourism
Labor
5/19/2014
$298,587.33
$0.00
$298,587.33
$0.00
$0.00
A40347
Tourism
Labor
5/19/2014
$687,185.37
$0.00
Tourism
Labor
9/26/2014
$0.00
$0.00
$72,963.50
$760,148.87
A40347 - REVISED
440348
Start Up NY
Labor
5/19/2014
$195,056.78
$0.00
$233,195.98
$0.00
A40348 - REVISED
Start Up NY
Labor
9/26/2014
$0.00
$38,139.20
A40379
Tourism
Labor
6/11/2014
$649,404.91
$0.00
$649,911.38
$506.47
A40378
Start Up NY
Labor
6/11/2014
$318,315.63
$0.00
$310,937.57
488,665.66
6/18/2014
$0.00
$60,745.60
9/8/2014
$0.00
$20,542.00
Job Title
Estimate Amount
Revised Amount
Final Cost
-$187,841.55
$184,337.57
-$10,310.21
Start Up NY
Labor
Start Up NY
Labor
A40503
Start Up NY
Labor
BBDO Staffing f
8/27/2014
$12,920.00
440479
Start Up NY
Labor
9/26/2014
$285,190.00
$0.00
$0.00
$264,234.83
-$20,955.17
A40480
Tourism
Labor
9/26/2014
$543,751.18
$0.00
$372,849.63
-$170,901.55
441086
A41104 - A
TasteNY
Labor
10/27/2014
$39,552.25
$0.00
Start Up NY
Labor
12/17/2014
$148,431.64
$0.00
441104- B
12/17/2014
$106,799.97
$0.00
A41104 - REVISED
4/24/2015
$0.00
$36,312.65
A41105
Tourism
12/17/2014
$321,790.16
$0.00
A50168
1/22/2015
$264,201.61
$0.00
A50168 - REVISED
3/24/2015
$0.00
$107,787.13
A50169
Tourism
Labor
1/22/2015
$235,285.75
$0.00
A50257
TasteNY
Labor
3/10/2015
$35,694.90
$0.00
A40378 - REVISED
A40378 - REVISE
Labor
A50353
4/17/2015
$280,033.22
$0.00
450354
Tourism
4/17/2015
$417,489.53
$0.00
TOTAL COMMITTED
CO COMM!
TOTAL ACTUAL
$12,197,181.57
$10,760,987.66
Labor
$11,230,321
$966,861
$8,754,688.85
-$1,436,193.92
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Campaign
Type
Commitment
Date
Job Title
Estimate Amount
Revised Amount
Difference from
Estimate
Final Cost
X20190
Masterbrand
Research
1/11/2012
$52,600.00
$0.00
$52,600.00
120152
Masterbrand
1/30/2012
$100,000,00
$0.00
$100,000.00
X20639
Masterbrand
$0.00
Research
Tagline Research
4/26/2012
$6,000.00
$3,315.00
-$2,685.00
2012 ES
Research
$0.00
X20823
Masterbrand
Research
6/15/2012
$6,000.00
$0.00
$0.00
A20385
$2,000.00
-$4,000.00
Tourism
$6,174.14
$0.00
$0.00
-$6,174.14
X21059
Tourism
8/8/2012
9/6/2012
$62,000.00
A20436
$62,000.00
$0.00
Masterbrand
10/3/2012
$187,527.00
$249,527.00
$0.00
A20436 - REVISED
Masterbrand
10/22/2012
Masterbrand
10/18/2012
$0.00
$58,000.00
$62,000.00
X21227
$0.00
$0.00
$0.00
$58,000.00
X21252
$0.00
Masterbrand
Research
11/5/2012
$40,285.00
$0.00
$72,247.80
X21252 - REVISED
$1,637.80
Masterbrand
Research
$30,325.00
X21255
Masterbrand
Research
A20516
Tourism
-$2,266.49
X30666
Tourism
X30814
Masterbrand
Subcontract
A30316
TasteNY
130281
Tourism
Tourism
11/8/2012
$0.00
12/7/2012
$8,010.00
$0.00
$5,743.51
1/3/2013
$46,594.00
$0.00
$46,594.00
$0.00
4/2/2013
$98,823.51
$0.00
$49,411.76
-$49,411.75
5/14/2013
$53,793.44
$0.00
$53,793.44
$0.00
7/17/2013
$60,000.00
$0.00
$60,000.00
$0.00
9/16/2013
$361,675.00
$508,265.01
$4,575.00
1/2/2014
1/15/2014
$0.00
$0.00
$0.00
$70,901.00
10/27/2014
$0.00
$126,886.56
$31,639.01
$0.00
$16,550.42
-$110,336.14
$225,271.60
$0.00
$221,599.41
-$3,672.19
130281 - REV1SED3
Tourism
X31320
TasteNY
A30413
Sandy 7.5
10/2/2013
10/15/2013
A30421
Masterbrand
10/15/2013
$25,000.00
X31293
$25,000.00
$0.00
Start Up NY
Research
$0.00
10/15/2013
Subcontracto Makeable Storm Recovery Website Redesign 10/24/2013
$222,000.00
$175,640.72
$50,000.00
$0.00
$0.00
$50,000.00
-$46,359.28
$0.00
$158,006.00
$0.00
$158,006.00
$0.00
$32,000.00
$0.00
130281 - REVISED
130281- REVISED2
Tourism
$39,475.00
X31395
Sandy 7.5
X31435
Start Up NY
X31542
Start Up NY
X31542 - REVISED
Start Up NY
X31543
Start Up NY
11/21/2013
$0.00
$3,221.38
$8,000.00
$0.00
X31545
11/21/2013
$145,400.00
X31545 - REVISED
Masterbrand
Masterbrand
4/3/2014
$527.00
X31552
Masterbrand
$0.00
$95,600.00
12/4/2013
$49,180.00
X31580
Tourism
Research
12/4/2013
$22,300.00
X31604
Start Up NY
12/4/2013
X31469
Tourism
Research
12/20/2013
X31613
Start Up NY
X31551
Sandy 30
X40246
Start Up NY
X40247
Start Up NY
X40450
X40450 - REVISED
$3,221.38
$0.00
$198,025.32
-$42,974.68
$0.00
$47,721.40
-$1,458.60
$0.00
$22,300.00
$0.00
$49,924.00
$0.00
$49,924.00
$0.00
$76,100.00
$0.00
$1,698.95
-$74,401.05
12/20/2013
$20,000.00
$0.00
$20,000.00
$0.00
12/20/2013
$134,618.63
$0.00
$134,618.63
$0.00
1/15/2014
$20,000.00
$0.00
$20,000.00
$0.00
1/15/2014
$398,139.00
$0.00
Start Up NY
2/24/2014
$39,975.00
$0.00
$61,500.00
$0.00
Start Up NY
4/3/2014
$0.00
$21,525.00
X40553
Tourism
3/6/2014
$3,500.00
$0.00
$3,500.00
X40520
Start Up NY
Research
3/6/2014
$31,600.00
$0.00
$0.00
140150
Masterbrand
140150 - REVISED
Masterbrand
140153
Tourism
140154
Tourism
140155
Tourism
140156
Tourism
X40448
Start Up NY
Redesign by Code
$0.00
$31,600.00
3/6/2014
$1,632,112.00
4/19/2014
$0.00
$36,10000
3/6/2014
$13,800.00
$0.00
$13,800.00
$0.00
3/6/2014
$1,150.00
$0.00
$1,150.00
3/6/2014
$3,450.00
$0.00
$3,450.00
$0.00
$0.00
3/6/2014
$1,725.00
$0.00
$1,725.00
$0.00
3/6/2014
$20,000.00
$0.00
$20,000.00
$0.00
$0.00 $1,664,904.45
-$3,307.55
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Commitment
Date
Job Title
Difference from
Estimate
Campaign
Type
X40521
Masterbrand
3/6/2014
$150,600.00
$0.00
$150,600.00
X40447
Start Up NY
3/7/2014
$0.00
$5,480.00
$0.00
X40657
Masterbrand
4/9/2014
$5,480.00
$31,100.00
$0.00
$31,000.00
-$100.00
X40737
Start Up NY
5/6/2014
$398,138.00
$0.00
$431,938.00
$0.00
X40737 - REVISED
6/6/2014
$0.00
$33,800.00
X40721
Start p NY
Start Up NY
5/6/2014
$20,000.00
$0.00
$20,000.00
$0.00
X40722
Start Up NY
5/6/2014
$15,000.00
$0.00
$15,000.00
$0.00
X40843
Tourism
6/2/2014
$211,133.00
$0.00
$210,827.11
-$305.89
X40310
Masterbrand
6/2/2014
$173,599.39
$0.00
$173,599.39
$0.00
X40814
Tourism
6/3/2014
$99,600.00
$0.00
X40842
Masterbrand
$0.00
X40320
Masterbrand
Subcontract
X40844
Start Up NY
X40129
Start Up NY
Subcontracto PONT Gr
140285
Tourism
X40133
Start Up NY
X41122
