Axis Bank Debit and Credit Card Sonam

Sr.
No
Contents
1.
Introduction of Bank
2.
Introduction of Axis Bank
3.
Review of Literature
4.
Methodology
5.
Debit and Credit Card Facility of Axis
6.
Bank
Swot Analysis
7.
Finding and Conclusion
8.
Biblography
INDEX
Pg.No
CHAPTER NO-1
Introduction of Bank
Modern commercial banking, in its present form, is of recent origin. Though
bank is considered to be an ancient institution just like money. Its evolution
can be traced in the functions of money lender, the goldsmiths and the
merchants. A bank has been often described as an institution engaged in
accepting of deposits and granting loans. It can also be described as an
institution which borrows idle resources, makes funds available to. It does not
refer only to a place of tending and depositing money, but looks after the
financial problems of its consumers. This era is the age of specialization with
the changing situation in the world economy, banking functions have
broadened. Financial institutions which are shaped by the general economic
structures of the country concerned vary from one country to another. Hence, a
rigid classification of banks is bound to the unrealistic.
Origin and Development of Banking
There seem so be no uniformity amongst the economist about the origin of the
word Bank. It has been believed that the word Bank has been derived from
the German word Bank which means joint stock of firm or from the Italian
word Banco which means a heap or mound. In India the ancient Hindu
scriptures refers to the money - lending activities in vedic period. They
performed most of those functions which banks perform in modern times.
During Ramayana and Mahabharata eras also banking had become a fullfledged business activity. In other words the development of commercial
banking in ancient times was closely associated with the business of money
changing. In simple words, bank refers to an institution that deals in money.
This institution accepts deposits from the people and gives loans to those who
are in need. Besides dealing in money, bank these days perform various other
functions, such as credit creation, agency job and general service. Bank,
therefore is such an institution which accepts deposits from the people, gives
loans, creates credit and undertakes agency work.
DEFINITIONS OF BANKING
A bank is a finanacial institution licensed by a government. Its primary
activity is to lend money. Many other financial activities were allowed
over time. For example banks are important players in financial markets
and offer financial services such as investment funds.
Banking can also be defined as engaging in the business of keeping
money for savings and checking accounts or for exchange or for issuing
loans and credit.
Transacting business with a bank; depositing or withdrawing funds or requesting a
loan.
Bank a supply or stock held in reserve for future use
MEANING OF BANKING
An organization, usually a corporation, charted by a state or federal

government, which does most or all of the following receives demand deposits
and time deposits, honors instruments drawn on them, and pays intertest on
them; discounts notes, makes loans and invests in securities; collects checks,
drafts and notes; certifies depositors checks; and issue drafts and cashiers
checks.
The History of Banking Sector in India
Bank is a financial institution that performs several functions like accepting

deposits, lending loans, agriculture and rural development etc. Bank plays an
important role in the economic development of the country.It is necessary to
encourage people to deposit their surplus funds with the banks. These funds are
used -for providing loans to the industries thereby making productive
investments.A bank is a financial intermediary that accepts deposits and
channels those deposits into lending activities. They are the active players in
financial market. The essential role of a bank is to connect those who have
capital with those who seek capital. After the post economic liberalization and
globalization, there has been a significant impact on the banking
industry.Banking in India originated in the 18th century. The oldest bank in
existence in India is the State Bank of India, a government-owned bank in 1806.
SBI is the largest commercial bank in the country.After the independence,
Reserve Bank of India was nationalized and given wide powers. Currently, India
has 96 Scheduled Commercial Banks, 27 public sector banks, 31 private banks
and 38 foreign banks.Today, banks have diversified their activities and are
getting into new products and services that include opportunities in credit cards,
consumer finance, wealth management, life and general insurance, investment
banking, mutual funds, pension fund regulation, stock broking services,
etc.Further, most of the leading Indian banks are going global, setting up offices
in foreign countries, by themselves or through their subsidiaries.
Structure of Indian Banking Sector in India
1. Reserve Bank of India:

Reserve Bank of India is the Central Bank of our country. It was established on
1st April 1935 under the RBI Act of 1934. It holds the apex position in the
banking structure. RBI performs various developmental and promotional
functions. It has given wide powers to supervise and control the banking
structure. It occupies the pivotal position in the monetary and banking structure
of the country. In many countries central bank is known by different names.For
example, Federal Reserve Bank of U.S.A, Bank of England in U.K. and Reserve
Bank of India in India. Central bank is known as a bankers bank. They have the
authority to formulate and implement monetary and credit policies. It is owned
by the government of a country and has the monopoly power of issuing notes.
2. Commercial Banks:
Commercial bank is an institution that accepts deposit, makes business loans
and offer related services to various like accepting deposits and lending loans
and advances to general customers and business man.These institutions run to
make profit. They cater to the financial requirements of industries and various
sectors like agriculture, rural development, etc. it is a profit making institution
owned by government or private of both.
Commercial bank includes public sector, private sector, foreign banks and
regional rural banks:
a.Public sector banks:
It includes SBI, seven (7) associate banks and nineteen (19) nationalised banks.
Altogether there are 27 public sector banks. The public sector accounts for 90
percent of total banking business in India and State Bank of India is the largest
commercial bank in terms of volume of all commercial banks.
b. Private sector banks:

Private sector banks are those whose equity is held by private shareholders. For
example, ICICI, HDFC etc. Private sector bank plays a major role in the
development of Indian banking industry.
C. Foreign Banks
Foreign banks are those banks, which have their head offices abroad. CITI bank,
HSBC, Standard Chartered etc. are the examples of foreign bank in
d. Regional Rural Bank (RRB):

These are state sponsored regional rural oriented banks. They provide credit for
agricultural and rural development. The main objective of RRB is to develop
rural economy. Their borrowers include small and marginal farmers, agricultural
labourers, artisans etc. NABARD holds the apex position in the agricultural and
rural development.
3. Co-operative Bank:
Co-operative bank was set up by passing a co-operative act in 1904. They are
organised and managed on the principal of co-operation and mutual help. The
main objective of co-operative bank is to provide rural credit.
The cooperative banks in India play an important role even today in rural cooperative financing. The enactment of Co-operative Credit Societies Act, 1904,
however, gave the real impetus to the movement. The Cooperative Credit
Societies Act, 1904 was amended in 1912, with a view to broad basing it to
enable organisation of non-credit societies.
Three tier structures exist in the cooperative banking:
i. State cooperative bank at the apex level.
ii. Central cooperative banks at the district level.
iii. Primary cooperative banks and the base or local level.
4. Scheduled and Non-Scheduled banks:

A bank is said to be a scheduled bank when it has a paid up capital and reserves
as per the prescription of RBI and included in the second schedule of RBI Act
1934. Non-scheduled bank are those commercial banks, which are not included
in the second schedule of RBI Act 1934.
5. Development banks and other financial institutions:
A development bank is a financial institution, which provides a long term funds
to the industries for development purpose. This organisation includes banks like
IDBI, ICICI, IFCI etc. State level institutions like SFCs SIDCs etc. It also
includes investment institutions like UTI, LIC, and GIC etc.
Types of Banking:
Banks can be classified into different groups either on the basis of their structure
or on the basis of their function. Structurally banking can be divided into
Branch banking and Unit Banking. Functionally, banking can be divided into
Deposit Banking, Investment Banking and Mixed Banking.
Branch Banking:
This refers to a system under which two or more banks are opened under a
single ownership. Examples are State Bank of India, Punjab National Bank,
Indian Bank etc. which have several branches spread all-over India.
Unit Banking:
This refers to that system of banking in which banking operations are carried on
through a single organisation, without any branches. This system used to be
popular in America.
One great advantage of branch banking is that the same bank can cater to
several parts of a large country (through its branches situated in those parts)
which a unit bank would find difficult to do. As against this, a unit bank has the
advantage that its efforts are concentrated in one area so that it can serve that
area well.
Group Banking:
This is a system under which two or more banks, separately incorporated, are
connected by being controlled by a single holding company as trust.
Chain Banking:
This is similar to Group Banking. Here two or more banks are controlled by a
single group through the ownership of shares or otherwise.
Deposit Banking:
In this category, the banks act as custodian or trustees of the depositors.
Investment Banking:
This refers to banks whose main function is to provide finance for

investment to industrial concerns. They provide this by purchasing
shares and debentures of newly floated companies.
Mixed Banking:
Most banks in India play both roles. Deposit Banking and Investment Banking.
Such type of banking is called mixed banking.
Functions of Commercial Banks:
The major functions of Commercial Banks are as follows:
1. Acceptance of Deposits:
The main function of commercial banks is to accept deposits from the public.
Banks maintains demand deposits accounts for their customers and converts
deposit money into cash and vice versa, at the direction of the latter. Demand
deposits are technically accepted in current accounts, which are with draw able
any time by the depositor by means of cheques.
Deposits are made in fixed deposit accounts which are with draw able only after
a specific period. Thus, fixed deposits are time liabilities of the banks. Deposits
are also received in saving bank accounts subject to certain restrictions on the
amount receivable and with draw able. This is how banks pool the scattered
savings of the community and serve as the reserves of its savings.
2. Giving Loans and Advances:

Another function of commercial banks is to extend loans and advances out of
the money which comes to them by way of deposits to businessmen and
entrepreneurs against approved securities such as gold or silver bullion,
government securities, easily saleable stocks and shares and marketable goods.
Bank advances to customers may be made in the following ways:

(i) Overdrafts,
(ii) discounting bills
(iii) money-at-call and short notice,

(iv) loans and advances
(v) various forms of direct loans to traders and producers.
3. Using Cheque System:

Banks also render important services by providing an expensive medium of
exchange, such as cheques. In modern business transactions, the use of cheques
to settle debts is found to be much more convenient than the use of cash. In fact,
the cheque is also known as the most developed credit instrument. such as
cheques. In modern business transactions, the use of cheques to settle debts is
found to be much more convenient than the use of cash. In fact, the cheque is
also known as the most developed credit instrument.
4. Other Functions:
Commercial banks also perform a multitude of other non-banking functions
which may be classified as (a) agency services and (b) general utility services.
(a) Agency services:

The bankers perform certain functions for and on behalf of their
customers, such as:
(i) To act as executor, trustee and attorney for the customers will.
(ii) To collect or make payments for bills, cheques, promissory notes, interest,
dividends, rents, subscriptions, insurance premium, etc. For these services,
some charges are usually levied by the banks.
(iii) To remit funds on behalf of the clients by drafts or mail or telegraphic

transfers.
(iv) To arrange income-tax experts to prepare income tax returns for their
customers, and help them to get refund of income tax in appropriate cases.
(v) To work as correspondents, agents or representatives of their clients.
(b) General Utility Services:

The modem Commercial banks usually perform certain general utility
services for society, such as:
(i)
Bank drafts and travelers cheques are issued in order to provide facilities
(ii)
for transfer of funds from one part of the country to another.

