Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
CONTENTS
ganaxlebuli nataxtari
grandiozuli prezentacia
Rebranded Natakhtari
Grand Presentation
13
nataxtaris viqtorina
Facebook-ze
2-3
Natakhtari Contest
on Facebook
16
6
17
erTi Cveulebrivi dRe restoran
ludis moedanSi
jazis
Tbilisuri
saRamoebi
Tbilisi ivenT
holSi
`nataxtaris fondis~
proeqtis pirveli
nawilis angariSgeba
Tbilisi Jazz
Series in
Tbilisi Event
Hall
18-19
alkoholis zomieri moxmareba
xels uwyobs azrovnebas: ori kaTxa
ludi SemoqmedebiT azrovnebas
uwyobs xels
Timbildingis RonisZiebebi
Team Building Activities
27
10
12
saredaqcio
io kolegia:
kaxa maRraZe - pasuxismgebeli redaqtori
nino surmava - redaqtori
maia takaSvili - redaqtori
nino maWaraSvili - redaqtori
lia Tofuria - koreqtori
Tamuna lefsveriZe - Jurnalisti
aleko SarvaZe - fotografi
Tamar giorgaZe - dizaineri
lali gagniZe - Tarjimani/koreqtori
Tea qavTaraZe - Tarjimani
levan beglariSvili - damkabadonebeli
Copyright: ss. `lomisi~
Tbilisi, 2012
Editorial Board:
KAKHA MAGRADZE - Editor in Charge
NINO SURMAVA - Editor
MAIA TAKASHVILI - Editor
NINO MACHARASHVILI - Editor
LIA TOPURIA - Corrector
TAMUNA LEPSVERIDZE - Journalist
ALEKO SHARVADZE - Photographer
TAMAR GIORGADZE - Designer
LALI GAGNIDZE - Translator
THEA KAVTARADZE - Translator/Corrector
LEVAN BEGLARISHVILI - Imposer
Copyright: JSC Lomisi
Tbilisi, 2012
obubyubsjt dRiuri
interviu
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Interview
NATAKHTARI Diary
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obubyubsjt dRiuri
aliaskis mkvidri, romelic sami dRis ganmavlobaSi Tovlis namqerSi moeqca, sikvdils gayinuli ludis
wyalobiT gadaurCa, werda saagento TimeNewsFeed.
52 wlis klifton viali aRmosavleT aliaskaze,
soflis avtomagistralidan moSorebiT, Tovlis
namqerSi moyva. satvirTo manqanaSi ar iyo gadarCenisTvis aucilebeli pirobebi, mas mxolod ramdenime
Tunuqis qila gayinuli ludi hqonda. vialisTvis
kargad aris cnobili, rom ludi saWmelia da Seicavs kaloriebs, romlebic nebismieri adamianisTvis
sasicocxlod aucilebelia. daaxloebiT 60 saaTis
ganmavlobaSi sakvebis gareSe darCenili viali gayinul luds ReWavda.
viali ambobs, rom is luds, lobiosaviT Wamda. saxuravi movxseni da ludi daniT amovCiCqne, ixsenebs
igi. vialim sam dReze meti dro ramdenime qila ludze
gadaiara, sanam maSvelebi ipovnidnen.
5 dekembers, orSabaTs, gvian RamiT vialis satvirTo manqana nomis CrdiloeTiT, 40 milis daSorebiT, Tovlis namqerSi mohyva. misi mobiluri
telefoni momsaxurebis zonis gareT aRmoCnda, Tan
Sesaferisadac ar ecva CogburTis fexsacmelebSi,
jinsebsa da msubuq qurTukSi iyo gamowyobili. igi
gasaTbobad saZile tomaraSi CaZvra da mocaxcaxe fexebi pirsaxociT SeifuTa. drodadro Zravas rTavda,
radiosTvis rom moesmina da siTbo SeenarCunebina,
magram minus 17 gradusis pirobebSi es advili ar
iyo. yvelaferTan erTad, mesame dRes sawvavis skala
nulovan maCvenebels miuaxlovda.
rodesac 6 dekembers viali samsaxurSi ar gamocxadda, naSuadRevs misi Zebna daiwyes. Tovlis namqerSi
moyolidan sami dRis gasvlis Semdeg is nomelma
maSvelebma ipovnes.