Start Up NY
X41123
Estimate Amount
6/6/2014
$62,274.92
6/18/2014
$8,050.00
6/18/2014
$1,438,783.96
Revised Amount
$0.00
Final Cost
$0.00
$0.00
-$8,050.00
$0.00 $1,351,429.67
487,354.29
7/23/2014
$14,884.00
7/24/2014
$125,700.00
7/31/2014
$48,117.00
$0.00
$38,735.96
-$9,381.04
8/27/2014
$80,000.00
$80,000.00
$0.00
Masterbrand
$1,800.00
X41176
X41202
Start Up NY
Masterbrand
8/27/2014
8/27/2014
$0.00
$0.00
$185,288.00
$0.00
9/8/2014
$203,330.00
$0.00
$203,330.00
$0.00
X41185
Start
p NY
9/8/2014
5284,875.00
$0.00
$211,507.19
-$73,367.81
X41184
Start
p NY
9/8/2014
$41,244.00
$0.00
X41182
Masterbrand
9/8/2014
$8,952.00
$0.00
$11,903.79
-$1,437.21
X41182 - REVISED
Masterbrand
Subcontract
9/26/2014
$0.00
$4,389.00
X40130
Start Up NY
Masterbrand
9/16/2014
545,000.00
$0.00
$45,000.00
$0.00
X40131
9/16/2014
$9,000.00
$0.00
$9,000.00
$0.00
X41250
Start Up NY
9/26/2014
$194,241.32
$0.00
$194,241.32
$0.00
X41253
Start Up NY
10/8/2014
$215,324.00
$0.00
$166,134.13
-$49,189.87
10/15/2014
$128,004.00
$0.00
11/21/2014
$5,750.00
$0.00
$0.00
$5,750.00
$0.00
$25,000.00
$0.00
$170.00
$0.00
$0.00
X41344
Start Up NY
140370
Tourism
X41432
Start Up NY
X50126
TasteNY
1/14/2015
56,750.00
$0.00
X50130
TasteNY
1/28/2015
$35,000.00
$0.00
150157
TasteNY
2/10/2015
$75,000.00
$0.00
150158
TasteNY
2/10/2015
$20,060.00
$0.00
150159
TasteNY
2/10/2015
$18,250.00
$0.00
X50382
2/17/2015
$24,500.00
$0.00
X50382 - REVISED
3/10/2015
50.00
515,300.00
2/25/2015
$16,450.00
$0.00
3/3/2015
$139,699.12
$0.00
X50471
Masterbrand
Subcontract
150174
TasteNY
X50476
Tourism
X50475
Start Up NY
X50516
X50519
Tourism
X50523
Start Up NY
X50657
Start Up NY
TOTAL COMMITTE
3/3/2015
$5,750.00
$0.00
3/10/2015
$25,000.00
$0.00
3/10/2015
$28,925.00
3/13/2015
$14,244.00
$0.00
$0.00
3/24/2015
$170.00
$0.00
3/30/2015
$83,560.00
$0.00
4/6/2015
534,000.00
$0.00
X50662
CO
$10,050,140.98
$9,480,120.80
$215,092.00
$9,601,087
$14,884.00
Moo
$0.00
$449,054 $7,664,963.76
-$570,020.18
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
MEDIA-TV AN
RADIO
Sub-
Commitment
Date
Difference from
Estimate
Job Number
Campaign
Type
X20568
X20567
Masterbrand
Media
TV
4/4/2012
$6,013,828.00
$0.00
$5,964,849.44
-$48,978.56
Masterbrand
Media
TV
4/4/2012
$6,294,389.00
$0.00
$5,895,120.00
-$399,269.00
X20654
Tourism
Media
TV
$0.00
$2,135,465.49
-$838,711.51
X21019
Media
TV
X21020
Masterbrand
Masterbrand
Media
TV
X21024
Masterbrand
Media
Type
Job Title
Estimate Amount
Revised Amount
Final Cost
5/2/2012
$2,974,177.00
$105,512.00
$0.00
$98,959.52
8/16/2012
8
/16/2012
$8,083.00
$0.00
$8,038.03
-$44.97
TV
8/21/2012
$16,808.00
$0.00
$16,694.37
-$113.63
-$6,552.48
X21021
Tourism
Media
TV
8/22/2012
$1,750,000.00
X21021 - REVISED
Tourism
Media
TV
9/21/2012
$0.00
$144,528.00
X21085
Masterbrand
Media
TV
9/13/2012
$11,699.00
$0.00
$11,698.82
-$0.18
X21159
Masterbrand
Media
TV
10/3/2012
$5,741,881.00
$0.00 $5,607,043.20
-$134,837.80
X21160
Masterbrand
Media
TV
$0.00
X21291
Tourism
Media
X30507
Masterbrand
Media
TV
X30530
Masterbrand
Media
TV
X30565
Masterbrand
Media
TV
X30596
Masterbrand
Masterbrand
Media
Media
X30597
X30745
Masterbrand
Media
Media
TV
X30632
Media
TV
X30640
Masterbrand
Sandy 7.5
Media
TV
X30633
Masterbrand
Media
TV
X30596 - REVISED
Masterbrand
$0.00
$1,865,602.54
-$62,927.95
10/3/2012
$5,110,096.00
11/13/2012
$120,000.00
$0.00
$89,678.00
-$30,322.00
2/8/2013
$989,865.00
$0.00
$970,403.28
-$19,461.72
2/13/2013
$369,777.00
$363,474.00
-$6,303.00
2/26/2013
$989,865.00
$0.00
$0.00
$968,080.90
-$21,784.10
TV
3/12/2013
$917,886.00
$0.00
$1,072,548.90
-$36,281.10
TV
3/12/2013
$0.00
3/12/2013
3/25/2013
$132,110.00
$38,312.00
3/25/2013
$617,424.00
3/25/2013
$542,806.00
$0.00
$533,553.50
-$9,252.50
3/25/2013
$149,600.00
$0.00
$133,852.82
-$15,747.18
TV
$190,944.00
$0.00
$123,573.00
-$8,537.00
$0.00
$0.00
$38,189.36
$606,899.50
-$10,524.50
X30664
Masterbrand
Media
TV
3/28/2013
$1,705,729.00
X30664 REVISED
Masterbrand
Media
TV
4/19/2013
$0.00
$791,945.00
X30664 - REVISED2
Masterbrand
Media
TV
4/19/2013
$0.00
$791,945.00
X30664 - REVISED3
Masterbrand
Media
TV
4/25/2013
$0.00
$670,108.00
X30665
Masterbrand
Media
TV
3/28/2013
$1,238,952.00
X30665 - REVISED
Masterbrand
Media
TV
4/19/2013
$0.00
X30665 - REVISED2
Masterbrand
Media
TV
$0.00
$944,533.00
X30665 - REVISED3
Masterbrand
TV
4/25/2013
$1,574,221.00
/19/2013
$5,047,168.05
-$28,925.46
$0.00 $3,881,006.83
$0.00 $4,505,84&34
-$122G4
-$78,720.17
-$196,390.66
$944,533.00
X30690
Masterbrand
Media
Media
TV
4/2/2013
$0.00
$650,113.00
X30694
X30694 - REVISED
Sandy 7.5
Media
TV
4/2/2013
$104,218.00
Sandy 7.5
Media
TV
6/5/2013
X30694 - REVISED2
Sandy 7.5
Media
TV
6/12/2013
$0.00
$0.00
X30862
Masterbrand
Media
TV
5/14/2013
$118,132.00
Masterbrand
Media
TV
5/28/2013
$11,713.00
$0.00
$0.00
$60,581.38
X30874
$0.00
-$11,713.00
X30875
Masterbrand
Media
TV
5/28/2013
$314,844.00
$0.00
$0.00
-$314,844.00
$982,955.00
-$17,045.00
$0.00 $13,423,122.84
4214,502.16
$0.00
$0.00
-$18,820.50
$500,000.00
X30879
Sandy 7.5
Media
TV
5/28/2013
$500,000.00
$0.00
Sandy 7.5
Media
TV
7/17/2013
$0.00
$500,000.00
X30966
Sandy 30
Media
TV
6/27/2013
$5,254,893.00
X30966 - REVISED
Sandy 30
Media
TV
7/23/2013
$0.00
$2,931,757.00
X30966 - REVISED2
Sandy 30
Media
TV
7/23/2013
$0.00
$100,856.00
X30966 - REVISED3
Sandy 30
Media
TV
7/25/2013
$0.00
$125,857.00
X30966 - REVISED4
Sandy 30
Media
TV
7/26/2013
$0.00
$293,869.00
-$57,550.62
Sandy 30
Media
TV
8/12/2013
$0.00
$3,275,209.00
X30966 - REVISED6
Sandy 30
Media
TV
10/15/2013
$0.00
$1,655,184.00
X31064
Sandy 7.5
Media
TV
7/17/2013
$352,975.00
$0.00
$346,958.50
-$6,016.50
X31332
Sandy 30
Media
TV
10/2/2013
$6,394,604.00
$0.00
$7,092,337.38
-$75,659.62
X31332 - REVISED
Sandy 30
Media
TV
X31368 - A
Tourism
Media
TV
$1,754,120.54
-$99,797.46
-$11,081.50
$500,000.00
X30879 - REVISED
X30966 - REVISE
$639,031.50