(ii) Letter of credit may be given by the banks to their customers to
enable then to go abroad.
(iii) Dealing with foreign exchange or finance foreign trade by accepting or

collecting foreign bills of exchange.
(iv) Shares floated by Government, Public bodies and corporations may be
underwritten by banks.
(v) Banks arrange the safe deposit vaults, to the customers, for their valuables.
(vi) Banks also compile statistics and business information relating to trade,
commerce and industry. Some banks may publish valuable journals or bulletins
containing research on financial economic and commercial matters.
Chapter No - 2
Introduction of Axis Bank
Commercial banking services which includes merchant banking, direct finance
infrastructure finance, venture capital fund, advisory,trusteeship, forex, treasury
and other related financial services. As on31-Mar-2009, the Group has 827
branches, extension counters and 3,595 automated teller machines (ATMs).Axis
Bank was the first of the new private banks to have begun operations in 1994,
after the Government of India allowed new private banks to be established. The
Bank was promoted jointly by the Administrator of the specified undertaking of
the Unit Trust of India(UTI - I), Life Insurance Corporation of India (LIC) and
General Insurance Corporation of India (GIC) and other four PSU insurance
companies, i.e. National Insurance Company Ltd., The New India Assurance
Company Ltd., The Oriental Insurance Company Ltd. and United India
Insurance Company Ltd. The Bank today is capitalized to the extent of Rs.
359.76crores
with
the
public
holding
(other
than
promoters)
at
57.79%.TheBank's Registered Office is at Ahmedabad and its Central Office is

located at Mumbai. The Bank has a very wide network of more than 853
branches and Extension Counters (as on 30th June 2009). The Bank has a
network of over 3723 ATMs (as on 30th June 2009) providing 24 hrs a day
banking convenience to its customers. This is one of the largest ATM networks
in the country. The Bank has strengths in both retail and corporate banking and
is committed to adopting the best industry practices internationally in order to
achieve excellence.
History of Axis Bank
Axis Bank established in 1993 was the first of the new private banks to have
begun operations in 1994 after the Government of India allowed new private
banks to be established.Axis Bank Ltd. has been promoted by the largest and the
best Financial Institution of the country, UTI. The Bank was set up with a
capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC Rs. 7.5
crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each. Axis
Bank is one of the first new generation private sector banks to have begun
operations in 1994. The Bank was promoted in 1993, jointly by Specified
Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of
India),Life Insurance Corporation of India (LIC), General Insurance
Corporation of India (GIC), National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United
India Insurance Company Ltd. The shareholding of Unit Trust of India was
subsequently transferred to SUUTI, an entity established in 2003.Erstwhile Unit
Trust of India was set up as a body corporate under the UTI Act, 1963, with a
view to encourage savings and investment. In December 2002, the UTI Act,
1963 was repealed with the passage of Unit Trust of India (Transfer of
Undertaking and Repeal) Act, 2002 by the Parliament, paving the way for the
bifurcation of UTI into 2 entities, UTII and UTIII with effect from 1st
February 2003. In accordance with the Act, the Undertaking specified as UTI I
has been transferred and vested in the Administrator of the Specified
Undertaking of the Unit Trust of India (SUUTI), who manages assured return
schemes along with 6.75% US64 Bonds, 6.60% ARS Bonds with a Unit
Capital of over Rs. 14167.59 crores. The Bank has strengths in both retail and
corporate banking and is committed to adopting the best industry practices
internationally in order to achieve excellence. Axis Bank entered a deal in
November 2010 to buy the investment banking and equities units of Enam
Securities for $456 million. Axis Securities, the equities arm of Axis Bank, will
merge with the investment banking business of Enam Securities.As per the deal,
Enam will demerge its investment banking, institutional equities, retail equities
and distribution of financial products, and nonbanking finance businesses and
merge them with Axis Securities.
COMPANY PROFILE: AXIS BANK

Axis Bank India, the first bank to begin operations as new private banks in
1994
after the Government of India allowed new private banks to be
established. Axis Bank was jointly promoted by the Administrator of the

specified undertaking of the
Unit Trust of India (UTI-I)
Life Insurance Corporation of India (LIC)
General Insurance Corporation Ltd.
Also with associates viz. National Insurance Company Ltd., The New India
Assurance Company, The Oriental Insurance Corporation and United Insurance
Company Ltd. Axis Bank in India today is capitalised with Rs. 232.86 Crores
with 47.50% public holding other than promoters. It has more than 200 branch
offices and Extension Counters in the country with over 1250 Axis Bank ATM
proving to be one of the largest ATM networks in the country. Axis Bank India
commits to adopt the best industry practices internationally to achieve
excellence. Axis Bank has strengths in retail as well as corporate banking. By
the end of December 2004, Axis Bank in India had over 2.7 million debit cards.
This is the first bank in India to offer the AT PAR Cheque facility, without any
charges, to all its Savings Bank customers in all the places across the country
where it has presence. With the AT PAR cheque facility, customers can make
cheque payments to any beneficiary at any of its existence place. The ceiling per
instrument is Rs. 50,000/-.The latest offerings of the bank along with Dollar
variant is the Euro and Pound Sterling variants of the International Travel
Currency Card. The Travel Currency Card is a signature based pre-paid travel
card which enables traveller's global access to their money in local currency of
the visiting country in a safe and convenient way. The Bank has strengths in
both retail and corporate banking and is committed to adopting the best industry
practices internationally in order to achieve excellence.
EVALUATION OF AXIS BANK

UTI was established in 1964 by an Act of Parliament; neither did the
Government of India own it nor contributes any capital. The RBI was asked to
contribute one-half of its initial capital of Rs 5 crore, and given the mandate of
running the UTI in the interest of the unit-holders. The State Bank of India and
the Life Insurance Corporation contributed 15 per cent of the capital each, and
the rest was contributed by scheduled commercial banks which were not
nationalized then. This kind of structure for a unit trust is not found anywhere
else in the world. Again, unlike other unit trusts and mutual funds, the UTI was
not created to earn profits. In the course of nearly four decades of its existence,
it (the UTI) has succeeded phenomenally in achieving its objective and has the
largest share anywhere in the world of the domestic mutual fund industry.'' The
emergence of a "foreign expert" during the setting up of the UTI makes an
interesting story. The announcement by the then Finance Minister that the
Government of India was contemplating the establishment of a unit trust caught
the eye of Mr. George Woods, the then President of the World Bank. Mr. Woods
took a great deal of interest in the Indian financial system, as he was one of the
principal architects of the ICICI, in which his bank, First Boston Corporation
Bank, had a sizeable shareholding. Mr. Woods offered, through Mr. B.K. Nehru,
who was India's Executive Director on the World Bank, the services of an
expert. The Centre jumped at the offer, and asked the RBI to hold up the
finalization of the unit trust proposals till the expert visited India. The only point
Mr. Sullivan made was that the provision to limit the ownership of units to
individuals might result in unnecessarily restricting the market for units. While
making this point, he had in mind the practice in the US, where small pension
funds are an important class of customers for the unit trusts. The Centre
accepted the foreign expert's suggestion, and the necessary amendments were
made in the draft Bill. Thus, began corporate investment in the UTI, which
received a boost from the tax concession given by the government in the 199091 Budget. According to this concession, the dividends received by a company
from investments in other companies, including the UTI, were completely
exempt from corporate income tax, and provided the dividends declared by the
investing company were higher than the dividends received. 9 The result was a
phenomenal increase in corporate investment which accounted for 57 per cent
of the total capital under US-64 scheme. Because of high liquidity the corporate
sector used the UTI to park its liquid funds. This added to the volatility of the
UTI funds. The corporate lobby which perhaps subtly opposed the
establishment of the UTI in the public sector made use of it for its own benefits
later. The Government-RBI power game started with the finalization of the UTI
charter itself. The RBI draft of the UTI charter stipulated that the Chairman will
be nominated by it, and one more nominee would be on the Board of Trustees.
While finalizing the draft Bill, the Centre changed this stipulation. The
Chairman was to be nominated by the Government, albeit in consultation with
RBI. Although the appointment was to be made in consultation with the Reserve
Bank, the Government could appoint a person of its choice as Chairman even if
the Bank did not approve of him.
DETAILED DESCRIPTION OF PRODUCTS AND SERVICES:

PERSONAL ACCOUNTS:
PRIME SAVINGS ACCOUNT
Axis Bank, we have always strived to pace our products with the growing needs
of our customers. The Prime Savings account has therefore been created with
your specific financial requirements in mind.
Wider Accessibility: 500 branches and one of the largest ATM networks in
India.
Greater Convenience: International Debit Card with withdrawal limit of Rs