A German enthusiast has broken the Guinness World Record for riding
an unicycle along beer bottles in Tel Aviv. Lutz Eichholz managed to ride
along 8.93 meters of beer bottles to beat the previous record of 7.99 meters,
which he set earlier this year. Mr. Eichholz said he was very happy calling it
a perfect day: I feel really good; all the pressure is down, the sun is shining
and everything is perfect.
While no Guinness World Record officials were present, the organization
gave permission for the Israeli cycling association to hold the attempt, which
was confirmed by Guinness at a later date.
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NATAKHTARI Diary
axali weli
erTad!
New Year
Togather!
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obubyubsjt dRiuri
siaxleni/News
kompaniis proeqtebis
prezentacia
dilerebisTvis
12 ianvarsa da 30 marts kompania nataxtarma kvlav Sekriba partniorebi imisaTvis, rom maTTvis
ecnobebina ludi `nataxtaris~ axali SefuTvisa da
axali brendis `mTielis~ Sesaxeb.
axali logos, SefuTvisa da boTlis `efes saqarTvelos~ dilerebisTvis wardgena 12 ianvars sastumro
`holidei inSi~ gaimarTa. partniorebs sityviT mimarTa kompaniis generalurma direqtoma mehmet koCakma.
rebrendigis sakiTxebze, ki isaubra, `nataxtaris~
marketingis menejerma Tornike nikolaiSvilma.
30 marts ki `efes saqarTvelos~ partniorebi
Seikribnen sastumro `redisonSi~ imisaTvis, rom
moesminaT kompaniis axali brendis ludi `mTielis~,
koncefciisa da sakomunikacio kampaniis Sesaxeb.
Tornike nikolaiSvilma maT vrclad gaacno kompaniis
samomavlo gegmebic.
uSualo garemoSi gamarTuli RonisZiebebiT yvela
monawile kmayofili darCa.
12.01.
2012
30.03.
2012
Presentation of the
Company Projects to the
Dealers
Natakhtari has gathered all partners in order to inform them about
rebranded Natakhtari and new brand Mtieli on January 12th and
March 30th.
Introduction of new logo, packaging and bottle to the dealers of
Efes Georgia was held in Holiday Inn Hotel on 12th of January. Mehmet
Koak, General Director of the Company, addressed the partners with
a speech. Tornike Nikolaishvili, Marketing Manager of Efes Georgia
talked about the rebranding issues.
Partners of Efes Georgia were gathered to attend presentation of
concept and communication campaigns of new brand Mtieli in Radisson
Hotel 30th of March. Tornike Nikolaishvili broadly spoke about future
plans of the company as well.
All guests were pleased and satisfied with the event held in a natural
environment.
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Our Brand/Cveni
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brendi
NATAKHTARI Diary
obubyubsjt dRiuri
siaxleni/News
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News/siaxleni
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rumineTi VS saqarTvelo
10 marts, ragbiSi rumineTisa da
saqarTvelos erovnul nakrebTa TamaSi
gaimarTa. matCis dros, ludi nataxtaris organizebiT, TbilisSi, angarsa da `skarlet seilsSi~ organizebuli
qomagoba Sedga.
gulSematkivrebi matCis pirdapir
translacias did ekranze adevnebdnen
Tvals. Sesvenebaze qomagebs tradiciulad ludis swrafi smis SejibrSi
monawileobis miRebis saSualeba hqondaT. gamarjvebuli giorgi ivelaSvili
aRmoCnda, mas kompaniisgan samaxsovro
prizi gadaeca.
Romania VS Georgia
On March 10th, there was a rugby match between
Romanian and Georgian National teams. During the
match, under the leadership of Natakhtari, there was
an organized watching outlet for fans arranged at bars
Hunger and Scarlet Sails.
Fans watched the match live on the big screen.
After half time, fans had opportunity to participate
in traditional competition of fast beer drinking. The
winner was Giorgi Ivelashvili, Company awarded
him with souvenirs.