$1,085,397.50
4/3/2014
$0.00
10/15/2013
$385,663.00
$773,393.00
$0.00
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Commitment
Date
Campaign
Type
X31368 - B
Sandy 30
Media
TV
10/15/2013
$1,468,255.00
X31224
TasteNY
Media
TV
10/15/2013
$1,004,188.00
X40324
Start Up NY
Media
TV
2/11/2014
$11,640,066.00
X40324 - REVISED
Start
p NY
Media
TV
X40324 - REVISED2
Start Up NY
Media
TV
X40561
Tourism
Media
X40561 - REVISED
Tourism
X40560 - B
X40714 - A
X40714 - B
Estimate Amount
Revised Amount
Final Cost
Difference from
Estimate
$0.00
$0.00
$949,037.53
$0.00 $17,254,335.88
4/3/2014
$0.00
$2,204,706.00
5/21/2014
$0.00
$4,471,313.00
-$55,150.47
-$1,061,749.12
4/3/2014
$2,705,576.00
Media
TV
TV
5/21/2014
$0.00
$2,871,713.00
Tourism
Media
4/3/2014
Media
TV
6/3/2014
$439,560.00
$1,903,893.20
$0.00
Tourism
Sandy 30
Media
TV
6/3/2014
$1,246,458.80
$0.00
X40713
Start Up NY
Media
TV
$5,065,772.00
$0.00
X40713 - REVISED
Start Up NY
Media
$0.00
$2,971,157.00
Start Up NY
Media
X40713 - REVISED2
TV
TV
7/11/2014
$0.00
$2,353,206.00
X40849
Tourism
Media
6/3/2014
$391,907.00
$0.00
$169,981.68
-$221,925.32
X40851
Tourism
Media
6/3/2014
$3,769,854.00
$0.00
$6,997,818.51
-$966,391.49
Q2 2014 Tourism TV
Q2 2014 Tourism TV
/3/2014
Tourism
Media
7/11/2014
$0.00
$4,194,356.00
X41120
Tourism
Media
9/26/2014
$0.00
X41114
Start Up NY
Media
TV
9/26/2014
$123,493.00
$7,674,115.00
X41114 - REVISED
X41114 - REVISED2
Start Up NY
Start Up NY
Media
Media
TV
10/22/2014
1/8/2015
$0.00
TV
$0.00
$0.00
$0.00
X41114 - REVISED3
Start Up NY
Media
TV
2/5/2015
X41058 - A
X41058 - B
T urism
Media
TV
Q3 Summer Tourism TV
9/26/2014
$0.00
$1,631,931.62
$0.00
$0.00
Sandy 30
Media
TV
Q3 Summer Tourism TV
9/26/2014
$998,242.38
X41058 - REVISED
Tourism
Media
TV
Q3 Summer Tourism TV
10/22/2014
Tourism
Media
TV
Q3 Summer Tourism TV
1/8/2015
$0.00
$0.00
X41207
Tourism
Media
TV
9/26/2014
$2,313,883.00
X41207 - REVISED
Tourism
Media
TV
Q3 Fall Tourism TV
10/22/2014
$0.00
X41425
Tourism
Media
TV
11/14/2014
$2,579,272.00
X41425 - REVISED
Tourism
Media
TV
1/8/2015
$0.00
X41058 - REVISE
$0.00
$0.00
-$56,022.10
$2,537,533.69
-$41,738.31
$0.00
Media
TV
11/14/2014
$4,546,759.00
$0.00
Media
TV
12/8/2014
$0.00
$1,247,530.00
X41346- REVISED2
Start Up NY
Media
TV
1/8/2015
$0.00
$0.00
X41346 - REVISED3
Start Up NY
Media
TV
2/17/2015
$0.00
$0.00
X50374
Start Up NY
Media
TV
2/5/2015
$2,173,286.00
$0.00
X50374 - REVISED
Start Up NY
Media
TV
3/11/2015
$0.00
$1,419,588.00
X50374 - REVISED2
Start Up NY
Media
TV
4/2/2015
$0.00
$0.00
X50378
Tourism
Media
TV
2/5/2015
$2,475,237.00
$0.00
X50378 - REVISED
Tourism
Media
TV
3/11/2015
$0.00
$1,488,396.00
X50378 - REVISED2
Tourism
Media
TV
4/2/2015
$0.00
X50515
TV
TV
4/2/2015
$2,995,822.50
$0.00
$0.00
3/17/2015
$204,990.00
11/
Local 111
4/1/2015
$708,433.00
TV
Local TV
4/9/2015
$597,689.00
State of Opp
rtunity Media
TV
Local TV
4/17/2015
$507,573.00
TV
Local TV
4/23/2015
$507,573.00
TV
Local TV
5/4/2015
$507,573.00
$110,107,357
$2,257,860.90
$0.00
Start Up NY
$144,623,443.47
-$11,904.60
$0.00
Start Up NY
$150,038,203.50
-$108,107.80
$0.00
X41346
TOTAL COMMITTED
CO COMMI
TOTAL ACTUAL
$111,588.40
-$110,932.35
$0.00
X41346 - REVISED
$5,466,356.65
$0.00 $3,042,244.20
TV
TV
X40851 - REVISE
/3/2014
$0.00
$39,930,847 $104,109,009.97
-$5,414,760.03
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
MEDIA - PRINT
SubJob Number
Campaign
Type
Commitment
Date
Estimate Amount
Revised Amount
Final Cost
Difference from
Estimate
X20251
Tourism
Media
X20599
Masterbrand
Media
X21050
Masterbrand
Media
X21188
Masterbrand
Media
X21289
Tourism
Media
$50,000.00
$0.00
$49,999.52
-$0.48
X30691
Sandy 7.5
Media
4/2/2013
$80,084.00
$0.00
$78,719.00
-$1,365.00
4/5/2013
$57,778.00
5/2/2013
$377,116.00
5/28/2013
X30782
Sandy 7.5
Media
X30811 - A
Tourism
Media
X30876
Masterbrand
Media
X31265 - A
Sandy 7.5
Media
X31252
TasteNY
Media
Buy-
1/20/2012
$76,250.46
$0.00
$76,071.44
-$179.02
4/10/2012
$3,138,972.00
$0.00
$20,576.47
-$3,118,395.53
9/5/2012
$378,442.00
$0.00
$369,225.07
10/11/2012
$3,470,924.00
$0.00
$3,018,966.09
-$9,216.93
-$451,957.91
$0.00
$57,296.91
-$481.09
$605,514.79
-$37,563.21
$448,847.00
$0.00
$0.00
$388,155.02
-$60,691.98
$685,800.00
$0.00
$2,123,466.30
-$93,069.70
10/15/2013
$210,043.00
$0.00
$124,422.07
-$85,620.93
10/15/2013
$13,290.00
$0.00
$13,290.07
$0.07
1/27/2014
$8,762.00
$0.00
$16,029.46
-$5,155.54
X31262
TasteNY
Media
X40323
Start Up NY
Media
X40323 - REVISED
Start Up NY
Media
4/3/2014
$0.00
$7,247.00
X40323 - REVISED2
Start Up NY
Media
5/21/2014
$0.00
$5,176.00
X40321
Start Up NY
Media
2/11/2014
$278,517.00
$0.00
$278,516.50
-$0.50
X40565
Start Up NY
Media
3/18/2014
$3,931.00
$0.00
$3,830.59
-$100.41
X40560 - A
Tourism
Media
Print
2014 Chief Executive CEO Briefing eNewslette
Print 2014 Winter Tourism Print & Radio Media Bu
4/3/2014
$450,000.00
$0.00
X40850
Media
Media
Print
Print
6/3/2014
7/11/2014
$375,000.00
$390,000.00
$0.00
$0.00
$363,258.82
$367,944.60
-$11,741.18
X40921
Sandy 7.5
Tourism
X41348
TasteNY
Media
11/14/2014
$96,055.00
$0.00
X41348 - REVISED
TasteNY
Media
X41349
Start Up NY
Media
X41349 - REVISED
Start Up NY
Media
X41349 - REVISED2
Start Up NY
Media
X41435
Tourism
Media
X41435 - REVISED
Tourism
Media
X41435 - REVISED2
Tourism
Media
Sandy 7.5
Media
3/26/2015
$317,158.00
4/27/2015
$6,212.00
$7,955,282.72
-$3,897,594.74
$11,467,976.46
$7,570,381.72
3/24/2015
$0.00
11/14/2014
$489,572.00
$0.00
$0.00
12/8/2014
$0.00
$0.00
3/13/2015
1/8/2015
$0.00
$52,800.00
$0.00
$0.00
2/5/2015
$0.00
$0.00
3/11/2015
$0.00
$0.00
$11,455,553
$12,423
-$22,055.40
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
MEDIA - 0014
lob Number
Campaign
Type
SubType
Job Title
X20656
Tourism
Media
OOH
X31330
Media
X40296
Sandy 30
Tourism
Media
OOH
X40920
Tourism
Media
OOH
X50377
Tourism
Media
00H
TOTAL COMMITTED
CO COMM!