40,000 per day facilitating transfer of funds, deposits of cash/cheques and
payment of insurance premium (LIC).
More Comfort: 24 hr Internet Banking and Tele Banking services
Enhanced Privileges: provide you a passbook and monthly statement of
account to keep you updated on all your transactions
Added Speed: 'At Par' cheque facility, you have the unique advantage to
encash your cheques as a local cheque at more than 330 centers where the
bank has a presence at no extra cost Other Accounts in this category:
SALARY POWER
SMART PRIVILEGE ACCOUNT
SENIOR PRIVILEGE
PENSION SAVINGS ACCOUNT 33 DEPOSITS
Fixed Deposits
Axis Bank offers a simple reinvestment Fixed Deposits (at very competitive
interest rates), which can be opened with a minimum investment of Rs 10,000.
Reinvestment Deposits: In a reinvestment deposit, the interest accrued to
your deposit at the end of each quarter is invested along with the principal.
The tenure of your deposit must be a minimum of 6 months.
Automatic Rollover: As a Fixed Deposit holder, you can avail of the facility
for automatic rollovers on maturity (for both the principal and interest). You
can select this option in the Account Opening Document (AOD). The options
available are:
RECURRING DEPOSITS
Power of compounding Axis Bank's Recurring Deposit scheme will allow
you with an opportunity to build up Your savings through regular monthly
deposits of fixed sum over a fixed period of time. Features:
Recurring deposits are accepted in equal monthly installments of minimum
Rs 1,000 and
Above in multiples of Rs 500 thereafter. The fixed number of installments
for which a
Depositor can opt are 12, 24, 36, 39, 48, 60, 63, 72, 84, 96, 108 and 120
months.
Transfer of Accounts - a recurring deposit account can be transferred from one
office of the Bank to another branch.
Encash 24 34 The ENCASH 24 (Flexi Deposits) gives you the liquidity of a
Savings Account coupled with high earnings of a Fixed Deposit. This is
achieved by creating a Fixed Deposit linked to your Savings Account
providing you the following unique facilities.
LOANS
POWER HOUSE:
Axis Bank's Power Home puts an end to your Real Estate troubles.
Features:
Attractive interest rates
Balance Transfer facility
Doorstep service
Option to choose from floating rate or fixed rate Free Property & Personal
accident insurance.
PERSONAL POWER:
Features:
Loans for salaried and self employed individuals
Special loans for doctors, chartered accountants, engineers, architects, CS and
ICWA .
Loans are available from Rs 50,000 to Rs 20 lacs
Repayment tenures from 12 to 60 months
Attractive interest rates Free personal accident insurance cover with personal
loan
Loans can be used for any purpose with no questions asked regarding the end
use of the loan A balance transfer facility available for those who want to retire
any higher cost debt Loans available against repayment track record of any
existing auto, personal or home loan Loans available against proof of life
insurance policy or premium receipts
Zero balance SB account facility for personal loan customers Simple
procedure, minimal documentation and quick approval. ASSET POWER (Loan
Against Property) A take-over of your existing loan with refinancing is also
possible with Asset Power.
Features
Attractive interest rates 35

Balance Transfer facility available with additional finance
Doorstep service Four products under Asset Power
Loan against property Residential
Loan against property - Commercial
Loan for purchase of commercial property
Take-over of existing loan with additional refinance (Balance Transfer)
Lease Rental Discounting (LRD)
CORPORATE BANKING
Working Capital Finance .
These products are designed to ease the liquidity position of the client and come
with a number of other facilities such as Internet Banking, Phone Banking etc.
Trade Services
Axis Bank has emerged as one of the leading banks in providing trade finance
services, providing a gamut of products for both exports and imports, with
dedicated Front-Desk and Specialists, speedy processing of documents and
provide comprehensive and timely MIS.
Structured Finance
Axis Bank provides tailor made solutions to meet our clients' requirements,
while mitigating the credit and price risk at the same time.
Supply Chain Management

Axis Bank provides integrated commercial and financial solutions to the supply
and distribution channels of a corporate. The products are designed to add value
to supply and distribution channels by providing unique solutions to meet their
working capital requirements.
CAPITAL MARKETS
Debt Solutions
Axis Bank is a leading provider of debt solutions in the form of bond or
debenture issuances and loan syndication. The Bank has successfully managed
various debt issuances of mid and large size which includes plain vanilla loans
or bonds, and structured term loans to meet the specific requirements of the
clients and the projects. The Bank is the largest bond house in the country and
has been ranked first in respect of various domestic and international league
tables in respect of domestic debt issuances.
Equity Solutions
We are SEBI registered Category I Merchant Banker. The Bank's Capital
Markets Department has developed significant expertise in the area of public or
rights issue management, private placement of equity, overseas fund raising
through FCCB and GDR and debt syndication. The Bank has acted as Lead
Book Running Managers, co-arrangers and advisors to a number of equity
issuances or offers.
Trusteeship Services
Axis Bank Ltd. is a SEBI registered Debenture Trustee in the business of

Debenture Trusteeship, Security Trusteeship, Monitoring Agency and Facility
Agency and predominantly acts as Trustee to privately placed debt issuances,
domestic borrowings and external commercial borrowings. At present the
aggregate value of the Trusteeship portfolio is approximately Rs 1, 00,000
crores. The Trusteeship Group presently services over 150 clients including
leading public and private sector corporate as well as Banks and Financial
Institutions including international funding agencies in respect of various debt
instruments issued within the country and also for various secured Foreign
Currency Convertible Bonds and External Commercial Borrowings
EDepository Services
With the introduction of settlement on T+2 basis, instruction for delivery of
securities to broker's account is required immediately after sale of securities.
Hence time available for submission of delivery instructions is limited. Axis
Bank now permits submission of delivery instructions in electronic form using
Internet based service called Speed-e. Physical delivery instructions need not be
submitted in case you are submitting the instructions on Speed-e.
BOARD OF DIRECTORS OF AXIS BANK

The Bank has 11 members on the Board. Dr. P. J. Nayak is the Chairman and
Managing Director of the Bank.
The members of the Board are:
NAME
DESIGNATION
Chairman & M
Dr. P.J. Nayak

Shri Surendra Singh
Shri N.C. Singhal
Shri A.T. Pannir Selvam
Shri J.R. Varma
Dr. R.H. Patil
Smt. Rama Bijapurkar
Shri R.B.L. Vaish
Shri S.B. Mathur
Shri M.V. Subbiah
Shri Ramesh Ramanathan
MISSION AND VALUES: OUR VALUES:
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Customer Service and Product Innovation tuned to diverse needs of

individual and corporate clientele.
Continuous technology upgradation while maintaining human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
CORE VALUES:
Customer Satisfaction through
Providing quality service effectively and efficiently
"Smile, it enhances your face value" is a service quality stressed on
Periodic Customer Service Audits
Maximization of Stakeholder value
Success through Teamwork, Integrity and People.
Features of Axis Bank

Anywhere Banking
Instant Fund Transfer

Internet Banking
At-Par (Multicity) Chequebook
ATM cum Debit Card
Mobile Banking
Phone Banking
Functions of Axis Bank

1.
Savings accounts
2. Checking accounts
3. Fixed Deposits
4. Home Loans
5. Personal and Auto loans
6. Credit Cards
7. etc
CHAPTER NO-3
Review of Literature
Many empirical studies have been conducted on the subject of Plastic

Money in India and abroad. The major emphasis of research has been
on various issues like frauds, security, usage pattern, new method of epayment, etc. The previous work done on plastic money needs perusal.
It has been reviewed to indicate in a general way the type of work done
on this subject in India. It is expected that the critical examination of
the studies would give focus to our problem and help to indicate the
areas which have remained neglected at the hands of the researchers.
From the review of literature, it was found that hardly there was a
study which examined the perception of both users and traders on the
usage of plastic money. Also, many studies concentrated on individual
cards, for instance, credit or debit card and neglected the joint effect
and new innovative cards like smart card, charge card and check card.
In this study, an attempt is made to include all types of cards in the
analysis. Handelsman and Munson (1989), Switching behaviours
from credit card to cash payment among ethnically diverse retail
customers shows that the credit card sales constitute an important
revenue source for many retailers. Their ever increasing use and
evaluation into other forms, such as debit and electron cards, demands
that retailers gain a more complete understanding of how they are used
by diverse consumer segments. Particularly needed is a better
understating of the propensity to switch over from credit card to cash
payment and the incentive required to initiate switching. credit card
sales to cash sales. Four aspects of credit card usage and switching
ethnicities are investigated, propensity to switch over from credit card

to cash payment at various levels of monetary incentive, the effect of
product price on propensity to switch, the frequency of credit card
usage, and the preferred method of payment of credit card balances
(installment versus full payment). Several significant differences
are shown among the three ethnic groups studied (Anglo-American,
Chinese-American and his panic-American) in these usage behaviours
such differences might even be
Barker (1992) in his study, Globalization of credit card usage: The case
of a developing economy investigate the attitude of Turkish
consumers towards credit cards, and the approach of card issuers by
surveying two samples of 200 card holders and non-holders. The better
educated, middle aged members of the upper middle class seem to be
the prime target; the most important reasons for using a credit card
were case of payment, followed by risk of carrying cash, Non
holders do not carry credit cards because they do not know much about
it; informal sources of information appear to be more influential than
mass media advertising in penetrating the market; proposes that the
usage and the administration of credit cards are influenced very much
by the infrastructure of the country and hence, credit card companies
have to modify their marketing and administrative procedures rather
than following a standardized approach.
Natarajan and Manohar (1993) Credit Cardsan Analysis. A study
has been attempted to know that to what extent the credit cards are
utilized by the cardholders and the factors influencing the utilization of

