Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Grid Systems / 2
Grid Systems / 3
Grelhas / layouts
Grid Systems / 4
Grelhas / layouts
Grid Systems / 5
Jan Tschichold,
1930
Grid Systems / 6
Jan Tschichold,
1930
Grid Systems / 7
Grelhas / layouts
Grid Systems / 8
Grelhas / layouts
Jan
Tschichold,
1930
Grid Systems / 9
Grelhas / layouts
Jan
Tschichold,
1930
Grid Systems / 10
Escola Sua,
ps-guerra
globalismo
internacional
neutral
no regional
no nacional
Lufthansa
BMW
Farmaceuticos
Bancos
Grid Systems / 11
As fontes grotescas
Akzidenz-Grotesk (1900)
Helvetica / Univers /
Frutiger (50-60)
Grid Systems / 12
akzidenz
Alemanha, 1900
www.tipografos.net/tipos/
Grid Systems / 13
helvetica
Max Miediger, Suia, 19561960
www.tipografos.net/tipos/helvetica
Grid Systems / 14
Grid Systems / 15
Grid Systems / 16
Grid Systems / 17
Grid Systems / 18
Grid Systems / 19
univers
Autor: o suo Adrian Frutiger, Frana,
1950/1951 at 1956
www.tipografos.net/tipos/univers
Grid Systems / 20
frutiger
www.tipografos.net/tipos/frutiger
Grid Systems / 21
Sistemas de
grelhas
Grid Systems / 22
Grid Systems / 23
Josef Mller-Brockmann
O papa dos Rastersysteme
Paul Rand
pointing, Josef
Mller-Brockmann
holding
photograph, IBM
design seminar.
Grid Systems / 24
Grid Systems / 25
Exemplos de grelhas
J.M. Brockmann,
fonte Helvetica
Grid Systems / 26
Exemplos de grelhas
J.M. Brockmann,
fonte Helvetica
Grid Systems / 27
Grid Systems / 28
Grid Systems / 29
Grid Systems / 30
Vignelli
Grid Systems / 31
Vignellis Unigrid
Since 1977 the designs of all new brochures have
been based on the Unigrid System created by
designer Massimo Vignelli in collaboration with
Harpers Ferry Centers design staff.
A modular grid system for layout of text and
graphics, black bands at the top and bottom
of the brochures, and a standardized typeface
are the defining features of the Unigrid
system. Standard map formats complete the
presentation, helping to establish a uniform
identity for National Park Service brochures.
Grid Systems / 32
Grid Systems / 33
Grid Systems / 34
Vignellis Unigrid
Today, the official park brochures are known for
their reliability, thoroughness, visual appeal, and
standard design elements that contribute to the
National Park Service graphic identity.
As park visitation increases and personal
services decrease, the onsite portability of
publications gives them a significant role in
providing visitors with interpretive, logistical,
and safety information. Publications are also the
one interpretive medium visitors can take with
them as a souvenir and handy home reference.
Grid Systems / 35
Grid Systems / 36
Grid Systems / 37
Grid Systems / 38
Grid Systems / 39
Grid Systems / 40
National
Park
Service,
USA.
Unigrid
System
Grid Systems / 41
National
Park
Service,
USA.
Unigrid
System
Grid Systems / 42
Grid Systems / 43
Grid Systems / 44
Grid Systems / 45
Grid Systems / 46
Vignellis Unigrid
Grid Systems / 47
National Park
Service, USA.
Unigrid
System
Grid Systems / 48
National Park Service
U.S. Department of the Interior
Using Frutiger
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
NPS Rawlinson Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Frutiger Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Grid Systems / 49
Some basic guidelines to typesetting
Text line style
Flush left, ragged right text
settings are recommended for
most all NPS materials. With
a flush left, ragged right setting,
normal word spacing is ensured.
Leading
Leading is the amount of space
between lines of type. Adding
space between lines helps to
improve legibility of smaller text
sizes and longer line lengths.
Typically 2 points of leading is
appropriate for most text settings.
Line length
Text lines that are too long inhibit
readability. The total number of
letters and spaces per line should
be between 40 and 70. Lines that
are too long often cause the same
line to be read twice.
Paragraphs
For certain texts (brochures, bulletins, websites, etc.) paragraphs
may be distinguished by skipping
one line. For others (books and
other lengthy texts) indentations
are more appropriate.
Contrast
Anything that reduces contrast
reduces legibility. Text over a tint
or color background will decrease
legibility and should be used with
discretion. Lengthy amounts of text
reversed out of a black background
can cause eye strain.
Long lines of type can be difficult to read, especially when the lines are very close together. Short column width,
increased leading, and flush left alignment can all help to improve the legibility of the text. Long lines of type
can be difficult to read, especially when the lines are very close together. Short column width, increased leading, and flush left alignment can all help to improve the legibility of the text. Long lines of type can be difficult
to read, especially when the lines are very close together. Short column width, increased leading, and flush left
alignment can all help to improve the legibility of the text. Long lines of type can be difficult to read, especially when the lines are very close together. Short column width, increased leading, and flush left alignment can
all help to improve the legibility of the text.
The use of italic type in lengthy text settings should be avoided. Italic text
takes up less room than regular text,
but often creates legibility problems.
Overuse of italics defeats its purpose.
Use care when setting lengthy amounts of text over colored or tinted backgrounds.
Generally, anything that reduces contrast reduces legibility. Also, body copy reversed
out of black or a strong color may cause annoying visual noise that reduces legibility.