TOTAL ACTUAL
$4,012,429.00
$3,980,993.23
Commitment
Date
5/2/2012
Estimate Amount
$29,938.00
Revised Amount
ifference from
Estimate
Final Cost
$0.00
$0.00
-$29,938.00
$244,325.00
$0.00
$244,325.00
1/29/2014
$1,627,500.00
$0.00
$1,627,500.00
$0.00
7/23/2014
2/5/2015
$1,060,666.00
$1,059,168.23
-$1,497.77
$1,050,000.00
$0.00
$0.00
$4,012,429
$0
$2,930,993.23
$0.00
-$31,435.77
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
MEDIA - DIGITAL, SEARCH, SOCIAL MEDIA
Sub-
Commitment
Date
ifference from
Estimate
Job Number
Campaign
Type
X20600
Masterbrand
Masterbrand
Media
4/10/2012
$2,528,870.00
$0.00
$196,706.08
X20601
Media
4/10/2012
$121,129.00
$0.00
$121,129.41
X20627
$0.41
Tourism
Media
4/23/2012
$30,000.00
$0.00
$0.00
-$30,000.00
X20655
Tourism
Media
5/2/2012
$800,000.00
4560,219.44
Masterbrand
Media
10/11/2012
$658,869.00
$0.00
$0.00
$239,780.56
X21189
$646,745.44
-$12,123.56
X21191
Masterbrand
Media
10/11/2012
$168,605.00
$0.00
$125,965.20
-$42,639.80
X21288
Tourism
Media
11/13/2012
$338,000.00
$0.00
$335,914.71
-$2,085.29
X21290
Tourism
Media
11/13/2012
$145,000.00
$0.00
$144,941.18
-$58.82
X30811 B
Tourism
Media
5/2/2013
$265,962.00
X31253
$0.00
Sandy 30
Media
10/15/2013
$85,000.00
$0.00
$83,457.04
-$1,542.96
X31265 - B
Sandy 7.5
Media
10/15/2013
$1,530,736.00
$0.00
X31254
Sandy 30
Media
10/15/2013
$915,000.00
$0.00
$886,208.50
-$28,791.50
X31555
Start Up NY
Media
11/20/2013
$8,000.00
$0.00
$52,611.63
-$18,406.37
X31555 - REVISED
Start Up NY
Media
4/24/2014
$0.00
$31,509.00
$31,509.00
Estimate Amount
Revised Amount
Final Cost
-$2,332,163.92
X31555 - REVISED2
Start Up NY
Media
5/21/2014
$0.00
X40295
Tourism
Media
1/27/2014
$915,293.00
$0.00
$929,614.60
140205
Tourism
$14,321.60
Media
4/3/2014
$150,000.00
$0.00
$149,910.59
X40848
X40847
-$89.41
Sandy 73
Sandy 7.5
Media
Media
6/3/2014
6/3/2014
$0.00
$0.00
X40846
Start Up NY
Media
$140,000.00
$380,000.00
6/3/2014
$84,024.00
$0.00
$53,300.08
-$30,723.92
X40712
Start Up NY
Media
6/3/2014
$88,504.56
-$6,495.44
Start Up NY
Media
$95,000.00
$16,489.62
$0.00
X41057
X41057 - REVISED
Start Up NY
Media
9/26/2014
Start Up NY
Media
10/22/2014
$0.00
$0.00
$52,029.98
X41057 - REVISED2
X41247
Start Up NY
Media
9/26/2014
X41247 - REVISED
Start Up NY
Media
10/22/2014
$203,051.00
$0.00
X41210
TasteNY
Media
$125,000.00
$0.00
TasteNY
Media
9/26/2014
X41210- REVISED
11/14/2014
$0.00
$0.00
X41210 - REVISED2
TasteNY
Media
1/8/2015
$0.00
$0.00
X41210 - REVISE03
TasteNY
Media
$0.00
$0.00
X41209
Start Up NY
Media
3/24/2015
11/14/2014
$158,676.00
$0.00
X41209 - REVISED
Start Up NY
Media
12/8/2014
X41209 - REVISED2
Start Up NY
Media
9/8/2014
X41347
Start Up NY
Media
1/8/2015
Digital Q4 2014 Start Up NY Global Acquisition Digits 11/14/2014
X41347 - REVISED
Start Up NY
Media
X41347 - REVISED2
Start Up NY
Media
$0.00
$24,041.60
$0.00
$0.00
$0.00
$0.00
$0.00
$58,333.00
$299,578.00
$0.00
1/8/2015
$0.00
$0.00
2/10/2015
$0.00
$299,578.00
X50373
Start Up NY
Media
2/5/2015
$58,333.00
$0.00
X50380
Tourism
Media
3/10/2015
$518,500.00
$0.00
X50380 - REVISED
Tourism
Media
4/2/2015
$0.00
$0.00
X50661
Sandy 7.5
Media
4/2/2015
$530,912.00
$0.00
Start Up NY
Media
1/23/2015
$15,529.00
TOTAL COMMITTED
CO COMMI
TOTAL ACTUAL
Start Up NY
Media
Social M
Tourism
Media
Digital
TasteNY
Media
Social M
$11,967,557.20
$8,916,538.78
3/9/2015
$15,000.00
Digital
3/17/2015
$120,000.00
4/10/2015
$50,000.00
$11,470,557
$497,001
$4,054,789.58
-$3,051,018.42
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Campaign
Type
X40322
Start Up NY
Media
TOTAL COMMITTED
CO COMMI
TOTAL ACTUAL
$1,575.00
$375.00
Commitment
Date
1/27/2014
Estimate Amount
$1,575.00
$1,575
Revised Amount
Difference from
Estimate
Final Cost
$0.00
$375.00
-$1,200.00
$0
$375.00
-$1,200.00
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Campaign
Type
Commitment
Date
Job Title
Estimate Amount
Revised Amount
Difference from
Estimate
Final Cost
P25165
Tourism
X20507
1/20/2012
Masterbrand
$21,275.00
$0.00
$21,275.00
3/20/2012
$0.00
722273
Masterbrand
$8,223.00
$0.00
$0.47
-$8,222.53
722273 - REVISED
3/26/2012
Masterbrand
$1,135,854.20
122273 - REVISED 2
Masterbrand
5/3/2012
$0.00
P25527
6/15/2012
Masterbrand
Production
Production
Production
Production
Production
722318
Tourism
$0.00
$43,040.00
$114,692.00
4/10/2012
$0.00
$27,600.48
-$15,439.52
722318 - REVISED
4/10/2012
Tourism
$441,095.62
$427,722.33
-$61,930.79
120228
6/7/2012
Tourism
$0.00
$0.00
$48,557.50
120228 - REVISED
4/10/2012
Tourism
$88,890.00
-$21.00
P25573
Tourism
$0.00
$0.00
$5,000.00
$93,869.00
4/23/2012
120232
4/12/2012
Masterbrand
-$1,551.48
120207
Masterbrand
ESD New
ESD New
ESD New
ESD New
B28 Print
$0.00
$181,557.50
$1,345,096.88
-$87,006.82
$16,954.00
$0.00
$15,402.52
/13/2012
$18,480.00
$0.00
$17,621.37
-$858.63
4/13/2012
$130,929.66
$128,587.66
-$2,342.00
$37,522.00
-$17,008.00
$35,260.00
$355.00
P25528
Masterbrand
X20626
Masterbrand
/21/2012
$54,530.00
$0.00
$0.00
X20626 - REVISED
Masterbrand
5/1/2012
$13,200.00
$0.00
120243
9/28/2012
Masterbrand
$0.00
$21,705.00
P25805
P25814
5/3/2012
Tourism
Tourism
$83,560.00
$0.00
$23,565.00
-$59,995.00
5/11/2012
$0.00
P25814 - REVISED
Tourism
5/11/2012
$1,210.00
$1,630.00
$1,210.00
$1,279.66
$0.00
-$455.34
120246
Tourism
5/23/2012
$0.00
$105.00
X20763
Tourism
5/11/2012
$27,000.00
X20763 - REVISED
5/17/2012
$6,660.00
Tourism
$0.00
$0.00
X20763 - REV1SED2
6/7/2012
Tourism
$0.00
$23,340.00
120397
8/29/2012
Tourism
Production
Production
Production
Production
L20397 - REVISED
Tourism
$0.00
$25,966.00
$3,430.00
5/17/2012
6/7/2012
$0.00
$9,766.00
6/14/2012
$6,000.00
$0.00
$1,000.00
-$5,000.00
7/31/2012
$426,193.26
$426,138.01
-$28,655.25
8/27/2012
X20822
Masterbrand
Product
722549
Tourism
2012
2012
2010
2012
Summer
Summer
Summer
Summer
Tourism
Tourism
Tourism
Tourism
Dubbing/Shipping
Dubbing/Shipping
Dubbing/Shipping
TV Talent
722549 - REVISED
Tourism
122549 - REV1SED2
Tourism
X20986
Tourism
722591
Masterbrand
X21022
Masterbrand
120469
$0.00
$0.00
$16,700.00
-$10,300.00
$29,277.00
-$4,133.00
$17,932.88
-$17,799.12
$0.00
$0.00
$22,000.00
9/19/2012
$0.00
$6,600.00
8/7/2012
$400.00
$0.00
$340.71
-$59.29
8/17/2012
$14,750.00
$0.00
$14,388.01
8/20/2012
Masterbrand
-$361.99
$4,000.00
X21023
8/22/2012
Tourism
$299,583.20
$0.00
$0.00
$3,368.23
$234,022.97
-$65,560.23
L20523
8/27/2012
Tourism
$10,800.00
120347
8/27/2012
$0.00
$0.00
Tourism
$33,066.00
$9,844.73
$11,737.23
-$21,328.77
