CHAPTER 4 - Module 1A - Workbook

Traversing the V

Define t

INSTRUCTIONS: The following workbook is set up to follow the

Corporate Innovation Leaders. The book details a sys

1. Each worksheet/tool is labeled respective to the wo

workbook

2. The first page of this workbook provides the intr

focused upon. For example, Module 1A is Define

3. Some worksheets provide area and space for you

that each workbook/worksheet CAN be edited! Y
changing, and addin

g the Valley of Death:

Define the Idea

k is set up to follow the structure of the book Traversing the Valley of Death: A Practical Guide for
The book details a system for industrial innovation using multiple worksheets and tools.

ed respective to the worksheets in the book. Each new worksheet/tool is a separate worksheet in this
workbook and follows in chronological order.

kbook provides the introduction for the current module and brief description for what the module is
e, Module 1A is Define the Idea, which is the first step to crossing the Innovation Valley of Death.

rea and space for you to write, while other worksheets provide places to input numbers. Please note
heet CAN be edited! You should use the workbooks/worksheets as a guide and template. Editing,
changing, and adding new blocks in worksheets is RECOMMENDED!

ractical Guide for

nd tools.

rate worksheet in this

what the module is

n Valley of Death.

umbers. Please note

emplate. Editing,

TRAVERSING THE VALLEY OF DEATH | COMPANION WORKSHEETS

CHAPTER 4

Intention Work
Question
What do you want to know?
What market segments are you addressing?
What needs do you want to explore?
What technical area are you working to exploit?
What new sources or solutions do you want to explore?
What are you developing: a good or a service?
What is the expected scope of the budget?
What resources and infrastructure are required?
What resources are available?
What is the expected time frame?
What is the expected size and cost of the project?
What do you expect to return to the organization?

on Worksheet
Answer
Delivering of perishable items at customers doorstep - At its inception vegetables,
fruits and then meat and chicken
Specific Area, Geographic (houses)
Very good quality at very economic cost
Service industry marketing model working in between retailor and consumer
We are not going for capital intensive but rather labor intensive business model,
giving employment to people and logistics to house holds (our customers), thus
covering all costs including price of perishable items and fuel.
Service
1 lac initially and then warehousing costs to be covered from within
One Room (Home based business), internet, telephone, motor bike for delivery
boys
Owner, purchasing delivery boys, operator (sends sms to customers and does the
required accounts)
2 months initial research on first 100 households
Initially small scale
15% of total turnover + increase in size of customer base and gradual shelf size
increase

TRAVERSING THE VALLEY OF DEATH | COMPANION WORKSHEETS

CHAPTER 4

Idea Description
Item

Physical description or service description

Target users

How will product be used?

How does product benefit user?

Commercialization path?

Anticipated price?

Anticipated price?

What is the expected scope of the budget?

What resources and infrastructure are required?

What resources are available?

What is the expected time frame?

What is the expected size and cost of the project?

What is the expected size and cost of the project?

What do you expect to return to the organization?

cription Worksheet
Description

TRAVERSING THE VALLEY OF DEATH | COMPANION WORKSHEETS

CHAPTER 4

Unique Difference W

Type of Difference

Performance increase

Cost reduction

New capability

Strategic advantage

COMPANION WORKSHEETS

Unique Difference Worksheet

Difference

orksheet

Strength of Difference

TRAVERSING THE VALLEY OF DEATH | COMPANION WORKSHEETS

CHAPTER 4

Overt Benefits W
Feature

Performance increase

Cost reduction

New capability

Strategic advantage

Strategic advantage

ANION WORKSHEETS

Overt Benefits Worksheet

Benefit

heet
Strength of Benefit

TRAVERSING THE VALLEY OF DEATH | COMPANION WORKSHEETS

CHAPTER 4

Reason to Belie

Success factor

Technology

Production capability

Team time and fit

Team time and fit

Supply

Distribution

Competition

N WORKSHEETS

Reason to Believe Worksheet

Reason to Believe

heet

Strength of Reason