Colegio de San Juan de Letran 151 Muralla St. Intramuros, Manila.

Tel No: 527-76

93 to 97
Feasibility Study Tutti-Puto with Bavarian filled
Apreku, Felix Brul, John Micheal

Sayoc, Loven Kevin

Chapter I Summary of the Project 1.1 Name of the Firm
The BAS Food Corporation was built by three Letranite taking up Business Managem
ent major in Marketing Management. Felix Apreku, JM Brul and Kevin Sayoc came wi
th the firm name BAS by combining the first letter of their surnames. The BAS fo
od corporation would handle the brand name Tutti-Puto with bavarian filled as the
main product endorsed. 1.2 1.2.1 Location Head Office The head office along with
the plant itself is located at _______________. More detail here. 1.2.2 Plant S
ize The size of the plant or venue is _______square meters. 1.3 Brief Descriptio
n of the Project Tourists who came to see the beauty of the historical place of
Intramuros, Manila will be given the chance to taste the all-time Filipino famou
s pastry puto. But here is the twist, this puto is not an ordinary puto or steam
ed muffin, it has different fruity flavor puto and inside is a rich

Bavarian cream filled, really not an ordinary puto to have. But of course as a t
reasure of Filipino pasty dish the team still preserve the original recipe of it
. The team behind the great idea in innovation of Filipino pasty came up with th
e business name Tutti-Puto with Bavarian Filled derived from the famous tutti-fruit
y yogurt food parlor. To finance this project each of the three members would con
tribute time, work, dedication and the correct allocated amount capital given to
each. The profit and same as well as the losses will be divided equally as bein
g agreed the each of the members. The BAS Food Corporation is not into great for
mality, as long as decisions are made in a cup of coffee and everyone agreed the
n it will be honored. 1.4 1.4.1 Project Summary Market Feasibility The main mark
et of the business is the Intramuros, Manila Location. Intramuros is famous for
its historical value. Intramuros is also a business area and a hot tourist spot.
WOW Philippines is also located inside Intramuros. 1.4.2 Technical Feasibility
The firm assures the supplies of raw materials used to produce Tutti-Puto with Ba
varian Filled are sufficient to supply the target area. Different suppliers aroun
d metro manila will be contracted to supply all the business needs. BAS Food Cor
poration uses cheap but quality raw materials for the possibility of cheap but d
elicious and quality consumable product. For the designated price for each piece
assurance of satisfaction for each peso it cost. The packaging has different co
ntainers depends of the amount of purchase. The firm also has the idea of specia
l packaging theme depending in the season. BAS Food Corporation hires the best o
f the best when it comes to baking Filipino pasties. Different requirement such
as drug test, hygiene test, etc. will be conducted upon hiring applicants to be
a main baker for a Tutti-Puto with Bavarian Filled stall.

1.4.3
Management Feasibility The business will of course need to hire employee and ope
n opportunity to the people to
be a part of the team. The stall/ Food Parlor would need a professional Baker an
d a Cashier. Supervisors will be the higher managers who are inside of the firm.
1.4.4 Financial Feasibility The capital for the business is estimated Php60, 00
0.00 including the raw materials, furnishings, equipments and employees salary.
This will also cover the annual advertising needed by the firm to promote the bu
siness itself. 1.4.5 Socio-Economic Impact Profit generating business, thats the
main plan, but of course BAS Food Corporation did not forget about being a Filip
ino. That is why the main product it offers is a famous Filipino pastry. This wi
ll help to promote the Philippines and create a new and brighter image in Filipi
no food category. And some time in the near future the Filipino Tutti-Puto with B
avarian filled will be famous all over the world and make tourist visit the Phili
ppines to relax and taste the original, mouth watering and most delicious Tutti-P
uto with Bavarian filled. Every business is in need of employing workers. That ma
kes every business a job generating firm. Giving the opportunity of being hired
and become a part of the firm will give them a source of income. As a business,
the Firm assures a fair and the correct tax to pay the government. The laws will
always be practiced and applied in our business ethics. Chapter II Introduction
/ Background of the Study 2.1 Brief Background of the study BAS Food Corporation
is handling the brand Tutti-Puto with Bavarian filled as being categorized as foo
d industry. The Firm choose Tutti-Puto as the main product because Puto is an orig
inal Filipino pasty and as a proud Filipino, introducing Tutti-Puto to the world b
y