P27275
Masterbrand
8/29/2012
$500.00
$0.00
$500.00
$0.00
P27300
9/5/2012
$10,450.00
Masterbrand
$10,450.00
$0.00
$0.00
9/10/2012
722659
Masterbrand
$3,570.00
$2,170.00
-$1,400.00
722677
9/21/2012
Masterbrand
$12,798.75
$0.00
$0.00
T22677 - REVISED
10/5/2012
$1,110,299.01
Masterbrand
722677 - REVISED2
10/22/2012
Masterbrand
$0.00
$0.00
$40,115.00
11/14/2012
X21256
$0.00
Masterbrand
$54,240.00
120422
Tourism
11/8/2012
$40,000.00
A20515
11/21/2012
Tourism
$20,000.00
L20648
Masterbrand
P27407
Masterbrand
122776
Masterbrand
Tourism
P27562
ugh
History Logo
-$631.77
-$955.27
$11,950.00
-$848.75
$937,883.41
-$266,770.60
$0.00
$24,743.54
-$15,256.46
$17,547.35
-$2,452.65
$20,000.00
$0.00
$0.00
$20,000.00
11/27/2012
$30,800.00
$0.00
$25,044.84
$0.00
-$5,755.16
evelopmer 11/20/2012
11/27/2012
$88,360.00
$0.00
$37,380.55
-$50,979.45
12/6/2012
$19,975.49
$16,820.00
$0.00
12/7/2012
$15,680.00
$0.00
$5,030.80
-$3,155.49
-$10,649.20
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Campaign
Type
Commitment
Date
Job Title
Estimate Amount
Revised Amount
Final Cost
P27596
Tourism
12/13/2012
$3,370.00
020254
Tourism
1/2/2013
$14,120.00
$0.00
$0.00
$14,475.74
$355.74
130026
Tourism
Production
Production
Production
Production
Production
1/2/2013
$12,000.00
$0.00
$10,676.25
-$1,323.75
1/9/2013
$26,149.77
-$11,427.09
$190,840.84
-$119,459.16
2/8/2013
$310,300.00
$12,141.10
$0.00
$0.00
$14,722.68
1/30/2013
$0.00
$9,610.00
2/13/2013
$54,700.00
$0.00
$31,580.12
-$2,531.10
-$36,419.88
$61,386.54
-$5,329.06
L30203
Masterbrand
1.30238
Masterbrand
732257
Masterbrand
1.30258
Masterbrand
$3,270.00
Difference from
Estimate
-$100.00
4/1/2013
$0.00
$13,300.00
2/13/2013
$40,000.00
3/7/2014
$0.00
$0.00
$26,715.60
2/27/2013
$67,383.55
$0.00
$56,081.86
-$11,301.69
3/13/2013
$53,200.00
$0.00
$55,077.06
-$23,922.94
$25,800.00
$59,279.84
$2,822.85
1.302$8 - REVISED
Masterbrand
Production ES
X30508
Masterbrand
X30508 - REVISED
Masterbrand
T32282
Masterbrand
L30317
Masterbrand
130317- REVISED
Masterbrand
3/25/2013
$0.00
132293
Masterbrand
3/13/2013
$42,882.99
$0.00
T32293 - REVISED
Masterbrand
$0.00
$13,574.00
T32305
Sandy 7.5
5/10/2013
3/25/2013
$21,000.00
$1,000.00
Masterbrand
3/25/2013
$20,000.00
$23,300.00
$0.00
L30357
$0.00
$31,727.15
-$15,772.85
$63,430.11
-$13,271.44
$2,909.34
-$65.66
Masterbrand
4/1/2013
$0.00
$10,000.00
4/3/2013
4/1/2013
$0.00
$76,701.55
$14,200.00
732345
Masterbrand
Masterbrand
P35440
Masterbrand
4/2/2013
P35440 - REVISED
Masterbrand
4/3/2013
132356
Masterbrand
4/10/2013
$0.00
$31,046.50
$11,780.00
-$1,953.50
Sandy 7.5
$33,000.00
$11,780.00
$0.00
P35400
P35493
Tourism
4/19/2013
$6,920.00
$0.00
$5,170.00
-$2,590.00
L30357 - REVISED
1.30357 - REVISED2
/10/2013
$2,675.00
$0.00
$0.00
$0.00
$300.00
$0.00
P35493 - REVISED
Tourism
4/22/2013
Masterbrand
4/19/2013
$0.00
$60,727.50
$840.00
132368
$0.00
$49,686.33
130374
Masterbrand
4/19/2013
$45,400.00
$47,161.19
-$1,040.97
-$4,038.81
L30374 - REVISED
Masterbrand
5/2/2013
$0.00
$0.00
$5,800.00
P35528
Tourism
4/25/2013
$1,660.00
$0.00
$1,585.00
475.00
732395
Masterbrand
4/29/2013
Tourism
4/29/2013
$125,000.00
$16,020.00
$0.00
P35564
$0.00
$49,574.57
-$19,956.68
P35564 - REVISED
Tourism
6/5/2013
$0.00
$40,970.00
P35564 - REVISED2
Tourism
Production
Production
Production
Production
6/27/2013
Tourism
5/10/2013
$0.00
$12,000.00
$12,541.25
130203
-$1,200.00
Tourism
5/14/2013
$4,260.00
$0.00
$0.00
$10,800.00
P35596
$1,760.00
-$2,500.00
L30404
Masterbrand
5/14/2013
$61,000.00
$0.00
$35,673.30
-$25,326.70
5/28/2013
$6,940.00
$0.00
$6,415.00
-$525.00
6/12/2013
$38,780.00
$0.00
$38,680.00
-$100.00
/12/2013
$46,000.00
$46,810.00
$810.00
$14,870.00
$0.00
$0.00
$10,887.38
-$3,982.62
P35645
Masterbrand
P35401
Tourism
030326
Tourism
Production ES
030278
Tourism
6/12/2013
030350
Tourism
6/12/2013
$87,000.00
$0.00
$57,413.64
-$29,586.36
X30965
Sandy 30
6/27/2013
$105,550.00
$242,952.50
$0.00
X30965 - REVISED
Sandy 30
9/12/2013
$0.00
$0.00
$10,000.00
X30965 - REVISED2
Sandy 30
$0.00
$90,000.00
Sandy 30
10/25/2013
X30965 - REVISED3
6/23/2014
$37,402.50
030325
Tourism
8/5/2013
$0.00
$12,541.25
$0.00
$7,518.91
-$5,022.34
130470
Sandy 7.5
8/6/2013
$2,700.00
$0.00
$2,048.85
-$651.15
030431
Sandy 30
8/15/2013
$225,000.00
$0.00
$285,307.32
$669.32
030431 - REVISED
Sandy 30
2/24/2014
$0.00
$59,638.00
urism
TV Shipping/Traffic
esigns
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Commitment
Date
Campaign
Type
Job Title
732625
Sandy 30
T32625 - REVISED
Sandy 30
T32671
Tourism
9/30/2013
L30551
TasteNY
$0.00
$696,198.93
10/15/2013
$23,000.00
130587
Tourism
10/28/2013
X31394
Sandy 30
X31437
Sandy 30
X31438
X31439
9/6/2013
4/22/2014
Estimate Amount
$562,446.60
Revised Amount
Final Cost
Difference from
Estimate
$0.00
$42,458.00
$585,564.82
-$19,339.78
$0.00
$626,545.73
-$69,653.20
$0.00
$3,574.56
-$19,425.44
$119,700.00
$0.00
$31,725.22
-$87,974.78
$150,000.00
$0.00
$150,000.00
$0.00
$150,000.00
$0.00
$150,000.00
$0.00
Sandy 30
Production ES
$150,000.00
$0.00
Production ES
$100,000.00
$0.00
$0.00
$150,000.00
Sandy 30
$100,000.00
$0.00
X31439 - REVISED
Sandy 30
Production ES
$0.00
Sandy 30
$100,000.00
$0.00
$100,000.00
X31440
$0.00
$200,000.00
$200,000.00
$0.00
030596
Sandy 30
11/18/2013
$108,220.00
$0.00
$110,769.45
$2,549.45
8/6/2014
132695
Start Up NY
11/21/2013
$264,548.60
$0.00
$184,466.57
-$80,082.03
030655
Tourism
$6,120.00
$0.00
$5,831.82
P36042
Sandy 7.5
11/21/2013
$49,310.00
$0.00
$48,760.00
-$288.18
-$550.00
X31527
TasteNY
11/21/2013
$18,031.00
$0.00
$21,849.69
$1,040.46
X31527 - REVISED
TasteNY
12/4/2013
$0.00
$2,778.23
030694
030694 - REVISED
Sandy 30
11/21/2013
-$282.00
030694 - REVISED2
12/4/2013
2/24/2014
$88,000.00
$0.00
$0.00
$574,328.00
Sandy 30
Sandy 30
$15,300.00
$471,310.00
X31554
Masterbrand
11/22/2013
$25,000.00
X31553
Sandy 7.5
11/22/2013
$10,000.00
Tourism
12/20/2013
$571,293.84
Tourism
3/18/2014
$0.00
T32768
T32768 - REVISE
$0.00
$0.00
$0.00
$25,000.00
$0.00
$9,725.09
-$274.91
$0.00
$72,622.55
$585,689.46
-$58,226.93
-$248,486.08
L30189
Sandy 30
Production ES
12/20/2013
$378,000.00
$0.00
$129,513.92
X40297
Tourism
1/21/2014
$45,632.00
$0.00
$45,632.00
$0.00
X40189
ecember 20
Production I Love NY Print Ads/Banners for
Tourism
1/21/2014
$43,528.31
$0.00
$29,496.68
-$24,031.63
X40189 - REVISED
Tourism
2/11/2014
$0.00
$10,000.00
P45017
Tourism
1/23/2014
$30,185.00
$0.00
$16,335.00
-$13,850.00
140095
Tourism