credit cards. The study is confined to cards issued by the Canara Bank.
A random sampling technique is used to collect the data. Ten
components i.e. numbers of purchases, shops, percentage of purchases,
place, frequency, type of product, type of services, cash withdrawal
facilities, add on facility, insurance schemes are identified and used for
the measurement. Chi square test has been conducted to know the level
of utilization. For this, both personal and nonpersonal factors also have
been taken into consideration.
Natarajan and Manohar (1993) Credit Cardsan Analysis. A study
has been attempted to know that to what extent the credit cards are
utilized by the cardholders and the factors influencing the utilization of
credit cards. The study is confined to cards issued by the Canara Bank.
A random sampling technique is used to collect the data. Ten
components i.e. numbers of purchases, shops, percentage of purchases,
place, frequency, type of product, type of services, cash withdrawal
facilities, add on facility, insurance schemes are identified and used for
the measurement. Chi square test has been conducted to know the level
of utilization. For this, both personal and nonpersonal factors also have
been taken into consideration.
Simon and Victor (1994), Customers Risk Perceptions of Electronic
Payment
Systems finds that one reason for the slow adoption rate of electronic
fund transfer at point-of-sale (EFTPoS) is that consumers perceive that
EFTPoS has a higher level of risk than other traditional payment

methods. Study shows that EFTPoS has the lowest physical risk and
highest financial risk, the credit card has the lowest psychological risk
and highest time loss risk, while cash has the highest physical risk and
lowest performance risk. Physical risk, financial risk and time loss risk
for cash payment are significantly higher when purchase is large while
performance risk for EFTPoS and credit card payment is significantly
higher when the purchase is small.
George (1995), The card majors lead the way shows that VISA and
Master Card play a major role in any international payment system.
Both VISA and Master Card act also as franchisers, lending their
names to member banks card and acting as guarantor of payment to
merchants willing to accept the cards. For this and for handling
transactions, VISA and Master card charge a fee which varies from
country to country, but is approximately 3 cents (90 paisa) per
transaction. They are card clearing agencies.
Torbet and Marshall (1995), One in the eye to plastic card fraud.
Paper explores the potential use of behavioral and physiological
biometric techniques in the battle against credit card fraud in the retail
environment. It discusses different techniques such as automatic
speaker, dynamic signature verification, fingerprint, facial recognition,
retinal and iris scanning, hand and finger geometry.
Joshi (1996), Variants in plastic. Author analysis that card issuers
seeks to introduces the emerging payment card technology like debit
and smart cards. Credit cards are being gradually revolutionised by

various factors: introduction of customers friendly technology, a
competitive marketing environment, the rise of the financially
sophisticated consumer who avoids paying interest and the emergence
of new competitors. The concept of debit cards as a new emerging
payment system has gained acceptance in the Asia-Pacific region in
past few years. Being a new concept, mass acceptance is gradual and
not instantaneous. It shows that spending on credit cards is higher than
debit cards but the number of transactions are more on debit cards.
Nash and Sinkey (1997), On competition, Risk, and Hidden Assets in
the Market for Bank Credit Cards show that the market for credit
cards has been the subject of recent attention and controversy because
of High profits earned on credit cards and substantial premiums on
the resale of credit card receivable. This paper estimates risk-return
profiles for credit card banks and explores the role of intangible assets
in determining resale premiums on credit card receivable.
Gambir (1998), Credit cards in India. He describes that credit cards
are relatively new to India. Treated as a status symbol and as a vehicle
of consumerism Indian banks burst this business. Till recently as it did
not go along very well with the spirit of people because they do not
have much money to spend because of bad economic conditions.
Carow and Kenneth (1999), Debit, Credit, or Cash: Survey evidence
on Gasoline Purchases. analyzed the consumers payment option to
use debit, general purpose credit cards, gasoline credit cards, or cash.
Debit and credit card users are younger, more educated and hold more
credit cards.
Steindl (2000), Credit cards, Economization of money, and Interest
Rates. shows the effect of interest rates on use of credit cards, which
are increasingly used to finance consumption. The corollary is a
reduction in money demand, which reduces the interest rates.
Azhagaiah (2002), Credit creation through plastic money. This paper
focuses the issues of credit cards usage among consumers. It exhibits
the recent development, evaluate the present status ad assesses the
future of the consumer indebtedness by credit card debt.
Bandyopadhyay (2004) in his article Credit cards look for an Ace put
the light on various issues like, major card players are issuing cards
without much checking credentials. It adds to non performing assets
[NPA] levels in its portfolio but overall, about 0.6 percent of personal
consumption expenditure in India is through credit cards.
Jagdeesh (2005), Credit card fraud: causes and cures from
professionals perspective. Put a light on credit card fraud which is
increasing worldwide. The culprit is not only the outsiders but insider
fraudsters who cheat their organization to make quick buck. Bank
credit card issuers lose about $1.5 to $ 2 billion every year because of
fraud. The VISA and the Master Card, the two largest credit card
issuers lose most.
Devlin (2007) An Analysis of main and subsidiary credit card holding

and spending. This study seeks to examine why most multiple credit
cardholders have a main card (i.e. a card used more often than
others) and subsidiary cards (i.e. cards used less often or only in an
emergency) and the spending pattern associated with main and
subsidiary cards. This study is a qualitative in nature, using a survey
which contained open-ended questions to acquire data.
Gan (2008) Singapore credit cardholders: ownership, usage patterns
and perceptions. The purpose of this study is to analyse Singapores
diverse cardholders in search of variations among demographic groups,
credit card profiles, and their perceptions with regard to credit card
ownership and use. It then aims to discuss possible reasons governing
Singaporeans credit card ownership and use. In this study, decision
trees were constructed using chi-square technique to examine the
association between number of credit cards and the demographic
characteristics, perceptions and other credit card-related variables.
CHAPTER NO-4
Methodology
CHAPTER NO-5
Axis bank debit and credit card
Axis bank debit card

A debit card (also known as a bank card or check card) is a plastic payment
card that provides the cardholder electronic access to their bank accounts at a
financial institution. Some cards may bear a stored value with which a payment
is made, while most relay a message to the cardholder's bank to withdraw funds
from a payer's designated bank account. The card, where accepted, can be used
instead of cash when making purchases. In some cases, the primary account
number is assigned exclusively for use on the Internet and there is no physical
card.
In many countries, the use of debit cards has become so widespread that their
volume has overtaken or entirely replaced cheques and, in some instances, cash
transactions. The development of debit cards, unlike credit cards and charge
cards, has generally been country specific resulting in a number of different
systems around the world, which were often incompatible. Since the mid-2000s,
a number of initiatives have allowed debit cards issued in one country to be
used in other countries and allowed their use for internet and phone purchases.
Unlike credit and charge cards, payments using a debit card are immediately
transferred from the cardholder's designated bank account, instead of them
paying the money back at a later date.
Debit cards usually also allow for instant withdrawal of cash, acting as the ATM
card for withdrawing cash. Merchants may also offer cashback facilities to
customers, where a customer can withdraw cash along with their purchase.
CHOOSING A DEBIT CARD

ATM access: If you choose a provider that doesnt have any ATMs nearby or
doesnt refund the fees, youll find yourself paying out-of-network ATM fees to
your bank, plus $2+ in surcharges that go to the ATM owner. Make sure you
have convenient access at college and at home.
Minimum balance requirements: Though many checking accounts will waive
monthly fees because youre a student, some require you to keep a minimum
balance. If you cant meet that requirement, dont get that account.
In-person services: Can you get by with an entirely online bank, or do you
need to go into a branch? If you forgo physical services, you can easily find free
or even rewards checking accounts
Rewards: Some credit unions, online banks or even traditional banks offer
rewards on your debit card spending or interest on the balance in your account.
Keep an eye out for good deals.
The Axis Bank Debit Card is a Multifunctional Card. It can be used at:
Axis Bank ATMs

For transactions such as cash withdrawals, balance inquiry, cheque or cash
deposit, PIN change, transfer of funds, mini statement etc.
VISA or VISA Plus ATMs

For cash withdrawals and balance inquiry transactions.
Merchant establishments
(displaying the VISA Electron sign and having Electronic Swipe Terminals): To
make payments for purchases at shops, department stores or payments at
restaurants, petrol pumps etc.
Axis Bank debit card offer

Customise and craft your own Axis Bank debit card with My Design!
Higher withdrawal and purchase transaction limits on every Axis Bank debit
card.
Complimentary access to VIP airport lounges.
Fuel surcharge waivers at petrol bunks across India.
Enhanced insurance coverage for the primary debit card holder.
Overview
Axis Bank is the third largest private sector bank in India with a network of
2402 branches and 12,922 ATMs spread across the country. The bank also has
its presence in the international arena with offices in Singapore, Dubai, Hong
Kong, Colombo and Shanghai. Axis Bank caters to a diverse clientele
comprising of retail businesses, MSME, agriculturists and large and midcorporates. Axis Bank holds the distinction of being the first Indian private
sector bank to upgrade their representative office in Shanghai to a full-fledged
overseas branch. With a wide spectrum of innovative banking products, Axis
Bank provides an array of debit cards offering customers convenient cashless
shopping, exciting discounts, rewards from the eDGE Loyalty program and
personalized card designs. Axis Bank debit cards come with enhanced security
features for purchase transactions on Verified by Visa (VbV) and MasterCard
SecureCode platforms.
TYPES OF AXIS BANK DEBIT CARDS
1.Premium Cards
(i).Burgundy World Debit Card:
The Burgundy World Debit Card is a global card with lifestyle privileges tailor
made to meet the requirements of a Premium banking customer. Loaded with
benefits, this card offers higher transaction limits, dining and travel benefits,
rewards redemption, free ATM withdrawal options and insurance coverage to a
Premium debit card holder.
Features and Benefits:
Higher transaction limit:

Enjoy an enhanced daily cash withdrawal limit of Rs. 2 lakh and purchase
limit
of Rs. 6 lakh on your Burgundy World Debit Card subject to the balances held
in your account.
Book my Show:
Complimentary movie tickets (Buy one, get one) through booking at
BookMyShow.com and bookmyshow mobile app.
Fuel Suecharge Welver:
Swipe your debit card at petrol pumps without any fuel surcharge on Your
Card.
Eligibility and documentation:

The Burgundy World Debit Card is available only to Burgundy Account holders
(ii).Wealth Debit Card:

Wealth Account holders can design their own version of the Axis Bank Wealth
Debit Card available with unlimited privileges, complimentary access, no
issuance and annual fee charges, fuel surcharge waivers and free ATM
withdrawal options.
Features and benefits:

Generate your debit card PIN
Your Debit Card just got more secure and easier to use!
You can now generate your Debit Card PIN anytime at your convenience at the
nearest Axis Bank ATM or by calling Axis Bank Phone Banking.
Higher transaction limit:

Enjoy an enhanced daily cash withdrawal limit of Rs. 2 lakh and a purchase
limit of Rs. 5 lakh on your Wealth Debit Card, subject to the balances held in
your account.
Free usage at all ATMs:

Enjoy free ATM withdrawals from any bank ATM anywhere in India.
Dining Delights:
Automatic membership to the Axis Bank dining delights program where you
Get over 15% off at more than 4,000 restaurants in India visit
www.diningdelights.in for further details
No charges on wealth debit card:

Enjoy Issuance and Annual Charges waiver on your Axis Bank Wealth Debit
Card.
Eligibility:
The Axis Bank Wealth Debit Card is available only to Wealth Account holders.
(iii)Priority Platinum Debit Card:

Introduced mainly for Priority customers of Axis Bank, the Priority Platinum
Debit Card offers 25% cashback on movie spends, fuel surcharge waivers,
issuance and annual fee waivers and insurance coverage for the debit card
holder.
Higher Transaction limit:

Enjoy enhanced daily cash withdrawal limit of Rs. 1 lakh and purchase limit
of Rs. 4 lakh on your Priority Debit Card subject to the balances held in your
account.
25% cashback on movies spend:

As a Priority Platinum Debit Card holder, you are entitled to 25% cash back on
your movie spends (both online and box office bookings) using your Debit
Card.
My Desighn:
Design your card with an image of your choice or choose from a wide array of
gallery images on www.axisbank.com/mydesign.
Eligibility:
The Axis Bank Priority Debit Card is available only to Priority Account holders.
(iii)Priority Platinum Chip Debit Card:

The Priority Platinum Chip Debit Card works on the Visa-Platinum platform
designed exclusively for Axis Banks Priority customers with an embedded
platinum chip. The card offers higher transaction limits, free ATM withdrawals,
rewards redemption program, 25% on movie tickets and complimentary access
to premium airport lounges in all the Metros.
(iii)Privee Debit Card:
Features and Benifits:

Higher Transaction Limit:
Enjoy an enhanced daily cash withdrawal limit of Rs. 2 lakh and purchase limit
of Rs. 6 lakh on your Privee Premium Debit Card subject to the balances held in
your account.
No Charges on Privee Debit Card:

Enjoy Issuance and Annual Charges waiver on your Premium Privee Debit
Card.
Unlimited Lounge Access:

Unlimited Clipper Lounge access at select domestic & international airports in
India.
Fuel Surcharge Walver:

Swipe your debit card at petrol pumps without any fuel surcharge on your card.
Free Usage at All ATMs:

Enjoy free ATM withdrawals from any bank ATM anywhere in India.
Eligibilty:
The Axis Bank Privee Debit Card is available only to Privee Account holders.
3.Segmented Cards
(i)Youth Debit Card:
Targeted at the younger generation, the Youth debit card can be procured by
Axis Bank customers aged between 18 and 25. The card offers withdrawal and
transaction limits of Rs 40,000/- per day, purchase protection, shopping and
dining discounts, along with zero lost card liability options.
Feature and Benefits:

Transaction Limits
Especially for Axis Bank Priority Platinum Debit cardholders, the daily
ATM Cash withdrawal limit has been enhanced to Rs. 40,000 per day at all
Bank ATMs. The daily POS limit is Rs. 40,000 at Merchant Establishments,
subject to the balances held in the account.
Charges and fees:
The card has issuance and annual fees of Rs. 400 + taxes and Rs. 400 + taxes
respectively
Zero Last Card ability:

As an Axis Bank Debit Card customer, you will be insured for risk of loss due
to fraudulent use of a lost or stolen or missing debit card. All you need to do is
communicate the loss of your card by calling our 24-hour customer service
number.
Purchase protection:
All consumer durable goods purchased using the debit card are insured against
fire, natural calamity, burglary and housebreaking up to 90 days from the date of
purchase. You will be eligible for a combined lost card liability and purchase
protection of up to Rs 40,000.
Eligibility:Youth Debit Card is meant exclusively for youth customers from

the age of 18 to 25 years.
(ii)Ladies First Debit Card:

Designed exclusively for homemakers, the Ladies First Debit Card helps them
manage their household finances better with a monthly spends tracker, interest
on savings, spa and lifestyle privileges, rewards on grocery and apparel
purchases, convenient transaction options and an instant debit card procurement
process.

5X eDGE Loyalty Rewards points on purchases of Grocery &
Apparel:
The Ladies First Debit Card comes with an exciting eDGE Loyalty Rewards. It
allows you to earn eDGE Loyalty Rewards points on your spends at merchant
outlets. The accumulated reward points can be spent on over 500 carefully
selected reward items just for you to make your card experience more
rewarding!
Earn 5 eDGE Loyalty Rewards Points for every Rs. 100 spent on spent on
grocery & apparel purchases. All you need is just 300 points for a well-deserved
'Rewards' from our 6 exciting categories - 'Dream Rewards, Little Indulgences,
Favourites, Amazing Deals, Festive Specials and Whats new'.
Monthly Statement with spends tracker: Receive a Spends Tracker with

your monthly statement which gives detailed
information of where have you
spent your money so no more writing down your
expenses in a diary or a
notebook.
Easy Cash in and Cash out:

Loading & using the Ladies First Card is really easy.
Card can be loaded through:
Funds transfer/ SI
NEFT
Cash deposit
Cheque
We give you one free cash transaction (deposit/ withdrawal) at our branches
every month!
And cash can be taken out through:
Card swipe at shops, with a daily limit of Rs. 100,000#

Cash withdrawal at any ATM* (Axis Bank or Non-Axis Bank), with a daily
limit of Rs. 40,000
Eligibility:
Ladies First Debit Card is issued to housewives only.
(iii)Power Salute Debit Card:

The Power Salute debit card is generally issued to defense personnel with a load
of benefits like insurance coverage, issuance and annual fees waivers and free
ATM withdrawals across India.

Transaction Limit:Enjoy a daily cash withdrawal limit of Rs.40,000 and
purchase limit of Rs. 1,00,000 on your Power Salute Debit Card, subject to the
balances held in your account.
Usage at all ATMs:
Enjoy unlimited free ATM withdrawals from any bank ATM anywhere in India
on your Power Salute Card.
No Charges on Power Salute Debit Card:

Enjoy a waiver on Issuance and Annual Charges for your Power Salute Debit
Card.
Eligibility:
Power Salute Debit Card is being issued to defence segments only.
(iv)NRI Domestic Titanium Debit Card:
The NRI Domestic Titanium debit card comes with insurance benefits, purchase
protection, zero lost card liability, 24/7 customer support mainly issued for
NRO accounts.
Feature and Benefits:

Transaction Limits:
Enjoy a daily cash withdrawal limit of Rs.40,000 and purchase limit of Rs.
1,00,000 on your NRI Domestic Debit Card, subject to the balances held in your
account.
Enhanced Insurance Coverage:

The Axis Bank Titanium Domestic Debit Card comes with special insurance
features that protect you and your loved ones.
Purchase Protection:
All consumer durable goods purchased using the debit card are insured against
fire, natural calamity, burglary and housebreaking up to 90 days from the date
of purchase. You will be eligible for a combined lost card liability and purchase
protection of up to Rs 50,000.
Eligibility:
NRI Titanium Domestic Debit Card is meant exclusively for NRO accounts.
4.Value Added Cards

(i)Titanium Rewards Debit Card:
As a rewards debit card holder, customers can be part of the Axis Bank eDGE
rewards program enjoying privileges on shopping and dining and get other
benefits like airport lounge access, 5% cashback on movie spends, higher
transaction and withdrawal limits, fuel surcharge waivers and design their own
Titanium Rewards Debit Card.

