1

I.

Table of Contents

I.

Table of Contents ................................................................................................... 2

II.

Executive Summary ............................................................................................... 3

III. Product Description .............................................................................................. 5

IV. Market Analysis..................................................................................................... 8
V.

Competition Analysis .......................................................................................... 16

VI. Business Model .................................................................................................... 19

II. Executive Summary

Is Conversation Dead?
Online user surveys, academic bibliography and our personal user experience of existing
social media have led us to conclude that people are growing tired of excessive selfpromotion mechanics, photos, and popularity metrics. Furthermore, they are currently
missing those digital tools that will allow them to experience meaningful conversations on
topics that interest them. Perhaps most importantly, social scientists have underlined the
lack of basic conversation skills in younger generations, especially in Millennials. People
born after 1990 are considered to be digitally native. This means that the entirety of
their basic social skills was developed through online networks alone, rather than via
physical interpersonal relationships. These people possess no conversation skills, in the
traditional sense of the term. Their discourse exists only in digital forms of
communication, like chatrooms or instant messaging apps.
Yes, Conversation is Dead. (But it doesnt have to be)
Existing social networks have created conditions that seem to have permanently altered
the nature of conversation as we know it. Elements like the predominance of photographic
communication, the social approval mechanisms, the confines of 140 characters in written
communication, the replacement of phrases with emoticons, the binary yes/no
questionnaires of social media polls, and our implicit assumption that everything we write
is public and accessible to thousands, have created a new, vastly different mode of
communication. This mode, while ideal for existing social networks, (nurturing as it does
huge amounts of short interactions between users), is at best problematic for the
development of meaningful conversations. Social media users spend more time online
hunting for likes and retweets than engaging in the exchange of insightful ideas. We
have reached a point where we shape our ideas and craft our opinions based on what we
think others will enjoy reading. Contemporary thought formation is now determined by
the number of views and likes any position taken is likely to attract.

Now, What do you Want to Talk About?

Opinebox wants to fill this huge void and restore the art of conversation to its proper place
in todays digitized society. Imagine a social network where you are visible only by:
Your first name
Your age
Your location, and
The stuff youd like to talk about.
We intend to prove that digital environments can nurture and inspire meaningful
discourse and connect people based solely on their common interests and diverse
backgrounds, not on dubious metrics that evaluate influence and looks. We also think
brands and corporations will greatly benefit from a social platform that offers tremendous
branded content opportunities. For the first time in human history huge numbers of
people care about the same things and share the same level of information exposure.
Opinebox will leverage that social phenomenon both on a global and a local level.
Following the success of twitter trending topics, Opinebox users will be able to choose
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their conversation content from a range of global and local affairs. Brands will have the
ability advertise at their chosen locations and offer up their own branded conversation
pieces as topics of potential interest. Opinebox users will engage in meaningful
conversations at any given time, choosing from a universe of choices concerning both the
topic and their conversational partners. Moreover, users will be able to read conversations
of others searching for any topic they want but without being able to see the identities of
the specific Opinebox users that had this specifically chosen conversation.

III. Product Description

Sign Up
The user signs up, providing a valid email address and password. The user can also sign
up logging in with his or her Facebook or Twitter profile.
To create a profile, users need to insert the info below:
first name,
age,
location (up to city limits)
There will be no pictures, likes, shares, retweets or any other kind of quantified metrics.
So for example, the only information that will be visible on your profile will be {Michalis,
27, Athens}
After they fill in these info, they will be asked to write an Opinebox card that characterizes
them the most, working exactly like a bio note, and finally declare their interests that they
would enjoy discussing with other people. Interests are general discussion areas such as
Movies, Books, Games, Science, Technology, Business, Current Affairs, etc. These
Interests are subdivided into more specific groups that are essentially branches of the
main area of discussion (e.g. Math as a branch of Science). Any further specification is
determined between the users once they begin their discussion.
So for example, a user can pick:
sports->football, basketball -> real madrid
arts-> museums, painting, modern art -> Pompidou
science->physics, mathematics
culture-> music, poetry -> kavafis