1/23/2014
$40,781.78
$0.00
$40,781.78
$0.00
142204
Tourism
1/28/2014
$16,078.13
$0.00
T42199
Start Up NY
$109,196.13
Tourism
1/29/2014
T42208
1/30/2014
$599,770.37
$0.00
$0.00
X40405
Masterbrand
2/24/2014
$25,000.00
X40405 - REVISED
Masterbrand
9/16/2014
$0.00
X40405 - REVISED2
Masterbrand
10/30/2014
X40406
Tourism
2/24/2014
$0.00
$25,000.00
X40406- REVISED
Tourism
9/16/2014
$0.00
$0.00
$56,143.72
X40406- REVISED2
Tourism
12/8/2014
$0.00
$6,440.78
040002
P45120
Sandy 30
2/24/2014
$64,900.00
Tourism
2/24/2014
$2,230.00
140152
Tourism
3/6/2014
142262
Start Up NY
3/18/2014
T42262- REVISED
Start Up NY
L40227
Masterbrand
L40228
Tourism
Production Q1 ES
4/3/2014
$57,962.35
T42302
Tourism
$314,614.48
Tourism
Production Summer
Production Summer
Production Summer
Production January JFK
4/3/2014
T42302 - REVISED
4/22/2014
7/23/2014
$0.00
$0.00
$129,289.75
4/22/2014
$54,044.00
$0.00
142302 - REVISE
030690
Tourism
Sandy 30
2014
2014
2014
0011
$90,853.07
-$18,343.06
$545,169.81
-$54,600.56
$37,316.59
$695.00
$87,584.50
$0.00
$0.00
$62,216.96
-$2,683.04
$0.00
$2,230.00
$0.00
$5,175.00
$0.00
$5,175.00
$459,553.29
$0.00
$378,342.57
$0.00
-$84,785.72
5/2/2014
$0.00
$3,575.00
4/3/2014
$106,225.98
$0.00
$0.00
$106,225.98
$58,619.32
$0.00
$656.97
$0.00
$305,096.00
$515,643.99
-$233,356.24
$53,744.00
-$300.00
$0.00
$8,968.59
$2,653.00
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Commitment
Date
Campaign
Type
T42308
Tourism
142317
Tourism
T42317 - REVISED
Tourism
142317 - REVISED2
X40743
Tourism
lob Title
Estimate Amount
Difference from
Estimate
$0.00
$33,334.74
-$62.58
$186,610.63
-$14,655.69
$0.00
$0.00
$20,575.00
$0.00
$22,170.00
-$2,830.00
$158,980.47
$4,707.97
$0.00
$0.00
$129,272.50
5/30/2014
$140,234.63
$0.00
$108,434.30
-$31,800.33
6/6/2014
$6,056.70
$0.00
$6,056.70
$0.00
6/6/2014
$19,780.00
$0.00
$0.00
$18,280.00
-$1,500.00
$0.00
$14,500.00
$154,985.00
-$28,865.00
$0.00
7/8/2014
$37,723.00
$0.00
$37,723.00
$0.00
7/8/2014
$72,700.00
$0.00
$73,600.00
$900.00
7/23/2014
$100,000.00
$0.00
$43,633.40
456,366.60
7/23/2014
$133,126.54
$0.00
$78,960.85
-$54,165.69
7/23/2014
$92,483.00
$67,283.85
-$25,199.15
7/31/2014
7/31/2014
$9,237.95
$0.00
$0.00
$79,342.00
$74,595.21
-$13,984.74
$0.00
$250,000.00
$0.00
$59,269.81
$0.00
-$15,730.19
$0.00
$0.00
$4,305.05
-$2,056.61
$73,521.23
4/28/2014
$33,397.32
$150,691.32
5/6/2014
5/19/2014
Masterbrand
5/19/2014
$25,000.00
X40744
Tourism
5/19/2014
$25,000.00
X40744- REVISED
Tourism
7/8/2014
142365
Start Up NY
X40864
Sandy 7.5
P45713
Sandy 7.5
X40749
Tourism
6/13/2014
$30,499.18
040190
Sandy 30
6/18/2014
$169,350.00
040190 - REVISED
Sandy 30
7/23/2014
X40841
Tourism
040222
Tourism
X40924
Masterbrand
L40423
Masterbrand
140424
Tourism
T42430
742430 - REVISED
Tourism
Tourism
X40883
X40925
Sandy 30
8/6/2014
$0.00
$250,000.00
Tourism
8/12/2014
$75,000.00
X41048
Tourism
8/12/2014
$6,361.66
142433
Tourism
8/27/2014
$96,433.02
Production
Final Cost
$0.00
$30,000.00
5/2/2014
Revised Amount
P45976
Start Up NY
8/27/2014
$2,510.00
$0.00
$1,460.00
-$22,911.79
-$1,050.00
142477
Start Up NY
8/27/2014
$150,718.19
$0.00
$145,324.49
-$5,393.70
P46036
Start Up NY
9/11/2014
$22,400.00
$0.00
$20,876.24
-$1,523.76
P46159
TasteNY
9/16/2014
$0.00
Tourism
9/16/2014
$0.00
$0.00
$1,830.00
T42483
$1,830.00
$102,116.63
$40,449.75
-$61,666.88
P46273
Masterbrand
9/30/2014
$2,680.00
$0.00
P46273 - REVISED
Masterbrand
10/6/2014
$2,180.00
P46273 REVISED2
Masterbrand
10/15/2014
$0.00
$0.00
142523
Masterbrand
9/30/2014
$872.50
$0.00
$665.00
-$207.50
140330
Start Up NY
10/8/2014
$8,883.16
$8,883.16
$0.00
T42538
10/22/2014
$206,744.78
$0.00
$0.00
L40549
Start Up NY
L40550
Tourism
142586
Tourism
140388
Tourism
140388 - REVISED
$431.33
10/27/2014
$48,788.45
$0.00
10/27/2014
$94,302.52
$0.00
12/8/2014
$88,579.95
$0.00
12/11/2014
$7,830.00
-$0.01
1/20/2015
$0.00
$0.00
$4,676.80
$12,506.79
Tourism
T42240
Tourism
Production AnImatics
12/17/2014
$33,148.64
$0.00
$25,029.67
-$8,118.97
X41431
Tourism
12/17/2014
$300.00
$0.00
$300.00
$0.00
T42630
Tourism
12/23/2014
$90,814.15
12/23/2014
$63,400.00
$0.00
$0.00
1/6/2015
$27,823.86
$0.00
1/6/2015
$12,800.00
3/3/2015
$0.00
$0.00
$6,072.65
3/26/2015
$0.00
$26,072.65
1/8/2015
$90,000.00
$0.00
1/8/2015
$50,000.00
$0.00
040369
Tourism
T52050
Start Up NY
X41434
X41434 - REVISED
X41434 - REVISED2
X50124
X50125
esigner for S
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Job Number
Campaign
Type
T40391
Tourism
1/20/2015
$24,125.00
$0.00
150186
Start Up NY
2/5/2015
$7,023.84
$0.00
lob Title
Estimate Amount
Revised Amount
150187
Tourism
2/5/2015
$3,176.13
$0.00
X41352
Tourism
2/5/2015
$75,000.00
$0.00
X50381
$0.00
2/10/2015
2/25/2015
$2,400.00
X50381- REVISED
$0.00
$300.00
T52204
2/11/2015
$154,269.45
$0.00
T52214
2/11/2015
$37,500.00
T52221
Tourism
X50470
Sandy 7.5
152257
P55296
State of Opportunity
State of Opportunity
State of Opportunity
Sandy 7.5
150225
Sandy 7.5
152268
Tourism
P55352
Masterbrand
150293
150294
DREAMCATCHER
Tourism
Sandy 30
152257- REVISED
T52257 - REVISED2
TOTAL COMMITTED
$18,118,516.02
$15,664,248.70
/17/2015
$36,000.00
$0.00
$0.00
2/25/2015
$4,084.00
$0.00
3/24/2015
$139,955.00
$0.00
4/2/2015
$0.00
$30,700.00
4/9/2015
$0.00
$7,908.00
Production
Production
Production
Production
3/30/2015
$12,430.00
$0.00
4/16/2015
$2,422.68
$0.00
4/17/2015
$302,624.75
$0.00
4/17/2015
$6,908.00
$0.00
4/29/2015
$7,057.56
$11,995.25
$0.00
$0.00
4/29/2015
12/31/2013
$619,549.62
$15,647,680
Final Cost
Difference from
Estimate
$24,125.00
$0.00
$2,700.00
$0.00
$36,150.00
$150.00
$619,549.62
$0.00
$2,470,836 $33,878,926.39
-$2,454,267.32
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Commitment
Date
Difference from
Estimate
Campaign
Type
Job Title
X20052
Masterbrand
Misc
12/13/2011
Tourism
Misc
$781.44
-$218.56
4/23/2012
$1,000.00
$25,000.00
$0.00
P25578
P25578 - REVISED
Tourism
Misc
$0.00
$26,902.01
$2.01
5/1/2012
P25788
Tourism
$1,900.00
Misc
$0.00
5/2/2012
X20805
$225.00
$0.00
$225.00
Tourism
$0.00
Misc
Misc
$0.00
$1,207.13
Masterbrand
6/9/2012
6/15/2012
$2,000.00
X20825
Tourism Q2 Miscellaneous
Q2 Miscellaneous
-$792.87
$3,000.00
120321
Mist
$0.00
Web Hosting
$3,141.98
$141.98
Tourism
7/31/2012
$400.00
X21338
$400.00
$0.00
Masterbrand
Misc
$0.00
11/19/2012
$4,000.00
$0.00
$3,171.69
-$828.31
$2,806.93
-$1,193.07
-$1,965.27
Estimate Amount
X30426
Masterbrand
Misc
X30426 - REVISED
Masterbrand
Misc
X30427
Tourism