Enjoy enhanced daily cash withdrawal limit of Rs.50,000 and purchase limit of
Rs. 4 lakh on your Titanium Rewards Debit Card subject to the balances held in
your account.
Fuel Surcharge Welver:

5% Cashback on Movies Spends:

Starting 20th November 2014, you are entitled to 5% cash back on movie
spends (both online and box office bookings) done using your Titanium
Rewards Debit Card.
Eligibility:
Upgrade from Classic Cards - issued to all savings account.
(ii)MyDesign - Image Debit Card:

Let your Axis Bank debit card be a reflection of You. Choose or create an
image of your choice to be printed on your debit card along with the variant of
the card that you need. Depending on the type of card, Axis Bank will charge a
nominal designing fee for every MyDesign debit card created.
Features And Benefits:

Print an image of your choice on your Debit Card:
Have a look at yourself and your family every time you take your card out to
shop, or re-live that glorious moment from your vacation or graduation day.
Leave your friends and colleagues spellbound every time you take your
personally designed card out to pay.
Choose an image from our 175-image gallery:

Capture a batsman playing a pull shot or a goalkeeper diving full-length to save
the ball. Re-live your memories of the Taj Mahal, the Statue of Liberty or the
Eiffel Tower. Reproduce your Zodiac sign and all that it reflects about yourself.
Adore that cute puppy you have always wanted as a pet and much more right on
your card.
No need to visit your branch if you are already our customer:

If you already hold a Savings Account with us, you can now apply for your
Debit
Card
online
using
Internet
Banking.
Just
visit
www.axisbank/mydesign.com and keep your image and Internet Banking

passwords with you as we help you obtain the Debit Card of your choice from
the comfort of your home or office.
However, our entire Image Gallery is available at the Branch, and you can apply
for one of the images from the gallery by filling in a Debit Card Application
form where you indicate the Image Code of your choice.
You would be charged Re. 1 only as online application charge in addition to the
Issuing Fee for your Debit Cards.
Choose what Debit Card variant you want as well:

You can choose not only the image on your Debit Card face but also the variant
of the card you want. In other words, even if you presently possess a standard
Visa Debit Card, you can choose a MasterCard Titanium Rewards Debit Card
(or any other Debit Card that you are eligible for, according to your Account
type) and customize it with an image from our gallery. So, let your Debit Card
reflect not only your personality but your affluence as well.
(iii)Secure Debit Card:

Your Secure+ Debit Card ensures you can freely use your debit card without
ever worrying about misuse/fraud on your card.
Features and Benifits:

Transaction Limit:
Enjoy daily cash withdrawal limit of Rs. 50,000 and purchase limit of Rs.
75,000 on your Secure+ Debit Card subject to the balances held in your account
One call service to block all lost or stolen Debit and Credit Card:
Reporting loss of your valuable Debit & Credit Cards to each Bank is painful
and time consuming. It is not easy to remember which cards you were carrying
and which number to call. With your Axis Bank Secure+ Debit Card now avail
single call card loss reporting service to block all your cards with just a single
phone call, in case you lose them.
Emergency cash assistance:
In the event if you lose your cards/cash while travelling in India and need
emergency cash advance up to Rs. 5000 to meet your basic needs and return
Home, you can contact CPP to avail the same.
Fraud Protection:
Under this plan your cards are covered for fraud due to loss/theft, skimming,
counterfeiting, online usage, phishing and PIN based transactions. The fraud
protection cover is upto Rs. 75,000 and it begins 15 days prior to the loss of
your card.
Emergency Travel and Hotel Assistance:

In the event if you lose your cards/cash while travelling away from home, CPP
will help facilitate the emergency advance that helps you pay your hotel bills
and travel tickets up to Rs. 80,000 so that you can return home safely.
Eligibility:
Issued to all savings and salary account customers.
5.Basic Cards
(i)Titanium Prime Debit Card:
Prime savings account holders can enjoy rewards program benefits, zero
issuance charge, insurance coverage and higher purchase limits with their
Titanium Prime Debit Cards.

Transaction limits:
Your Titanium Prime Debit Card comes with higher withdrawals of Rs. 50,000
and purchase transaction limit of Rs. 1,00,000
No Insurance Charges On Titanim Prime Debit Card:

Enjoy a waiver on the Issuance Charges on your Axis Bank Prime Debit Card.
Eligibility:
Titanium Prime debit card is available to Prime Savings account customers only.
(ii)Titanium Prime Plus Debit Card:

Titanium Prime Plus Debit Card is an out and out shopping card offered to
Prime Plus savings account holders, loaded with benefits like insurance
coverage, 10% cashback on movie tickets, rewards program, zero issuance
charges along with MyDesign options.

Transaction Limit:
Your Prime Plus Debit Card comes with higher withdrawals of Rs. 50,000 and a
purchase transaction limit of Rs. 1,00,000.
10% cash Back on movies:
As a Titanium Prime Plus Debit Card holder, you are entitled to 10% cash back
on your movie spends (both online and box office bookings) using your Debit
Card.
Eligibility:
Titanium Prime Plus debit card is available to Prime Plus savings account
customers only.
(iii)Visa Classic Debit Card:
As an international debit card, the Visa Classic debit card offers enhanced
protection to users as a chip or PIN enabled debit card along with unlimited
shopping, dining, and travel benefits.

Transaction and Purchase Limits:
Enjoy daily withdrawal limit of Rs. 40,000 and purchase limits of Rs. 1,00,000
through with your Visa Classic Debit Cards.
Higher Security on Chip and PIN Cards:

You can choose to apply for Chip & PIN enabled visa debit card for enhanced
security of your purchase transactions. Enabling international usage on your
Chip & PIN debit card will also give you the freedom to use your debit card
across the world, includingtransactions on International websites.
Eligibility:
Visa Classic Debit Card is being issued to as a default debit card to select
savings banking account.
6.Commercial Debit Cards

MasterCard Business Debit Card:
The MasterCard Business Debit Card is a commercial card packed with
attractive benefits, safety features and high transaction limits mainly for selfemployed entrepreneurs, helping them manage their business expenses
efficiently.
7.Business Platinum Debit Card:
Your Axis bank debit card can be your business identity with your business
name and logo printed on your card! Business banking customers can benefit
immensely from the Business Platinum debit card with specially designed
programs like Business Savings Plan and other value-added benefits helping
them to efficiently manage their businesses. The card also offers other privileges
like fuel surcharge waivers, insurance coverage, rewards program and airport
lounge access.
8.Business Titanium Rewards Debit Card:

Offering the best rewards program to its business banking customers, Axis Bank
presents the Business Titanium Rewards debit card with enhanced insurance
coverage and high transaction limits.
9.Smart Privilege Debit Card:

The Smart Privilege Debit Card is issued to women customers holding Smart
Privilege accounts with Axis Bank. The card comes with withdrawal and
purchase limits of up to Rs 1,00,000, rewards program and insurance coverage
for the card holder.
10. Other Debit Cards:
(i)Gold Debit Card:

Axis Bank's Gold Debit Card is more than just a debit card. It comes with a host
of enhanced benefits and reward program.

Enjoy enhanced daily cash withdrawal limit of Rs. 50,000 and purchase limit of
Rs. 1.75 lakh on your Gold Debit Card subject to the balances held in your
account.

Personal Accident Insurance Cover:

In the unfortunate event of loss of life in a mishap, the customer's beneficiaries
will receive the benefit of accident insurance of Rs 5 lakh.
Eligibility:
Gold Debit Card is not Issued any more.
(ii)Gold Plus Debit Card:

Axis Bank's Gold Plus Debit Card is more than just a debit card. It comes with a
host of enhanced benefits and reward program.

Enjoy enhanced daily cash withdrawal limit of Rs. 50,000 and purchase limit of
Rs. 1.75 lakh on your Gold Debit Card subject to the balances held in your
account.

Airport Lounge Access:
Enjoy lounge access to select airports in the country just by flashing your Axis
Bank Wealth Debit Card.
Eligibility:
Gold Plus Debit Card is not Issued any more.
(iii)Master Card Classic Debit Card:

Axis Bank's MasterCard Classic Debit Card is more than just a debit card. It
comes with a host of enhanced benefits.

Transaction Limit:
Transaction limit of 1,00,000 for purchase transactions and 25,000 for ATM
withdrawals.
My Design:
Eligibility:
MasterCard Classic Debit Card is not Issued any more.
(iv)Smart Privileage:
Axis Banks Smart Privilege Debit card comes with exciting benefits especially
for Women account holders.
Transaction Limit:
Enjoy a daily cash withdrawal limit and purchase limit of Rs. 1,00,000 on your
Smart Privilege Debit Card, subject to the balances held in your account.
Zero Lost Card Liability:
As an Axis Bank Debit Card customer, you will be insured for risk of loss due
to fraudulent use of a lost or stolen or missing debit card. All you need to do is
communicate the loss of your card by calling our 24-hour customer service
number.
My Design:
Eligibility:
Smart Privilege Debit card is issued only to Smart Privilege account holders.
Benefits of holding an Axis Bank Debit Card

Customers are entitled to world class offers, discounted prices, luxury
indulgences and flexible banking options with their Axis Bank debit cards.
MyDesign - Make your Axis debit card as unique as you! Design a card with
your favourite image and special effects in just three easy steps.
Online shopping is now safer with your Axis Bank debit card, enabling users to
transact on secured platforms using Verified by Visa (VbV) and MasterCard
SecureCode services.
Purchase transactions using your Axis Bank debit card are also secured and
validated using your debit card PIN at all retail outlets.
Quick tips to use Axis Bank Debit Card

Ensure completion of a debit card transaction at merchant outlets and ATMs
to avoid fraudulent activity on your card.
Axis Bank customers are advised to take necessary precautions to safeguard

their PIN details and not disclose it unnecessarily.
While using your Axis Bank debit card at PoS terminals customers should
make sure that the merchant establishment has subscribed to Visa or Visa
Electron services.
Customers should mandatorily sign at the back of their debit cards for
merchants to validate their signatures at the time of purchases.
Axis Bank Credit Card

A credit card is a payment card issued to users as a system of payment. It allows
the cardholder to pay for goods and services based on the holder's promise to
pay for them. The issuer of the card creates a revolving account and grants a
line of credit to the cardholder, from which the user can borrow money for
payment to a merchant or as a cash advance.
A credit card is different from a charge card: a charge card requires the balance
to be paid in full each month. In contrast, credit cards allow the consumers a
continuing balance of debt, subject to interest being charged. A credit card also
differs from a cash card, which can be used like currency by the owner of the
card. A credit card differs from a charge card also in that a credit card typically
involves a third-party entity that pays the seller and is reimbursed by the buyer,
whereas a charge card simply defers payment by the buyer until a later date.
The size of most credit cards is 3 38 2 18 in (85.60 53.98 mm), conforming

to the ISO/IEC 7810 ID-1 standard. Credit cards have a printed or embossed
bank card number complying with the ISO/IEC 7812 numbering standard. Both
of these standards are maintained and further developed by ISO/IEC JTC 1/SC
17/WG 1. Before magnetic stripe readers came into widespread use, plastic
credit cards issued by many department stores were produced on stock
("Princess" or "CR-50") slightly longer and narrower than 7810. Some modern
credit cards have a computer chip embedded in them for security reasons.
Get the best credit cards from Axis Bank through BankBazaar
Axis Bank Credit Card Overview:
In the year 1994, Axis Bank, a private sector bank, began operations as one of
the first new generation banks in India. In 1993, it was jointly promoted by
several organisations. Among all the private sector banks in India, Axis Bank
ranks third. It caters to MSME, Agriculture, Large and Medium Corporates and
Retail Businesses. Axis Bank has 2402 branches and 12922 ATMs spread all
over the country.
A credit card can be of great help, if and when used wisely. The credit amount is
readily available and the payments can be made immediately. In case of an
emergency, it can prove to be extremely useful. There are 11 varieties of credit
cards offered by Axis Bank for its customers.
Why choose Axis Bank credit cards?