10.03.
2012
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obubyubsjt dRiuri
Timbildingis
RonisZiebebi
personalis marTvis departamenti yovelwliurad
gunduri muSaobis wamaxalisebel araerT RonisZiebas
ukeTebs organizebas. ra Tqma unda, gamonaklisi arc
wlevandeli weli yofila. `efes saqarTvelom~ martis
TveSi boulingis Cempionati Caatara.
monawile gundebi sxvadasxva departamentis
TanamSromlebiT iyo dakompleqtebuli. dRis bolos
gamarjvebul gunds `efes saqarTvelos~ Tasi, medlebi
da sertifikatebi sazeimo viTarebaSi gadaeca. aseve
gamovlindnen: dRis saukeTeso moTamaSe mamakaci _
badri SayulaSvili da qali _ Tamar nebieriZe. maT Cempionatis ganmavlobaSi umaRlesi qulebi daagroves
da saCuqrad vimpelebi da sigelebi gadaecaT.
paralelurad, kompaniis TanamSromlebs sxvadasxva gasarTobi saSualebebiT gaxaliseba SeeZloT,
rogoric aris amerikuli da rusuli biliardi da
cekvis Sejibri kineqtis meSveobiT.
aseve, noembris bolos kompaniis TanamSromlebisaTvis `astra parkSi~ gasarTobi saRamo moewyo.
mniSvnelovani movlena kartingSi Sejibri iyo, Tumca
msurvelebs SeeZloT, biliardiTa Tu sxva gasarTobi
saSualebebiT dakavebuliyvnen. Sejibris bolos gamarjvebulebic gamovlindnen, adgilebi Semdegnairad
gadanawilda: I adgili _ durmiSxan mamuCaSvili, II
adgili _ nikoloz korkotaZe, III adgili _ akaki TevdoraZe. saRamo, romelic alafurSetma gaagrZela,
mxiarulad dasrulda.
wina wlis gamocdilebam aCvena, rom msgavsi
RonisZiebebis Catareba Zalian exmareba Cvens TanamSromlebs kolegebTan kargi da megobruli urTierTobis CamoyalibebaSi, aseve maT didi xani mihyvebaT
is dadebiTi muxti, energia da ganwyoba, riTic dRis
manZilze itvirTebian. yovelive es ki, TavisTavad,
Sromis nayofierebasa da Sesrulebuli samuSaos
xarisxze aisaxeba.
Team Building
Activities
Every year HR Department organizes different Team Building activities. Of course, this year was not an exception and in March Bowling
Championship was held for the Efes Georgia employees.
Teams were formed from different departments employees. At the
end of the day the winner team was awarded with the Efes Georgia cup,
medals and certificates in celebrating environment. Also the best male
and female players were revealed, Tamar Nebieridze and Badri Shakulashvili. They gained the highest scores during the tournament and were
rewarded with vimpels and certificates. At the same time employees also
had the opportunity to have fun through other entertaining programs such
as Pool, Russian Billiard and Kinect dance competition.
At the end of November Astra Park hosted our company. Carting
Championship was the main event at this entertaining evening. But,
participants could also enjoy other games. At the end of the competition
the winners were named. The places as follows: 1st place: Durmishkhan
Mamuchashvili, 2nd place: Nikoloz Korkotadze and 3rd place: Akaki
Tevdoradze. The buffets continued the evening and ended cheerfully.
Previous years experience showed that such events help our employees to form good and friendly relations with their colleagues. Also this
positive spirit, energy and mood lasts for a long time. Of course all this
has a positive impact on their work efficiency and effectiveness.
