RENATE REISS

West Orange, NJ 07052 201.757.0393 renate.reiss@comcast.net

GLOBAL SENIOR MARKETING EXECUTIVE / PHARMACEUTICALS, BIOTECH, & MEDICAL DEVICES

Passionate marketing executive with 20+ years of experience with Fortune 100 firms. Offers an extensive
background in all aspects of marketing and marketing management, easily moving from vision and strategy to
hands-on implementation. High-energy, organized Senior Global Marketing Executive, highly effective in
project and personnel management and market trend identification. Desires an upper-level marketing or
account management position. Analytical and strategic Marketing Expert with excellent problem solving skills.
Organized, efficient and always willing to go the extra mile for on-time content delivery. Extensive knowledge
of healthcare systems across US, Europe, Latin America, Middle East Africa, and Asia. Therapeutic experience
includes Immunology, Autoimmune Diseases, Diabetes, Cardiovascular, Infectious Diseases, Urology,
Women's Health, Respiratory, Rheumatology, and Oncology.
CORE COMPETENCIES

New Product Launches

Business Turnarounds
Strategy Development and Execution
Brand Building
Competitor Intelligence
Cross-functional Team Leadership

Life Cycle Management

Alliance Management
Strategic Planning
Market & Patient based Modeling
NPV & ROI Analysis
Culturally Diverse

PROFESSIONAL EXPERIENCE
COGENT CONSULTING INC, Winchester MA

2007 - present

Strategy consulting company focused on driving top line growth for top global and smaller pharmaceutical/biotech clients.

Client Engagement Manager

Lead project and client management, working with teams of three to five consultants. Deliver strategies to create lasting
brand value, helping clients realize the full commercial potential of their in- and pre-market products. Provide expertise in
market strategy design, business planning, opportunity assessments, brand and portfolio optimization, positioning,
messaging, primary market research design and analysis, and sales force effectiveness strategies. Facilitate alignment across
headquarters, regional, and country brand teams in terms of business planning and marketing excellence processes, goal
setting, product messaging and positioning, and consensus on priority growth opportunities.

Completed project work in 40 countries across several therapeutic areas including oncology, immunology, diabetes,
gastroenterology, urology, hepatology, nephrology, womens health, infectious diseases, and rheumatology.
Representative projects and impact:
o Market assessment and opportunity identification for a mature respiratory product - project rolled out to 30
countries, revenues grew from $650M to over $1B during advisory work.
o Portfolio optimization for a contraception portfolio rolled out to 25 countries.
o Segmentation and opportunity prioritization for an antifungal/antimicrobial portfolio in 30+ countries.
o Go-forward/investment strategy for a mature pain product, revenues grew from $1.5B to $2B during advisory.
o Dynamic patient flow model and scenario analysis for three oncology products sold in MEA.
o Pre-launch market assessment and sizing for a new womens health product.
o Forecast platform development for pre-launch of a new antimicrobial product.
o Re-designed annual strategic planning process in Latin America (10 countries) identified and built business case
for strategic investments leading to 18% growth in year 1 and potential to double the revenue in 5 years

201.757.0393 renate.reiss@comcast.net

RENATE REISS
SCHERING-PLOUGH CORP (acquired by Merck), Kenilworth, NJ

2004 - 2006

Top 20 global pharmaceutical company with $8B in revenues in 2008 before its merger with Merck.

Senior Director International Virology Business Unit

Oversaw $800 million in sales and $20 million in promotion generated by Asia Pacific, Japan, Latin America, Europe, Canada,
and Middle East-Africa regions. Established and led a 100+ person international cross-functional team with 3 direct reports.