Catering to every lifestyle requirement, an Axis Bank credit card is the perfect
companion for shopping, dining, travel and for purchasing movie tickets.
Customers can choose a card that fits them the best and enjoy attractive offers
and rewards on each and every credit card purchase.
Features and benefits of an Axis Bank credit card:

Axis Bank credit cards offer world class privileges and card holders can enjoy
unlimited discounts from various merchant outlets.
Cashback options
Higher purchase limits
Over 500 rewards from Axis Bank's eDGE Loyalty program
Discounts on dining, shopping and e-commerce transactions
Airline vouchers
VIP Lounge access at airports
Create your own credit card using MyDesign.
Credit cards with embedded EMV chips for enhanced security.
Why apply for Axis Bank credit cards through BankBazaar?

BankBazaar is your one-stop shop for procuring an Axis Bank credit card with
easy online application and processing. Customers can compare the different
kinds of cards provided by Axis Bank and understand what each one offers. We
provide information regarding eligibility and other features of a particular credit
card helping customers make a well-informed decision. Applicants can also get
instant e-approvals from BankBazaar after they apply for their credit cards.
How to apply for Axis Bank credit cards through BankBazaar?

BankBazaar offers an extensive array of Axis Bank credit cards and customers
can choose the card that meets their financial requirements. The Credit Card
menu on the BankBazaar home page contains a list of banks offering credit
cards and customers can choose the link featuring Axis Bank. This will lead
them to the Axis Bank credit card page, where they can understand and evaluate
different cards and also check their eligibility. Once the card selection has been
done, customers can apply for an Axis Bank credit card using the Apply Now
feature and they will get an immediate e-approval from BankBazaar via email.
The application will then be forwarded to Axis Bank for further processing.
Axis Bank Credit Card Eligibility and Documentation :

Axis Bank Credit Card Eligibility:
Primary Card holder should be within the age limit of 18 to 70 years.
Should be an Indian resident
Add-on card holder must be above the age of 15 years.
Axis Bank Credit Card Documentation:
Pan Card photocopy or Form 60
Income Proof: Form 16/ Latest Payslip/IT Return copy
Residence Proof: Passport/ Ration Card/ Electricity Bill/ Landline

Telephone bill
Axis Bank Credit Card Details:

1.Premium Card
(i)Signature Credit Card with Lifestyle Benefits:
Upgrade your lifestyle and enjoy top class benefits. Axis Bank Credit Card with
Lifestyle Benefits is definitely the key-card to the gateway of a classy life.

You can have a flexible limit on your card. This card lets you spend more than
your credit limit without any extra charges. This feature is only available for
Axis Bank Burgundy Customers.
The Taj Epicure Plan Membership is an extremely interesting feature of this
card. It gives you a discount of 10% for dining at the Taj, which eventually gets
converted to Epicure points. You also get a 50% discount on buffet lunch at Taj
Coffee Shop, except on Sundays.
Watching your favourite movies at a theatre near you never got better! You are
entitled to a 50% cashback on both box office and online tickets, all through the
week.
The card comes with a Global Emergency Assistance. In case of any emergency,
Axis bank can transfer credit even when you are overseas. Emergency
replacement can also be done in case of loss of card.
The eDGE Loyalty Rewards program helps you earn 10 points for every 200
INR domestic expenditure and 20 points for international expenditure. It helps
you earn 100 points on your first transaction only.
Eligibility:
Primary card holder should be in the age bracket of 18 years to 70 years. Addon card holder should be 18 years and above
Net Income - Rs. 9 lakhs and above per annum
Should be a resident of India
The above eligibility criteria are only indicative. The bank reserves the right to
approve or decline applications for Credit Card.
Documentation:
PAN card photocopy or Form 60
Income Proof: Latest payslip/ Form 16/ IT return copy
Residence Proof: Passport/ driving license/ ration card/ electricity bill/ landline
telephone bill
The above list is only indicative and documents required may vary on a case to
case basis.
(ii)Signature Credit Card with Travel Benefits:

If travelling is your passion, this is definitely the card you should get.Axis Bank
Signature Credit Card with Travel benefits is absolutely the magic carpet for
you and will fulfil your dream of being a traveller.
You receive an IndiGo Airlines voucher within 45 days from activation.

You are entitled to 25% cashback on both online and box office movie ticket
purchases.
Enjoy special benefits at airport lounges. Sit back and relax at over 700
VIP lounges in more than 90 countries and 275 cities worldwide.
You will be offered assistance during your travel, no matter where you
are in the world.
Refuel your vehicle at any station across India and enjoy fuel surcharge
refund.
Upto 20% discounts on dining.
Eligibility:
Primary card holder should be in the age bracket of 18 years to 70 years. Addon card holder should be 18 years and above
Net Income - Rs. 9 lakhs and above per annum
Should be a resident of India.
The above eligibility criteria are only indicative. The bank reserves the right to
approve or decline applications for Credit Card.
Documentation:
Residence Proof: Passport/ driving license/ ration card/ electricity bill/ landline
telephone bill
The above list is only indicative and documents required may vary on a case to
case basis.
2.Co Branded Cards

(i)Miles & More Credit Card:
Neither your miles nor your smiles ever expire. If you are a frequent flyer with
Lufthansa, Austrian airlines, Swiss Air or any other airline service that falls
under this category then this is a must-get card for you. This card is directly
linked to your Miles & More Mileage account. It has several benefits for a
cardholder and a member.
You earn 5000 miles on World Cards and 15000 miles on World Select
Cards. The annual bonus is 3000 miles and 4000 miles on World Cards and
World Select Cards, respectively.
Your accumulated miles will never expire. You may use it as per your
convenience, without worrying about time constraints.
You may pay your Axis Bank Credit Card bills from any other bank
account.
Getting a home loan is pretty easy with this card. You can save up a lot of
money using this card when you buy a house or invest in a property.
You can transfer credit balance from other cards to your Axis Bank Miles
&
More Credit Card. This helps you save up a lot.
3.My Cards
(i)MY Choice Credit Card:
If you want a personalised credit card and design it the way you want with your
choice of benefits, look no further. This Axis bank my choice card caters to your
saving needs and also gives you spending benefits. Craft your own card and
make it what you want it to be.
Pick a picture of your choice or select any from the pre-existing gallery
images and customize your card. Make it as unique as you are.
Pick any two from Dining, Fuel, Electronics, Utility bills, Travel and
Supermarkets and you can get a 5% cashback on them.
You can earn 4 points for every 200 INR that you spend. A straight 100
points can be earned on your first online transaction.
The EMV certified chip credit card gives you complete protection from all
kinds of fraud.
Eligibility:
Primary cardholder should be in the age bracket of 18 years to 70 years.
Add-on cardholder should be 15 years and above.
Should be an individual resident of India or non-resident Indian.
Documentation:

Colour Photograph
Income Proof: Latest payslip/ Form 16/ IT return copy.
Residence Proof: Passport/ ration card/electricity bill/ landline telephone bill.
Identity Proof: Passport/ driving license / PAN card /Aadhaar card.
(ii)MY Zone Credit Card:

This card offers you a great time when you are out shopping, dining or at a
movie. It is the ultimate fun-seeker for you. The rewards are too good to resist.
In short, this card is your best buddy when you are out with friends.
The EMV certified chip gives this card a top notch security status.
Your eDGE loyalty points multiply by 10 times when you use your Axis
Bank MY Zone Credit Card for dining out on weekends.
Your eDGE loyalty points multiply by 5 times when you use your Axis
Bank MY Zone Credit Card at supermarkets or apparel store on weekends.
25% cashback on purchase of both online and box office tickets for
movies.
Eligibility:
Primary card holder should be in the age bracket of 18 years to 70 years. Addon card holder should be 15 years and above.
Documentation:

Colour Photograph
Residence Proof: Passport/ ration card/ electricity bill/ landline telephone bill
Identity Proof: Passport/driving license / PAN card /Aadhaar card
(iii)MY Wings Credit Card:

This particular credit card is extremely beneficial if you travel a lot. Whether it
is a bus, train or flight it does not matter since this card will definitely come in
handy for all your travel purposes.
You will be entitled to two base fare flight tickets.
You will get 20% cashback on base fares for booking domestic flights.
Every time you use your MY Wings Credit Card on the IRCTC website
you get a discount of 25 INR.
Every bus ticket you book using the card, gets you a INR 100 cashback.
400 INR cashback can be earned by booking a car from any car rental in
India.
Eligibility:
Primary cardholder should be in the age bracket of 18 years to 70 years. Add-on
cardholder should be 15 years and above.
Documentation:

Colour Photograph
Residence Proof: Passport/ ration card/ electricity bill/ landline telephone bill
Identity Proof: Passport/ driving license / PAN card / Aadhaar card
(iv)MY Business Credit Card:

MY Business Credit Card is best suited for the business banking customers of
Axis Bank. The offers available with this card help customers manage
businesses efficiently. The card comes with low interest rates, substantial
savings and much more.