21
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horizontalurad:
Sveulad:
1. specialuri damoukidebeli ganyofileba ludis Camomsxmel warmoebaSi; 5. alkoholis dalevis Semdeg saWesTan dajdomis
kvalifikacia, anu samarTlebrivi saxeldeba; 7. germanuli kanoniT gansazRvruli
ludis aucilebeli ingredienti; 8. germanuli kanoniT gansazRvruli ludis
aucilebeli ingredienti; 10. ludis
germanuli brendi, romelic amave saxelis qalaqSi ixarSeba; 13. germaniis miwa
(kuTxe), romelic Tanamedrove ludis
samSoblod da yvelaze didi ludis festivalis maspinZlad iTvleba;
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obubyubsjt dRiuri
siaxleni/News
loialobis programis
prezentacia
sastumro `holidei inSi~ `efes saqarTvelos~ 50
saukeTeso partniori savaWro qselis warmomadgenlebs,
loialobis programis axali sistema warudgines. prezentacias `nataxtris~ qselis marketingis menejeri
gaga gvaramia waruZRva. prezentaciis ganmavlobaSi
mowveul stumrebs qulebis dagrovebis meqanizmi
gaacnes, romelic winaswari gayidvebis angariSebze
iqneboda damokidebuli. RonisZiebis dros, aseve moxda
specialuri vebgverdis prezentaciac, sadac savaWro
qselebis warmomadgenlebs dagrovili qulebis gadamowmeba da kontroli momavalSi SeeZlebodaT.
Presentation of
Loyalty Program
The presentation of a new system of the loyalty program was held to the
representatives of fifty best on trade outlet representatives of Efes Georgia,
at the Holiday Inn Hotel. The presentation was delivered by Gaga Gvaramia,
the Trade Marketing Manager of Natakhtari. The invited guests received information about the mechanism of score accumulation, which would depend
on the preliminary sales accounts. A special of trade networks would be able
to verify and control their scores in the future.
13.02.
2012
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News/siaxleni
NATAKHTARI Diary
ganaxlebuli nataxtari
grandiozuli prezentacia
24.12.
2012
Rebranded Natakhtari
the Grand Presentation
Tbilisi Event Hall hosted a grand presentation reception related to
Natakhtari rebranding, during which the rebranded product was displayed
for the guests: a new logo, bottle and label design. Tornike Nikolaishvili,
the Marketing Manager of Natakhtari, spoke about important innovations
and future plans of the Company and answered journalists questions.
The official part of the ceremony was followed by the concert presented by Vaniko Tarkhnishvili and Tika Patsatsia. The following music
bands and singers took part in the concert:
24
siaxleni/News
News/siaxleni
NATAKHTARI Diary
01.
24.0
2012
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obubyubsjt dRiuri
siaxleni/News
Natakhtari Contest
on Facebook
During the whole day, in every half an hour, special questions
regarding the company, the brand and Georgian beer were placed
on Natakhtari official Facebook page. Winners of the contest were
given one box of new Natakhtari.
24.01.
2012
27
<NATAKHTARI
NATAKHTARI Diary
/ me<nataxtari
28
obubyubsjt dRiuri
29
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NATAKHTARI Diary
15.03.
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The first stage of Natakhtari Fund Project, referring to the accumulation of money, came to its end. The proceeds from three-month sales
amounted to GEL 142,802, which exceeded the forecasts by 40%. The
accumulated funds within the framework of the large scale charity campaign, Take Care of Future, will be allocated according to the different
respective projects and spent throughout the year. In order to provide
this information to the media representatives and public, a special press
conference was held at Courtyard Marriott Hotel, in which together with
Natakhtari representatives, the Program Coordinator of the Our House
Georgia Association took part as well.
At the Press Conference it was also mentioned that the creation of database of homless children 16-18 age range, representing the main target
audience of the project, had been completed. Journalists were informed
that, on the first stage, the psychologists would start working with these
children next week. Based on their findings and conclusions, interesting
and effective special and individual programs tailored to specific needs
of each and every child would be designed and implemented.
The Project is being implemented by the Our House Georgia
Association and with the countenance and blessings of the Patriarch
of Georgia.
