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Currently, the infant milk formula market in the MENA region is mainly driven by factors such
as increasing number of working women and rising popularity of infant formula, coupled with
the rapid economic growth witnessed in the region. However, factors such as rising per unit
prices of infant formula and high volatile raw material prices, coupled with changing
consumer preferences towards local brands that manufacture cost effective products, are
some of the major factors expected to restrain the growth of the market during the forecast
period. The MENA infant milk formula market is anticipated to expand at a CAGR of 13.5% in
terms of revenue from 2015 to 2021, to account for US$ 4,219.3 Mn by 2021.
The infant milk formula market is segmented on the basis of the region into GCC, North
Africa and the Rest of Middle East.
contributor to the overall MENA market in terms of value share, followed by North Africa, by
2015 end. GCC is expected to be the fastest growing market over the forecast period (2015
2021). The growth of the GCC infant milk formula market is primarily attributed to the high
presence of foreign infant milk formula manufacturers and rapid economic development in
the region. Moreover, the rise in the number of drugstores is also expected to support the
growth of the infant milk formula market in the MENA region. The GCC market is expected to
account CAGR of 13.8% in terms of value over the forecast period. The rest of the Middle
East market is expected to witness moderate growth over the forecast period, accounting for
14.1% value share of the overall market, and is expected to register a moderate CAGR of
13.5% in terms of value over the forecast period (20152021). An increasing number of
working women and rapid economic development are the major factors expected to drive
the growth of the infant milk formula market in the region.
The report provides detailed information about various market trends and offers analysis and
insights into the potential of the infant milk formula market in the MENA region.
Furthermore, the infant milk formula market is segmented on the basis of type into starting
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Key players operating in the infant milk formula market that is covered in the report include
Groupe Danone, Aspen Pharmacare Holdings Limited, Almarai, Nestl S.A., Behdashtkar,
Lacto Misr,
Bahrain
Kuwait
Oman
Qatar
North Africa
Algeria
Egypt
Morocco
Tunisia
Iraq
Jordan
Lebanon
Yemen
By product type
By distribution channel
Specialty store
Supermarkets
Online retail
Chemist/pharmacies/drugstore
Others
Market History:
Infant milk formula is a type of food used for feeding babies below the age of 1 year. Infant
milk formula food is used solely for infants. The infant milk formula simulates human milk
and, thus, is used as a substitute for human milk. Starting milk formula, follow-on milk
formula, and toddlers milk formula are among the various types of infant milk formula in the
market. Infant milk formula includes all essential nutrients and energy required by infants to
grow and develop normally. The most commonly used infant milk formula contains proteins
such as whey and casein, vegetable oils, lactose, and other ingredients.
The MENA infant milk formula market is anticipated to grow from US$ 1,744.3 Mn in 2014 to
US$ 4,219.3 Mn by 2021, expanding at a CAGR of 13.5% in terms of revenue during the
forecast period (20152021). Rising popularity of the infant milk formula in the MENA region
and increasing consumer awareness regarding the requirement of healthy nutrients for an
infant are the factors anticipated to fuel growth of the infant milk formula segment over the
forecast period. Rising number of working women and rapid economic development in the
MENA are factors driving the overall growth of the infant milk formula market in the region
currently.
In 2014, the starting milk formula segment was valued at US$ 886.3 Mn and it is expected to
account for US$ 1,007.9 Mn by the end of 2015. The follow-on milk formula segment was
valued at US$ 505.2 Mn in 2014 and is expected to reach US$ 571.5 Mn by the end of 2015.
The toddlers milk formula segment was valued at US$ 352.7 Mn in 2014 and is expected to
reach US$ 396.9 Mn at the end of 2015.
In 2014, the online retail segment was valued at US$ 33.7 Mn and is expected to reach US$
39.1 Mn by the end of 2015. The segment is expected to register the highest CAGR of 16.2%
over the forecast period, followed by the supermarkets segment in terms of value. Online
retail business is rapidly growing in the MENA region. There are various brands of infant milk
formula that are available through online portals. In 2014, the supermarkets segment was
valued at US$ 185.6 Mn and is expected to reach US$ 211.3 Mn by the end of 2015. The
segment is expected to register a CAGR of 14% in terms of value over the forecast period. In
2014, the chemists/pharmacies/drugstores segment was valued at US$ 1,266.8 Mn and is
expected to reach US$ 1437.6, Mn by the end of 2015. Consumers in the MENA region
perceive drugstores, chemists, and supermarkets as the trusted sources for buying infant
Table of Content
1. MENA Infant Milk Formula Market Executive Summary
2. Assumptions & Acronyms Used
3. Research Methodology
4. Market Overview
4.1. Introduction
4.1.1. Market Definition
4.1.2. Market Taxonomy
4.2.Product Overview
4.3.Infant Milk Formula Market Trends
4.4. Market Dynamics
4.2.1. Drivers
4.2.1.1. Supple-side
4.2.1.2. Demand-side
4.2.2. Restraints
4.2.3. Opportunity
4.5. MENA Infant Milk Formula Market Forecast, 20152021
4.5.2. Market Size (Value (US$)) Forecast
4.5.2.1. Y-o-Y Growth Projections
4.5.2.2. Absolute $ Opportunity
4.6. MENA Infant Milk Formula Market Snapshot (2014)
4.6.1. Market Share, by Product Type
4.6.2. Market Share, by Distribution Channel
4.6.3. Market Share, by Region
5. MENA Infant Milk Formula Market Analysis, by Product Type
5.1. Introduction
5.1.1. Y-o-Y Growth Comparison, by Product Type
5.1.2. Basis Point Share (BPS) Analysis, by Product Type
5.2. Market Forecast, by Product Type
5.2.1. Starting Milk Formula
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MENA
Infant
Milk
Formula
Market
Value
and
Forecast
Region-wise,
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