RaveMedia Awards 2006

Application Form Guidelines

SECTION 2 – RESEARCH & DEVELOPMENT AWARD

2a. Please provide a summary of the essential idea or story, indicating key
elements such as genre, dynamic, likely finished length, structure/plot and
characters for narrative-led forms.
This is where you tell us about your idea. Think of it as a brief pitch to someone who
doesn’t know anything about what you want to do. Try to open by boiling your idea
down to a couple of easy to understand sentences, the type of thing that could be
pitched in under a minute. This will allow us to grasp the core concept clearly before
you proceed to blind us with science.

For example if you’ve come up with an idea for a new useful digital pet grooming
service we’d need to know:
• What the service offers?
• Who it’s for?
• How will it be delivered?
2b. Favoured stylistic treatment
What will the finished project look like? Are there existing examples you can refer to
i.e. ‘My film will look like Citizen Kane meets Annie,’ ‘The final website will have a
simple/functional feel like that of Google or del.icio.us making it as user friendly as
possible.’

Feel free to include any available materials to elucidate your description.

2c. Indication of type and scale of resources required in terms of equipment,
personnel and timing
What will you need to realise your idea? You need to provide an indication of what
elements are necessary to complete the project. This doesn’t have to be an exhaustive
detailed list as some elements may only be clear after full research.

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2d. Indication of possible commissioners, outlets, or distributors, and other
potential sources of backing
You’ve done the hard work developing your project, how will you ensure it reaches
the end user? Where will they be able to access it – via TV, internet, shops, mobile
phone – and how will it get to this end point?

Who will pay for it? Payment could come directly from the end user, a commissioner,
advertising or by any other means suited to the project. You also need to indicate
possible sources of match funding should you plan to also apply for a RaveMedia
Project Award, once the Research & Development stage is completed
2e. What will you use the Research & Development award for?
If your application is successful, how will you spend the Award? For example, it could
be used to cover travel, living expenses whilst completing the research &
development or perhaps a small-scale test run. Let us know how an Award will assist
the progression of your project, indicating the desired milestones to be reached.

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SECTION 3 - PROJECT AWARD

3a. A summary of the product, indicating key features such as genre,

development, structure/ plot and characters for narrative-led forms.
This is where you tell us about your idea. Think of it as a brief pitch to someone who
doesn’t know anything about what you want to do. Try to open by boiling your idea
down to a couple of easy to understand sentences, the type of thing that could be
pitched in under a minute. This will allow us to grasp the core concept clearly before
you proceed to blind us with science. For example if you’ve come up with an idea for
a new useful service we need to know:
• What does the service offer?
• Who is it for?
• How will it be delivered?
3b. Sources of Match Funding
How is the 20% match funding being provided and by whom? List all your project
supporters, both capital and ‘in kind’ / reduced charge, detailing the level of support
for each.
3c. Outlets/ distribution/ commissioner
You’ve done the hard work creating your project, how will you ensure it reaches the
end user? Where will they be able to access it – via TV, the internet, shops, mobile
phone – and how will it get to this end point? Be sure to indicate your preferences for
first choice while including possible alternative options.
3d. Publicity strategy
It’s far from true that “If you build it, they will come,” to get people excited by your
project you need to ensure they know about it, and also make it clear what the profile
of this end user is. Detail how, where and when the project will be publicised.
Remember to consider the particular market you’re targeting and any traits they may
have which you can use to your advantage.

Many traditional routes of publicity are expensive (print, radio, TV) and will account
for a large proportion of your total budget spend. What alternative methods of
publicity are open to you? How are these more cost effective compared to traditional
routes? How can you maximise your chosen publicity strategy to extend its reach?

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REQUIRED SUPPORTING MATERIAL

3e. Budgets – Type 1 & 2

A fully costed out budget for your project with individual line items. Projects which
have managed to offset the costs of items by gaining support through ‘in kind’
sponsorship or reduced charges need to provide both a version of the budget with all
items fully costed (Type 1) and a budget reflective of the savings being made through
such deals (Type 2). Both Type 1 & 2 budgets should be broken down to show the
total costs for the pre-production, production and post-production stages of the
project.

This may include, but not be limited to, the following cost items:
• Staff /crew
• Equipment
• Resources
• Services
• Consumables
• Consultants
• Talent

Budget templates can be downloaded from the RaveMedia website at

http://intranet.rave.ac.uk/enterprise/ravemedia/FormsSupportMaterial.htm. Also
please refer to the ‘Useful Stuff’ document (also available at the above website) for
further sources of information and help.
3f. Pre-Shooting Script
The script should be presented in standard script layout format on the page. A link to
the free pre-production software Celtx, which includes script writing features, is
available at
http://intranet.rave.ac.uk/enterprise/ravemedia/FormsSupportMaterial.htm. Also
please refer to the ‘Useful Stuff’ document (also available at the above website) for
further sources of information and help.
3g. Storyboards
A storyboard describes in pictures the shots of the production by drawing them as
consecutive sequences on a piece of paper. Storyboard templates can be downloaded

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from the RaveMedia website at
http://intranet.rave.ac.uk/enterprise/ravemedia/FormsSupportMaterial.htm. Also
please refer to the ‘Useful Stuff’ document (also available at the above website) for
further sources of information and help.
3h. Project Flow Diagram
A project flow diagram represents individual stages of a project as named boxes inter-
connected by direction arrows to illustrate how each stage interacts with the other
represented stages. Applications such as Microsoft PowerPoint come with drag and
drop ‘flow’ shapes but these can easily be creating in any drawing/word processing
software or by hand.
3i. Illustrative / Descriptive Material
Any visual / audio material which can convey how the final project will be realised.
This could include anything such as mood boards, graphics, stills, websites, audio
recordings, videos or anything else you feel essential to getting your idea across.
3j. Schedules
Most projects can be broken down into three production stages;

• Pre-Production (Planning)
• Production (Doing / Making)
• Post-Production (Finalising)

Provided schedules should present a full and accurate description of what happens in
each stage and how one stage feeds into the following / previous one. You also need to
show which members of the team and items of equipment will be needed at each stage
and for how long.

If your project is a rolling cycle as opposed to a one-off, you should show how each
cycle impacts on / benefits from those before and after. For example, if creating a TV
series will you shoot all the scenes taking place in the same location at once to save
costs? A link to the free pre-production software Celtx, which includes scheduling
features, is available at
http://intranet.rave.ac.uk/enterprise/ravemedia/FormsSupportMaterial.htm. Also
please refer to the ‘Useful Stuff’ document (also available at the above website) for
further sources of information and help.
3k. Personnel / Crew list
Who is going to work with you to complete the project and what roles are they going

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to perform? It’s possible that you may not yet know the names of all individuals but
you do need to specify and quantify every role the project requires.
3l. Equipment list
What are the main pieces of equipment necessary to undertake your proposed project?
Remember to include not only obvious pieces of hardware such as cameras, print
tables or computers but also less obvious (but still critical) items such as software or
access to facilities and resources.

Please feel free to contact RaveMedia by phone or email: Hilary Chadwick,

h.chadwick@rave.ac.uk 020 8289 4805 / Marvin Belle, m.belle@rave.ac.uk 020 8289
4978 or in person at:

RaveMedia
Enterprise and Innovation Centre
Room C203
Ravensbourne College of Design and Communication
Walden Road
Chislehurst
Kent
BR7 5SN

For any additional help in completing your application or to discuss your idea further.

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