HOW TO FIND YOUR OPINEBOX FRIENDS:

a) Based on Interests
Once a user picks his favorite Interests, he will be asked to write an Opinebox card for
each one of them. It is required to write an opinebox card for a specific Interest in order to
be able to see all the users around the world who have picked the same Interest. For
example, a user can choose to see only the users who have picked Kavafis, or Kavafis AND
Pompidou or all of his interests together. It is easily assumed, that the narrower the
selection of filtering interests, the less users will appear on screen.
Once a user writes an Opinebox card about this specific Interest, he will be able to
navigate through other users Opinebox cards on that specific interest in a Tinder style
format. Swiping left, he will reject the Opinebox card and moving to the next one. Swiping
right, he will declare his interest in this card and will be driven to the profile of the specific
user. He will be able to see his name, age, location, his bio Opinebox card and the other
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cards this user has written for any kind of topics in his Opinebox history. He will then be
able to invite him to a conversation.

b) Based on Current Affairs

Apart from the Interests, users will be able to indicate an interest in Current Affairs.
According to their geographic location, each user will be presented with a list of trending
topics. Therefore, on any day, ones local trending topics as well as some global hashtags
are part of the Current Affairs list and the User is given the option to click on as many
Current Affairs issues as he is interested in discussing with other users. Once a user taps
into a Current Affair, he will be asked to write his card for that specific issue and he will be
able to navigate through the Opinebox cards of all users who have written a card regarding
this topic in a Tinder style format, exactly like before.

c) Based on Location
The third filter, after the Interests and the Current Affairs, that a user will be able to use
will be by location first and then a Current Affair. So, if at any time a user wants to check
what people in New York are discussing, he will be able to see the Current Affairs that are
trending in New York at that given time, write his Opinebox card and/or flick through all
the cards written for this subject.

What is an Opinebox Discussion

An Opinebox allows only 1-to-1 conversations with users texting each other only via
written messages. Users cannot share pictures, videos, locations or emoticons.
Every time an Opinebox opens, there is a red button that allows a users to instantly close
the box in case of harassment or otherwise inappropriate content. If a user clicks on the
red button, he is given the option to report the other user.
Users who enjoy each others conversation can add their counterparts in their Opinebox
contact list for future conversations. The contact list will work very much like a speed dial
feature. Instead of having to go through all the filtering and trying to find the contact you
want in a pile of names, you can invite your contact to an Opinebox conversation with the
click of a button. A user needs to agree before he or she gets added to your list.
Conversations cannot be continued at a later time and users cannot engage in more than
one conversation at at time.
What differentiates Opinebox from any given online chatroom is the users intent.
Opinebox has been created to promote and support the art of meaningful conversation. By
entering Opinebox, the user is meant to have an in-depth discussion on topics and issues
that interest him, not to vent spleen or blindly propagate ideas without accepting counter
arguments. Engaging discussions are governed by certain rules and these rules are to be
upheld by all who enter.
There is a Report Abuse option, to discourage misuse of the app.
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After the end of a conversation, 2 buttons will be presented to both users. The first will ask
the users to review/rate their counterpart exactly like it happens in Airbnb. The second
will save the conversation into users Opinebox history.

The World Talks Indicator

On the homepage, we find the World Talks Indicator. This feature will prominently
display how many conversations are taking place in real time, and on which topics. The
World Talks Indicator is an amazing way to check out the highest trending discussions at
any given time in the Opinebox network, discover topics a user may have missed and, of
course, jump into conversations on the fly.

The Great Conversations Archive

The next feature of the homepage is called The Great Conversations Archive and it will
work exactly like a standard search bar for the conversations that a user has conducted. So
if a user has been involved in 150 discussions for 150 different topics, he will be able to
search his history based on keywords.

