Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period

2020

Persistence Market Research

Advanced and Predictive Analytics (APA)

Software Market is Expected to Progress at
a CAGR of 8.6% from 2015 to 2020 Persistence Market Research

Persistence Market Research

Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period 2020

Persistence Market Research Released New Market Report Global Market Study on
Advanced and Predictive Analytics (APA) Software: Impelled By Deployment of Big
Data Repositories, the global Advanced and Predictive Analytics (APA) software market
was valued at US$ 2,422.9 Mn in 2014 and is expected to expand at a CAGR of 8.6% from
2015 to 2020. The growth of the Advanced and Predictive Analytics (APA) software market is
primarily driven by the implementation of Big Data repositories, such as NewSQL, NoSQL,
Hadoop databases and other platforms, to enhance the ability of computing data and
business value from APA. Additionally, the shift in preference of business analysts towards
becoming data scientists is also contributing in boosting the growth of the global Advanced
and Predictive Analytics software market.

Advanced and Predictive Analytics (APA) software is mainly used to discover relationships in
data and make predictions that are not apparent, hidden or too complex to be extracted
using query, reporting and multidimensional analysis software. The market is currently
witnessing the advent of different APA software with few using its own programming
language and algorithms for building models, and rest including scoring engines and model
management features that can execute models built using proprietary or open source
modelling languages. The future outlook of the global Advanced and Predictive Analytics
(APA) software market is characterized by cloud analytics, real-time analytics, persuasion
modelling and ensemble modelling.

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On the basis of end-users, the Advanced and Predictive Analytics (APA) software market is
segmented into banking and financial service, insurance, government, public administration
and utilities, pharmaceuticals, telecom and IT, retail, transportation and logistics, healthcare,
manufacturing, media and entertainment, energy (oil, gas and electricity), engineering and
construction, tourism and sports. Among these, BFSI and retail are the most dominant
sectors and are expected to continue the adoption of APA software during the forecast
period. Additionally, with increasing data from multiple sources, other sectors, including

Persistence Market Research

Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period 2020
manufacturing, education and healthcare, are also expected to witness traction in the
adoption of the APA software in the near future. Rise in adoption of APA software in these
sectors is attributed to the advantages it offers, such as loading and analysis of massive
amounts of data in real time to accelerate ad hoc queries and reports, detecting fraud,
remaining compliant and developing models to reduce cost & improve service quality.

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This report also covers trends driving each market segment and offers analysis and insights
on the potential of the Advanced and Predictive Analytics (APA) software market in some of
the key regions, including North America, Latin America, Eastern Europe, Western Europe,
Asia-Pacific (excluding Japan), Japan and the Middle East & Africa. Among these regions, the
North America market was valued at US$ 1,121.3 Mn, in 2014, thereby accounting for the
significant revenue share of the market, owing to the wide adoption of business intelligence
solutions across diverse application segments in the region.

The Asia Pacific (along with Japan) market was valued at US$ 313.0 Mn in 2014. The market
in Asia Pacific is expected to expand at a CAGR of 8.3% during the forecast period, with
countries such as India, China, Japan, South Korea, Singapore and Philippines driving the
adoption of APA solutions in the region. The growth across these countries is primarily driven
by several leading players, which are setting up their offices in this region with a view to
expanding their operations. Also, growing Internet-based business models and application of
Internet solutions in the traditional business models of enterprises is expected to create
potential growth opportunities for players in the Advanced and Predictive Analytics (APA)
software market during the forecast period.

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Key players in the global Advanced and Predictive Analytics (APA) software market include
International Business Machines Corporation (IBM), SAS Institute Inc., Microsoft Corporation,

Persistence Market Research

Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period 2020
SAP AG, Tableau Software Inc., Information Builders, Inc., Fair Isaac Corporation (FICO),
Teradata Corporation, Oracle Corporation, Acxiom Corporation and TIBCO Software Inc.

Market History:
Advanced and Predictive Analytics (APA) software includes data mining, statistical,
forecasting and text analytics software. It involves the use of a range of techniques to
create, test and execute statistical models. Some techniques that the software uses include
regression, categorical data analysis, multivariate analysis, survival analysis, psychometric
analysis and cluster analysis. Cumulatively, this software interacts with users data quickly
and intuitively, using dynamic charts and graphs to understand key relationships among
various segments.
The global advanced and predictive analytics software market was valued at US$ 2,422.9 Mn
in 2014 and is expected to expand at a CAGR of 8.6% during the forecast period (2015
2020). The capability of advanced and predictive analytics software to carry out granular
data analysis and provide deeper data knowledge are few of the major factors propelling the
growth of this market.
The global advanced and predictive analytics software market is segmented on the basis of
end-users as banking and financial services, insurance, government, public administration
and utilities, pharmaceuticals, telecom and IT, retail, transportation and logistics, healthcare,
manufacturing, media and entertainment, energy (oil, gas, and electricity), engineering and
construction, tourism and sports. BFSI, manufacturing, logistics, retail, and government
sectors are witnessing high adoption rate for APA software, mainly to analyse and take
informed decisions in real time with unparalleled efficiency, performance and scalability. For
instance, BFSI sector is leveraging advanced and predictive analytics to extract insights from
a number of disparate sources such as transactions, customer accounts and service
information, location data and market feeds. Apart from these popular segments, the APA
software market is also gaining traction in niche sectors including education and healthcare.
Growth in these sectors is expected to be driven by the advantages offered by APA software
such as loading and analysis of massive amounts of data in real time to accelerate ad-hoc

Persistence Market Research

Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period 2020
queries and reports, detecting fraud, remaining compliant, developing models to reduce cost
and improve service quality.
Among the regions, in terms of value, North America was the largest market for APA
software and held 46.3% share of the total advanced and predictive analytics software
market in 2014. This share can be primarily attributed to the wide adoption of business
intelligence solutions across retail, IT and telecom and BFSI sectors in this region. Moreover,
various multinational companies are based in North America and utilise APA software for a
variety of applications, including sales & marketing, customer & channel, operations &
workforce and finance & risk.