2:
personali
obubyubsjt dRiuri
treningebi
TRAININGS
buRaltruli aRricxva
adobi akrobati
umaRlesi donis eqseli
manqanebis ganawilebis politika
ludis xarSvis teqnologiis kursi
komunikaciis gaumjobesebis
treningi
kreatiuli prezentaciis
momzadeba
ACCOUNTING PRINCIPLES
ADOBE ACROBAT
sertificirebuli eleqtrikosebis
momzadebis kursi
ADVANCE EXCEL
etiketis standartebi
finansuri aRricxva
pirveladi daxmarebis gaweva
degustaciis treningi
LABELING STANDARDS
saqarTvelos bizneskanonmdebloba
FINANCIAL ACCOUNTING
miznis miRweva
higienis normebi
FLAVOR ACT&TESTING
GEORGIAN BUSINESS LAW
inkotermebi
GOAL ACHIEVEMENT
Sromis kodeqsi
HYGENE NORMS
LABOR CODE
mmarTvelobiTi unarebi
menejeruli aRricxva
LEADERSHIP TRAINING
31
MANAGERIAL ACCOUNTING
MARKETING NEW APPROACHES
MERCHANDISING
MS OFFICE
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Personnel
etiketis standartebi
degustaciis treningi
2011 wlis Teberval-martSi kompania `nataxtarSi~
Catarda treningi degustaciis proeqtis farglebSi.
treningis mizani iyo profesionali degustatorebis
panelis momzadeba. treningSi monawileoba miiRo 11 kandidatma, romlebmac winaswar gaiares ori SesarCevi
etapi. treningis farglebSi maT Seiswavles ludisTvis
damaxasiaTebeli 31 aromati, daeuflnen ludis Sefasebis
teqnikas. treningi moicavda 25 sesias, romlis gavlis Semdegac degustatorebs gadaecaT serTifikatebi. treningi
momzadebuli da uzrunvelyofili iyo saTanado masalebiT
inglisuri kompania FlavorActiv-is mier, romelic am sferoSi
wamyvani kompaniaa. is amzadebs da monitorings uwevs
degustatorebs 1200-mde ludis mwarmoebel kompaniaSi
170-ze met qveyanaSi.
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NATAKHTARI Diary
During the Labeling Standards training conducted by the International Finance Corporation (IFC), the company lawyer presented
to the attendees and discussed all the paragraphs of the #2-231 Order
regarding The Approval of Additional Requirements for Food and
Beverage Labeling, issued on December 11, 2009, by the Minister
of Agricultural and Natural Resources of Georgia.
FLAVOR TESTING
During the period of February-March, 2011, within the framework of the Tasting Project, the training was conducted at our
company. The aim of the training was preparing the panel of tasters.
The training was attended by 11 candidates, who had gone through
two stages of selection beforehand. As a result of training, they
learned 31 beer flavor standards and relevant beer assessment technique. The training included 25 sessions, after which all tasters were
given certificates. The relevant training materials were prepared and
provided by FlavorActiv, which is the leading British company in
this field. FlavorActiv is training and monitoring tasters at about
1200 beer producing companies in more than 170 countries.
32
niWieri/Our Talent
obubyubsjt dRiuri
`am kompaniis
winsvla
Cemi ojaxis
winsvlacaa...~
ivane xaCiraSvili
Camosasxmelis inJineri
33
The Companys
Success is the
Success of my
Family as well
Ivane Khachirashvili
FILLING DEPARTMENT ENGINEER
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NATAKHTARI Diary
vulocavT
CONGRATULATIONS
7 ianvars, savaWro warmomadgenel giorgi deviZes
SeeZina pirveli Svili mariam deviZe
Mariam Devidze, The first child of Giorgi Devidze, Sales Representative,
was born on January 7.