IV. Market Analysis

Total Market
By the end of 2015, there will be 2bn consumers who own at least one smartphone and
have access to the internet. Since Opinebox will be a mobile app-based business, we might
consider these 2 billion consumers the total available market.
The latest reports show that the total amount of MAU in all messaging apps is 3,5bn users.
These 3,5bn mobile messaging users are not unique users but they are a very indicative
example of the dynamic of the social mobile messaging industry.
Mobile Usage grew 115% in 2014 led mostly by messaging apps.
The messaging apps usage growth was 316% vs PY while the same for total mobile apps
was 115% vs PY.
For the first time, the top four messaging apps combined have just as many users
as the top four social networks.

Geographic Target Market

The first phase of our geographic segmentation will be based in European countries with
high mobile messaging apps adoption rates like Spain, Netherlands, Germany and Italy.

Mobile Social Accounts Compared to Population

North America
Central America
South America
Europe
Middle East
Africa
Asia
Oceania

50% - 280m
32% - 14m
38% - 146m
35% - 260m (mainly WE)
15% - 45m
7% - 77m
34% - 1,3bn
39% - 15m

Active Mobile Smartphone

FB
% of
Average
Subscriptions
Users
Users smartphone time spent
users with
on social
social
media/day
media apps
France
72m
49m
28m
41% - 20m
90min
Germany
107m
72m
28m
46% - 33m
85min
Italy
98m
69m
20m
47% - 32m
145min
Spain
55m
35m
18m
83% - 28m
140min
Netherlands
14m
12m
10m
67% - 7,2
101min
Poland
50m
22m
11m
27% - 7m
97min
Russia
261m
156m
46m
46% - 70m
130min
Turkey
68m
42m
36m
51% - 22m
150min
UK
82m
61m
36m
45% - 28m
110min
US
327m
187m
148m
54% - 100m
140min

Men
Women
18-29
30-49
50-64
White
Black
Hispanic
<30k
30-49k
50-75k
>75k
No High School
High School
Some College
degree
College

% of Smartphone
Users
45%
55%
32%
43%
25%
70%
20%
10%
22%
17%
20%
40%
10%
25%
25%

% Of Smartphone Users with

social media apps
39%
41%
67%
50%
18%
36%
48%
50%
40%
40%
50%
45%
33%
37%
42%

40%

43%

The total available market for our geographic target is the 400 million consumers in
Europe who own a smartphone (55% penetration as % of total population).
The strategic available market is 260 million consumers who have at least one social
media app installed on their smartphone.

Target Available Market

From the Total Available Market

More than 260m have at least one college degree, of which more than 40% already
have a social app on their smartphone - 110m
240m of them belong to the top 2 household income tiers and at least 50% of them
already have an installed social app - 120m
We target both genders but with a little bit more focus on women
260m of them are over 25years old with more than 50% of them already having a
social media app on their phones - 130m

Therefore, it is safe to assume that the exact size of our Target Available
Market is 130m European smartphone users, starting from 25 years old
with at least one college degree and ranked on the top 2 of household
income tiers.
On a more specific note, the psychographic profile of our user is affluent urban
professionals that have or belong to young commuter families, building stable careers and
living in European cities with top universities like Milan, Paris, London, Madrid, Berlin,
Moscow, Amsterdam and Istanbul.

Size of Mobile Messaging Market

By the end of this year, total mobile messaging revenues will be 240bn but
instant messaging mobile apps revenues represent just 2% of the total pie,
reaching the amount of 4,8bn.

Behavior of Mobile Messaging Market

On average, we only focus on about eight apps at a time. And we use these apps
more than you might think: The average smartphone user spends two hours a
day with apps, more than double the time spent two years earlier, according to Flurry
Analytics.
Messaging apps are the second most frequently used way of communication between US
smartphone users and with amazing engagement rates, such as46% of users using them
more than 10 times/day.
An average US consumer downloads approximately 8 apps per month
US Consumers App Download Distribution
Less than 4
5-8
9-16
17+
10

20%
34%
26%
20%

On messaging apps retention: Mobile users are in constant communication with others,
so it makes sense that mobile messaging apps were also used far more frequentlynearly
nine times on an average day. This was 4.7 times the average for all mobile apps, used 1.9
times each day.

