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Persistence Market Research Released New Market Report Global Market Study on Sports
Nutrition: Asia Pacific to Witness Highest Growth by 2019, the global sports nutrition
market was valued at USD 20.7 billion in 2012 and is expected to grow at a CAGR of 9.0%
from 2013 to 2019, to reach an estimated value of USD 37.7 billion in 2019.
Market History:
Increasing health awareness, healthy lifestyle and rising number of health clubs and fitness
centers and changing consumer clusters for nutritional product across the globe are the key
growth drivers for the global sports nutrition market. According to a report published by a
U.K.-based independent food research company in 2012, the proportion of respondents
following healthy diet in the U.K. has increased from 70% in 2004 to 80% in 2012.
Traditionally, bodybuilders and sportspersons are the major consumers for sports nutrition
products. However in recent years, new user groups (recreational and lifestyle users) have
increased their market share of sports nutrition. The market for sports nutrition is expanding
from its major markets (North America) towards developing markets of Europe and Asia
Pacific owing to ever-increasing population, rising income and rising living standard of
consumers in these region. Countries such as India and China with their fast pace economic
growth offer huge opportunities for sports nutrition market in the future. Moreover, surge in
national and international sporting events and increased global participation in these;
provide a good launch pad for the sports nutritional products.
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Major growth challenges for the industry include threat of substitutes and negative publicity
about the inclusion of banned/forbidden ingredients. Furthermore, changing consumer
preferences and expansion of distribution channels are other growth inhibitors for the
industry.
The report segregates the sports nutrition market into three segments: Sports Food, Sports
Drinks (excluding energy drinks) and Sports Supplements. It covers the historic as well as
forecasted market sizes for different countries and regions.
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TOC
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Report:
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Major regions covered in the report are North America, Europe and Asia Pacific. Under North
America, detailed information is provided for the U.S. and Canada. In Europe (excluding
Russia), major countries covered are the U.K., Germany, France and Italy. Asia Pacific
features Australia, China, Japan and India.
Table of Content
Chapter 1 Preface 8
1.1 Report Description 8
1.2 Scope and Definition 8
1.2.1 Product segments covered in the report 8
1.2.2 Regions covered in the report 8
1.3 Research Methodology 8
Chapter 2 Market Synopsis 10
Chapter 3 Porters Five Forces Analysis 11
3.1 Bargaining power of suppliers 11
3.2 Threat of new entrants 12
3.3 Threat of substitutes 12
3.4 Bargaining power of buyers 12
3.5 Intensity of rivalry 13
Chapter 4 Industry Overview 14
4.1 Introduction 14
4.2 Market Drivers 14
4.2.1 Increasing health awareness has resulted in growth in consumption of sports
nutrition products 14
4.2.2 Broadening consumer base is pushing the market growth 15
4.2.3 Increasing number of health clubs, fitness centers and their members is expected
to drive the sports nutrition market 15
4.2.4 Increasing urbanization drives demand for sports nutrition food 17
4.3 Market Restraints 18
4.3.1 Negative publicity for sports nutrition industry due to adulterated products 18
4.3.2 Sports nutrition market is facing challenges from the substitute products 19
4.3.3 Expanding distribution channel is one of the challenges for sports nutrition market
19
4.3.4 Changing consumer preference is creating challenges for the sports nutrition
market 20
4.4 Opportunities 20
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