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Chapter 1:
Introduction to Six Sigma
The business case, goals and components of a
Six Sigma management system.
Introduction 1
Dow Chemical
2000 Annual
Mtg., William S.
Stavropoulos,
Dow's president
and CEO
Jack Welch
Chairman an ,
CEO, GE, A d
letter to shnnual
owners in 19are97.
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Productivity is the third driver and offers enormous opportunity for DuPont. Weve adopted Six Sigma methodologies as
our process to unlock this value projects include both cost
reduction and incremental capacity improvement. Over time
theyll have greater focus on revenue generation.
Chad Holliday,
Chairman and
CEO, DuPont
SanfordBernstein
Conference, NYC,
6/8/00
Cash generation was a highlight for us. We generated a positive operating cash flow of $527 million in 2000, compared
with $849 million in negative cash flow during 1999. Its been
critical to us taking time out of the (business) cycle, which does
indeed generate cash. Six Sigma generated an estimated $110
million in operating profit during 2000...We now have about
350 experts - some people have called them black belts.
rnham,
Dan Bun & CEO,
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The Raaking to
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2 Introduction
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Dupont
Dow Chemical
Ericsson
Ford Motor Co.
General Electric
Motorola
Raytheon
Sony
Introduction 3
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4 Introduction
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Introduction 5
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6 Introduction
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3.
6.
Increasing
Value
Shareholders get...
Improving
Operating
Ratios
Winning
Projects &
Improving
Processes
Focus on Key
Performance
Indicators
(KPIs)
Improving
Operating
Ratios
Growing
Capacity to
Tackle
Problems &
Opportunities
Introduction 7
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7.
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8.
8 Introduction
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DEFECTIVE
-3
-2
-2
DEFECTIVE
2,000
lost
articles
of mail
each hour
15 minutes
of unsafe
drinking
water
each
DAY
DEFECTIVE
DEFECTIVE
-5
-4
-3
-2
-1
1
2
3
4
5
6
-6
1 lost
article
of mail
each hour
3 minutes
of unsafe
drinking
water
each
YEAR!
Introduction 9
6 isnt twice
as good as 3.
Its almost
20,000 times
better!
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Introduction 11
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Introduce:
Months: 6-12
Expand:
Months: 12-24
Improve:
Months: 24+
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Diagnose
& Plan:
Months:
0-6
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Expand:
Months:
12 - 24
Introduce:
Months:
6 - 12
Introduction 13
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Improve:
Months:
24 plus
* This would be addressed in an earlier implementation phase (even in the Introduction Phase)
if there are Critical-To-Quality (CTQ) issues
in current products that are either visible at the
time of purchase or that result in product failure within the first 3-6 months of ownership. Six Sigma
methods should be applied as early as possible to
such design issues because these issues can
dramatically decrease customer loyalty, market share,
short-term revenue and profitability while increasing
company liability for producing known defects.
Expert Advice:
Lesson #1 Introducing a major improvement program such as
Six Sigma seems to work best when theres a burning platform.
A critically hot issue with important implications for the direction
of the business is often referred to as a burning platform. This
should be the focal point for Six Sigma since an organizations
culture often has to be shocked in order to change its direction
and momentum. This type of focus will attract the attention and
participation that Six Sigma needs if its to play an important role
in the companys future.
Following are some examples of the burning platforms used by
leading Six Sigma companies.
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Low morale
Average quality
Marginal return-onequity
Marginally satisfied
customers
Delighted customers
Margin squeeze
Stagnating
productivity
Productivity explosion
(6% annual increase)
Introduction 15
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as a phones dial tone. The incentive for top managers was equally
simple: lead a significant Sun Sigma project in the next 18 months
or forego that next promotion.
Lesson #2 The ultimate measure of success is an IMPROVED
BOTTOM LINE. Six Sigma projects help to achieve this by
increasing revenue AND driving down cost, while meeting the
needs and expectations of customers in your highest growth
/profit markets.
Many years ago Dr. Joseph Juran, one of the fathers of the
Improvement Revolution said, The key to making quality a
priority is to translate it into the language of management, money.
Even more strategically, Six Sigma must address problems and
opportunities in areas that produce the future profit. It must be
seen as a key to the competitive future of the organization AND
not as a way to keep declining areas afloat.
Six Sigma Generates Revenue
In Manufacturing and Service
By making products/services more reliable than those of
competitors and therefore increasing sales.
By reducing waste and defects in the processes, these more
reliable products/services can then be sold at a lower price.
This captures market share, while maintaining margins.
By lowering prices or holding them constant (due to lower
costs such as fewer defects), increasing sales (due to better
reliability and more competitive pricing) and lowering costs
(due to productivity gains) revenues and margins can be
increased.
By providing extraordinary value to, and integration with,
customers and their processes. Customers become dependent
and effectively cant (or dont want to) leave the relationship.
This makes it possible to charge above-market prices while
controlling costs.
In Education, Healthcare and Government
By reducing waste and rework in processes, more can then
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Introduction 17
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Sigma Level
Not Competitive
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Introduction 19
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Defect-Free
Predictable
Processes
The Company
Six Sigma
The Customer
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Values
Organizationwide learning
Striving for
perfection
Empowering
people at
all levels
Enforcing
accountability
Active
leadership
System
Changes
Behaviors
Make time for Six Sigma
(for yourself and others)
Make presentations
(inside and outside)
Show passion for
perfection
Include Six Sigma in ALL
communications
Translate Six Sigma into
the language of YOUR
business
Connect Six Sigma to
key objectives
Get trained and train
others in Six Sigma
Select and support the
best people as Black Belts
Review, review, review
Reward and
recognition
Business
reviews
Measurement
systems
Information
systems
Career path
planning
Introduction 21
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Executive Team...
Youve been asked in the past to let major
organizational changes take root in lower parts of
the organization so that people could own the change.
In contrast, the most successful Six Sigma leaders have:
1. Aggressively demanded management participation
AND performance (not simply compliance).
2. Replaced those who wouldnt change with others
who would.
These two actions will have more impact than any training, bonuses, competitive data, and examples you could
ever provide.
System Changes
At GE, the executive bonus system, which applies to nearly
10,000 top managers, (Cash bonuses can increase as much as
150% in a year, to between 20% and 70% of base pay plus
stock options) has become a major portion of the compensation
system. As much as 40 percent of that bonus is now tied to Six
Sigma implementation.
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Spillover Lessons
Every book requires an author to make choices, usually between
breadth and depth. This choice is even tougher in a small-format
book. Enter the e-book... this provides the opportunity to highlight the
most critical information in the text AND give the reader the option
to see more.
In this section, the key lessons from Six Sigma experts are included in
the book. Other important lessons are listed below. They are well worth
reading, but they are on the other side of an admittedly arbitrary line.
Once in the e-book, just click on the icon next to the Lesson # you
want to view in its entirety.
Introduction 23
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24 Introduction