US Smartphone Users Messaging

Apps Retention
Voice Calls
Messaging apps
SMS
E-mail

11

Once/day
11
8
6
13

Twice/day
35
18
21
27

10times/day
29
46
44
29

Total
75
72
71
69

PEST ANALYSIS
POLITICAL

ECONOMICAL

Greece is famous for its bureaucratic

procedures regarding new business
ventures but it is true that during the last
years there is a healthy, solid and
growing start up scene in the country.

Opinebox targets consumers on a global

scale, meaning that the challenging
economic situation of Greece affects
Opinebox only in terms of seed and
funding resources.

High tax rates are a problem.

On a global level, people spend more and

more money every year on digital goods,
appstores and e-commerce.

Greece is considered to be politically

unstable but any changes are unlikely to
dramatically affect our venture.
Labor legislation is considered favorable
for new ventures.

SOCIAL

TECHNOLOGICAL

We have a reached a level where we

spend half of our day online, or looking
on digital screens.

The last years, the digital consumer

ecosystem is focused on the rise of
messaging services.

At the same time, we feel overwhelmed

by the plethora of available social media
out there and their insatiable hunger for
more private personal data, pictures and
locations.

It is easier than ever both from a

technology and a consumer offering
standpoint to develop an app that
will enable 2 users to interact with
each other via text communication.

We have spotted a great gap in the digital

ecosystem that could bring back to
people the magic of conversation and
meaningful discussions with peers
around the world.

Greece has a large pool of engineering

talent.

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PORTER 5 FORCES ANALYSIS

Industry Competitors
High level of rivalry in the messaging apps industry.
Many messaging apps offer similar value propositions, trying to differentiate in
value added services like payments and stickers.
We are the only app that differentiates its value proposition in the core of the
product and not in added services.
New Entrants
Low barriers to entry from new rivals or from existing messaging apps offering our
service as value added service.
Most existing messaging apps brand identity will not easily allow them to copy our
value proposition.
Buyers
The way our business model is structured, we push people to our premium package
creating a financial relationship with them that increases loyalty to the app.
They can switch to other apps but we want to be established as the first app that
was based on honesty and passion for meaningful human conversations.
We want to be the first conversation platform, so that brands trust Opinebox from
the very first moment.
Substitute
The Messaging ecosystem is built in such a way that it allows different apps to offer
different propositions at the same time on a consumers mobile phone. Its not a
one wins it all industry.
Users try many different messaging apps but they are reluctant to decide to
substitute the apps that serve their needs. (small life cycle)
Suppliers
On the supplier side, we will select reliable and trustworthy partners with expertise
on the startup industry and at the same time not commit to long and non-flexible
contracts.

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4Ps ANALYSIS

Product
Opinebox is a mobile app that wants to redefine how people interact online and bring back
the magic of conversation while cutting out the noise of vanity metrics. It is about people
that want to have meaningful conversations on mutually agreed topics with other people
from any part of the world. Everything is created from users, and for users. It doesnt
matter how old you are, how good you look like, or how high your klout scores.
Place
Opinebox will be available for all mobile users in the iOs, Android and Windows appstore.
Price
Our pricing structure is based on the freemium model under which we offer the basic
features of Opinebox for free and a more premium package for 1,99.
The premium package offers a range of value added services like the option to record
audio files, to enable video chatting to your conversations and be able to see the reviews
that have been left attached to user profiles.
For our partnerships with brands, we will follow the Dynamic Pricing structure and more
specifically the negotiation pricing. We could potentially move to an auction pricing
based on the performance of Opinebox in the first 12 months.
Promotion
Marketing promotion will be based on the main pillars below:
Facebook App Install Ads: Demographic and behavioral targeting on the customer
segment described above to drive direct app installs.
PR campaign: Partnership with Diffusion PR, a technology-focused PR agency, to
increase awareness and features in top tier tech publications like Techcrunch and
Venturebeat.
Print advertising: Leverage the business profile of print magazines.
Free viral mechanism: Users will be able to post their Opinebox cards on other social
media leveraging the trend of users willingness to share their personal views on breaking
news/trending topics while also focusing on the power of images and pictures.