Developed and implemented competitive global business strategy for Hepatitis, resulting in increased overall MS in
Europe/Canada to 40% with sales increase of 9% versus prior year, a successful launch in Japan (MS 60% in year 1),
increased sales in Latin America by 36% versus prior year, and growth in Asia Pacific 55% above 2005.
Defined and promoted new structures and processes for Best in Class marketing and sales which led to significant
increase of Product Contribution and Gross Profit vs. previous year, expenses significant below vs. plan and previous
year. Major markets increased Evolution Index from 85 to 107 on average.
Created high-performance teams, achieving consensus building among diversified cultural groups. Ensured
commitment and alignment across Regional Business Teams to achieve aggressive goals.
Benchmarked, coached, and developed 100+ sales and marketing teams worldwide to enhance proficient marketing
and selling skills, piloting corporate wide initiatives.
Introduced first-ever market research to identify key influencers and KOL in the Hepatitis field resulting in a targeted
approach, KOL management plans, optimized coordination of initiatives and activities.
Orchestrated the development and implementation of 3 District Manager Coaching training courses with participants
from more than 40 countries enhancing first line management capabilities and sales force effectiveness.

Q-MED GmbH, Bensheim, Germany

2003-2004

Biotechnology and medical device company with worldwide annual sales of $130 million with 560 employees.

Head of Business Unit, Hospital Health Care

Managed and reorganized the Hospital Health Care Business in Urology, Gynecology and Rheumatology in Germany, Austria,
Switzerland and the Netherlands. Developed and implemented multiple new systems and processes in the areas of sales,
marketing, finance and human resources resulting in significant increase of revenue and motivated sales team. Oversaw 16
marketing and sales staff.

Reengineered unit and sales force structure optimizing resources, resulting in sales doubling within 9 months.
Designed Performance Management Assessment, tools and processes that led to higher motivation of all employees
due to clear expectations and SMART objectives. Developed and implemented a bonus system.
Conceptualized and implemented a system to monitor finance, promotional costs, and P&L in close collaboration
with Headquarters; improved reporting time by 5 business days.
Employed an action plan to achieve ambulatory procedures reimbursement for Zuidex from the Krankenkassen.
Initiated DTC activities in the RA field with a Celebrity (Lars Riedel, field track athlete).

PHARMACIA CORP (acquired by Pfizer), U.S./Germany

1987 - 2003

Global pharmaceutical company with 35 000 employees and total revenue of $7.5 billion.

Associate Director, Detrol Europe, Peapack, NJ (2002-2003)

Introduced global strategic plans to major European Countries to extend brand market leadership position. Designed and
implemented innovative marketing and tracking tools to optimize customer relations management and sales force
effectiveness. Had P&L responsibility for $150 million in revenue and $2.6m in expenses.

Developed and implemented core set of market research processes and tools to effectively monitor business and
assess impact of marketing strategy and future market opportunities.
Effectively executed Detrol Europes strategy, driving 37% year-to-year sales growth; increased product contribution
by 66% vs. previous year.
Achieved buy-in and commitment of country teams to create and implement consistent business planning process.
Conceived, planned, and led medical marketing meeting that measurably improved coordination of medical &
marketing teams. Developed framework, structure, and strategy to implement KOL management program.
Directed, rolled out and controlled implementation of key brand messages, strategy and tactics across Europe.

201.757.0393 renate.reiss@comcast.net

RENATE REISS
Pharmacia CORP, Germany, Erlangen (1987-2002)
Group Product Manager, Detrol XR, Erlangen, Germany (1998-2001)

Implemented and executed global strategy including 3 product launches, a joint venture, and a co-promotion. P&L
responsibility for 25 million and 6 million promotional costs. Managed a team of 4.

Senior Product Manager, Detrol, Erlangen, Germany (1996-1998)

Product Manager, Erlangen, German (1991-1995)
Sales Representative Oncology, Rheumatology and Urology, Erlangen, Germany (1987-1991)
BOEHRINGER MANNHEIM, Mannheim, Germany
Sales Representative Primary Care and Psychiatrics

1982-1987

EDUCATION
Registered Nurse and Theatre Nurse with Diploma, Germany
Certified Project Management, Villanova University
Other
Certified Project Manager
Gold Medal for Patient Education Campaign
Silver Medal for Patient Initiative Overactive Bladder
Language: native German, fluent in English
Work permit: Europe, USA