offering it to the tourist from different country who visit ours, will make puto
know all over the world. Tutti-Puto: The word Tutti which came from the world famou
s Tutti-Fruity Brand which offers different fruity flavor of yogurt. And Puto which
derived from our Filipino pasty Puto 2.2 Objectives of the study The main purpose
of the study is to determine if the idea of the business is feasible or marketab
le in the market. The idea is new but it is not sufficient of being marketable.
The study will also show on how the business should be manage, choose its target
, promoted, how it should run and all things needed to be done before proceeding
to the actualization of the business. 2.3 Operational Definition of Terms
Puto is a steamed rice cake popular in the Philippines. It has a spongy and slig
htly fluffy texture. Steaming, a popular cooking method in this country along wi
th boiling and roasting, was incorporated into Filipino cuisine and cooking by o
ther Asian countries. Rice, the main ingredient in this dish, is an important st
aple for the Philippines. Muffin cups are round sheets of paper, foil or metal,
with scallop-pressed edges, giving the muffin a round cup shape. They are used i
n the baking of muffins to line the bottoms of muffin tins, to facilitate the ea
sy removal of the finished muffin from the tin. The advantage to cooks is easier
removal and cleanup, more precise form, and moister muffins; however, using the
m will prevent a crust. Mixing Bowl is a bowl used for mixing of ingredients. Co
conut milk is a sweet, milky white cooking base derived from the meat of a matur
e coconut.

Rice flour may be made from either white rice or brown rice. To make the flour,
the husk of rice or paddy is removed and raw rice is obtained. The raw rice is t
hen ground to form rice powder, also known as rice flour. Baking powder is a dry
chemical raising agent used to increase the volume and lighten the texture of b
aked goods such as muffins, cakes, scones and North American biscuits. Sugar is
an informal term for a class of edible crystalline carbohydrates, mainly sucrose
, lactose, and fructose characterized by a sweet flavor. In food, sugar almost e
xclusively refers to sucrose, which primarily comes from sugar cane and sugar be
et. Other sugars are used in industrial food preparation, but are usually known
by more specific names glucose, fructose or fruit sugar, high fructose corn syru
p, etc. 2.4 Scope and limitation of the study This study covers the information
gathered from tourist and few by passers around the venue WOW Philippines, Intra
muros, Manila. This will not cover further information about tourism programs an
d any other information related to tourism. The study is focused about the persp
ective of foreign tourist about having and trying our Filipino delicacies that t
he business offers. Chapter III Market Study 3.7.1 Product
Our main product is the all time favorite Filipino pastry Puto with the unique var
ieties of flavors including the Bavarian filled Puto which is new to our Filipin
o variety of pastry. Puto Ingredients : 1/4 c. of butter or margarine, softened
(not melted) 1 c. of flour 1 teaspoonful of baking powder 5 rounded tablespoonfu
ls of sugar

3/4 c. of milk 4 egg whites 1/2 c. of assorted flavorings powder Injected with B
avarian Cream slices of any quick melting cheese (Good for 7 pieces) Bavarian In
gredients: 2 tablespoons unflavored gelatin 1/2 cup cold water 4 egg yolks 1/2 c
up white sugar 1 pinch salt 2 cups milk 1 teaspoon vanilla extract 2 cups heavy
cream
3.7.1.1
Product Category
Puto is categorized as pastry under food category. 3.7.1.2 Brand
BAS food corp. owns the brand Tuti-Puto. This brand name was adopted due to Puto i
s an original Filipino pastry.

3.7.1.3
Packaging
The packaging for our product is divided in to three(4) kinds. Individualy, 4s ,
9s pieces and other larger order. Tuti-Puto 4s will be placed in a square paper box
covered in a thin plastic wrap to preserve freshness. 9s will be place in a large
r paper box wrapped in a same plastic wrap. For a larger quantity of orders it w
ould be placed in a box that can carry 20-30 pieces of puto. Also Tuti-Puto can be
purchased per piece placed in a small brown paper bag.
4 pieces:
9 pieces:
3.7.2
Pricing
Our pricing is based on the sum of prices of the ingredients plus 20% additional
divided to each servings. More likely the price value per piece is Php7.00 Php2
8.00 for 4 pieces and Php63.00 for 9 pieces

3.7.3
Place of distribution
Tuti-Puto stall will be located in the streets of WOW Philippines, Renting space i
f necessary. The main target of our business is the tourist, family and students
who visited the venue for recreational value.
3.7.4
Promotions and Advertisements
For promotions and advertisements we will put up tarpaulins in front of our stal
l that can be seen from afar, this is to attract many customers as possible. Thi
s is a simple but very effective promotional/advertising strategy.