Effective Personal Branding for Lawyers

SABAs Winter Mentorship Event

Development Professionally & Personally

Be patient, with others and yourself

Just say No
Know your strengths; Entrepreneur or Employee?
Build networks
Create good luck with preparation
Have grit

Make mistakes that you can learn from

Find mentors

How to Network
Network every single day
- Make it a habit by scheduling it
- Connect with at least one person professionally every day
- Email, LinkedIn, Ten Thousand Coffees, Phone Call, etc.
Introduce two people in your circle that dont know each other, but should
- This can be done once in a while and creates goodwill
- If both parties found value in meeting each other, they would return the favour
Imagine you got laid off or fired today. Who are the 5-10 people that youd reach out to
for advice/help?
- Make sure to invest in those relationships regularly, not just when you have an urgent
need
They say you are the sum total of the 5 people that you spend the most time with
- Think back over the past 3 months, who are those people?
- Are you happy with the way theyre influencing you?
- If not, change the way youre spending your time
- How you spend your time determines the quality of your life

Distinguish Yourself
Be a Superstar Networker
- Help others get jobs
- Invite others out to social gatherings
- Extend your contacts to them
Becoming a Superstar Networker
- Ask for advice
- Ask for referrals and recommendations on groups/associations to join
- Ask what events to attend
Do favours for others
- When listening to their challenges, offer to help if you can
- They will be more likely to return the favour

Build Your Personal Brand

Networking can be expensive (dinners, drinks, etc.)
- Put money aside for the purpose of networking
Dress like a million bucks
- By dressing well and carrying yourself confidently, people will naturally see you as a
leader or someone of influence
- They will want to know you and gravitate towards you
- You can never be overdressed when trying to connect professionally
Be a friend
- Ask for permission to keep in touch
- Send emails that include articles or videos of interest
- Its a great way to stay in touch, without spending money and is an effective way of
managing time, but shows that you value your relationship with them and want to
add value

How to Influence People to Like You

Tips from Robin Dreeke, former head of the FBIs Behavioural Analysis Program and has studied
interpersonal relations for over 27 years. Hes an expert on how to make people like you.
1) The single most important thing is non-judgmental validation. Seek someone elses thoughts
and opinions without judging them.
2) Suspend your ego. Focus on them.
3) Really listen, dont just wait to talk. Ask them questions; dont try to come up with stories to
impress.
4) Ask people about whats been challenging them.
5) Establishing a time constraint early in the conversation can put strangers at ease.

6) Smile, chin down, blade your body, palms up, open and upward non-verbals.
7) If you think someone is trying to manipulate you, clarify goals. Dont be hostile or aggressive,
but ask them to be straight about what they want.

Effective Communication
4 Styles of How People Communicate
1) The Executive Summary
- Can be bossy and wants the facts
- Best way of communicating with them is to get to the point
- Use concrete terms rather than abstractions when possible for best results
2) The Chatty Cathy
- Loves talking to people and naturally sociable
- Engage their small talk, but indicate a time limit and suggest allowing for another time to talk
- Relate to stories and examples, smile, lean forward, use humour with sensitivity
3) The My Door is Always Open Person
- Appears calm and cool, presents themselves as a low-key, patient individual that welcomes change
- To effectively reach them, consider all new ideas
- The facts are not as important to them as the process you use in getting to the best decisions
4) The Anal-yzer
- Facts, figures, detail-oriented, meticulous
- Without any of these, theyre paralyzed and cannot move forward with a decision
- You will need to have charts, figures, graphs, statistics, any information that supports you
- Prepare yourself for debates or questions

Professional Conduct
Responsibility to your Firm, your Boss and yourself

Act in a way that will serve the public interest

Maintain the highest sense of integrity and professionalism
Remain objective and independent of any conflicts of interest
If you choose to have an online presence, make sure that it aligns with your
professional brand - if your boss or a potential employer were to have access
to your social media profiles, it should not leave them with a negative
impression about you

Relationship Management when to send an email?

After youve met someone for the first time, for instance, at an industry event
When you're moving a conversation to email from LinkedIn or another social network
Ahead of a meeting; remind the prospect of your meeting, request any necessary
additional information, confirm attendees, and check in on any pre-meeting
homework

After a meeting; thank your attendees for coming and include next steps
Prospecting
Regular outreach to clients. How many customers have you talked to recently?
Probably not enough.
Effective lawyers are constantly talking to prospects, clients and centres of influence
to build relationships for referrals down the road

Social Media
To build your brand and set yourself up for success, utilize LinkedIn & Ten
Thousand Coffees by;
1) Creating a winning profile
2) Stay informed to get ahead
3) Keep top of mind with status updates
4) Make your network work for you
5) Know whats working and what to improve

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Mentorship
They should be able to give you unfiltered advice

You should have a thick skin when listening to their suggestions

Seek someone who gives short, clear directions
They should love teaching fundamentals
At least one must have experience in an area you want to develop in
Have more than one mentor

Its never too late to start seeking mentors and its never too early to be a
mentor

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GOOD LUCK!

Workshop

Then, lets NETWORK & DRINK!

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