Persistence Market Research

Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period 2020

Table of Content
1. Global Advanced and Predictive Analytics (APA) Software Market- Executive
Summary
2. Assumptions & Acronyms Used
3. Research Methodology
4. Market Overview
4.1. Introduction
4.1.1. Global Advanced and Predictive Analytics (APA) Software Market Definition
4.1.2. Global Advanced and Predictive Analytics (APA) Software Market Taxonomy
4.2. Global Advanced and Predictive Analytics (APA) Software Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.3. Value Chain
4.4. Global Advanced and Predictive Analytics (APA) Software Market Forecast, 2015-2020
4.4.1. Global Advanced and Predictive Analytics (APA) Software Market Size (Value)
Forecast
4.4.1.1. Y-o-Y Growth Projections
4.4.1.2. Absolute $ Opportunity
4.5. Global Advanced and Predictive Analytics (APA) Software Market Trends
4.6. Global Advanced and Predictive Analytics (APA) Software Market Snapshot (2014)
4.6.1. Market Share By End-user Industry
4.6.2. Market Share By Regions
5. Global Advanced and Predictive Analytics (APA) Software Market Analysis, By
End-user Industry
5.1. Introduction
5.1.1. Y-o-Y Growth Comparison, By End-user Industry
5.1.2. Basis Point Share (BPS) Analysis, By End-user Industry
5.2. Global Advanced and Predictive Analytics (APA) Software Market Forecast By End-user
Industry
5.2.1. Banking and Financial Services

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Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period 2020
5.2.1.1. Absolute $ Opportunity
5.2.1.2. Market Value Forecast
5.2.2. Insurance
5.2.2.1. Absolute $ Opportunity
5.2.2.2. Market Value Forecast
5.2.3. Government, Public Administration, & Utilities
5.2.3.1. Absolute $ Opportunity
5.2.3.2. Market Value Forecast
5.2.4. Pharmaceutical
5.2.4.1. Absolute $ Opportunity
5.2.4.2. Market Value Forecast
5.2.5. Telecom and IT
5.2.5.1. Absolute $ Opportunity
5.2.5.2. Market Value Forecast
5.2.6. Retail
5.2.6.1. Absolute $ Opportunity
5.2.6.2. Market Value Forecast
5.2.7. Transportation and logistics
5.2.7.1. Absolute $ Opportunity
5.2.7.2. Market Value Forecast
5.2.8. Healthcare
5.2.8.1. Absolute $ Opportunity
5.2.8.2. Market Value Forecast
5.2.9. Manufacturing
5.2.9.1. Absolute $ Opportunity
5.2.9.2. Market Value Forecast
5.2.10. Media and entertainment
5.2.10.1. Absolute $ Opportunity
5.2.10.2. Market Value Forecast
5.2.11. Energy (oil, gas, and electricity)
5.2.11.1. Absolute $ Opportunity
5.2.11.2. Market Value Forecast
5.2.12. Engineering and construction
5.2.12.1. Absolute $ Opportunity
5.2.12.2. Market Value Forecast

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Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period 2020
5.2.13. Tourism
5.2.13.1. Absolute $ Opportunity
5.2.13.2. Market Value Forecast
5.2.14. Sports
5.2.14.1. Absolute $ Opportunity
5.2.14.2. Market Value Forecast
5.3. Global Advanced and Predictive Analytics (APA) Software Market Attractiveness Analysis,
By End-user Industry
6. Global Advanced and Predictive Analytics (APA) Software Market Analysis, By
Region
6.1. Introduction
6.1.1. Y-o-Y Growth Projections, By Region
6.1.2. Basis Point Share (BPS) Analysis, By Region
6.2. Global Advanced and Predictive Analytics (APA) Software Market Forecast By Region
6.2.1. North America Market Value Forecast
6.2.2. Latin America Market Value Forecast
6.2.3. Asia Pacific excluding Japan Market Value Forecast
6.2.4. Japan Market Value Forecast
6.2.5. Eastern Europe Market Value Forecast
6.2.6. Western Europe Market Value Forecast
6.2.7. Middle East & Africa Market Value Forecast
6.3. Regional Attractiveness Analysis
7. Competition Landscape
7.1. Competition Dashboard
7.2. Market Structure
7.3. Company Profiles
7.3.1. Microsoft Corporation
7.3.1.1. Revenue
7.3.1.2. Products/Brand Offerings
7.3.1.3. Company Highlights
7.3.2. Oracle Corporation
7.3.3. Acxiom Corporation
7.3.4. SAS Institute, Inc.

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Advanced and Predictive Analytics (APA) Software Market Asia Pacific is expected to expand during the forecast period 2020
7.3.5. SAP AG
7.3.6. Tableau Software
7.3.7. Teradata Corporation
7.3.8. TIBCO Software, Inc. (Vista Equity Partners)
7.3.9. Fair Isaac Corporation (FICO)
7.3.10. International Business Machines Corporation
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