Use care when setting lengthy amounts of text over colored or tinted backgrounds.
Generally, anything that reduces contrast reduces legibility. Also, body copy reversed
out of black or a strong color may cause annoying visual noise that reduces legibility.
10%
20%
35%
60%
nps_type_standards.
pdf:2
Grid Systems / 50
Grid Systems / 51
The Vignelli
Canon
Grid Systems / 52
Sistemas de Grelha
(como fazer)
Grid Systems / 53
A finalidade das
grelhas
O layouter, o paginador, o designer grfico, o
fotgrafo, o projectista de exposies,
usam grelhas. Grelhas so ferramentas
para desenvolver solues da disposio de
contedos em duas ou trs dimenses.
A diviso do espao o aspecto
determinante para justificar a utilizao
de grelhas reguladoras das propores
e determinando as posies de todos os
objectos grficos.
Grid Systems / 54
Grid Systems / 55
Ordenamento do espao
Ao ordenar as superfcies e espaos atravs das
retculas de uma grelha, o designer grfico vai dispor
os seus textos, tabelas, fotografias, ilustraes e
diagramas segundo critrios considerados objectivos
e funcionais.
Os elementos textuais e/ou pictricos so
apresentados em tamanhos pr-definidos pela grelha.
O tamanho dos diversos elementos determinado
segundo a sua importncia para o conjunto de temas
apresentados.
Grid Systems / 56
Ordem racional
A incorporao de todos os elementos grficos nas retculas
de um sistema de grelhas pe em evidncia um sentido de
planificao, inteligibilidade e clareza, gerando a ideia de
ordem racional no design.
Grid Systems / 57
Hierarquia de contedos
A informao hierarquisada
com ttulos, subttulos, textos, ilustraes, imagens e
legendas, todos eles dispostos na grelha de forma racional e
metdica,
ser no somente lida mais rpida e facilmente,
mas tambm melhor entendida e retida na memria.
Grid Systems / 58
Hierarquia de contedos
= arquitectura de
informao
A informao precisa de uma estrutura grfica, para a tornar
inteligivl ao leitor. Desde que existe comunicao grfica,
existe uma arquitectura de informao.
Escrever por linhas uma das formas mais bsicas para
organizar informao textual.
Grid Systems / 59
Exemplos de
grelhas simples,
para cartazes
Grid Systems / 60
Exemplos de grelhas
Josef Muller-Brockmann
Grid Systems / 61
Exemplos de grelhas
Josef Muller-Brockmann
Grid Systems / 62
Exemplos de grelhas
Josef Muller-Brockmann
Grid Systems / 63
Exemplos de grelhas
Josef Muller-Brockmann
Grid Systems / 64
Exemplos de grelhas
Josef Muller-Brockmann
Grid Systems / 65
Exemplos de grelhas
Josef Muller-Brockmann
Grid Systems / 66
Exemplos de grelhas
Josef Muller-Brockmann
Grid Systems / 67
Exemplos de grelhas
Grid Systems / 68
Grid Systems / 69
Exemplos
de
grelhas
Jogos Olimpicos
Munique 1972
Otl Aicher
Grid Systems / 70
Exemplos de grelhas
Jogos Olimpicos
Munique 1972
Otl Aicher
Grid Systems / 71
Exemplos de grelhas
Jogos Olimpicos
Munique 1972
Otl Aicher
Grid Systems / 72
Exemplos de grelhas
hfg
Otl Aicher
Grid Systems / 73
Exemplos de grelhas
Aeroporto
Munique
Otl Aicher
Grid Systems / 74
Grid Systems / 75
Funcionalidade padro
Um sistema de grelha deve ser a estrutura que permita o
alinhamento e enquadramento de todos os elementos que
faam parte de uma dada publicao: titulo, subttulos,
textos corridos, tabelas, imagens, etc.
Basicamente servir para estruturar o documento completo:
a pgina inicial,
os incios dos captulos/mdulos,
as pginas onde domina o texto,
as pginas apenas preenchidas com imagens,
as pginas de contedo misto.
Grid Systems / 76
Limites
Muitas vezes, a grelha atinge tal complexidade, que
acaba por negar e contradizer a sua prpria funo.
Grid Systems / 77
Grid Systems / 80
A construo de uma
grelha no aleatria!
A construo de uma grelha est baseada em valores
tradicionais, empricos. Veja, nos prximos exemplos:
documentos antigos.
Grid Systems / 81
Grid Systems / 82
Grid Systems / 83
Grid Systems / 84
Ponto de partida:
a mancha grfica
Na construo de uma grelha, o designer comea
sempre por definir a rea til, a mancha grfica.
nesta zona que sero posicionados textos, imagens,
tabelas, infografias e demais elementos.
A definio da mancha grfica implica necessriamente a
definio das margens, que so as zonas que delimitam a
mancha grfica.
Grid Systems / 85
Manuscript grid
Column grid
Modular grid
Modular grid
InDesign
5 colunas
5 colunas
Grid Systems / 95
Grid Systems / 96
Grid Systems / 97
Sistemas de grelhas /
interiores /
3D
Grid Systems / 98
Grid Systems / 99
nsell
sm.
Billy / Ikea
Sistemas de grelhas /
Arquitectura
Web Design
960px grid
templates
960px grid
templates
960px grid
templates
Bibliografia
Samara, Timothy. Making and Breaking
the grid: A Graphic Design Layout
workshop, RockPort, 2002, traduo:
Disear con y sin retcula, Barcelona,
Gustavo Gili, 2004, 208 pginas.