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SWOT ANALYSIS
Strengths

Have clearly identified a social need that is not served by the current messaging
ecosystem and is amplified by the launch of more vanity based apps
There is no direct competitor on the market offering the same value proposition
Clear strategic target segment
Marketing expertise
Freemium business model
Clear monetisation strategy based on additional value services and not secondary
elements like stickers

Weaknesses

Easy to be copied by more powerful organisations on the fly

It is challenging to convince people to perform a totally different digital/mobile
messaging action from the ones they are used to
Needs critical mass to convince brands and organisations to come on board
Amount of effort needed to write long texts on a mobile phone

Opportunities

Quickly build a fanbase that will work as brand advocates

Jump on the messaging app frenzy bandwagon
True differentiating factors
Growing dissatisfaction among established social networks users

Threats

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Digital users having forgotten how to converse

Low engagement rates at first months after launch
Digital users not being willing to pay for premium accounts
Extremely niche market that prefers live conversations that digital ones

V. Competition Analysis

LINE

Japans LINE is the fun messaging app, and is known for its stickersicons, images, or
GIFs of playful characters that users can include in their messages. For U.S. consumers
new to messaging, it may be surprising to learn that users spend money on what are
essentially JPEGs, but LINE is making roughly $18 million a quarter on sticker packs, and
even more on in-game purchases.
As of February 2014, LINE had over 500 sticker characters globally. In April 2014, the
Creators Market will begin to allow anyone to design, submit, and sell stickers on the
LINE store for 50% of the profitsa shrewd move that will help penetrate new markets.
Brand Campaign:
Paul McCartneys LINE account, which has over 10 million followers, released a set of
eight exclusive stickers showing Pauls face making various expressions. 23 Stickers were
free for the first few weeks and then offered at the price of $1.99.

WECHAT
WeChat may be the most multi-faceted player in the space, supporting all kinds of
multimedia sharing, gaming, and commerce. Leveraging their partnership with Chinese
mobile payments provider Tenpay, users can make purchases within the WeChat app.
Approved official accounts are able to support purchases via Tenpay. WeChat is
connecting offline and online commerce, which could prove to be very attractive for brickand-mortar retail. That said, mobile payments are still an emerging technology, so their
effectiveness in the messaging space is largely unproven.
Brand Campaign:
McDonalds was the first account to support payments and offered a discount on tea,
provided users purchased the tea upfront via Tenpay in the app. After buying it, users
were sent a message with a QR code, which they could scan at a register as proof of
purchase.

TANGO
Tango is perhaps the blingiest of the messaging apps, with a penchant for wildly
animated stickers that dance across the screen during video and text chats. Its notably
brand-friendly, has partnered with companies like Spotify, and boasts close to 200 million
users, with a strong contingent of casual and social gamers. Its also a demographic
anomaly in the messaging space, with 70% of its users in the 18-44 age.

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In late 2013, Tango launched native mobile ads which appear in the news feed and chat
tab in the same card format as original content, but with a sponsored icon. Ads mostly
drive app downloads for mobile games and other entertainment apps. Mobile ad network
MoPub manages the ads, but advertisers can buy directly through (?)
Brand Campaign:
Video game company Supercell bought app install ads for Clash of Clans directly from
Tango. Tangos model is one of the most traditional in terms of brand campaigns. Given
their existing marketplace of games and music, entertainment app install banners are a
natural fit: they have scale and match Tangos look and feel. Brands like Dunkin Donuts
have run similar campaigns on the platform to drive app installs.