Misc
X30720
Tourism
Misc
X30721
Masterbrand
Misc
X30792
TasteNY
X30792 - REVISED
TasteNY
X30803
Sandy 30
Misc
X30855
Masterbrand
Misc
130282
130246
Masterbrand
Masterbrand
Misc
Misc
X31116
Masterbrand
X31115
Tourism
X31114
Masterbrand
Misc
X31155
TasteNY
X31154
TasteNY
Misc
Misc
8/15/2013
$3,274.13
X31396
X31397
Masterbrand
Misc
10/25/2013
$3,000.00
Tourism
Misc
10/25/2013
X40404
Tourism
Misc
2/11/2014
X40404 - REVISED
Tourism
Misc
4/3/2014
X40664
TasteNY
Misc
X40738
TasteNY
X40750
Tourism
X40753
Tourism
X40754
Tourism
X40754 - REVISED
Tourism
Revised Amount
Final Cost
/14/2013
$2,000.00
$0.00
6/12/2013
$0.00
$2,000.00
/14/2013
$2,000.00
$0.00
$34.73
4/22/2013
$2,000.00
$0.00
$1,900.37
-$99.63
4/22/2013
$2,000.00
$0.00
$494.94
-$1,505.06
4/29/2013
$66,000.00
$0.00
$0.00
-$68,509.57
5/17/2013
$2,509.57
5/2/2013
$0.00
$4,000.00
$0.00
$4,042.84
$42.84
5/14/2013
$4,500.00
$0.00
$4,500.00
$0.00
7/18/2013
7/18/2013
$5,000.00
$0.00
$0.00
$5,000.00
$0.00
-$1,203.44
Microsite Hosting
8/5/2013
$20,000.00
$1,190,000.00
8/6/2013
$3,000.00
8/6/2013
$3,000.00
8/15/2013
$1,750.00
$18,796.56
$0.00 $1,190,000.00
$0.00
$0.00
$0.00
$2,800.00
$1,936.09
-$200.00
-$1,063.91
$0.00
$0.00
$1,750.00
$0.00
$3,274.13
$0.00
$540.90
-$2,459.10
$3,000.00
$0.00
$0.00
$1,356.75
-$1,643.25
$7,123.09
$0.00
$14,509.53
$0.00
$7,386.44
4/22/2014
$0.00
$2,225.00
$0.00
$2,225.00
$0.00
5/6/2014
$100,000.00
$0.00
$101,120.00
$1,120.00
5/19/2014
$20,000.00
-$6,276.67
$74,300.00
$0.00
$0.00
$13,723.13
5/19/2014
$34,902.93
-$39,397.07
6/2/2014
$98,080.55
$0.00
6/6/2014
$0.00
$0.00
$4,713.83
$102,794.38
$18,215.40
$217.90
$0.00
$219.73
X40785
Tourism
6/3/2014
$1,497.50
$0.00
X40785 - REVISED
Tourism
6/17/2014
$0.00
X40874
$16,500.00
Tourism
6/6/2014
$15,000.00
$0.00
$15,000.00
X40875
Tourism
6/6/2014
$125,000.00
$0.00
$125,219.73
X40876
Tourism
6/6/2014
$20,000.00
$0.00
$21,025.00
X40877
Tourism
$1,025.00
6/6/2014
$3,500.00
$0.00
$2,059.80
X40878
Tourism
-$1,440.20
6/11/2014
$430.76
$0.00
X40879
$430.76
$0.00
Tourism
6/18/2014
$1,000.00
$1,972.00
$0.00
X40879 - REVISED
$0.00
Tourism
7/23/2014
50.00
$140.00
X40879 - REVISED2
Tourism
10/27/2014
$0.00
X40881
$832.00
Tourism
6/18/2014
X40880
$17,000.00
$0.00
$17,000.00
Tourism
6/18/2014
$3,000.00
$0.00
$0.00
$0.00
X40880 - REVISED
X40882
$3,292.50
Tourism
Tourism
7/1/2014
7/1/2014
$0.00
$378.00
$292.50
$0.00
X40923
Tourism
7/9/2014
$9,000.00
X40923 - REVISED
Tourism
7/24/2014
$0.00
$0.00
$90,830.00
$378.00
$0.00
$100,356.00
$526.00
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Difference from
Estimate
Job Number
Campaign
Type
X41026
Tourism
7/23/2014
$250,000.00
$0.00
X40127
Tourism
7/23/2014
X40127 - REVISED
$2,500.00
Tourism
$0.00
9/8/2014
$3,000.00
X40127 - REVISED2
X40128
Tourism
10/27/2014
$0.00
$0.00
Tourism
7/23/2014
$130,000.00
X40132
Tourism
7/23/2014
$0.00
$0.00
X40926
$24,500.00
Tourism
$24,500.00
$0.00
7/23/2014
$23,500.00
$0.00
X40927
-$20,007.14
TasteNY
$3,492.86
7/23/2014
$274,440.00
$0.00
$229,963.44
-$44,476.56
X40928
Tourism
7/23/2014
$1,500.00
$0.00
X40928 - REVISED
$0.00
Tourism
$2,109.33
10/27/2014
X40929
Tourism
$609.33
7/23/2014
$0.00
$375.00
$0.00
$350.00
-$25.00
X41051
Tourism
7/31/2014
$15,000.00
$0.00
$780.00
-$14,220.00
7/31/2014
$15,400.00
$0.00
$15,400.00
$0.00
7/31/2014
$5,000.00
$0.00
$4,283.16
-$716.84
Job Title
Estimate Amount
Revised Amount
Final Cost
$7,391.77
-$168.36
$76,413.52
-$53,586.48
$2,060.13
X41055
Tourism
X40135
Tourism
X41050
Tourism
7/31/2014
$21,000.00
$0.00
$20,000.00
-$1,000.00
X41049
Tourism
7/31/2014
$7,500.00
$0.00
X40134
$3,574.50
Tourism
-$3,925.50
7/31/2014
$15,000.00
X41053
Tourism
$0.00
X41115
7/31/2014
Tourism
Tourism
8/12/2014
8/12/2014
$35,000.00
$45,000.00
$20,000.00
$0.00
$0.00
$10,306.84
-$24,693.16
$926.00
X41116
$0.00
$45,926.00
$0.00
-$20,000.00
-$12,471.00
X41117
X41119
Tourism
8/12/2014
$20,000.00
Tourism
8/12/2014
$228,133.00
X41054
$228,133.00
Tourism
$0.00
$0.00
$0.00
8/12/2014
X41121
$2,500.00
Tourism
$0.00
$2,272.95
-$227.05
$4,500.00
Sandy 7.5
$0.00
$3,229.51
-$1,270.49
X41183
9/5/2019
$1,710.00
$0.00
9/8/2014
$17,600.00
$0.00
$0.00
$1,710.00
Tourism
$22,077.11
$0.00
Tourism
8/27/2014
P46133
9/11/2014
$0.00
$4,477.11
X41183 - REVISE
$7,529.00
X41180
Tourism
9/8/2014
$5,000.00
X41181
$0.00
$2,555.50
Tourism
-$2,444.50
9/8/2014
$7,500.00
-$7,500.00
Tourism
$0.00
$0.00
X41179
9/8/2014
$7,500.00
$0.00
$765.00
X41177
-$6,735.00
Tourism
9/8/2014
$3,687.49
X41178
$0.00
$1,837.49
-$1,850.00
Tourism
9/16/2014
$22,033.98
X41204
$0.00
$22,997.98
Tourism
$964.00
9/16/2014
$146,051.00
X41203
$0.00
$146,051.00
$0.00
Masterbrand
9/26/2014
$18,429.00
$0.00
$17,229.86
-$1,199.14
X41025
Tourism
9/26/2014
$180,857.00
$0.00
$153,910.78
-$26,946.22
X41248
Tourism
9/26/2014
$10,000.00
X41249
$5,000.00
-$5,000.00
Tourism
$0.00
9/26/2014
$0.00
$1,541.00
X41251
-$5,959.00
TasteNY
$7,500.00
9/30/2014
$40,000.00
$0.00
$25,050.00
-$14,950.00
X41255
Tourism
X41254
Masterbrand
X41254 - REVISED
Masterbrand
10/15/2019
$26,773.78
$0.00
$25,320.00
-$1,453.78
10/15/2014
$32500.00
$0.00
$38,330.02
-$1,669.98
2/17/2015
$0.00
$7,500.00
$212,500.00
$0.00
$212,500.00
$0.00
$116,177.94
$0.00
$116,151.70
-$26.24
$779.25
$0.00
$40,000.00
$0.00
$0.00
X41252
Tourism
X40736
Tourism
X41351
Tourism
10/27/2014
$779.25
X41426
$0.00
Tourism
11/15/2014
$221,000.00
$0.00
X41428
TasteNY
11/20/2014
$40,000.00
P46528
$0.00
Tourism
Misc
11/21/2014
$1,200.00
$0.00
X41433
TasteNY
$46,000.00
Tourism
$0.00
$148,500.00
$0.00
X50127
Tourism
$46,000.00
$148,500.00
$0.00
X41345
$30,000.00
$0.00
$27,472.00
-$2,528.00
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Difference from
Estimate
lob Number
Campaign
Type
X50131
Tourism
1/28/2015
$7,500.00
-$1,506.00
TasteNY
1/28/2015
$30,000.00
$0.00
$0.00
$5,994.00
X50132
$26,983.98
-$3,016.02
X50133
Tourism
2/5/2015
$3,000.00
$0.00
$3,000.00
$0.00
X50468
TasteNY
2/19/2015
$25,000.00
$0.00
$858.30
-$141.70
Job Title
Estimate Amount
Revised Amount
X50517
Tourism
3/17/2015
$1,000.00
$42,000.00
$0.00
Tourism
3/13/2015
X50469
X50520
Masterbrand
3/17/2015
$1,000.00
$0.00
X50653
Tourism
3/26/2015
$30,135.00
$0.00
3/26/2015
$20,000.00
$0.00
3/30/2015
$2,625.00
$0.00
$0.00
$0.00
X50654
Masterbrand
X50658
Tourism
X50659
Tourism
4/6/2015
$36,082.17
X50699
Masterbrand
4/6/2015
$50,000.00
$0.00
X50701
Tourism
Sponsorships, 2015 M
4/9/2015
$275,000.00
$0.00
X50700
Tourism
Misc.
