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Media in Action
Journalists worldwide have contributed excellent
reporting regarding modern slavery. In 2010, CNN
International launched the CNN Freedom Project, a
first-of-its-kind multimedia news campaign dedicated
to telling the stories of people toiling in slavery,
exposing the industries that exploit such labor, and
mobilizing civil society to take action against it. For
example, the CNN Freedom Projects expos on child
slavery in the chocolate industry has brought
significant visibility to the efforts of the worlds largest
chocolate manufacturers that are adopting additional
practices to address slavery in their supply chains,
thereby heightening both corporate accountability and
consumer awareness.
Challenges
In general, the greatest challenges lie in connecting
trafficking to the audience, avoiding oversimplification
and presenting an accurate account. The effort is
often compounded by lack of dependable data,
unavailability of experts, and difficulty finding and
developing trust with trafficked persons who are
willing to share their stories.
This becomes
exceedingly difficult when on a short deadline. There
are also the inherent dangers of investigating a
transnational or organized crime syndicate and
potential government complicity.