KAKAO
Kakaotalk allows users to easily send photos, contact info, voice notes and their location.
Users have also the option to create chatrooms where users of the same group can vote for
an event, best time, place etc.

PERISCOPE
Just over a year ago, we became fascinated by the idea of discovering the world through
someone elses eyes. What if you could see through the eyes of a protester in Ukraine? Or
watch the sunrise from a hot air balloon in Cappadocia? It may sound crazy, but we
wanted to build the closest thing to teleportation. While there are many ways to discover
events and places, we realized there is no better way to experience a place right now than
through live video. A picture may be worth a thousand words, but live video can take you
someplace and show you around.

KIK
Kik positions itself as a mobile web browser with a messaging layer, competing with
messaging services as well as browsers like Firefox and Chrome. The platform has most of
the features of multimedia messengers like LINE, but it also lets you open any website
within its URL browser and easily share those pages.
For brands, this means experiences built for the platform will actually be HTML5 web
apps, rather than native content. In fact, Kik would assert that your brand is already on
Kik because unlike other messengers, users can already pull up your content from the
web. That said, brands serious about connecting with the Kik community will want to
build Kik-optimized web apps around shareable content that leverages the platforms API.
Its important to note that Kik is less interested in actively building those experiences, so
brands will have to do customized work.
Brand Campaign:
The Lab witnessed the power brands have to elevate messaging apps and brought on Kik
as a strategic business partner to launch a One Direction experience we created for
Syco/Columbia Records. The band actively encouraged fans on Facebook and Twitter to
download Kik to access and share exclusive content. Collaborative purchase behavior is
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encouraged by rewarding fans with even more exclusives. It is a place where fans can chat
and make friends with other fans from around the world and its clear theyre doing that:
there have been over 956,800 installs of the 1D experience, over 2.4M visits, and the
massive 1D Kik chat room is always crowded with people joining the community.

Yik-Yak

Get a live feed of what everyone's saying around you.

SNAPCHAT
Like LINE, Snapchat is entirely open to brands creating pages, with no differentiation
from regular users. Its unique offering photos that disappear after a few seconds
makes it ideal for brands that want to give their fans a feeling of exclusivity. The private
nature of Snapchat makes it challenging for fans to discover, but increases its secret
appeal. Tracking is limited, as there are no analytics beyond seeing the number of
followers, but this may change as more brands seek to engage with fans.
Brand Campaign:
The Philadelphia Eagles send out behind-the-scenes photos and videos to promote
upcoming games or events, as well as tease announcements or break news to drive traffic.
With over 7,000 fans within the first week, its one of the most successful brands on
Snapchat.24

TELEGRAM
Telegram is a messaging app with a focus on speed and security, its super fast, simple and
free. You can use Telegram on all your devices at the same time your messages sync
seamlessly across any of your phones, tablets or computers.
With Telegram, you can send messages, photos, videos and files of any type (doc, zip,
mp3, etc), as well as create groups for up to 200 people. You can write to your phone
contacts and find people by their usernames. As a result, Telegram is like SMS and email
combined and can take care of all your personal or business messaging needs.
Unlike WhatsApp, Telegram is cloud-based and heavily encrypted. As a result, you can
access your messages from several devices at once, including tablets and computers, and
share an unlimited number of photos, videos and files (doc, zip, mp3, etc) of up to 1,5 GB.
Thanks to our multi-data center infrastructure and encryption, Telegram is also faster and
way more secure. On top of that, Telegram is free and will stay free no ads, no
subscription fees, forever.

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VI. Business Model

PRICING
Pricing Tiers of Appstores
iOs
Android

Free
56%
72%

up to 1$
23%
6%

1-2$
9%
12%

The average iOs users spends 20$/month on appstores while the android one
approximately 5$/month

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2-3$
4%
4%

Our consumer pricing structure is based on the freemium model under which we
offer the basic features of Opinebox for free and a premium package for
1euro/month.