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34
personali
obubyubsjt dRiuri
daniSvna HIRED
01.2012
TinaTin murvaniZe
daniSvna HIRED
daviT baCukaSvili
giorgi baramiZe
ezik lomauri
giorgi galuaSvili
giorgi SarmazaniSvili
Wabuki JamutaSvili
ioseb mwariaSvili
zurab Ciqovani
ivane giorgelaSvili
badri kurtaniZe
nodar revaziSvili
badri zurabiSvili
35
sofio aleqsiSvili
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Personnel
NATAKHTARI Diary
Tanamdebobis Secvla
POSITION CHANGE
irakli wulaZe
qselis administratori
IRAKLI TSULADZE
Network Administrator
levan SaTiriSvili
finansuri kontroleri
IRAKLI KSOVRELI
Finance Controller
paata xarbedia
daniSvna HIRED
gorgi janjalaSvili
eleqtrikosi
GIORGI JANJALASHVILI
Electrician
nino miqelaZe
mamuka daviTuri
giorgi gvaramia
GIORGI GVARAMIA
Trade Marketing and Merchandising Manager
mariam ciskariSvili
Salva RonRaZe
SHALVA GONGADZE
Glass Line Labeling Machine Mechanic-Operator
laboratoriis inJineri
MARIAM TSISKARISHVILI
Laboratory Engineer
vaxtang vaWaraZe
avtomatizaciis specialisti
marina dabrundaSvili
VAKHTANG VACHARADZE
Automation Specialist
MARINA DABRUNDASHVILI
Glass Bottle Sorter
02.2012
03.2012
giorgi giorgaZe
nikoloz tefnaZe
MERAB KOBAKHIDZE
Glass Line Depaletizator Support Worker
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36
daviT
qarTveliSvili
iuristi, oTxi romanisa da ufro
meti moTxrobis avtori,
literaturuli premiebis
laureati, pencentris
prezidenti 2010-2011 wlebSi.
ra wavikiTxoT
What to Read
nino maWaraSvilis
literaturuli sveti
literatura yovelTvis
msoflio procesebs asaxavda da mas mihyveboda. XX
saukune da Tanamedrove
epoqa ki, albaT, sxva saukuneebTan SedarebiT, yvelaze
saintereso, informaciulad
datvirTuli da movlenebiT
daxunZlulia. Sesabamisad,
iqmneba uamravi mxatvruli
teqsti, gaCnda axali mimdinareobebi. rac ufro izrdeba mxatvruli literaturis
nimuSebis raodenoba Tu
mweralTa ricxvi, miT ufro
rTulia SeniSno, aRmoaCino
da gamoarCio maTgan saukeTeso. Tu saukeTeso ara,
iseTi mainc, romlis wakiTxvis Semdeg, doCanaSvilis ar
iyos, _ ,,xdebi odnav ukeTesi, vidre xar~.
CvenTvis ki, upirvelesad,
erovnuli literaturaa
saintereso. vfiqrob, Tanamedrove qarTveli mwerlebi
ufro kargad unda gavicnoT.
Literary Coluomn of
Nino Macharashvili
Literature has always reflected worldwide events and followed them. In comparison to other historical periods, XX
century and contemporary era have been
full of the most interesting informative
events. Therefore, many fiction books
are being written and new trends developed. The higher the number of fiction
books or writers, the lower the chance
to notice, discovers and distinguishes
the best out of them The chosen literature may not be the best, but it should
be at least that kind of book, which, as
Dochanashvili says, - makes u a little
bit better than you already are.
In the first place, the national product
is the most interesting for me. I think
we should get more acquainted with
contemporary Georgian writers.
37
David Kartvelishvili
Lawyer, author of four novels and many more short stories, winner of literature prizes,
Pen Center President during 2010-2011.
David Kartvelishvili the lawyer, author of
four novels and many more short stories, winner
of literature prizes, the Pen Center President during
2010 2011.
People attacked by the wave of the civil war and
drug addiction; in a nutshell, the period of 90s and the
entire lost generation. You may think that too much
is written about these topics, but the literature always
echoes the contemporary events and a human being
is a constant object of interest for a writer.
There was evening and there was morning a
novel about me, you, about Tazos and Natias. David
Kartvelishvili writes exactly about this generation,
lightly, without any coquetry and mannerism. And
what type of coquetry can be appropriate for people,
who have gone through the war and depression?!
