Communication Basics

From Latin word: communicare (to inform,

tell, show or spread information)
Mehrabian Model: (For the effectiveness of
spoken communication)
7% of meaning is in the words
38% of meaning is paralinguistic (tone, style of
speaking, body language)
55% of meaning is conveyed through facial
expression

Business Communication

It is the flow of information and understanding

from one person to another at the same level
or at different levels. It is a process which
enables management to allocate and
supervise the work of the employees.
Difference between General and Business
Communication (

Business Communication

Deals with commercial and industrial subjects

Commercial and technical vocabulary, use of
graphic and audio-visual aids
Impartial and objective
Entails complex writing techniques and
procedures

Effective Business communication

The use of effective language to convey a clear

business message to achieve a predetermined
objective.
Internal and External business activities

Characteristics of Business
Communication

Continuous process

A short lived process

Needs proper understanding

Leads to the achievement of the

organizational objective
Dispels misunderstanding

Benefits of Effective
Communication

Increased productivity

Increased awareness among employees

Enhanced professional image

Improved customer relations

More?

Functions of Communication

Information

Control

Motivation (Goals, progress, reinforcement of

desired behaviour)
Emotional Expression

Roles of a Manager

Interpersonal

Figurehead

Leader

Liasion

Information

Monitor

Dissembler

Spokesperson

Decisional

Entrepreneur

Disturbance Handler

Resource Allocator

Negotiator

Communication Network

Sender conceives an idea

Sender encodes the idea using appropriate
symbols
Sender sends the message through a suitable
channel

Receiver receives the message

Receiver decodes and interprers the message

Receiver sends response

Receiving the message depends on various

factors.

Sensory

Mental alertness

Cultural background

Will

Experiences

Knowledge

Prejudice

Basic Facts about Communication

The cycle is incomplete without receiving.

Message received is not necessarily the same
as message delivered.
Meaning sent and received is in the mind and
not in the words or other symbols.
The symbols used in communication are
imperfect because of cultural differences.

Communication Networks

Formal and informal Communication

Upward Communication (requests, reports,
proposals and feedback messages, the mum
effect)
Downward Communication (information,
instructions, directions and orders)

Horizontal Communication

Spiral or Diagonal Communication

Informal Communication

Grapevine

Rumour

Miscommunication

Organizational Structure (transfer points, to

overcome distortion and delay techniques like
employee surveys, open-door policies,
newsletters, memos can be used.)

Difference in Status

Lack of Trust

Closed Communication Climate

Incorrect choice of Medium

-contd

Information overload

Message complexity

Message competition

Unethical Communication

Physical Distractions

Effectiveness in Managerial
Communication

Appropriate communication Style

Audience-centered Approach

Understanding of Intercultural Communication

Commitment to Ethical communication

Proficiency in Communication Technology

Reducing the number of Messages

Strategies for Improving

Organizational Communication

Encourage open feedback

Use Simple Language

Avoid Overload

Walk the Talk