PREMIUM ACCOUNTS
The premium package offers a range of value added services. Premium accounts
will be given the option to enable audio recorded voice notes after 5 minutes of an
Opinebox conversation. So if 2 users have an Opinebox open for at least 5
minutes, which probably means that they are having an interesting conversation,
an audio button will be automatically added to their Opinebox. By pushing the
audio button they will be able to record voice memos and send them to the other
user. This feature adds intimacy between users and also saves them a lot of time
from typing long sentences.
Premium accounts will be also able to read the reviews attached to a users profile
from users who already had a conversation with him. This will work exactly like
the reviews section of Airbnb. Both users that open an Opinebox will be able to
review each other after the end of their conversation but their reviews will be
visible only to premium accounts.
Last but not least, premium users will be given the option to save their Opinebox
discussions and also create contact lists with the users they have interacted with.

BRANDS

On the advertising platform of brands, we want to promote and encourage a

content creation scheme and not a model strictly defined by
traditional advertising revenues with the format of banners and posts.
Brands that will partner with Opinebox will be able to build and tailor their
campaigns based on their specific strategy leveraging the unprecedented chance
for 1-to-1 communication with consumers.
We aim to revolutionize how social media advertising works and launch a model
that will work for both the users and the advertisers. Right now, digital
advertising is based on the notion of attention-grabbing and interruption from
the real content. We have reached a level where users are paying premium fees to
avoid advertising or install adblocking software systems. We are confident that
brands and users can not only harmonically co-exist, but also help each other
with significant value offerings like exclusive content and insightful data.

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The way that Opinebox works is that it allows users to connect with each other
based on mutual interests and at the same time helps brands research the
market, segment users, and test new products in an unprecedented way.
Our subscription fees will follow the Fixed Menu Pricing structure under which
premium users will be charged with a list price.
Our brands revenues will follow the Dynamic Pricing structure and more
specifically the negotiation pricing. We could potentially move to an auction
pricing based on the performance of Opinebox in the first 12 months.
Opinebox will offer 5 different partnership options to advertisers:

21

Sponsor a specific interest that users will be able to tick and then tailor
their connections based on it. A user, for example, will be able to choose
Nike Running as his interest and not just Running. We will provide
campaign reports every time that 2 users will open a Opinebox based on a
sponsored interest. The depth of insights and market knowledge that
brands can gain from a mechanism like that can be immensly useful.

Advertise on a Opinebox conversation subject: Following the logic of

Google Adwords but with a more content friendly approach. When
someone opens an Opinebox after having found a user with a mutual
interest, he will be given some automatically placed suggestions on
whether he wants to talk about some more specific things. For example, if
2 users open an Opinebox about Pop Art they will automatically see a
banner suggesting whether they want to talk about the new Jeff Koons
exhibition in Pompidou, Paris. The mechanics will work exactly like
Google Adwords auction products.

Sponsor a specific daily trending topic: Following the same logic of

sponsoring an interest, brands will be able to sponsor daily topics as well
giving them the opportunity to market and react to topics that take place
live, promote new products and create buzz, or even run real-time
campaigns.

Official accounts: Following the successful business model of Line, we will

give the opportunity to brands and celebrities to create official Opinebox
accounts and have meaningful 1-to-1 conversations with consumers and
fans. This could also function as a powerful tool for Customer Support
initiatives. So for example, as you flick through the Opinebox cards of
users regarding #obamacare, you could come across the opinion of NY
Times for this specific issue.

Official accounts with enabled CRM capabilities: Brands will be given the
option to create special CRM accounts. These Opineboxes will be different
from regular ones since they will be given enhanced capabilities to brands

like audio conversations, predefined questions based on most common

enquiries of consumers, native questionnaires etc.

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