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alkoholis zomieri
moxmareba xels uwyobs
azrovnebas: ori kaTxa ludi
SemoqmedebiT azrovnebas
uwyobs xels
or kaTxa ludSi Semavali alkoholi xels uwyobs
azrovnebis process, iuwyeba The Times of India. ilinoisis universitetis fsiqologebma aRmoaCines, rom
mamakacebi, romlebic iReben sasmels, ukeTesad xsnian
Tavsatexebs vidre sruliad fxizeli adamianebi.
ludis moyvarulebi ara marto sworad aRiqvamen met
SekiTxvas, aramed gacilebiT swrafad iZlevian swor
pasuxebs. miiCneva, rom alkoholi aferxebs analitikur azrovnebas da xels uwyobs kreatiuli azrebis
formirebas, romlebic sxvagvarad ver SeZlebda gaRrmavebas. es aadvilebs problemebis originalur
gadawyvetas.
aRniSnul kvlevaSi fsiqologebma dakvirveba
ormocamde janmrTel, axalgazrda mamakacze ganaxorcieles, romelTac misces sxvadasxva Tavsatexi.
kvlevis obieqtebs eZleodaT sami sityva (magaliTad,
rogoricaa moneta, swrafi da kovzi), ris Semdegac
maT unda moefiqrebinaT meoTxe sityva, romelic am
sams erTmaneTs daakavSirebda (am SemTxvevaSi es sityva iyo vercxli).
respodentTa Semadgenlobis naxevarma, testis
Sesrulebamde, dalia ori kaTxa ludi, xolo danarCenebma testi fxizel mdgomareobaSi gaiares. nasvamebis
jgufma gadawyvita 40 procentiT meti problema, anu
amoxsna meti amocana, vidre - fxizlebisam da daxarja
saSualod 12 wami SekiTxvaze, fxizeli mamakacebis
mier daxarjul 15.5 wamTan SedarebiT.
?imdinare kvleva warmoadgens problemebis gadawyvetaze alkoholis gavlenis pirvel damadasturebel
faqts, aRniSnes mkvlevarebma. kvlevis Tanaavtorma
jenifer uailim dasZina: ?ven SevamowmeT ra xdeba
maSin, roca adamianebi odnav mxiarulebi arian ar
vgulisxmob ukiduresad nasvam adamianebs. ?rsi imaSi
mdgomareobs, rom Cveni azriT, zedmetma fokusirebam SeiZleba ar daganaxoT axali SesaZleblobebi da
SezRudos Tqveni SemoqmedebiT azrovneba. nasvamobis
SemTxvevaSi ki meti kreativis SesaZlebloba Cndeba,
radgan SemoqmedebiTi gadawyvetilebis misaRebad da
ideis sapovnelad metad farTo diapazonis da ufro
moqnili tipis yuradRebaa saWiro, ganacxada man.
mkvlevarebma aRweres kvelevis Sedegad mopovebuli faqtebi samecniero JurnalSi ?nobiereba da
Semecneba.
Moderate Alcohol
Consumption
Sharpens the Mind:
Two Pints of Beer
Generate Creative
Thoughts
Drinking two pints of beer or two medium glasses of wine alcohol
can sharpen the mind, The Times of India reported.
A study by University of Illinois psychologists has found that men
who enjoy a relaxing drink are actually better at solving brain teasers
than those who are stone cold sober. Not only did the thirstier chaps get
more questions right, they were also quicker in delivering the correct
responses. It is thought that alcohol hinders analytical thinking, allowing
creative thoughts that otherwise might be stifled to take root. This makes
it easier to find imaginative solutions to problems.
In the study, the psychologists set 40 healthy young men in a series
of brain teasers. These involved being given three words, such as coin,
quick and spoon, and coming up with a fourth word that links all three
(in this case the word being silver).
Half drank the equivalent of two pints of beer before doing the tests,
the rest carried them out sober. The drinking group solved nearly 40 per
cent more problems than the others and took an average of 12 seconds per
question, compared to the 15.5 seconds needed by the sober subjects.
The current research represents the first demonstration of alcohols
effect on creative problem solving, researchers said. Co-author Jennifer Wiley added: We tested what happens when people are slightly
merry - not when people drink to extremes. The bottom line is that
we think being too focused can blind you to novel possibilities, and a
broader, more flexible state of attention is needed for creative solutions
to emerge, she stated.
The researchers described their findings in the journal Consciousness and Cognition.
MEVLUDI KAPIANIDZE
Presents
mevludi qafianiZe
warmogidgenT
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