4/17/2015
$2,400.00
$0.00
X50702
Masterbrand
4/17/2015
$1,100.00
$0.00
X50703
Tourism
4/24/2015
$20,400.00
$0.00
X50704
Tourism
4/24/2015
$8,752.58
$0.00
N/A
Masterbrand
6/22/2012
$30,000.00
N/A
Masterbrand
Non-REDO EMI
N/A
Masterbrand
$37,500.00
$10,500.00
N/A
8/3/2012
$64,500.00
N/A
Masterbrand
Other
Non-BBDO S ny
Non-BBDO Rhino
6/22/2012
7/10/2012
4/5/2012
$12,500.00
N/A
Masterbrand
Non-REDO Kohalt
8/14/2012
$7,500.00
N/A
Masterbrand
N/A
Masterbrand
N/A
Masterbrand
6/29/2012
$5,000.00
$3,150.00
N/A
Masterbrand
Non-BBDO NYBA
6/11/2012
$15,000.00
N/A
Masterbrand
N/A
Other
Non-REDO SBD - RIO Convention Booth NonREDO SBD - RIO Conference Travel Expenses
10/23/2012
2/14/2013
$579.20
7/6/2012
$258.00
8/16/2012
$1,083.95
N/A
Masterbrand
N/A
Other
N/A
Masterbrand
Non-6B00 Council
N/A
Other
2/22/2013
$100.35
N/A
Masterbrand
Non-BBDO IAMC
3/14/2013
$1,135.00
3/26/2013
$740.24
3/22/2013
$9,868.46
N/A
Other
N/A
Masterbrand
8/10/2012
$575.00
1/31/2013
$2,615.98
9/7/2012
$5,000.00
N/A
Masterbrand
Non-1313D0 ACES
4/23/2013
$1,820.00
N/A
Masterbrand
10/16/2012
$468.00
N/A
Other
4/11/2013
$580.99
N/A
Other
Non-BBDO CitiBank, NA
5/14/2013
$3,022.68
N/A
Other
5/21/2013
$597.25
N/A
Other
5/23/2013
$215.00
N/A
Tourism
7/11/2013
$43,941.30
N/A
Masterbrand
9/10/2013
$1,000.00
N/A
Other
9/23/2013
$318.00
N/A
Tourism
7/18/2013
$137,500.00
$11,402.50
N/A
Tourism
11/25/2013
N/A
Other
11/26/2013
$1,770.00
N/A
Other
10/11/2013
$246,400.00
N/A
Start Up NY
10/18/2013
$13,892.45
Final Cost
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Job Number
Campaign
Type
N/A
Start Up NY
10/21/2013
$39,487.80
N/A
Start Up NY
1/2/2014
$2,814.80
N/A
Start Up NY
12/13/2013
$4,300.00
N/A
N/A
Masterbrand
Non-BBDO ACES
12/13/2013
$2,875.00
Start Up NY
Non-BBDO ACES
$2,390.00
N/A
N/A
Start Up NY
Non-BBDO ACES
1/16/2014
1/16/2014
Start Up NY
Non-BBDO ACES
1/16/2014
$3,545.00
1/16/2014
$3,545.00
Job Title
Estimate Amount
$3,545.00
N/A
Start Up NY
Non-BBDO ACES
N/A
Start Up NY
Non-BBDO CitiBank
12/26/2013
$306.00
N/A
Start Up NY
Non-BBDO CitiBank
1/14/2014
$1,195.68
N/A
Start Up NY
Non-BBDO CitiBank
2/12/2014
$1,603.03
N/A
Start Up NY
Non-BBDO CMBank
2/12/2014
$500.00
N/A
Start Up NY
Non-BBDO CitiBank
9/19/2013
$2,552.12
N/A
Start Up NY
Non-BBDO CitiBank
4/15/2014
$5,080.44
N/A
Start Up NY
2/19/2014
$278.29
N/A
Start Up NY
3/25/2014
$288.71
N/A
Start Up NY
N/A
Start Up NY
N/A
N/A
Start Up NY
Start Up NY
1/7/2014
$1,628.78
N/A
Start Up NY
1/7/2014
N/A
Masterbrand
1/24/2014
$4,320.35
$9,041.72
N/A
Masterbrand
1/24/2014
$10,270.16
N/A
Masterbrand
Masterbrand
1/24/2014
$2,705.30
1/24/2014
$9,717.18
N/A
Start Up NY
3/11/2014
$4,737.60
N/A
Start Up NY
3/18/2014
$11,380.94
N/A
N/A
Start Up NY
N/A
Start Up NY
rk
4/15/2014
$186.54
12/26/2013
1/7/2014
$2,685.90
$5,684.63
10/18/2013
$2,432.77
12/19/2013
$24,428.00
N/A
Masterbrand
3/11/2013
$20,694.74
N/A
Start Up NY
3/20/2014
N/A
Start Up NY
3/17/2014
$15.86
$38,070.02
N/A
Start Up NY
7/25/2014
$31,887.73
N/A
Start Up NY
4/1/2014
$500.00
N/A
Other
Non-BBDO ESDC
4/1/2014
$94.71
N/A
Other
4/1/2014
$9,334.32
N/A
Masterbrand
5/22/2014
$1,244.35
N/A
Masterbrand
5/22/2014
$5,000.00
N/A
Masterbrand
5/22/2014
$5,000.00
N/A
Start Up NY
Non-BBDO SEMI
5/15/2014
$5,000.00
N/A
Other
Non-BBD
9/24/2014
$3,200.00
N/A
Masterbrand
9/30/2014
$2,975.00
N/A
Masterbrand
N/A
Masterbrand
Non-BB
N/A
Masterbrand
N/A
N/A
10/6/2014
$36,611.92
11/14/2014
$9,600.00
12/16/2014
$3,015.94
Start Up NY
1/13/2015
$4,194.58
Masterbrand
1/26/2015
$15,413.98
N/A
Masterbrand
3/2/2015
$6,250.00
N/A
Start Up NY
3/17/2015
$3,382.20
N/A
Other
3/26/2015
$3,644.00
0 ACES
Revised Amount
Final Cost
Difference from
Estimate
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
Campaign
Type
Job Title
Commitment
Date
Estimate Amount
N/A
Start Up NY
3/31/2015
$27,071.50
N/A
Other
4/8/2015
$33,402.00
N/A
Start Up NY
4/9/2015
$642.00
N/A
Start Up NY
4/13/2015
N/A
$87,730.15
Other
4/14/2015
N/A
$1,120.00
Other
4/15/2015
N/A
Other
4/15/2015
$5,016.00
$6,000.00
N/A
Other
Non-BE
4/15/2015
$6,000.00
N/A
Other
4/17/2015
$6,250.00
N/A
Other
4/17/2015
N/A
$2,000.00
Other
4/17/2015
N/A
$8,567.00
Other
4/17/2015
$1,002.10
N/A
Start Up NY
4/30/2015
$393.00
TOTAL COMMITTED
$6,256,961.32
$5,853,637.44
0 Aaron Kaplowitz
$6,112,210
Revised Amount
$144,751
Final Cost
$3,627,558.50
Difference from
Estimate
-$403,323.88