The card offers 20% cashback on base fares of flight bookings on ezeego1.com.
500 INR cashback on domestic return flight bookings and 1500 INR cashback
on international return flight bookings.
You can earn 4 points for every 200 INR you spend from your card. You are
entitled to a 100 points on your first online transaction.
You can enjoy complimentary access to several airport lounges across the
country, twice in every three months.
You can get 30% cash from your credit limit even when you are overseas.
4.Other Credit Cards

(i)Titanium Smart Traveler Credit Card:
Axis Bank Titanium Smart Traveler Credit Card is very beneficial from people
who travel. This card will definitely make your journey a happy one.
You can earn 8 eDGE loyalty points for every 200 INR you spend while
travelling abroad.
In India, you can earn 4 eDGE loyalty points for every 200 INR you
spend on booking hotels, buses, flights etc.
2.5% fuel surcharge waiver on all fuel transactions.
The protection is top notch and you are safe from fraud attacks.
For all other spends, you will earn 2 eDGE Loyalty Rewards Point for
every Rs. 200 spent.
Convert Purchase to EMI.
Zero Lost Card liability up to credit limit.
(ii)Platinum Credit Card:

Axis Bank Platinum Credit Card offers several benefits such as cashbacks,
loyalty points, etc. and hence this card is definitely very useful.
The EMV certified chip provides added security and consumer

protection.
You can get a 25% cashback on both online and box office movie ticket
purchases.
Axis Bank will replace the card is case of loss or theft of card. The Global
Emergency Assistance feature is extremely useful.
You can earn 6 eDGE loyalty points for every 200 INR that you spend
domestically and 12 points for every 200 INR spent internationally.
Highest level of Security.
Zero Lost card liability up to credit limit.
Convert Purchase to EMI
Get a 2.5% fuel surcharge waiver on all fuel transactions with your Axis
Bank Platinum Card
(iii)Insta Easy Credit Card:

You need minimal documents to get this credit card. The card can be availed at
any Axis Bank branch, provided you have a fixed deposit of minimum 20000
INR in Axis Bank. A lot many rewards and benefits are associated with this
card.
This card offers a great amount of security. The Platinum chip is

extremely effective against fraud.
This card offers upto 100% cash withdrawal.
Every 200 INR you spend domestically, you earn 6 eDGE loyalty points
and every 200 INR you spend internationally, you earn 12 eDGE loyalty points.
The credit limit is pretty flexible. You can decide your own credit limit.
Credit Limit as high/low as you Want.
Graranteed Approval.
Convert Purchase to EMI.
(iv)Shriram Credit Card:

This is a co-branded credit card. Axis Bank launched it in association with
Shriram Transport Finance Company Limited (STFCL). This credit card is only
for STFCL customers. The customers should have a good track record. The card
is very useful for transport operators. They can buy oil, tyres, batteries, etc. and
can make use of VISA merchant outlets across India.
1 reward point is earned on spending 100 INR.
Credit shield amount is 15000 INR.
Lost card liability is 15000 INR.
The cardholder can have his own photo on the credit card.
Complementary Comprehensive Insurance Benifits.
Free Mobiile Alerts.
New Launches:
Neo Credit Card:
Enjoy the world of exciting offers and benefits with your Axis Bank Neo Credit
Card.
Features and Benifits
Welcome Benefits
Enjoy the 'Power of 10'
eDGE Loyalty Rewards Program
Highest Level of Security
Zero Lost Card Liability up to credit limit
Convert purchases to EMI
Pay Axis Bank Credit Card Outsatnding in 3 simlple steps
1. Provide your Credit Card Details:

Enter your 16 digit Axis Bank Credit Card number and the amount you would
like to pay.
Select your bank account from which you would like to execute this payment
(we partner only with select banks).
You will be securely redirected to the payment interface of your chosen bank.
2. Confirm Payment:
Enter your authentication details (Net Banking User ID and Password of your
Bank Account / Equivalent details).
Confirm payment amount.
Your account will get debited instantaneously.
3. Receive Online Confirmation:

You will receive an online transaction confirmation and a Transaction Reference
Number.
Axis Bank Debit Card Application Form
Axis Bank Credit Card Form
CHAPTER NO-6
SWOT Analysis
Strengths
Axis bank has been given the rating as one of top three positions in terms
of fastest growth in private sector banks
Financial express has given number two position and BT-KPMG has
rated AXIS bank as the best bank with some 26 parameters
The bank has a network of 1,493 domestic branches and 8,324 ATMs
The bank has its presence in 971 cities and towns
The banks financial positions grows at a rate of 20% every year which is
a major positive sign for any bank
The companys net profit is Q3FY12 is 1,102.27 which has a increase of

25.19% growth compared to 2011
Weaknesses
Gaps Majorly they concentrated in corporate, wholesale banking,

treasury services, retail banking
Foreign branches constitute only 8% of total assets
Very recently the bank started focusing its attention towards personal
banking and rural areas
The share rates of AXIS bank is constantly fluctuating in higher margins

which makes investors in an uncomfortable position most of the time
There are lot of financial product gaps in terms of performance as well as

reaching out to the customer
There are many fraudulent activities involved in credit cards as the banks
process credit card approval even without verification of original documents
Their financial consultants are not wise enough to guide the customers
towards right investments
Customer service has to improve a lot in order to be in race with other

major players
Opportunities
Acquisitions to fill gap
In 2009, Alliance with Motilal Oswal for online trading for 10 million
customers
In 2010, acquired Enam Securities Pvt Ltd broking and investment

banking
In Sep 2009, SEBI approved Axis Asset Management Co. for mutual fund
business
No. of e-transactions increased from 0.7 million to around 2 million
Geographical expansion to rural market 80% of them have no access to

formal lending
46% use informal lending channels
24% unregulated money lenders
Now number of branches increased to 1493 from 339.
Last quarter there were 48 new branches opened across the Nation
Since its a new age banking there are lot of opportunities to have the
advance technicalities in banking solutions compared to existing major players
The assets in their international operations are growing at a very faster

pace with a growth rate of 9%.
The concept of ETM (Everywhere teller machine) by AXIS Bank had a

good response in terms of attracting new customers in personal banking
segment
Threats
Since 2009, RBI has increased CRR by 100 basis points
Increased repo rate reverse repo rate by 50 points 11 times of late
Increasing popularity of QIPs due to ease in fund raising
RBI allowed foreign banks to invest up to 74% in Indian banking
Government schemes are most often serviced only by govern banks like
SBI ,Indian Banks, Punjab National Bank etc
ICICI and HDFC are imposing strong threats in terms of their expansion
in customer base by their aggressive marketing strategies
CHAPTER NO- 7
Finding and conclusion

The study mainly was on the debit and credit card facility provided by the
axis bank.
In this study I found that the bond of axis Bank with its customer is very
strong, because Axis Bank mainly focus on retaining their customers.
The study finds that however Axis Bank is not athe lendingprivate sector
bank but its vast range of products and availiability of options make it one of
the better in India.
The bank should pay more attention on giving updates and should increase
the level of services providing because the competitors of Axis are better in
the area.
The study finds that Axis Bank provided best debit and credit card facility to
their customers.
The bank should focus on mass banking in order to increase their market
share.
The bank should launch such products which would be within the reach of
the lower middle class.
The Axis Bank facilitates different types of debit and credit cards to their
customers.
CHAPTER NO-8
Biblography

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Sr.

Introduction of Axis Bank

Debit and Credit Card Facility of Axis

Finding and Conclusion

An organization, usually a corporation, charted by a state or federal

The History of Banking Sector in India

Bank is a financial institution that performs several functions like accepting

Structure of Indian Banking Sector in India

1. Reserve Bank of India:

b. Private sector banks:

d. Regional Rural Bank (RRB):

4. Scheduled and Non-Scheduled banks:

This refers to banks whose main function is to provide finance for

Functions of Commercial Banks:

The major functions of Commercial Banks are as follows:

2. Giving Loans and Advances:

Bank advances to customers may be made in the following ways:

(iii) money-at-call and short notice,

3. Using Cheque System:

(a) Agency services:

(iii) To remit funds on behalf of the clients by drafts or mail or telegraphic

(b) General Utility Services:

for transfer of funds from one part of the country to another.

(iii) Dealing with foreign exchange or finance foreign trade by accepting or

57.79%.TheBank's Registered Office is at Ahmedabad and its Central Office is

History of Axis Bank

COMPANY PROFILE: AXIS BANK

after the Government of India allowed new private banks to be

established. Axis Bank was jointly promoted by the Administrator of the

EVALUATION OF AXIS BANK

DETAILED DESCRIPTION OF PRODUCTS AND SERVICES:

Greater Convenience: International Debit Card with withdrawal limit of Rs

Attractive interest rates 35

Supply Chain Management

Axis Bank Ltd. is a SEBI registered Debenture Trustee in the business of

BOARD OF DIRECTORS OF AXIS BANK

Dr. P.J. Nayak

MISSION AND VALUES: OUR VALUES:

Customer Service and Product Innovation tuned to diverse needs of

Features of Axis Bank

Instant Fund Transfer

Functions of Axis Bank

Many empirical studies have been conducted on the subject of Plastic

ethnicities are investigated, propensity to switch over from credit card

utilized by the cardholders and the factors influencing the utilization of

EFTPoS has a higher level of risk than other traditional payment

and smart cards. Credit cards are being gradually revolutionised by

Devlin (2007) An Analysis of main and subsidiary credit card holding

Axis bank debit card

CHOOSING A DEBIT CARD

Axis Bank ATMs

VISA or VISA Plus ATMs

Axis Bank debit card offer

TYPES OF AXIS BANK DEBIT CARDS

Features and Benefits:

Higher transaction limit:

Fuel Suecharge Welver:

Eligibility and documentation:

(ii).Wealth Debit Card:

Features and benefits:

Higher transaction limit:

Free usage at all ATMs:

No charges on wealth debit card:

(iii)Priority Platinum Debit Card: