PG Marketing

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create
Global Citizen
Leaders
www.welingkar.org/pgdm
S. P. Mandali's
Prin. L. N. Welingkar Institute of Management Development & Research
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Table of Content
Page No.
ABOUT US
Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool)
03
From the Group Director's Desk
04
Bengaluru Deans Message
05
Welingkar Rankings
06
Mumbai Campus
07
Bengaluru Campus
08
ACADEMICS
PGDM - 2 Year Full-Time, Recognized by AICTE
10
PGDM - Rural Management (Emerging Economies)
14
PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE
20
PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE
26
PGDM Business Design - 2 Year Full-Time, Recognized by AICTE
31
PGDM - E - Business - 2 Year Full-Time, Recognized by AICTE
36
Global Citizen Leader (GCL)
42
Scholarships
43
BEYOND ACADEMICS
Outbound Program
44
InnoWE - Mumbai & Bengaluru
45
WE EVENTS
Events at Welingkar
46
We Caf - Bengaluru
50
INDUSTRY INTERFACE
Industry Round Tables
53
We Connect
57
Corporate Connect - Mumbai
58
Corporate Connect - Bengaluru
59
GLOBAL OUTREACH
International Immersion
60
Student Exchange
61
International Partnerships
62
PLACEMENTS
Career Management Centre & Students Profile
63
Corporate Testimonials
65
List of Recruiters
66
ALUMNI
Alumni
68
FEES
Fees & Hostel Facilities
69
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Prin. L. N. Welingkar Institute of Management

Development and Research (WeSchool)
Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research, now known as WeSchool is a part of the
prestigious S. P. Mandali, Pune with two sprawling campuses in Mumbai and Bengaluru. WeSchool is amongst the multiple educational
Institutes governed and run by S. P. Mandali, prominent amongst them being Ruia College and Poddar College in Mumbai.
At WeSchool, we design transformative programs based on a guiding philosophy of AAA which offers the Acquisition, Application and
Assimilation of knowledge with a deep focus on Global Citizen Leadership program, which ultimately leads to holistic student
development.
Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds and has pioneered in programs like
Media, Retail, Rural, Healthcare, legal to name a few, which are offered in Full-time, Part-time, Distance Learning and diploma formats.
WeSchool has state-of-the-art facilities like complete Wi-Fi, innovation & Leadership Labs which forms an indispensable part of teaching
methodology, along with other new-age learning tools. This makes WeSchool the B-School to be in, imparting education that lasts, and
evolves over a lifetime.
With cutting-edge pedagogy, multi-disciplinary, innovative programs, global exposure, robust industry interface and alumni networks
coupled with mentoring from outstanding Faculty and Industry Experts at WeSchools thriving campus, YOU are poised to transform into
competent future ready managers and Global Citizen Leaders with rewarding domestic and international placements.
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From the Group Director's Desk

It's a VUCA world where the rules of the game have changed. We often hear about terms such as
globalization, triple bottom line, more for less for more, disruptive innovation, sustainability,
technological revolution, social responsibility, ethics, governance and the list goes on. To keep
abreast with the dynamism, there is a dire need for students to hone their leadership skills, have
greater awareness of self & context, develop a global mindset, empathy &ethical perspective.
At WeSchool, all our efforts are towards grooming our students with these qualities and skill sets.
Consequent to the mega shifts that have characterized the global and local business
environment over the last five years, WeSchool is gearing itself towards developing the future
ready managers and leaders, who are versatile, competent and value based. WeSchool's
guiding philosophy has been that of AAA which stands for Acquisition, Application and Assimilation of knowledge. Our emphasis is not
only on acquisition of knowledge; but also on the application of knowledge. We strongly believe that by engaging students in pursuing reallife projects/simulations/case studies, wherein they are able to apply the concepts learnt, helps in permanent retention of knowledge which
leads to assimilation.
The genesis of Global Citizen Leader program (GCL) has been from our AAA philosophy. Last year, WeSchool students participated in the
GCL Program to learn the essentials of innovation and leadership. Student groups were engaged in a local social improvement project. For a
period of 6months student groups worked on issues related to Rural, Healthcare, Innovation, Social issues, Human Resources, Urban
issues, Infrastructure, Systems & IT and Energy, under the guidance of Centre for Creative Leadership (CCL), USA and WeSchool Faculty
members.
Innovation and design thinking has always been one of the strongest pillars of WeSchool's guiding philosophy. We are committed in our
journey towards inculcating innovative mindset in our students. In February 2014, we hosted INTER-DESIGN Mumbai; a global event
organized under the aegis of ICSID (International Council of Societies of Industrial Design). We School is the only B-School to host this
global congregation of the best designers in the world (all the previous editions have been held by Design Schools across the world). The
theme for this event was Humanizing the Metropolis. WeSchool's firm rooted belief that innovation and design thinking will recalibrate the
rules of corporate and social performance, led to "The MIT Media Lab: WeSchool Design innovation Workshop 2014" which was an
interesting milestone in WeSchool's inventive and transformative education journey.
Students' global & rural exposures and opportunity to engage in several projects and initiatives such as D-Magics, GRLI, SIFE, Udaan and
Munijan have sensitized them to their role as an individual to make a difference to the organization they would be working for. WeSchool's
association with several leading International Universities has ensured student & faculty exchange and internship programs.
I welcome you to be a part of an intensive developmental experience at our sprawling campuses in Mumbai and Bengaluru which will truly
enhance your intellectual and personal growth. We promise to equip you with inventive techniques and tools which will transform you into
Global Citizen Leaders in organizations of today and tomorrow.
Prof. Dr. Uday Salunkhe

Group Director, WeSchool I Eisenhower Fellow I Senate Member, University of Mumbai
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Bengaluru Dean's Message

I am delighted to announce that WeSchool, Bengaluru which had a humble start seven years ago,
has established its presence in the Silicon Valley of India. The institute has recently got accredited
with South Asian Quality System (SAQS). Being located in the Garden City, each corner of our
sprawling campus captures and emphasizes the green color of our brand identity, to provide an
ideal serene environment conducive for learning and absorbing new knowledge.
As an institute of excellence, WeSchool, Bengaluru aims to provide high-quality management
education as well as action-centric and value adding research. Our customized Management
Development Programmes for few top corporate like Infosys, Robert Bosch, E&Y, Titan and GE are
exclusively industry focused so as to equip the executives with latest management techniques in
the ever-dynamic context of business environment. Faculty members are actively involved in their
pursuit of creating and disseminating knowledge through teaching, research and training. Further
adding on, interactions with India Inc has given us the impetus and encouragement to develop live
case studies which have been published by Richard Ivey and Michigan University.
Our vision is to create and nurture future leaders who manage and create powerful organizations in
the emerging corporate landscape. This is executed through the Industry Round Tables, Seminars,
Conferences, WE-Caf and several other student driven initiatives which help in bridging the gap
between Industry and Academia. WeSchool also has a student body which drives CSR initiatives
through the Rotaract Club of Welingkar and CII-YI. As knowledge partners with NHRDN, we have
successfully organized NHRDN HR Showcase in the Bangalore Chapter. Whereas International
Social Media Marketing Conference on Social Media Markets in Emerging Economies gave us a
perspective of global leaders as to how the Un-Metroes drive the markets.
The curricula of all our long term programs are industry oriented based on best global practices.
Academic rigour is reflected in the course design and delivery of programs like PGDM, PGDM Ebusiness and PGDM in Business Design and Innovation. Various pedagogic tools help our
students develop not only a holistic business perspective but an ability to seize opportunities in a
competitive business environment.
We hope to engage you actively in this journey. For as we take the fledgling steps to an exciting
future we have strong belief in one thing we can achieve almost anything we set out to, with
focused vision, mission and team work.
Prof. Dr. Anil Rao,
Dean WeSchool, Bengaluru
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Ranked 10th amongst Top Private B-Schools

in India & 8th in International linkages.
Source: CNBC-TV18's The A-List of B-Schools
WeSchool awarded the
Best Management Institute of the Year, 2015

by Bombay Management Association (BMA)
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Mumbai Campus
The B-school to be in
The WeSchool Campus is a thriving hot bed of new thoughts, ideas and enterprise and a place where cutting-edge global conversations
begin. Unconventional forms an integral part of the WeSchool Campus DNA. No wonder, state-of-the-art facilities like Complete Wi-Fi,
Innovation & Leadership Labs form an indispensable part of teaching methodology, along with numerous other new-age learning tools.
Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds. The School's rigorous and innovative
curriculum combines cutting-edge business research with active application-based course work and an emphasis on collaborative
learning. This makes WeSchool the B-school to be in, imparting education that lasts, and evolves over a lifetime.
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Bengaluru Campus
Situated in Bengaluru, the Silicon Valley of India, WeSchool Bengaluru campus is designed to nurture Design Thinking and Innovation.
The present campus is a demonstration of this intent which nurtures business pioneers of tomorrow who will collaborate and innovate to
make their mark globally. It has the latest state- of the-art facilities that facilitate the right environment for learning with the help of
academically reputed faculty.
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PGDM Programs (Recognised by AICTE)
academics
At WeSchool, we design programs that ultimately lead to holistic student growth which enables our students to fit into any role in the
corporate world with ease. Our programs provide students with cutting-edge global exposure, multi-disciplinary / innovative programs,
robust industry interface and alumni network. WeSchool therefore offers students much more than simply Management education.
2 year full-time progams
PGDM
PGDM - Rural Management (Emerging Economies)
PGDM - Healthcare Management
PGDM - Retail Management
PGDM - Business Design
PGDM E-Business
Prof. Dr. Uday Salunkhe addressing Welingkar students at the WeSchool Campus
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PGDM - 2 Year Full-Time, Recognized by AICTE

Present intake - 180 seats in Mumbai & 60 seats in Bengaluru
Program Overview
Against the backdrop of 'India rising', growing number of organizations are shifting to newer approaches to reach consumers, accelerate
their business volume, mitigate risks and sustain their market leadership. This has led to an increase in demand for professionals who
understand diverse customer needs, market potential and can manage corporate affairs in a dynamic business environment from
economic, social and environmental perspectives.
WeSchool's PGDM flagship program's multidisciplinary learning offers a fine blend of general management and functional specializations
offered in Marketing, Finance, Human Resources and Operations. It aims to nurture you as a competent future manager with leadership
abilities and an innovative mindset with an exposure to real-life business scenarios.
Program Pedagogy
The transformative pedagogy includes lectures, on-field industrial projects, simulation games promoting cross-functional leadership which
is delivered by outstanding academicians and renowned Industry experts from leading companies such as Aditya Birla Group, Godrej
Consumer Products Ltd., Future Brands, Mahindra & Mahindra and many more.
Program USP
The major distinguishing features of this 2 years Program is the unique AAA learning approach which offers the Acquisition, Application and
Assimilation of knowledge with a deep focus on the Global Citizen Leadership (GCL) program. To further enhance the industry readiness of
students, Assessment Centre & Development Centre (ACDC) conducts assessment and provides holistic developmental feedback to
additionally improve communication and relevant soft skills.
Program Outcome
On successful completion of the PGDM program, you will be a confident Manager with an innovative mindset, able to think out-of-the-box
and identify resourceful solutions to the problems faced in the corporate world, rooted in a deep understanding of business and appreciation
of their impact on the triple bottom line (people, planet and profits).
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Curriculum Structure
Trimester I
Selling & Negotiation Skills
Human Resource
Perspective Management
Human Resource Management
Industrial Relations & Labour Laws
Quantitative Techniques
Production Management
Competency Management & PMS
Managerial Economics
Consumer Buyer Behavior
Total Rewards (Compensation benefits)
Financial Accounting
Electives
Trimester IV
Effective Business Communications

Individuals in Organizations
Essentials of Operations Management*
Marketing Principles
Core Management Subjects

International Business
Integrative Manager Theory & Cases
Summer Project
Emotional Intelligence
Talent Management
Recruitment & Selection
Learning Training & Development
HRD including Employee Engagement *
Trimester II
Marketing
Design Insights
Product & Brand Management
Global Citizen Leadership
International Marketing
Research Methodology & Market
Integrated Marketing Communications
Research
Electives
Improvements
Macro Economics
Services Marketing & Management
Materials Management
Cost & Management Accounting
B2B marketing
Electives
Business Language (foreign language)
Fundamentals of Banking
Services Marketing & Management
Managing Groups for Performance
Brand Management I
International Trade
Operation Research
IT- Vertical
B2B Marketing
Marketing Applications & Strategy
Finance
IT- Vertical
Advanced Financial Management
Brand Management I
Trimester III
Legal Aspects of Business
Business Design
Business Analytics
Business Environment
Business Taxation
Fundamentals of Financial Management
& Financial Markets
Operations
Productivity Techniques
Production Planning & Control Systems
Business process Reengineering &
Fundamentals Of Banking
Mergers & Acquisitions
Trimester V
Electives
Marketing
Financial Risk Management
Integrative Manager
Wealth Management
Distribution & Supply Chain
Capital Markets Fundamentals

International Trade
IT- Vertical
Brand Management I
Management
Marketing Finance
Sales Management & Promotion
Direct Marketing & CRM
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Finance
Integrative Manager
Corporate Law
Strategic Cost Management
Corporate tax Planning
Security Analysis & Portfolio
Management
International Finance
HR
Integrative Manager
Human Resources Planning & Audit
Employer Branding
Global Strategic HRM
Organization Development & Change
Operations
Integrative Manager
Total Quality Management & World
Class Manufacturing
Logistics & Supply Chain
Management
Design & New Product Development
Trimester VI
For All Specializations
Ethics & Corporate Governance
Project Management
Total Quality Management
Capstone Course to address issues of
Cross Functional Management & How
to Create Effective Organizations
Functional Specialization Projects
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Case Study
Hometown: Pune, Maharashtra

Undergraduate Education: Bachelors of Engineering (B.E.) in Electronics & Telecom,
Mumbai University
Previous Experience: Systems Engineer at Infosys, 2 years
Priyanka Hadawale
PGDM Human Resources
WeSchool Activities: Placement Secretary at WeSchool
Across sectors in India, average voluntary attrition rate is double-digit and how can I make a difference in this equation?
Since her childhood, Priyanka always aspired to be an Engineer but towards the end of her B.E. in Electronics, she realised that her strengths
are more inclined to working with people and their role in business, which is why she also opted for the PGDM-Human Resource
Management program at WeSchool.
Having worked in Infosys for around 2 years and apart from the cutting-edge pedagogy delivered in a transformative education approach,
one of the best things Priyanka experienced was the grooming she received at the Assessment Centre and Development Centre (ACDC) last
year, where she received rigorous coaching providing her a clear understanding of her strengths and weaknesses and how she could go
about developing them one year down the line. I could link the learning from this experience to my career goals by reflecting on how I can
assist the employees of my organization to excel in terms of functional expertise and their holistic professional development.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in
a corporate reality. The program has been developed based on a unique application and assimilation of knowledge on real-life HR issues,
in order to meet ...the most demanding and challenging parameters of professional and academic rigour, through latest modules like Total
Rewards (Compensation Benefits), Talent Management, Learning Training & Development and so on.
After the successful completion of these 2 years of PGDM-Human Resource Management program, she has recently secured a placement
at GE Shipping with a CTC of 10.38 Lakhs. WeSchool has expanded her ambitions and Priyanka says, I have realised that people are at the
heart of any organisation, so the ability to manage and develop employees, ensure their welfare and understand cultural diversity is essential
to business survival as it can enhance the financial bottom-line of the company while being sensitive to the diverse needs of employees and
stakeholders at large.
This path-breaking course has truly motivated students like Priyanka to develop their identity as budding professionals who are also
Global Citizen Leaders and has galvanized their commitment to excel in today's thriving people centric economies.
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PGDM-Rural Management (Emerging Economies)

2 Year Full-Time, Recognized by AICTE
Present intake - 60 seats in Mumbai
Creating corporate managers with rural insights
Program Overview
In consonance with India's 'rural rising', most MNCs are going rural for increasing their business volume and sustaining growth, thereby
leading to an increase in demand for professionals who understand rural consumer needs, market potential and can manage corporate
affairs in an underdeveloped environment.
WeSchool's PGDM- Rural Management (Emerging Economies) program's transformational cross-disciplinary learning aims to nurture you
into a competent future manager with leadership abilities, innovative mindset and a deep empathy to work effectively in the emerging rural
economies.
Program Pedagogy
The transformative pedagogy includes lectures, on-field rural projects and research experience through rural internships and provides
premium knowledge of rural management along with the skills of general management which is delivered by highly acclaimed
academicians and renowned Industry experts from top listed companies such as IBM, Aditya Birla Group, Tata Chemicals, Dabur,
Monsanto and ICICI Foundation.
Program USP
The major distinguishing feature of this 2 years Program is an embedded rural internship of 5 months and 10 days, which provides a
dedicated practical exposure to the needs and aspirations, lifestyle, culture and beliefs of the people residing in the smaller towns and
villages of India. The uniqueness of the program is its focus on wealth creation through development of sustainable business models in the
rural space.
Program Outcome
On successful completion of the PGDM- Rural Management (Emerging Economies) program, you will be a confident Manager with an
innovative mindset, able to think out-of-the-box and find ingenious solutions to the problems faced by the rural sector, based on deep
insights in rural emerging markets.
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Career opportunities for Rural Managers

Opportunities in this sunrise sector, which paves way for bright and accelerated career prospects, lie in sectors growing in the Rural Space
like Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Agri-business, Healthcare,
Retail, Infrastructure and many others.
The PGDM-Rural Management (Emerging Economies) program has received a very encouraging response from the companies from
diverse Industry verticals. Some of the prominent recruiters are:
HDFC Bank
Axis Bank
Mahindra Home Finance
Standard Chartered Bank
HCL Infosystem
HDFC Ergo
Winjet Technology
Pidilite Industries Ltd.
Philips
SVA India
Mahindra Farm Equipment
Kalpataru
Companies who offer summer internships:

YES Bank
Dabur India Ltd
Carrier Air Conditioning
Tata Rallis
Kansai Nerolac Paints Ltd.
Gokul Milk Ltd.
Godrej Agrovet Ltd.
Mahindra Finance Ltd.
ICICI Securities
GSK Ltd.
Gowardhan
Glenmark Pharmaceuticals
Su-Kam Power Systems Ltd.
(Parag Milk Foods Pvt. Ltd.)
First Rand Bank
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Trimester I
*Designing a Business Plan
Trimester V
Effective Business Communication
Agricultural Economics
Project Management
Managerial Economics
Strategic Management
Micro Finance
Principles of Marketing
Cost & Management Accounting
Sustainable Practices & Climate Change

Issues
Essentials of Operations
Selling & Negotiation Skills
Thinking Tools for Innovators
Distribution & Supply Chain Mgmt
Sector Analysis
Individual in Organization (OB I)
Business Analytics
Rural Development in India
Rural Society & Polity
Agri Input Management
Trimester II
Trimester IV
Global Citizen Leadership Program

(GCLP) Phase I
Macro Economics
Advance Financial Management
Financial Mgmt & Financial Markets

Rural Marketing Strategy
Rural Consumer Behaviour
Operations Research
Research Methodology &
Market Research
Managing Groups for Organizational
Performance (OB II)
Exploring the Grassroots
Fundamentals of Wealth Mgmt, Mutual

Fund & Insurance
Taxation
Sales Management
Innovation Management
Technology for Rural Transformation
Electives
Legal aspects (Business + Rural)
Fundamentals of Banking
Integrated Marketing Communications &
Rural Media
Elective I (Rural)
Managing cooperatives
Food processing Industries
Elective II (General)
Production & Operations
management
Advanced banking
Agri Price Risk Management &

Commodity Markets
Trimester VI
Collective Action & Cooperatives
Elective I (Rural)
Business Simulation
CSR & Voluntary organizations
Academic Research
Agricultural extension
Adv. Business Analytics
Trimester III
Elective II (General)
GCLP Phase II
Product & brand management
Organisation Design Strategy
Note: (*) The courses in the program may be revised in the future to update with industry talent requirements
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Innovative approach towards learning

The Rural Management program uses an innovative approach to learning and experiencing the grassroots through visits, international
exposure through faculty and site visits and extensive interaction with the industry.
Extensive experiential learning through Exploring the Grassroots
Exploring the Grassroots Program
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A rural immersion program that aims to make future managers and policy makers sensitized towards the rural milieu by understanding the
consumer needs and market potential.
Research and innovation through GCL - Global Citizen Leadership programme

Under the GCL program which is integrated in the program curriculum, students are taken
through an intensive research process grounded in Leadership and Innovation to work on
projects that have impact on business and society. Most of the projects are based upon
'Challenge statements' sourced from the corporate. Some notable projects were
- High end positioning of an agricultural product-Jaggery
- Developing a value chain for agriculture by-product-Vermispray
- Inculcating fiscal discipline among the customers of rural finance products
- Business opportunities in construction supplementary products in rural areas
- Developing a model for Rural Women entrepreneurship
WeSchool has partnered with Leadership Beyond Boundaries (LBB), a global initiative by the Centre for Creative Leadership (CCL)
based in Greensboro, North Carolina, for the GCL projects.
Corporate interface: Rural Roundtable Conference-AuRuM
Rural Roundtable Conference - AuRuM

'AuRuM' - A rural theme based Roundtable conference in partnership with the industry is
organized every year by the core team of Rural management at WeSchool. Top executives
representing different industry verticals of the corporate world who have immense experience,
in-depth knowledge and understanding about India's rural sector are invited to share their
wisdom on rural markets.
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Case Study
Hometown: Cochin, Kerala

Undergraduate Education: Bachelor of Business Management (BBM), Amrita Vishwa
Vidyapeetham, Kerala
Previous Experience: Swedish energy company FOV Biogas
WeSchool Activities: Joint Head -Samvad (WeSchool magazine)
Exclusive College Coordinator- MBASkool (Nationwide Online portal for B-Schools)
Akhil Anil Kumar
PGDM- Rural Management
Member- Management Council of Rural Management at WeSchool
One out of seven people in the world is a rural Indian. Is this rural Indian empowered enough and can I make a difference in this equation?
Since his childhood, Akhil has always aspired to be different and in pursuit for excellence to create a substantial difference benefiting SOS
(Self, Organization and Society), which is why he opted for the PGDM-Rural Management program at WeSchool, as he wanted to use his
management skills to serve the rural population at a later stage.
Apart from the cutting-edge pedagogy delivered in a transformative education approach, one of the best things Akhil experienced in these
two years, was a 10 day program called Exploring the Grassroots at Nasik and a summer internship project where he had to sell
a Corporate product to around 300 households in Alleppey, Kerala. This unique industry-related rural immersion internship brought him
a ...better understanding of the rural household, dynamics governing the rural economy and how to tackle the grassroot challenges along
with the opportunities present in this 'sunrise sector'.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in
reality at a grassroot level, one needs to have premium knowledge of the bottom of the pyramid, the rural sector in India.
After the successful completion of these 2 years of PGDM-Rural Management program, he has recently secured a job at Axis Bank with
a CTC of 8.1 Lakhs. WeSchool has expanded his ambitions and Akhil says, I have realised that a corporate strategy coupled with an
empathetic rural approach is the only way to touch the hearts of the stakeholders and make a substantial difference to the bottom-line.
This path-breaking course has truly motivated students like Akhil to develop their identity as budding professionals who are also Global
Citizen Leaders and has galvanized their commitment to excel in the corporate world while being sensitive to the needs of the thriving rural
population in emerging economies.
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PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE

Program Overview
In consonance with India's fast paced 'healthcare rising', the country's per capita healthcare expenditure is expected to rise to $88.7 by
2015 and is mainly driven by rising incomes, easier access to high-quality healthcare facilities and greater awareness of personal health and
hygiene. This has led to an increase in demand for Healthcare Management professionals who possess domain expertise of the healthcare
industry combined with the administrative and management principles which will revolutionize the way care is delivered to bring about a
sustainable change.
WeSchool's PGDM- Healthcare Management program's transformational cross-disciplinary learning aims to nurture you into a competent
future manager with leadership abilities and an innovative mind-set based on a first-class professional education which provides up-todate strategic insights, critical management perspectives and integrative thinking rooted in virtues of culture, values & ethics, as well as
modernism for leading sustainable innovation and change in the healthcare sector.
Program Pedagogy
The transformative pedagogy includes lectures, workshops, on-field industrial projects, case studies, industry specialists and Alumni
interactions and research experience through industry internships and provides a premium knowledge of healthcare management along
with the skills of general management which is delivered by highly acclaimed academicians and renowned Industry experts from top listed
companies such as Novartis India Ltd., Johnson & Johnson (Singapore), Tata Memorial Centre, Wockhardt Hospitals Ltd., Hinduja Hospital,
AIIMS (Delhi) and Sanofi Aventis (Asia Pacific).
Program USP
The major distinguishing features of this 2 years Program is the unique T-Shaped learning approach which blends general management
and healthcare management subjects and the flexibility of choosing a specialization in Marketing, Operations, Finance or HR to learn about
the healthcare management pertinent to the chosen field of specialization, while sensitising students to understand-analyse-synthesize the
changing needs of the healthcare industry through over 1500 hours of simulated experiential learning.
Program Outcome
On successful completion of the PGDM- Retail Management program, you will be a confident Manager with an innovative mindset, able to
think out-of-the-box and identify resourceful solutions to the challenges faced in the healthcare sector, rooted in a deep understanding of
business concepts and an appreciation of the underlying principles of healthcare management.
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Trimester I
Trimester II
Trimester III
Cost & Financial Accounting
GCL Project
GCL Project
Management Accounting & Taxation

HRM II (Personnel Management)
Financial Management & Overview

of Mergers & Acquisition
Perspectives Management
Business Analytics
Planning & Designing of Healthcare

Facilities
Consumer Behaviour
HRM I (Organisational Behavior +

Organisational Design)
Business Laws
Fundamentals of Business Design
Public Health Administration
Business Research IT in Healthcare

Medical Technology Management

Quality Management
Services Management
Health-Centric Economics
Health Insurance & Managed Care
Hospital Operations
Introduction to Healthcare
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Trimester IV
Trimester V
Trimester VI
SECOND YEAR - CORE MODULES

Fundamentals of Retail
Management
Logistics & Supply Chain

Management
Industry Immersion Project Master

Dissertation project
Basics of Project Management

Advanced HRM
Integrative Manager
Internship Project Presentations
Concurrent Project / Self Directed Project
Entrepreneurship
SECOND YEAR - DOMAIN SPECIALIZATION (ANY ONE)

(A) Hospital Administration
Quality Assurance & Accreditation of
Healthcare Oraganisations
Nursing Administration
Operational Excellence
Healthcare Informatics
Materials Supply & Equipment

Management
Integrated Marketing
Communications
Support Services Management
IT Solutions for Lifesciences
Marketing & Brand Management
Legal Framework & Ethics in

Healthcare
(B) Pharmaceutical & Lifesciences Management

Operations & Production Management
Product and Brand Management
\R&D and Regulatory Affairs
Overview of CR & PV
Marketing Management
Integrated Marketing Communications
Sales and Distribution Management
DDDM & CRM
Corporate Governance & CSR
Note: (*) Program details, structure, & content of modules subject to change for improvement of the program.
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Industry Experience
Academic learning is strongly reinforced with industry learning through projects undertaken in the dedicated five months of experiential
learning.
Industry Interaction duration:
1. Summer Internships : Two month full time at end of first year.
2. Industry Immersion project: Three month full time in trimester VI during second year of academic curriculum.
The choice of project work is as per the student's area of interest across the sector to include hospitals, public health organizations, NGO,
insurance companies, IT, pharmaceutical organizations, etc.
Summer Internship
Projects
Names of
Organizations
Hospital, Consultancy
& Insurance
Hinduja Hospital
IT & Innovation;
Retail (Healthcare)
Merck Soreno India, Abbott

Healthcare Pvt. Ltd, Piramal
Healthcare, Roche Products India
Pvt. Ltd., Astellas Pharma India
Pvt. Ltd., Wockhardt, Ranbaxy,
IPCA, Watermelon & Digitas
Health (Publicis Healthcare
Communications Group),
B. Braun Medical India Pvt. Ltd.
Medical Second Opinion
New Services Design for Chronic

Disease Management, Excellence
model for IVF services, process
improvement study.
HR Recruitment, Induction
Manual, Performance
Management, Employee
Engagement.
International projects on Investor

Roadmap and Facility Planning
(UAE), feasibility study for new
ophthalmology services.
Brand positioning strategy for

pharma product.
Innovative health service

delivery model - eHealth&
Cloud technology, Innovations
in pharma marketing - role of
digital media.
Designing New product for

bancassurance clientele,
Insurance analytics & MIS,
Business impact of IRDA
guidelines, CRM HNI Life
Insurance.
Market research studies for New

Product Launch in
antihypertensive, antidiabetics,
urology segment.
TAT Analysis in OPD
Consumer behavior for topical

analgesics.
Hosmac India Pvt. Ltd.

Fortis Hospital
HDFC Ergo General Insurance Co.
Birla Sun Life Insurance Co. Ltd.
Max Life Insurance Co. Ltd.
Kokilaben Dhirubhai Ambani
Hospital
Project Themes
Pharma, Healthcare
Comm., Medical Devices
Time Motion Study
Brand Management Advertising

campaigns.
GTL (Global Group Enterprise)

Future Group
IT & Telecom market strategy

for new products and value
add services.
Strategic marketing in modern
retail and healthcare FMCG
products.
Pricing strategy.
International business IPR

European markets..
Indian Branded Market market
assessment for drugs in multiple
sclerosis & neonatology segment.
Market Research - Potential for
Newer service delivery models for
hemodialysis services (PPP).
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HEALTHCARE MANAGEMENT PROGRAMS - ADVISORY BOARD MEMBERS

1
Dr. Mrs. Snehalata Deshmukh
Ex Vice Chancellor & Surgeon
University of Mumbai
Dr. Mrs. Nilima Kshirsagar
National Chair Clinical Pharmacology,

Dean
ICMR Government of India

ESI-PGIMSR Government of India
MGM Hospital, Parel, Mumbai.
Mr. Amit Backliwal
General Manager, South Asia
IMS Health
Mr. Ranjit Shahani
Vice Chairman & MD
Novartis India Limited
Mr. A. Vaidheesh
Vice President Corporate Government

Affairs & Policies, Asia Pacific
Johnson & Johnson, Singapore
Dr. Rajendra. A. Badwe
Director
Tata Memorial Centre
Mr. Vishal Bali
Asia Head
TPG Growth Advisors
Mr. Anil Kamath
Founder Chairman, Former MD
Esemcee Advisors (Strategy & Advisory)

Wockhardt Hospitals Ltd.
Mr. Pramod Lele
Management Consultant , Former CEO
Hinduja Hospital, Mahim - Mumbai
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Prof. Dr. Sanjay Oak
Vice Chancellor
D Y Patil University
11
Dr. Shakti Gupta
Head - Hospital Admin
All India Institute of Medical Sciences

(AIIMS), Delhi
12
Dr. Pradeep Rane
Regional Med Director
Sanofi Aventis, Asia Pacific
HEALTHCARE MANAGEMENT PROGRAMS - ACADEMIC BOARD MEMBERS

1
Dr. Adheet Gogate
Partner and Head, Healthcare

Transformation Services
Philips Healthcare- India
Dr. Dileep Mavalankar
Dean
Indian Institute of Public Health,

Gandhinagar
Prof. Masood Ahmed
Group Director
Vidya Group of Institutes
Dr. Hemchandra Tipnis
Ex Dean
Bombay College of Pharmacy
Dr. Rajendra Patankar
Chief Operating Officer
Nanavati Super Speciality Hospital

Mumbai
Mr. Joy Chakraborty
Chief Operating Officer
Hinduja Hospital, Mumbai.
Dr. Vivek Desai
Managing Director
HOSMAC India Private Limited
Mr. Sanjay Datta
Chief Underwriting & Claims
ICICI Lombard General Insurance

Co. Ltd.
Dr. Urmila Thatte
Professor & Head Clinical Pharmacology
G S Medical College - KEM Hospital
10
Mr. Vivek Padgaonkar
Director
Organisation of Pharmaceutical
Producers of India
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Case Study
Hometown: Patna, Bihar

Undergraduate Education: B.Tech (Biotechnology), Vellore Institute of Technology
Previous Experience: Cognizant Technology Solutions (Pune), 2 years
Nainsi
PGDM- Healthcare Management
WeSchool Activities: Deputy Placement Secretary

Participant MIT Labs (Design for Sustainability) at WeSchool
The cost of key surgeries and medical procedures in many private hospitals is higher than the annual household income of between 60%
and 90% of India's population and through the integration of IT in Healthcare can I make a difference in this equation?
Since her childhood, Nainsi always aspired to be a Healthcare professional and so after pursuing a B.Tech in Biotechnology and a work
experience of over 2 years at a leading IT firm, Nainsi decided to opt for the PGDM-Healthcare Management program at WeSchool.
Having worked in IT Industry for 2 years and apart from the cutting-edge pedagogy delivered in a transformative education approach, one of
the best things Nainsi experienced was her participation in MIT Media Labs. The overall learning in developing an Android based App for
users to understand how to reuse, recycle, donate or sell their waste products to explore healthcare requirements in urban slums, has truly
amplified her confidence to understand contemporary healthcare while being sensitive to the diverse stakeholders interests.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in the
healthcare sector, one needs to have premium knowledge of healthcare management along with skills of general management. India, as per
WHO 2014 data, has only one doctor per 1,700 citizens. Advanced medical technologies are now stepping in to bridge this gap and ...the
learning I have gained from Healthcare Information System (HIS) subject has enabled me to understand how to build and use software and
systems to manage, retrieve, and analyse data to drive improvements in patient care.
After the successful completion of these 2 years of PGDM-Healthcare Management program, she has recently secured a placement at ICICI
Prudential with a CTC of 9 Lakhs. WeSchool has expanded her ambitions and Nainsi says, I have realised to contribute not only to the
financial bottom-line of today's Healthcare organizations but also enhance the lives of millions of patients in remote rural corners with unique
IT based healthcare solutions which are faster, cheaper, smarter, and safer.
This path-breaking course has truly motivated students like Nainsi to develop their identity as budding who are also Global Citizen Leaders
and has galvanized their commitment to excel in today's thriving digital based Healthcare economies.
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PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE

Program Overview
In consonance with India's fast paced 'retail rising', driven by increasing disposable incomes, favourable demographics, changing lifestyles
of urban and rural consumers and coupled with a combination of demand, supply and regulatory factors; the Indian retail sector is poised to
grow rapidly with a gradual shift towards organised retail for delighting consumers, accelerating business volume and sustaining growth and
market leadership. This has led to an increase in demand for Retail Management professionals who understand the diverse customer needs,
market potential and can manage corporate affairs in a dynamic retail environment.
WeSchool's PGDM- Retail Management program's transformational cross-disciplinary learning aims to nurture you into a competent future
manager with leadership abilities and an innovative mindset to understand the contemporary retail environment and examine topical issues
related to retail management, such as service operations, consumer behaviour, e-commerce management and retail marketing strategies.
Program Pedagogy
The transformative pedagogy includes lectures, workshops, on-field industrial projects and mock shops and research experience through
industry internships and provides a premium knowledge of retail management along with the skills of general management which is
delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Shoppers Stop Ltd., Infiniti
Retail Ltd., Future Group, Retailers Association of India and L Capital Asia.
Program USP
The major distinguishing feature of this 2 years Program is the unique blend of general management and retail management subjects and the
flexibility to choose a specialization in Marketing, Operations, Finance and HR to learn about the elements of retail pertinent to their chosen
field of specialization, while sensitising students to the changing needs of a dynamic retail market through live industry-led projects and
mock shops.
Program Outcome
On successful completion of the PGDM- Retail Management program, you will be a confident Manager with an innovative mindset, able to
think out-of-the-box and identify resourceful solutions to the problems faced in the retail space, rooted in a deep understanding of business
concepts and appreciation of the underlying principles of retail management.
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Student Diversity w.r.t. gender
Student Diversity w.r.t. age group
2014-16, Total Batch size = 52 students
2014-16, Total Batch size = 52 students

25-26,
11%
Males, 48%
Females, 52%
21-22 years old: 60%

i.e. 31 Students
i.e. 15 Students
23-24,
29%
21-22,
60%

i.e. 6 Students
Males, 48% i.e. 25 students

Females, 52% i.e. 27 students
Student Diversity w.r.t.

qualification
Student Diversity w.r.t.

work experience
2014-16, Total batch size = 49 students
2014-16, Total batch size = 49 students
B.A. 2%
2-3 YRS,
13%
BE 33%
BBA-BMS
46%
B. Sc.
BCom 33%
10%
1-2 YRS,
23%
0-1 YR,
12%
MORE THAN
3 YRS, 2%
FRESHERS,
50%
BMM 2%
Freshers: 50% i.e. 26 students
BE, 33% i.e. 17 students
BBA/BMS, 46% i.e. 24 students
Upto 12 months: 12% i.e. 6 students

Over 12 upto 24 months, 23%i.e.12 Students
Bcom, 10% i.e. 5 students

Over 24 upto 36 months, 13% i.e.7 Students
BSC, 7% i.e. 4 students
Over 36 months, 2%i.e. 1 student
Others: 4% i.e. 2 students (BA & BMM
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Trimester I
Major
Electives: Marketing (any 2 Credits)

For Retail
Retail Buying & Merchandising
Sales Management & Promotion
Store Design, Layout & Visual

Merchandising
Marketing Finance
Application Of Quantitative Techniques

For Retail
Retail Technology & Ecommerce
Brand Management Ii
CRM In Retail
Rural Agri Marketing Management
Electives: Marketing (any 2 Credits)
Electives: Finance (any 2 Credits)
Product & Brand Management
Individuals In Organizations
Integrated Marketing Communication
Security Analysis & Portfolio

Management
Essentials Of Operations
Brand Management
International Finance
Principles Of Retail
Consumer Buying Behaviour
Advanced Banking
Trimester II
Electives: Finance (any 2 Credits)
Economics For The Retail Business - 2
Fundamentals Of Banking
Corporate Law
Research Methodology & Market

Research
Mergers & Acquisitions
Corporate Tax Planning
International Trade
Electives: Human Resources
Cost And Management Accounting
(any 2 Credits )
Marketing Strategy & Applications
Electives: Human Resources
Human Resource Planning & Audit
Managing Groups For Performance
(any 2 Credits)
Design Insights
Competency Management & PMS
HRM In Professional Service Consulting

Firms
Retail Business Environment
Employee Engagement Ii
Global & Strategic HRM
Global Citizen Leader
Organsiational Development & Change
Trimester III
Advanced Learning Training &

Development Ii
Talent Management
Behavioural Dynamics
Legal Aspects Of Business & Retail
Recruitment & Selection
Electives: Operations (any 2 Credits)
Understanding Consumers In Retail
Electives: Operations (any 2 Credits)
Human Resource Management In Retail
Total Quality Management & World Class

Manufacturing
Fundamentals Of Financial Management

& Financial Markets
Production Planning & Control
Quantitative Techniques In Operations
Business Process Re Engineering
Design & New Product Development
Business Taxation
Industrial Relations
Trimester V
Operations In Services
Economics For The Retail Business - 1
Business Analytics
Retail Store Operations & Profitability
Rural Marketing
Stress Management
Core
Trimester VI
Integrative Manager
Core
Major
Retail Supply Chain, Distribution &

Logistics
Business Simulation Game
Core
Location Planning & Mall Management
Retail Specialisation Project
Summer Project
Category Management
Integrative Manager
Franchise Management
International Marketing
International Retail & Strategy
Retail Selling Skills

Global Citizen Leader
Trimester IV
Major
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An indicative list of companies that have recruited our students

Accenture
ICICI Bank
Tech Mahindra
HCL
Axis Bank
Standard Chartered
Future Group
Home Centre
L & T Finance
Capegemini
Infosys
Vodafone
Bajaj Electricals
IMS Health
TESCO
Zee Entertainment
Advisory Board
The PGDM Retail Management program is supported by an advisory board that comprises of stalwarts of the Retail Industry such as :
1.
2.
3.
4.
5.
Mr. Bijou Kurien, Member of Strategy Board, L Capital Asia.

Mr. Govind Shrikhande, Vice Chairman & MD, Shoppers Stop Limited
Mr. Ajit Joshi, CEO, Infiniti Retail Limited
Mr. Kumar Rajagopalan, CEO, Retailers Association of India
Mr. Kishor Biyani, Group CEO, Future Group
At WeSchool our endeavor is to sensitize ourselves to the changing needs of a dynamic market. An on-going academia industry
interface, through our advisory and academic boards, provides key inputs to help us constantly improvise and shape the cutting edge
curriculum and projects for students.
Academic Board
Our academic board comprises of stellar achievers of the retail industry such as:
1. Mr. G. R. Venkatesh, Head-People Office, Future Group
2. Mr. Hari Menon, Co founder & CEO , BigBasket.com
3. Mr. Sanjay Nadkarni , Co founder & Director ,Babyoye.com
4. Mr. Narresh Mehtta, Chief Operating Officer, HIDESIGN
5. Prof. Dr. Piyush Kumar Sinha, Professor, Centre for Retailing, IIM Ahmedabad
6. Mr. Suresh Lakshminarayanan, Director-Finance & Accounts and IT, Hardcastle Restaurants Pvt. Ltd. (McDonald's India)
7. Ms. Deepshikha Surendran, Head Marketing, Infiniti Retail Ltd.(CROMA)
8. Mr. Varkey Joseph, Head-Customer Experience, Raymond Retail
9. Mr. Rajagopalan Purushothaman, VP, Learning & Development, Reliance Retail Ltd.
10. Ms. Rachna Nath, Executive Director, Price Water House Coopers
11. Mr. Madhusudan Desai, Chief Operating Officer, Lakewood Malls Private Ltd.
12. Mr. Asim Dalal, Managing Director, The Bombay Store
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Case Study
Hometown: Mumbai, Maharashtra

Undergraduate Education: Bachelors of Science (B.Sc) in Information Technology,
UPG College of Management, Mumbai University
Previous Experience: iGate, Ness Technologies and Ernst & Young, 3.5 years
Hiren Shah
PGDM- Retail Management
WeSchool Activities: Deputy Placement Secretary

Co-Head of Weyapaar (Retail Club) at WeSchool
Currently, organized retail constitutes around 8% of the total Indian retail market and is expected to grow significantly to 20% by 2020 and
with the immense potential in this burgeoning industry, how can I make a difference in this equation?
Since his childhood, Hiren was always an inquisitive learner and a student who was result-oriented. His subsequent pursuit of B.Sc. IT
coupled with his interest for electronics retailing and a popular title of tech guru led him to pursue the PGDM Retail Management program
at WeSchool.
Having worked for around 3.5 years in the industry and apart from the cutting-edge pedagogy delivered in a transformative education
approach, one of the best things Hiren has experienced was Co-Heading the Retail Club - Weyapaar. The hands-on experience of
organizing this roundtable by leading a team of 4 to 5 members of the club, led him to understand that, it was not just the retail theory
concepts but the actual soft skills in handling people and the realization of mentoring our juniors to shoulder this responsibility after us, which
I think has been invaluable to my professional and personal development.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in a
retail reality, one needs to have premium knowledge of retail management along with the skills of general management. One of my favourite
subjects was Retail Store Operations & Profitability which assisted me in understanding the need for lean store operations while running a
store and ratios for analysing profitability through simulated experiential learning via case studies and live industry projects.
After the successful completion of these 2 years of PGDM-Retail Management program, he has recently secured a placement at Croma with
a CTC of 7 Lakhs. WeSchool has expanded his ambitions and Hiren says, I have realised that retail is in detail and I would like to be the
catalyst for leading the retail industry to not just trigger business profitability but also to empower consumers in the retail marketplace.
This path-breaking course has truly motivated students like Hiren to develop their identity as budding professionals who are also Global
Citizen Leaders and has galvanized their commitment to excel in today's thriving commercial economies.
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PGDM Business Design - 2 Year Full-Time, Recognized by AICTE

Program Overview
In consonance with Insight, Ideation and Implementation rising number of organizations are shifting to newer approaches by maximising
innovation, assimilating stakeholder value creation insights and creating prototypes to reach consumers, accelerate business volume and
sustain market leadership. This has led to an increase in demand for professionals who have a holistic understanding of the economic,
social and technological context of business and possess a research and analytical orientation along with leadership skills.
WeSchool's PGDM-Business Design program's transformational cross-disciplinary learning aims to nurture you into a competent future
manager with entrepreneurial leadership abilities and an innovative mindset to leverage design thinking to improve the overall organisation
effectiveness.
Program Pedagogy
The transformative pedagogy includes lectures, workshops, on-field industrial projects, case studies and research experience through
industry internships and provides premium knowledge of business design thinking along with the skills of general management which is
delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Future Group, HDFC
Standard Life Insurance, Whirlpool India, Intel and Stanford D-School.
Program USP
The major distinguishing features of this 2 years Program is the unique pioneering program curriculum which provides insights into creating
new products/services, customer experiences, managing business transformations as well as leading innovation initiatives through
hands-on experiential learning to practice concepts such as rapid prototyping, user-centred design and business model design from a
practical perspective.
Program Outcome
On successful completion of the PGDM- Business Design program, you will be a confident Manager with an innovative mindset, able to
think out-of-the-box and identify resourceful solutions to the problems faced in the corporate world, rooted in a deep understanding of
business concepts and an appreciation of design thinking and innovation.
Prof. Vijay Bapat from IIT-Bombay addressing a Friday Seminar

on 'Wonder Materials used in Modern Manufacturing'
Prof. Ruttimann of Zurich University conducting a workshop on 'Innovation & Strategy'
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InnoWe:
Innowe - The Center for Innovation & Memetics is the Innovation Lab on campus that encourages students to work on their ideas and test them out practically.
To encourage prototyping of concepts we have a 3D printer in the lab and a dedicated MakerSpace where students can turn their concepts into real products
and services.
Summer Internships
Recruiters
Google
HDFC Bank
HUL
Tata Motors
Mahindra & Mahindra
BASF
Colgate Palmolive
Samsung Electronics India Pvt. Ltd.
Larsen & Toubro
SKF
Cadbury India
Godrej Industries
ICICI Bank
Future group
Vodafone
Marico Industries Ltd.
Infosys Technologies
Citi Bank
LG Electronics
Maier Vidorno - Germany
Vodafone
Tata Consultancy Service
Godrej Nature's Basket
Pidilite Industries
Whirlpool Ltd
Yes Bank
Fiat India
BIDCO (Kenya)
Thomas Cook
Capgemini
Mattel Inc. Malaysia
HDFC Standard Life Insurance
Pidilite Industries
CRISIL
Amul
RCF Ltd.
Jumbo Electronics (Dubai)
Wipro Technologies
Dr Reddy's Ltd.
Lokus Design
IDBI Bank
Castrol
Saraf Group - Dubai
Edelwise
Star TV
Viacom India
Bank of Baroda
Exxon mobile - USA
Deutsche Bank
Bosche India
Arvind Mills Ltd.
Nicolas Piramal
Idiom Design
Accenture
Axis Bank
Jhonson Controls
Mott MacDonald's
Deloitte Consultancy
Kirloskar Oil Engines
BPCL
Deloitte Consultancy
BIDCO (Kenya)
Nestle
ICICI Bank
* Some of the job profiles offered by the above companies to the Business Design students are New Product development Managers, Executive Asst. to CEO, Associate Consultants, Associate Manager
Strategic Planning, Adwords, Branch Managers, Product Managers, Relationship Managers, Research Analysts etc.
Advisory Board for Innovations

It is our constant endeavor to inculcate the spirit of Innovation and encourage this behaviour across all our programs.
Name
Designation
Name
Designation
Dr. R. A. Mashelkar
President, Global Alliance Research
Dr. Roberto Verganti
Professor, Design & Innovation, Politecnico de Milano, Italy
Mr. Harsh Mariwala
Chairman & MD, Marico Limited
Mr. Dan Buchner
Director - Innovations, Centre for Creative Leadership, Belgium
Dr. Rana Kapoor
Founder, CEO & MD, Yes Bank Limited
Dr. Sten Ekman
Professor- Science & Innovation, Malardalen Univeristy, Sweden
Mr Kishore Biyani
Chairman & MD, Future Group
Ms. Madhabi Puri Buch
Head, Private Equity Firm, Singapore
Board Of Studies
Mr. Damodar Mall
Chief Customer Strategy Officer, Value

Retail at Reliance Retail
Mr. Anand Bajaj
CIO - Yes Bank
Dr. Lakshmi Lingam
Prof. TISS Hyderabad Deputy Director
Mr. Josy Paul
Chairman BBDO India
Prof. Kishore Munshi
Professor IIT IDC, Mumbai
Ms. Aparna Piramal
Executive Director, BP Ergo
Mr. Sanket Parekh
Head Strategic Initiatives, Pidilite Industries
Mr. Subrmanyam Goparaju
Senior VP, Head of Infosys Labs, Member, Executive Council
Mr. Jacob Mathew
CEO at Industree Foundation, Impact Edge Initiative of IF, Industree

Skill Transform Pvt Ltd & Co-founder at Idiom design & Consulting Ltd.
Mr. Vithal Madhyalkar
Country Manager Innovations IBM
Mr. Naveen Kulkarni
Director Business Development Philips
Mr. Pankaj Jhunja
GM (Design) Tata Motors
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Broadening Horizons
Exploring the grassroots
Business developed
with Design & Innovation Focus
Exploring the ecosystem at the grassroots and understanding the
A scale model of a 'Lift for the Physically Challenged' prototyped
consumer needs and market potential at the bottom-of-Pyramid
using the 3D Printer
for verticals such as Banking & Finance, Retail, and Agribusiness,

IT, Healthcare and Innovation & Entrepreneurship.
Global Exposure
Creativity & Innovation Management Course Mlardalen University, Sweden
Mlardalen University, Sweden, School of Innovation, Design and Engineering offers Creativity
and Innovation Management. The purpose of this course is to provide students with knowledge
and practical abilities in creative, innovative and entrepreneurial processes. This is achieved by
introducing our students to the theoretical or scientific understanding of practical methods or
tools that can be used to enhance their capacity in this field.
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Trimester I
Trimester III
Trimester V
Need / Observe: The trimester initiates

an understanding of the business
environment through observation
Prototyping: The trimester focuses on

testing the conceptual learning
Strategy: Trimester focuses on

strategic approaches
Exploring the Grassroots
Organization Design & Development
Summer internship
Sales Management
Business Analytics
Total Quality Management
Managing the Supply Chain
Operations research
Business Simulation
Financial Management & Introduction to

Financial Markets
Aesthetics in Business
Trimester II
Branding
Individuals in organization
Micro Economics
Qualitative Research methods
Understanding The Consumer
Thinking tools for Innovators
Design: The trimester focuses on

application of design thinking
Macro Economics
Integrated Communication
Communication Design & presentation
Techniques
Trimester IV
Business research
Business model: Trimester focuses on

business models of the earlier
learning
Management /cost Accounting

Triggers of Innovation &Business case
creation
Design Process
GCL
Trimester VI
Academic Research Project
GCL
Green Issues
Business Communication
Verticals
Taxation - Direct & Indirect Taxes

Project Management (Financing)
Operations
Corporate Finance
International Businesses
Business Creation (d-magics)
Verticals
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Case Study
Hometown: Mumbai, Maharashtra

Undergraduate Education: Bachelors of Engineering (B.E.) in Electrical Engineering,
Anna University, Chennai
Harshvardhan Velamuri
PGDM- Business Design
Previous Experience: Senior Engineer at Titan Industries, 2 years

WeSchool Activities: Placement Secretary at WeSchool
In this current financial year, Tata Group's cumulative innovations have translated to $1 billion worth of economic benefits and how can I
contribute to this equation?
Since his childhood, Harshavardhan was always inquisitive to think creatively, which later led him to enrol in B.E. Electrical Engineering
instead of a career in computer science. During his work experience at Titan Industries he realised the importance of innovation and design
thinking as a business imperative and since hence he decided to pursue the PGDM Business Design program at WeSchool.
Having worked in Titan Industries for over 2 years and apart from the cutting-edge pedagogy delivered in a transformative education
approach, one of the best things Harshavardhan experienced in these two years was heading D-Magics. The hands-on experience of
organizing this event by leading a core team of 20 members, has truly assisted in ...developing my skills as an effective leader to roll out such
corporate events successfully and be able to assimilate the knowledge I have learnt through a creative solution-focused thinking that starts
with the goal, instead of a problem.
complex corporate reality, one needs to have premium knowledge of business design thinking along with skills of general management.
One of my favourite subjects was Sector Analysis which involved latent need identification, end-to-end value chain analysis, developing a
business model and competitor mapping and benchmarking to understand the process of translating an initial idea into a full-fledged
business model creation.
After the successful completion of these 2 years of PGDM-Business Design program, he has recently secured a placement at Tata Motors
with a CTC of 7.4 Lakhs. WeSchool has expanded his ambitions and Harshavardhan says, I have realised that a corporate strategy which
seamlessly integrates design, business and technology based on the confluence of intuitive creative designing and analytical thinking can
dramatically improve results we can get from a limited budget and can thus multiply the impact.
This path-breaking course has truly motivated students like Harshavardhan to develop their identity as budding professionals who are also
Global Citizen Leaders and has galvanized their commitment to excel in today's innovation based economies.
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PGDM E-Business - 2 Year Full-Time, Recognized by AICTE

Program Overview
In consonance with India's 'e-commerce rising', growing number of conventional and techno-savvy organizations are shifting to newer
approaches for leveraging technology to reach consumers, accelerate their business volume and sustain their market leadership. This has
led to an increase in demand for professionals who understand e-commerce customer needs, market potential and can manage corporate
affairs in a dynamic virtual environment.
WeSchool's PGDM- E-Business program's techno commercial learning aims to nurture you into a competent future manager with
leadership abilities and an innovative mindset to leverage information technology in business and add value to traditional managerial roles
in IT rich environments.
Program Pedagogy
The transformative pedagogy includes lectures, on-field industrial projects and research experience through industry internships and
provides premium knowledge of e-business along with general management skills which is delivered by highly acclaimed academicians
and renowned Industry experts from top listed companies such as e-Bay, Bombay Chamber of Commerce & Industry, Internet & Mobile
Association, MasterCard, LoyaltyOne and COSTCO Wholesale (USA).
Program USP
The major distinguishing features of this 2 years Program is the unique pioneering program curriculum which provides insights into digital
convergence encompassing IT, Telecom, Mobile, Internet, VAS, Digital media and pure play e-commerce models, to transform business
into E-business and apply management concepts effectively to challenging digital spaces.
Program Outcome
On successful completion of the PGDM- E-Business program, you will be a confident Manager with an innovative mindset, able to think
out-of-the-box and identify resourceful solutions to the problems faced in the virtual space, rooted in a deep understanding of business
concepts and appreciation of the underlying technology.
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Industry Verticals
Pure play Internet Companies & E-commerce
BFSI
IT/ITES/KPOs
Telecom/VAS/MVAS/Digital Agencies
Retail/FMCG
Manufacturing
Healthcare
Consulting
Entrepreneurship
The Advisory Board

Advisor
Designation
Company
Prof. Dr. Uday Salunkhe
Director
WeSchool
Mr. Deepak Ghaisas
Chairman
GENCOVAL Group
Mr Avinash Kadam
Advisor (CEO)
ISACA India
Mr. Vikas Gadre
Executive Director
Bombay Chamber of Commerce & Industry
Dr. Shubho Ray
President
Internet & Mobile Association
Mr. Paul Moulton
Sr VP
COSTCO Wholesale, USA
Mr. Murali Krishnan
Country Head
e-Bay
Mr. Ratish Nair
CEO
Interactive Avenues
Mr. Manohar Murali
Director
MasterCard
Mr. Rathin Lahiri
VP
LoyaltyOne
Mr. Shrikant Palkar
Director, Enterprise Architecture
COSTCO Wholesale, USA
Prof. Pradeep Pendse
Dean
IT/e-Business
Program Structure
Core MBA curriculum
Unique Technology courses
Specialisations Marketing, Finance,
Business Analysis
Integrated projects
Enterprise Architecture
Integrative Manager
Technology platforms
HCI and User Experience Design
Big Data and Analytics
Telecom /m-Commerce
Cloud and IT infrastructure
Enterprise Applications
Security and IT compliance
Project Management
Digital Business and Strategy
Pre-Sales and Technology
Operations, HR
Focus on Industry verticals
Digital marketing
B2B Marketing
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Global Linkages and Standards

ISACA (Model Curriculum and COBIT 5)
NASSCOM
PMI (PmBok)
CSI
IIBA (BABoK)
IAMAI
Association of Architects, Seattle
Bombay Chamber of Commerce and Industry
Open Group (TOGAF 2.0)
Achievements
Mr. Paul Moulton Sr. VP COSTCO and Mr. Shrikant Palkar Director enterprise Architecture,
COSTCO reviewing the COSTCO projects done by PGDM e-Business Students
Mr. Kiran Sabnis Head Design Fiserv a global financial Software company conducted
a 1 day workshop on Software product innovation for the e-business class.
E-Business students along with faculty worked with Mr. Priten Bangdiwala VP (Digital
Business), Aditya Birla Group to conduct a 1 day discovery workshop to help define the
'Top 10 Tenets of Digital Business' for the ABG group.
Prof. Dr. Pendse addressing CIOs at CIO Crown at Bangkok Nearly 200 CIOs attended his
session on Value of IT
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Key Recruiters E - Business

E-commerce Ventures,
Telecom, VAS etc
Software/ITES
Consulting
Banking,
Finance Insurance
Media
Manufacturing
Healthcare
Retail
Google, Mobile2 Win, Airtel, Siemens, BPL Mobile, VSNL, Vodafone, Bharati Telesoft, Virgin, Idea, Shadi.com,
Naukri.com
TCS, Infosys, Cognizant, Datamatics, Mastek, HCL, Wipro, Iflex, Satyam, Mphasis, Kale Consultants, Hexaware,
Zycus, Bristlecone, IBM, L&T, ITL, Patni, HCL, Capgemini, HP, e-Serve
AON Hewitt , KPMG, Mahindra SSG, E&Y, Deloitte, Cerebrus
Kotak Group, ICICI, HDFC Bank, SBI, Yes Bank, Citigroup, DCB, Crisil, J P Morgan Chase, Morgan Stanley,
Benchmark Funds, RBS, ING Vysya, Bank of India, Union Bank, SIDBI
Lowe (Lintas), O&M Interactive, Zee TV
Hindustan Pencils, Semco, Kores India, Albright & Wilson, Asian Paints, HUL, Tata Motors
Nicholas Piramal, IMS Health
Shopper's Stop, Pantaloons, Croma, Jambo, The Mobile Store
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Trimester I
Trimester III
Trim V
Integrative Manager
Business Economics
Business Analytics
Services Management
Business Communications
Financial Management
Supply Chain and Logistics
Taxation
Managing IT Infrastructure
Operations Management
Managing IT Projects
IT Compliance
Individuals in Organizations
IT Security
Industry Vertical (Choice)
e-Business Technology
Business Analysis & HCI
Direct Marketing and CRM
e-Business Foundation
Digital Marketing
Sales Management & Sales Promotion
Integrated Project
Integrated Project
Trimester II
Trimester IV
Integrative Manager
Design, Innovation and New Product

Development
Intro to Design
HRP & Audit
Marketing Strategy
Summer Project Evaluation
Managerial Counselling
Cost and Management Accounting
Digital Business and Strategy
OD & Change
Business Research
Industry Vertical (Choice)
Operations Research
Product and Brand
B2B Technology Marketing
Intro to Telecom and Mobility
Enterprise Applications
Mergers and Acquisitions
Technology in BFSI
Fiscal Policy and Tax Planning
Trim VI
Research Project
Production, Planning & Control

Business Process Re-engineering
IT Quality
IR & Labour Law
Total Rewards
Talent Management
Industry Vertical (Choice) - Capital Market, Telecom, Consulting , Media, Brand Management, Banking, Retail, Entrepreneurship.
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Case Study
Hometown: Navi Mumbai, Maharashtra

Undergraduate Education: Bachelors of Engineering (B.E.) in Computer Engineering,
Mumbai University
Previous Experience: Senior Systems Engineer at Infosys, 3 years
WeSchool Activities: Editor -Samvad (Student driven WeSchool magazine)
Anurag Chatterjee
PGDM- E-Business
Participant MIT Labs (Design for Creative Learning) at WeSchool
The Indian E-business is poised to be worth $20 million by 2015 and how can I make a difference in this equation?
Since his childhood, Anurag always aspired to be a Computers Engineer to assist people in the virtual space with system solutions which are
faster, cheaper, smarter, and safer; which is why he also opted for the PGDM-E-Business program at WeSchool.
Having worked in Infosys for over 3 years and apart from the cutting-edge pedagogy delivered in a transformative education approach, one
of the best things Anurag experienced in these two years was a six month internship with Costco Retail (USA) for automating a part of the
Bakery system, which assisted him to learn holistic integration of business needs with technology. Additionally, Anurag took up the
responsibility of being the Editor of Samvad, where he led a team of 18 fellow PGDM batch mates and leveraged their skills into writing and
blogging, which in turn has assisted in enhancing his own skills as an effective leader.
virtual reality, one needs to have premium knowledge of information technology along with the skills of general management. The program
commences with imparting the fundamentals of e-business and gradually increases the depth of analysis and application of successful
e-business components, in order to meet ...the most demanding and challenging parameters of professional and academic rigour, through
latest modules like Big Data and Analytics, Cloud Computing, Digital marketing and so on.
After the successful completion of these 2 years of PGDM-E-Business program, he has recently secured a placement at Infosys with a CTC
of 8.5 Lakhs. WeSchool has expanded his ambitions and Anurag says, I have realised that a corporate strategy coupled with new-age
transformational technology can not only make a difference to the financial bottom-line of today's businesses but also improve and enhance
the lives of millions of users in the social space.
This path-breaking course has truly motivated students like Anurag to develop their identity as budding professionals who are also Global
Citizen Leaders and has galvanized their commitment to excel today's thriving digital economies.
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Global Citizen Leadership Program

Close to 200 WeSchool students from the fulltime PGDM
programs namely,
Business Design, Retail Management Healthcare
Management and Rural Management (Emerging Economies) underwent the Global Citizen Leadership program (GCL). This credit program
is conducted in collaboration with world renowned Centre for Creative Leadership (CCL).
This program is delivered through a combination of theoretical class room sessions, supported by practical immersion into creating some
product / service / or solution that addresses a real life issue, or need. Weekly interventions by faculty mentors guide them through the
journey of self awareness, bonding in teams and gathering insightful observations which are later combined to form themes that can be used
to develop solutions.
During the first three months the students create a project plan, find inspiration, search and define opportunity spaces. In the next three
months the students develop solutions, do prototyping and prepare funding pitches. The top projects were then showcased in front of an
esteemed panel of jury members.
This cutting-edge transformative program provides our students with leadership and innovation knowledge along with an opportunity to
learn and practice skills in a real-life context.
Our students worked towards developing sustainable solutions to issues were related to Rural, Healthcare, Innovation, Social issues,
Human Resources, Urban issues, Infrastructure, Process and Systems & IT and energy.
Some of the unique GCL projects of our students which have impacted not only areas of commerce but also larger social issues are :
1. Opportunities for improved access to financial services for underprivileged citizens in Mumbai
2. Opportunities for developing high end product positioning for any agricultural product
3. Opportunities for developing appropriate patient routing system in a public hospital environment.
4. Opportunities for creating improved rural health services.
5. How to inculcate fiscal discipline among customers of rural financial products
6. Identifying a scalable business model for incubating Women Entrepreneurship in Rural areas.
GCL has received a tremendous response from our senior students who have appreciated the immense value addition this program has
contributed to their overall skill development.
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Scholarships
WeSchool awards the merit based Protsahan - Scholarships, designed to reward the crme de la crme of students applying to WeSchool's
2 year full-time PGDM programs from all over the country. These scholarships select the best minds ranked through WeSchool's
profile based selection process.
Rank
Sponsorship*
1st, 2nd, 3rd (3 students)
1 semester tuition fee waiver
4th to 8th (5 students)
Sponsored foreign internship

(expenses covered to the maximum
extent of ` 1,00,000)
9th to 20th (12 students)
Sponsored laptop
(upto maximum of ` 40,000)
*Conditions apply
Prof. Dr. Uday Salunkhe congratulating Protsahan Winners
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Outbound Program
beyond academics
Mumbai & Bengaluru

Students learn not only technical skills demanded by travel in the wilderness, but also develop long lasting attitudes that are
the hallmark of our program, such as adaptability, responsibility, confidence, integrity, persistence, the ability to work with others. The
activities bring out the importance of planning coupled with timely action. Knowledge is important but knowing how to apply it, is critical.
The outbound programs focus on <
Self Knowledge
<
Tenacity
<
The ability to go beyond self imposed limitations
<
Acceptance of responsibility
<
Physical fitness
<
Leadership
<
Team dynamics
<
Time management
<
Stress management
<
Creativity and problem solving
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innoWE - Mumbai
Mumbai's first innovation Lab and center for Memetics initiated by the Welingkar Institute of
Management is a hub of business ideas for the future. At innoWE students and faculty may
undertake various aspects of study viz. study on Social Innovation, Innovations in Finance,
Business model innovation, product design innovation among others. InnoWe addresses
different topics & issues which are not considered or otherwise neglected by local bodies or
public authority services so far in its pursuit to find interesting, workable and completely
different solutions. innoWE is beginning on the journey Welingkar has taken to imbibe
design principles into Business Thinking.
It is a space where thinking is stimulated, ideas germinate and are nurtured along to become
paradigm-defining businesses. It is a place where, students are encouraged to voice the weirdest of their ideas. innoWe is a hub of ideas for
business concepts ofthe future.
innoWE, Bengaluru
Innovate and Incubate; the base-line for management learning in Business Design. Business leaders of tomorrow need to be
innovative.
WeSchool inculcates learning in future business leaders to be innovative
business creators by integrating Design Thinking and the Innovation
process into mainstream management subjects, more particularly for
the Business Design & Innovation program.
The Business Design program follows a hands-on pedagogy to drive
theoretical learning through projects, within the class-room and beyond.
The InnoWe lab is a facility to encourage, enable, and explore ideas and
innovations.
InnoWe at WeSchool is an initiative for incubating innovative ideas
through activities such as expert talks with innovators, innovation
evangelists, venture managers, etc., as well as, co-creation workshops,
idea competitions, concept displays and so on to nurture the ecosystem
of innovation.
InnoWe Manthan talk series is an event where invited professionals, from the fields of design, innovation, and start-ups, share with the
students their journey from ideas to business. Manthan means to churn on to discover innovative insights, through observation, ideation,
and research.
Design Thinking and Innovation workshops for corporates is another activity that is part of the InnoWe agenda. Workshops were conducted
with companies like Infosys, Robert Bosch, and GE to explore new ideas for business as well as to ingrain an innovative corporate culture.
A Proto Lab is an extension facility to the InnoWe lab, where students can experiment with their ideas and concepts, by building, testing, and
validating them before they can be incubated for market-worthiness. Through this facility WeSchool encourages, facilitates & promotes
innovative entrepreneurship on campus. Through the InnoWe Lab and the Proto Lab, an ecosystem for next-gen business models is
generated, finally culminating into innovative businesses.
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MIT Media Lab - Design Innovation
events
The biggest 'Design Innovation Workshop' jointly presented by WeSchool and MIT Media Lab, USA successfully concluded in an 'Open
House' at WeSchool campus in Mumbai. The 'Open House' was an exhibition to showcase the outcome of a week long workshop where
380 innovators from across India, have been collaborating and sharing ideas across boundaries of disciplines, institutions and cultures to
design and implement prototypes with renowned MIT Media Lab experts and local mentors. The participants brainstormed with a large pool
of mentors to address simple but vital issues that we face in our day to day lives with a designer's holistic approach.
The week long innovation hub acted as a platform to an interesting mix of innovators that included dancers, painters, engineers and
entrepreneurs who came together from different parts of the country to exchange ideas and experiences for co - creating simple, novel and
practical solutions. The participants teamed up to ideate, innovate and prototype under the expert guidance of a team of researchers from
MIT and Faculty from WeSchool. Starting from a field visit to identify crucial pain points of the society to brainstorming on its plausible
solutions, the workshop focused on different tracks like Living Mobile, Banking, Sustainability, Grass root Engineering, Performance
Capture, Interaction Futures and Creative Learning.
The collaboration between MIT Media lab and WeSchool is an initiative to mentor a generation of Innovators (Gen I) , to be nurtured as global
citizen leaders who can inspire pioneering initiatives to address the changes in the VUCA (Volatile, Uncertain, Complex and Ambiguous )
world. WeSchool has been striving to create an ecosystem that encourages people to incorporate design thinking in action. The
convergence of design thinking, technology and empathy in the Design Innovation workshop has created an open platform for bringing
Indian participants from diverse educational streams to leverage their knowledge and strengths in order to create something meaningful for
the betterment of society. Such workshops are pivotal in encouraging the entrepreneurial landscape in India.
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International Council of Societies of Industrial Design (ICSID)

The '2014 Interdesign Mumbai' workshop, a collaborative initiative of WeSchool and The International Council of Societies of
Industrial Design (ICSID) successfully concluded in an exhibition at the WeSchool campus in Mumbai, which showcased
around 25 prototypes created by the participants.
Under the overarching theme 'Humanising a Metropolis', 30 designers from India and 8 other countries with different design
competences came together to address some of the social and infrastructure challenges facing the growing city of Mumbai.
The participants worked on 6 sub themes formulated based on the pre - research spearheaded by the WeSchool faculty. They
visited various precincts to further understand the design bottlenecks faced by the city focusing on key issues like drainage
system, waste management, challenges of creating an educational township, socializing in a metro, improving the outdoor
experience for citizens, chaotic shopping experience, lifestyle related health problems etc., and ideated on the viable
solutions which can be practically implemented.
With subthemes like 'Visualising Matunga as a University Township', 'Living with Rain', 'Zero
Waste Household', 'Redefining the Outdoor Experience', 'Health on the Go' and 'The Great
Indian Bazaar (Unorganized and Organized retail)', the exhibition of the prototypes at the
open house showcased how many of these solutions could later be applied in other Indian
metropolises and emerging international economies.
The aim behind this workshop was to try and bring about transformative changes that will
improve the living conditions in Mumbai by tackling existing issues through a designer's
holistic and abstract approach. At WeSchool, it has been our constant endeavour to give a
fresh learning experience to our students and faculty members by contributing to society and
hence, our attempt to bring positive reflexes will not cease at the planning level. Apart from
creating globally responsible leaders, WeSchool understands the much-needed impact of
social responsibility and will continue doing activities differently to make a maximum impact.
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Innovative business models on renewable energy ready

to hit the Indian market
The thought provoking Business Strategy Development Competition, the finale of India-Sweden Innovations Accelerator (ISIA) programme
successfully concluded on August 30, 2014 at WeSchool, Mumbai, where our students presented future-proof business models and
strategies on renewable/green energy that can be implemented especially in the energy starved rural India.
The business ideas designed by students teams were evaluated by an
external jury panel comprising of Ludvig Lindstorm, Country DirectorIndia, Swedish Energy Agency, Dr Anjali Parasnis, Associate DirectorWestern Regional Centre, TERI, Srikant Illuri, Executive Director &
Country Head Investment, Business Sweden and Dr Christer Nygren,
Professor of Innovation at Malardalen University, Sweden. The
participants were evaluated through a rigorous process on parameters
like the originality of idea, clarity of thoughts on financial and marketing
aspects.
The winning team of Virendra Singh Shekhawat, Sagar Deshmukh,
Shashank Angadi and Omkar Ranade presented a business plan for
Exeger, a Swedish company that produces dye-sensitized solar cells.
These cells can be affixed to the massive glass frontages of skyscrapers
for garnering and storing solar energy which can be used by the building thereby not only creating solutions towards sustainability and
saving of costs but breaking new grounds, by moving closer to the goal of liberating devises from the grid, making them self-powered.
The winning team from WeSchool was rewarded with a fully sponsored 10 day internship giving them an overview of corporates in the green
energy sector in Sweden.
Prof Dr Uday Salunkhe, Group Director, WeSchool congratulated the participating teams and said, It is heartening to see such innovative
ideas coming from management students for a sector like renewable energy which is so crucial for the socio-economic prosperity of India. If
India has to provide energy for all by 2022, we have to work on all fronts; with newer and innovative technologies, research and international
cooperation to bring the alternate sources of energy into mainstream. With foreign investors eager to enter Indian markets, joint initiatives
like India-Sweden Innovations Accelerator play a crucial role in sensitizing the young talent to the constraints and challenges in the sector
and design solutions to circumvent them. I strongly believe that India Sweden Innovations Accelerator (ISIA) is a step in the right direction
wherein our students can work on challenges and opportunities to design a better future for India and the planet.
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International Conference on Social Media Marketing in

Emerging Markets, WeSchool, Bengaluru
With 4G and 5G services around the corner a new world is going to emergeSocial media is the next big frontier.
Discussions and debates on emergence of social media marketing were kick started at the 'International Conference on social media
marketing in emerging markets' organized by WeSchool in association with Academy of Indian Marketing (AIM). The conference was a twoday summit of marketing professionals from industry, distinguished academics and researchers and political strategists to share their
experiences, debate on various facets of social media and study in depth its impact on the community. The conference seeked to enhance
th participants' understanding of social media and develop models and methods to enhance effectiveness of marketing in emerging
markets. The conference was inaugurated by Prof. Dr. Uday Salunkhe. The keynote address was given by Nishanth Rao, Country Head,
LinkedIn. Leading academic researchers from B-schools as well as those from corporate firms from across the country and marketing
experts presented sessions as well as papers discussing the best practices adapted by them.
This two day conference was designed to provide an understanding from industry experts on the fundamentals of how to strategize the
social media marketing initiatives and network with ease, develop contemporary ways of acquiring new customers and increasing the
impact that one makes on potential customers. The various discussion themes of the conference ranged from how social media can be
utilized in the B2B space, governance, policy-making and political campaigns.
With participation from countries like USA, Canada, Saudi Arabia, Abu Dhabi, Sweden, South Africa, Turkey. The conference had around
50 shortlisted research and conceptual papers being presented over 2 days by academicians, MBA students and corporate scholars from
Dell, Cognizant, IBM, Genpact, Infosys and many others.
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We Caf - Bengaluru
WE-Caf is an industry student community meet, where expert guests from leading companies of different
verticals are invited for a rendezvous with the students and faculty of WeSchool.
This event originated on the lines of popular TV shows like 'Jeena Isika Naam Hai' and 'Koffee with Karan',
and has eminent corporate celebrities who share their thoughts and opinions on a set of questions asked by a
student host.
The show begins with a brief introduction of the guest and the student host then rolls out the agenda of the day. The guest then takes the
stage to speak on any management topic as per his/ her discretion. The guests are requested to keep the session as interactive as possible.
This session is then followed by a discussion with the student host. Video footage of a few colleagues of the guest (speaking on how the
guest actually goes about executing his daily work, his style of leadership etc.), is also presented.
There is also a fun filled one minute rapid-fire round, showcasing the lighter side of the guest. The event ends with the felicitation and
feedback time on the guest-book. Finally a video feedback of the guest and a small photo session ends the show formally. Constructive
feedback and suggestions from the audience are collected for improving the show with each episode.
Some of our distinguished guests were:
Mr. Muralidharan - President, Volvo Construction Equipment
Dr. Gopichand Katragadda - MD, GE India
Mr. Sameer Malhotra MD, Deutsche Bank
Mr. Mahalingam Mali Executive Vice President and CPO,

Symphony Services Ltd.
Mr. Rajeev Mehta - MD, Puma (South Asia)

Mr. Gerd Hoefner MD & CEO, Siemens Technology India
Mr. Bhaskar Bhat MD, Titan Industries
Mr. Shivakumar MD, Pepsico
Mr. Vijay Ratnaparke MD, Robert Bosch Engineering &
Business Solutions Ltd.
Mr. Ferose MD, SAP Labs
Mr. Rajasabai A.D.C Director (Quality), Microsoft (R &D), India
Mr. Sameer Malhotra, Managing Director, Deutsche Bank

at WeCafe, Bengaluru
Mr. Peter Ernest Chief Experience Orchestrator and Founder,

Values Journey
Mr. Pallab Talukdar CEO, Fujitsu Ltd.
Dr. Jagdish Sheth Charles H. Kellstad, Chair of Marketing in the
Goizueta Business School at Emory University
Mr. Pashupati Kumar Director and Chief Financial Officer,
Deloitte
Ms. Apala Lahiri Chavan CEO, Human Factors International
Mr. Muralidharan - President, Volvo Construction Equipment

with the Faculty Members at WeCafe, Bengaluru
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industry
interface
Dr. A. Velumani,Creator and CEO, Thyrocare
Ms. Beroz Gazdar- Sr. Vice President,

Mahindra & Mahindra
Mr. Raamdeo Agrawal - Co-Founder and Joint MD

Motilal Oswal Financial Services
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Mr. Rambhushan Kanamuri
Director and Head of M&A at Barclays Bank
Mr. D. Shivakumar
Chairman and CEO, Pepsico
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Dr. Santrupt Misra - CEO, Carbon Black Business and Director

Group Human Resources, Aditya Birla Group
Mr. Kamal Nandi - Executive Vice President,

Godrej and Boyce (Consumer Goods)
Mr. SreekanthDr.
ArimanithayaRaghunath Anant
Chief Human
Mashelkar,
Resources Officer
President
& VP at Britannia
of GlobalIndustries
Research Limited
Alliance
Mr. Nimish Shah, COO - Western Region

Lifestyle International Private Limited
Mr. Vijay Gangal, VP - Capgemini
Mr. Vinay Nadkarni,

MD & CEO at Globus Stores Private Limited
Ms. Swati Mayekar - Vice Chairperson of

FICCI Ladies Wing - Mumbai Chapter
Mr. K. Ramkumar,
Executive Director, ICICI Bank Limited
Mr. Sachin Wagle - MD Morgan Stanely India Pvt. Ltd.
Mr. Ridham Desai

Managing Director at Morgan Stanley India
Mr. Harun Rashid Khan

Deputy Governor of RBI
Dr. S. S. Mantha,
Chairman, AICTE
Mr. Hitesh Gajaria

Partner KPMG India
Mr. Kewal Handa

MD, Pfizer Limited
Ms. Seema Modi

MD, Heinz India Ltd
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Industry Round Tables

At WeSchool, our endeavor has always been to provide cutting
Towards achieving this goal, WeSchool has taken some decisive
edge of business education. However, the word education always
strides to look beyond the obvious. One such initiative being
has two sides to it theory and practice. Strangely though, they
Confluence: A Constructive Collision of the Greatest
seem mutually exclusive. As someone has aptly said in good humor
Business Minds - a series of Industry roundtables.
Theory is when you know something but it doesn't work. Practice

is when something works and you don't know why
This is often the classic disparity any MBA student faces after he
To engage in 'immersive techniques' and interact with 'people in

the thick of action' is integral to the learning methods at WeSchool
Last year WeSchool organised roundtables across 12 industry
is just out of a B- School. We understand that today it is very
verticals. Through these roundtables WeSchool brought together
essential to create employable people and that is why we wish to
over 600 industry professionals, who shared real-time challenges
facilitate a dialogue with the corporate world to know better what
and some of these are live projects that students are now working
is expected from B-Schools and its graduates today.
on at WeSchool.
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Mumbai
Sector
Theme
Prominent Company Participation
Banking
Emerging Careers in the Financial

Services Sector
Deutsche Bank, Bank of India, HSBC, Kotak Mahindra Bank,

Yes Bank Limited, Corporation Bank Ltd., Bank of Baroda,
STCI, Export-Import Bank of India, Dhanlaxmi Bank, Standard
Chartered,ING Vysya Bank Limited
FMCG, Consumer
Durables, Pharmaceuticals,
Healthcare and Chemicals
Bottom of the Pyramid - How to

Make the Best of the Opportunity
Muller & Phipp, Eureka Forbes, VVF, GSK Pharma, Novartis,

ABBOTT, Unilever, Godrej & Boyce, Raymonds, Camlin
IT & Telecom
Empowering India - the IT &

Telecom way
CISCO, IBM India, Samsung Mobile, Tech Mahindra, SISL,

WNS Global Services, Kale Consultants, Cognizant Technology
Solutions, MTNL Mumbai, Mastek, Netmagic Solutions,
Reliance ADA, L&T Infotech, Keane India Limited, Tata
Communications
Manufacturing
Shop floor in and beyond India
Bharat Petroleum, Bombay Dyeing And Manufacturing

Company Limited, Cadbury India Limited, Camlin Ltd., Ispat
Industries, Larsen & Toubro Ltd., Mahindra & Mahindra, RPG
Enterprises, Zenith Engineering Corporation, Kirloskar Oil
Engines Ltd.
Media & Advertising
Activation
BBDO India, UTV, Zee Network, Idea Cellular, Draft FCB Ulka,
Turner International, Cequity Solutions, Bharti Airtel, Hungama,
Business India, Brand Promotions, Showbiz, Encore
Entertainment
Non Banking Financial

Services
Strengthening the Indian Banking

Sector Future Needs
Citibank, HDFC Ltd., SEBI, Edelweiss Capital, ICICI Securities,

DSP Merill Lynch Limited, PPFAS, Bharti-AXA, Ambit Holdings
Private Limited, ULJK Securities, ARCIL, Birla Sun Life
Real Estate, Infrastructure,

Cement
Challenges of Professional
Management in an essentially
entrepreneurial industry
HDIL, Nirmal Lifestyles Ltd., Kalpataru Properties, Lodha

Group of Companies, Marathon Realty, Knight Frank (I) Pvt.
Ltd., Mumbai Railways Vikas Corporation Ltd. (MRVC), Ajmera
Group, Everest Developers, Cushman Wakefield, Mahanagar
Gas Ltd.
Retail
Retail Bonsai - From metros to

villages
The Mobile Store, Pantaloon Retail India Ltd., Croma,

Shoppers Stop, Spencers Retail Ltd., Future Knowledge
Services Ltd., Hinduja Group India, Domino's Pizza India Ltd.,
AMP Retail Services Pvt. Ltd.
Media
Shuddh Desi Soch
Parineeti Chopra, Sushant Singh Rajput, Wani
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Healthcare Management
Career Opportunities in
Healthcare Industry
Bbraun Medical, Thermo Fisher Scientific India Ltd, J & J, DM

Healthcare, Hinduja Hospital, Patni Healthcare, TATA Medical
Center, Khubchandani, EkoHealth, Essemcee Advisors,
HealthBridge Advisors, Hosmac, Hospacxx Consultancy,
Technecon Consultants, IMS Health, IPSOS Healthcare,
MacMillan Publishing, Sorento Medical Communications,
Zuvius Life Sciences, Life Scienes Pharma, PUG (Private
Equity)
Sr. No.
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Sector
Theme
10
Travel, Tourism, Hospitality,

& Aviation Services
Leveraging "low-end mass

market" to budget services
Arika Holidays, Blue Ocean Cruise, Connexions Travels,

Cleartrip.com, Daffodil Hospitality Services Pvt Ltd, Ecomove
Solutions, Fresenius Kabi Oncology Ltd, Grass Routes, IMC,
Jet Airways, Kamat Group of Hotels, Kingfisher Airlines, Kuoni
Travels, Kesari Travels, Prasad Travels, Trail Blazer India, Travel
Agents Association of India, Thomas Cook (India) Ltd.
11
HR
HR - We do make a difference!
Godrej Industries Ltd, ACC Ltd., Aditya Jyot Hospital,

American Counsel General, Axis Securities & Sales Ltd,
Bharti-AXA, Big 92.7 FM, Bombay Dyeing, Calyx Chemicals &
Pharmaceuticals Pvt Ltd, CFI Coaching Network, CHR Global
(HR Services) Pvt. Ltd., CMI FPE Ltd., Daiwat Chemicals,
Deloitte, Dhanlaxmi Bank, Everstone Capital, Global
Innovsource, IEEMA, Ikya Human Capital Solutions Pvt. Ltd.,
IMS Learning Resources Pvt. Ltd., Jet Air Tours, Jet Airways
Ltd., Omnitech InfoSolutions Ltd., PWC; Raychem RPG Pvt.
Ltd., Raymond Apparel Ltd., Raymond Ltd, SAI Services, Shaw
Macons, Thomas Cook (India) Ltd., Ugam Solutions Pvt. Ltd.
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Design
Empowering India - Evolving role

of a Business Designer
Abott, Aegid Technology, Aliagroup, Aveksa Trust, Baaya

Design, Banner Global Consultant, BASF, BBDO, British
Deputy High Commission, Cerebrus Consultant, Dhanlaxmi,
Edge Business Solns. Pvt. Ltd., Ergo Design, FINO, Future
Group, GTT Connect, IBM, ICICI Bank, IIT-Bombay, India First,
Johnson Controls, L&T Infotech, Larsen & Toubro Ltd., Lemnis
Lighting, Lokus Design, Luminere Design, Marico, NIIT
Technology, Onio Design, Paramount Health Services (tpa) Pvt.
Ltd., Patni Computers, Pidilite, SmartQ India, Stock Holding
Corp of India Ltd., Sun Jewels, Tata Chemicals, Tata
Interactive, TISS, Titan, United Phosphorus Ltd., Vinayaga
Shippin, Vodafone, Whirlpool, YUJ Designs Partners in Design
13
Finance
Is the present equity bull run or

sustainable
RBI, Motilal Oswal Securities Ltd, Morgan Stanley, Barclay's

Bank, Deutsche Bank, Provogue, FICCI,Goldman Sach,
J.P.Morgan, CRISIL, J.M.Finance Mutual Funds, KPMG
14
Marketing
Gen Next Market OPPORTUNITIES &

CHALLENGES" has been
chosen this year.
Sanofi, Vodafone,Durian Furniture, Durian Furniture,Gold Gym

India, Dominos, Mahindra SSG, Godrej & Boyce, Lintas Media
Group, Ultratech Cement ,Tech Mahindra,Bank of America
Sr. No.
This event provided an opportunity for our colleagues in the corporate world to interact with each other as well as our students. It provided
them a platform to brainstorm theories, discuss what's being practiced to bring out a result-oriented synthesis of the two which can benefit
all stakeholders.
Several offers were made to students from organizations, in the form of projects, internships and even employment. Organizational inputs
have also been accepted gladly by our academicians in the form of updating curriculum and teaching pedagogy to truly offer a
transformative educational experience at WeSchool.
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Bengaluru
Sr. No.
Sector
Speakers
Operation Round Table

Conference
"Innovation & Business
Excellence In
Manufacturing & Service
Industry
TaeguTec, Sansera India Pvt Ltd.

QCFI, Bluedart, Saint Gobain,
ITC Infotech, SAP Labs, Croma
Ernst & Young, BHEL, Bharat
Electronics, Guhring India, 3M,
Bharat Electronics, Max
Hypermarkets, Starrag Wendt
India, BOSCH Ltd., Larsen
Toubro, Senapathy, SAP Labs,
Head Quality TaeguTec,
Flextronics, R. R. Consultancy,
IFS Consortium, Akshay Patra,
ITC Infotech, Wipro, Skill Sonics
India Head Resil, Chemicals
Mr N Ramesh, Mr Venkat Ram, Mr B.N Jagadeesh Prasad,

Mr Trimbak Murthy, Mr Abhishek Mittal, Mr Krishna Raj, Mr
Vivek Bekal, Mr Sriram Kothapalli, Mr Manjunatha B.V, Mr
Manohar Duvvuri, Mr Senthil Kumar, Mr Sabya, Mr Abhinav
Johri, Mr Rajalakshmi A R, Mr Ashish Kansal, Mr Ramadas R
Nambi, Mr Prasanna S K L N, Mr Saravanan V, Mr G N
Sridhar, Mr Abhijeet Saungikar, Mr Ashish Kansal, Mr Ashok
G, Mr Balamurugan A, Mr K Prasanna Kumar,
Mr Harichandran, Mr K V Sankaranarayanan, Ms Manjunatha
B V, Mr Manohar Duvvuri, Mr N Ramesh, Mr Rajiv
Tharavanat, Mr Ramadas Nambi, Mr Raman G V,
Mr Srinivasan K S, Mr Sriram Kothapalli, Mr Subhas Khare,
Mr Sugato Guha, Mr V Sridhar Kannan
HR Conference
HR: 2013 and Beyond
International Money Matters (P)

Ltd; CII: YI, Wipro Ltd, Titan
Industries Ltd, Tata Consultancy
Services, Mphasis, SAP Labs,
Software AG, HCL Technologies
Ltd, Mind Tree Ltd, People
Unlimited
Mr. Uday Dhoot, Mr. Prateek Kumar, Mr. Rajnarayan, Mr. E.S
Chakravarthy, Mr. Kishore G.R, Mr.Manohar Duvvuri,
Mr. Monarch Limaye, Mr. Mahesh Jain, Mr. Prince Anirudhan,
Mr. G. Girinarayan, Mr. D Harish
IT Round Table
Conference
Managing It & It Business
In A Volatile Environment:
Challenges &
Opportunities"
L & T, Siemens, IBM, Wipro, HP

Bosch, IBM, IIM, Bangalore
Wipro, Infosys, Happiest Minds
Mr Abhinav J, Mr Abhinav Goel, Mr B K Kulkarni, Mr Vikram

Dhar, Mr Dattatri Salagame, Mr Sridhar Akshantula,
Mr Rituparn Bakshi, Ms Subhalakshmi R, Mr Karthik Shankar
Mr Venkatesh, Mr Shaju Nair, Mr Subir Dhar, Mr Shantanu
Paknikar
Marketing Round Table

Conference
Brand Customerization"
Frrole and Ciafo, Vertebrand

German Renewable Energy JV
Tata Elxsi Ltd., Huawei,
PaulWriter, Ridgetop Dental
International Pvt. Ltd., Brandparent, Nurturer, HCL
Technologies, Radha Regent
Hotels, CSC(Computer Science
Corporation), Madura Lifestyle &
Fashion, Focal Concepts, Oracle
Dassault Systems
Mr. Amarpreet Kalkat, Ms. Aparna Lakshmi G, Mr. Ashim K.

Bose, Mr. Chandrasekhar Vishwaraju, Mr. Dinesh TS,
Ms. Jessie Pau L, Mr. Kiran M B, Mr. Manosh Sengupta,
Mr. Narayan Shankar, Mr. Rupam Dutta, Mr. Sreekanth K
Arimanithaya, Mr. Shivanandan Pare, Mr. Suraj K. Nair
Finance Round Table

Conference
The Companies Act 2013
EY GSS, KPMG, Offshore

Advisor India Ltd, Fox Mandal,
GNV & Associates, KavaiiAnalytics Shop, VSL Capital
Holdings, Cholamandalam
Securities Ltd. InGovern
Research Services,
Fox Mandal
Ms. Pratima Narayan, Mr. Abhishek Sabu, Mr.Amit Jha,

Mr. Chandrashekar H M, Mr. G. Mahadevan,
Mr. G. N. Venkataraman, Mr. Jyothi Sahai, Mr. Pratap G.
Subramanyam, Mr. S. Kannan, Mr. Sathyanarayana N,
Mr. Shriram Subramanian, Mr. Suresh Balachandra,
Mr. T. Sathyaprasad
Kaizen Workshop
Taegu Tec Ltd., Triveni Turbing,

Weir Minerals, T G Kirloskar
Automotive Pvt. Ltd., Titan
Industries
Mr. N. Ramesh, Mr. Senthil, Mr. Rajashekar,

Mr. M. Manjunath, Mr. T. Guruprasad, Mr. R. Ganesh,
Mr. V. Selvaraj, Mr. Thej Kumar, Mr. B.G. Dwarkanath
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Management Students Rendezvous with 'Bollywood'

at WeSchool
Management Education has changed over the years with emerging
unarticulated needs, realities, limited resources, globalization,
environment issues etc which needs a new approach both in terms of
thought as well as action.
WeSchool strongly believes in integrating the philosophy of
Leadership & Innovation with a design-thinking approach into
management education. To enhance the learning in the classroom,
a blend of case-studies, scenario planning, role-plays, audio-visual
material and experiential learning methods are used in addition to the
conventional classroom lecture method. Teaching through theatre,
literature, poems, films, and book reviews have been a popular medium
to connect with students to teach several management & leadership
principles which makes learning more experiential and fun as well. B-schools and companies have realized how theatre-kind of training can
develop various attributes among individuals and can determine group dynamics. At WeSchool we are going one step further by integrating
theatre and literature (particularly serious fiction) and helping our students to not just learn from the unique pedagogy but by selecting such
stories whose characters are often non-conventional leaders that teach many lessons on decision-making. While students engage in storytelling, they also are guided to delve on the dilemmas in the stories that involve ethics, change management, adversity management etc.
The personalities from Bollywood shared their experiences with the students and faculty; be it Production, Direction, Script writing, Music,
Dance, Acting each of these aspects had tremendous learnings for Business Management Students to enhance their professional
approach.
57
Boman Irani, Bollywood Actor
Saif Ali Khan- Bollywood Actor
Sonam Kapoor - Bollywood actress
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Corporate Connect, Mumbai

Speak for Smiles - Dignitaries enlightening We students
"Speak for Smiles is a series of ten events wherein eminent business leaders and personalities from different walks of life are invited as
guest speakers like Dr. Nitin Nohria, Dr. Subhir Gokarn, Mr. Kumar Mangalam Birla, Mrs. Indra Nooyi, Mr. K.V. Kamath, Mr. Paul Polman,
Mr. Harish Manwani and Dr. Ashok S. Ganguly to interact with students on various subjects pertinent to changing business times.
Students from various management institutes were also given an opportunity to attend these talk events. Towards the end of these events
WeSchool students had an opportunity to have an enriching interaction with the esteemed guest speakers.
This gives our students a great opportunity to learn, interact and upgrade their knowledge to meet the challenges of the corporate world.
Speak for Smiles Series is jointly presented by Toofles and ICICI Foundation in partnership with CNBC-TV18 wherein WeSchool is the
academic partner for this initiative and NHRDN Network, Mumbai Chapter is associated as the HR Partner. The series was also aired on
CNBC TV 18 and the proceeds generated from each of the events were given to the charity of the speaker's choice.
Dr. Nitin Nohria, Dean,

Harvard Business School, USA
Dr. Subhir Gokarn, Deputy Governor,

Reserve Bank of India
Mr. K. Mangalam Birla

Chairman Aditya Birla Group
Mrs. Indira Nooyi

CEO, PepsiCo.
Mr. K. V. Kamath
Group Chairman, ICICI Bank
Mr. Paul Polman

CEO, Unilever - Global
Mr. Harish Manwani

President, Unilever - APAC
Dr. Ashok S. Ganguly

Member of Parliament,
Rajya Sabha & Chairman - ABP
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Corporate Connect - Bengaluru

Seminars with FICCI
Prof. Dr. Githa Heggde, Mr. Sridhar Jayant, Dr. Anil Rao, Ms. Shipra Chaterjee
Productizing Innovation in India for Global Markets -
According to him, design thinking was combining creative and
WeSchool, Bengaluru coducted a seminar on Productizing
analytical thinking and applying it towards solving a specific
Innovation in India for Global markets, sponsored by the
problem. Mr. Venkat Venugopal (Head, Development RM, R&D,
Federation of Indian Chamber of Commerce and Industry (FICCI).
Ericsson Chennai), brought in the R&D perspective to the
The participants included senior product managers from MNCs in
seminar. The final speaker of the day was Mr. Pinkesh Shah, Head
India and the theme was aligned with a growing trend witnessing
of Adaptive Marketing. He shared how 'productizing' was now
a rising number of Indian firms developing products for the global
possible in India and the process that he charted out began with
market. Additionally, in the last two decades, Indian products
market analysis to strategic planning to product planning, going
have carved a niche for themselves in the global market.
to market and finally sales enablement. He then went on to
Businesses from India are taking the global stage on the strength
highlight the role of an engineering leader (who owns the
of their success stories. There were 4 esteemed guests who
complete process of creating value) and the role of a product
spoke on this theme and gave valuable insights which bridged the
manager (CEO of a product). India is now the global product hub
talent gap in product management and marketing.
as it has the second fastest growing GDP in the world.
Mr. Sridhar Jayanti's (Senior VP of Engineering and Managing

Director McAfee) initiated the workshop, on the topic Product
Innovation in India for Global Markets. Mr. Sridhar's talk started
with a pertinent question exploring the key elements necessaryto
innovate in India. He further elaborated saying that products
created in India were primarily due to the physical and economic
conditions of the country . The second speaker was Mr. Vivek
Kumar of Paypal who spoke about design thinking for product
managers.
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International Immersion
global outreach
Learning by transcending boundaries

WeSchool Education provides large numerous opportunities for students to learn through international exposure, gained from
understanding internships and projects in countries such as USA, Japan, Ghana, Denmark, Germany, Kenya, Dubai, Malaysia, Tanzania,
Sweden, Singapore and Romania among others. The students also participate in the Study Tours conducted to leading organizations in
Japan and Sweden. A select list of companies where they have interned include:
Germany
Daimler AG
Comtessa
Siemens Medical Solutions AG
Publicis Kommunikations Agentur
CDP Bharat Forge GmbH
Bearing Point GMBH
Maier Vidorno Group
Eurex Frankfurt AG
USA
DNL Global
TEOCO
American Express
AT&T
Exxon Mobil
UAE
Eros Electricals
Jumbo Electroncis Co. Ltd.
Apparel LLC
Abu Dhabi Fertilizer Industries Co. WLL
Sharaf Group
Singapore
Freudenberg IT
Sweden
Ericsson
ABB Robotics
Eskilstuna Energi
Milj AB
Japan
Uchida Yoko
Toyota
Asahi Breweries
Asahi Shimbun
Other Countries
Mattel, Malaysia
Spin Knit Ltd.
Kentainers, Kenya
HSBC, Qatar
Malaysia Transformer Manufacturing
(MTM), Malaysia
Contor Zenner/BegaElectro Motor
Corporation, Romania
BIDCO Oil Refineries Ltd., Kenya
Electricity Company of Ghana Ltd.,
Ghana
Gratis Foundation, Ghana
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Students Exchange Program

Apart from connecting with organizations, WeSchool also
encourages students to learn about working in international
groups through Universities it partners via student exchange
programs.
The Copenhagen Business School offered one such opportunity
where one of the WeSchool students with a Biotechnology
background selected a course in Marketing Communications
where he worked on a project with group members from Italy,
Turkey and Lithuania. This global exposure has also provided him
an opportunity to learn from social interactions with fellow
students from various continents such as Asia, America and
Europe. The perspectives they brought to the table has
broadened the students approach to learning and addressing
challenges in a dynamic corporate world.
Duration
Student internships are generally defined for a period of 2 months
in May and June, is more convenient to carry out internships
during the student's summer break at the institute.
Benefits
Undoubtedly, the internships offer a unique significant learning
opportunities for our students as it helps them garner global
experiences. The company too benefits in several ways; as an
outsider and being younger in age, students are able to bring in
fresh perspectives to any existing problem and give valuable
recommendations for the benefit of the company. The company
also assesses the holistic performance of the student, to whom
they could then potentially choose to make an employment offer
to, in the near future.
61
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International Partnerships
WeSchool has partnered with the following International Universities to develop
academic growth through student and faculty exchange, internships and research
initiatives.
<
Curtin Business School, Curtin University of Technology, Western Australia
<
Unitec Institute of Technology, Auckland, New Zealand
<
Otto Fredrich Universitat, Bamberg, Germany
<
University of Hull, UK
<
LUMS, Lancaster University, UK
<
Audencia Nantes, France
<
Jonkoping International Business School, Sweden
<
Marladalen University, Sweden
<
IESEG School of Management, Paris
<
Grand MacEwan College, Canada
<
Copenhagen Business School, Denmark
<
Stuggart Media University, Germany
<
Kedge Business School, France & China
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placements
Placements
Career Management Center (CMC)
The Career Management Center (CMC) plays an important role in shaping the careers of students from their induction & orientation, summer
internships, mid-term projects, right to their final placements and even beyond.
Management of Corporate interface is an important responsibility of this Centre and it is also involved in brand building activities for
WeSchool. The CMC conducts several sector-based Industry Roundtables to engage senior members from leading Corporate and invites
them for sectoral discussions at WeSchool, where our students can also present their learnings and projects. Besides its core function of
providing placements and internships for the students, the CMC is also engaged in a host of support functions, meant to bring about
continuous improvement in student activities.
CMC undertakes various academic and non-academic initiatives so that students are well equipped to meet varied industry requirements.
The center collaborates with leading industry bodies like the National HRD Network (NHRDN), Federation of Indian Chambers of Commerce
and Industry (FICCI), The Indus Entrepreneurs (TIE), The Advertising Club Mumbai, various Foreign Consulates and International Trade
Bodies throughout the year to create events and sessions where students participate and learn from Industry experts to ensure a smooth
transition to the corporate arena.
The CMC also networks with the Institute's alumni for creating more career opportunities for our students and also aims to support alumni by
creating more career opportunities and switches for them, through its vast network of industry contacts.
Students Profile 2013 - 2015 (Mumbai)

Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students.
3%
5%
7%
6%
Education Background
15%
12%
16%
Work Experience
Arts
Commerce
Engineering
57%
21%
Management
0-1 yr
1-2 yrs
2-3 yrs
Others
> 3 yrs
Science
58%
5%
Business Specialisation
5%
Finance
Human Resource
31%
11%
6%
Marketing
5%
37%
Operations
Business Design
Healthcare Management
Rural Management
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Students Profile 2013 - 2015 (Bengaluru)

Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students.
Educational Background
Genderwise breakup
2%
26%
18%
7%
Engineering
Commerce
22%
Males
Management
Females
51%
Science
Others
74%
Work Experience
11%
8%
1%
18%
0-1 Years
1-2 Years
2-3 Years
3-4 Years
> 4 Years
62%
Placement Highlights - 2014

Over 177 companies on campus & 85 new companies
DOMESTIC
INTERNATIONAL
Highest package / per annum
` 20 Lacs
` 16.2 Lacs
Average package / per annum
` 7.8 Lacs
` 14.28 Lacs
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Corporate Testimonials
The WeSchool student has been a keen observer within the organization. He has shown curiosity in knowing how various teams within
the organization function. He was quick to identify target segments as well as prospective bankable companies within the industry.
Ms .Vinitha Turakhia
Chief People Officer, Deloitte Consulting, Mumbai, India
The WeSchool student worked diligently to understand the organization and its needs and then modeled the project accordingly. He did
a good comparison of prevailing financial models in other developing countries and also looked at the Indian context.
Mr. Anand B. Surange
Deputy Vice President, Tata Capital
The intern from WeSchool took active interest in understanding the Organizational roles and responsibilities. He was open in his
learning, hardworking and a sincere candidate. He was also an excellent team member.
Mr. Nagarajan Kulkarni
Global Brand Manager - Oral Care, HUL
The WeSchool student is very innovative & keeps pouring in ideas as & when discussed. He takes initiatives from the front. He has
analysed the data and has come up with some great ideas & tracking mechanism for his project.
Mr. Ravi Sharma
Vodafone
The WeSchool intern was very observant and took active participation in regular affairs of the department. He has an inquisitive mind and
was keen on understanding market dynamics. He assisted in various small projects which included data interpretation, trend analysis,
quantitative modelling and secondary research.
Mr. Lalit Oswal
Senior Vice President, Reliance Industries
65
Mr. Josy Paul - Chairman, BBDO India at Welingkar
Mr. Ajit Joshi - MD & CEO, CROMA, Infiniti Retail at Welingkar
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List of Recruiters
Agri Business
Desta Global
SVA India
Banking & Financial services
Axis Bank
Deutsche Bank (Own)
HDFC Bank
ICICI Bank
Indusind Bank
RBS
Standard Chartered Bank
Alfort Capital Advisors
Asset Reconstruction Company (India) Ltd. (ARCIL)
Citicorp Services India Ltd
Darashaw & Co. Ltd
Dun & Bradstreet
Edelweiss Financial Services Ltd.
FactSet Ltd.
HDFC Ergo
HDFC Ltd.
HSBC Procure division
ICICI Lombard
ICICI Prudential (1 PPO)
Indiainfoline Ltd.
L&T Finance
Mahindra Home Finance
Marsh Insurance Brokesr India Pvt Ltd
Morgan Stanley
Siemens Financial Services Pvt. Ltd. (PPO)
Meghraj Capital Advisors
Chemicals
Choguko Marine Chemicals
Deepak Nitrite
Galaxy Surfuctants
Gulf Oil Corporation
Jayant Agro Organics
Sudarshan chemicals
Consulting & Research
Axis Risk Consulting
CBRE
Circular Angle
Delloite (Own)
Ernst & Young
Great Place To Work
IKYA
Naukri.com
Sewells Group
Talent Corner
Transperant Value
VFS Global
Kon Ferry
AC Nielsen
Aranca
GFK Mode
IPSOS( 1 Own)
TAM Media Research
Zyfin Research
Design
Concept PR
Lokus Design
Tata Elxsi
FMCG & FMCD
Bombay Dyeing
Future Group (Own)
General Mills India Ltd.
Godrej Agrovate
Kansai Nerolac
Lakme Liver
Madura Garments
McNroe Consumer Products
Pidilite (1 PPO)
Soap Opera (Marico) (PPO)
United Biscuits
Bajaj Electrials
Philips Ltd.
Whirpool
Healthcare & Pharma & Hospitality
Abbott
Akumentus
IMS Health
Linde India Ltd
My Dentist
Regrow
Sancheti Hospital
Vital Health
ACG Worldwide
Alembic Pharma
Glenmark Pharmaceuticals
Medley
ITC Hotels
Jet Airways
Moksha Spa
TAJ Hotels
IT/ITES
Accelya Kale Solutions
Accenture Services Pvt Ltd
Amazone
Aon Hewitt
Ashtech Infotech
AVANTI
Capgemini
CICC Automation Technology
CMS
Cognizant
CRM IT
Dell
eClerx (PPO)
Global Eprocure
HCL Infosystem
HCL Technologies
Infosys
Just Dail
Klouddata
MAQ Software
MphasiS
Newgen Technologies
NSE IT
Red Quanta
Smartcube
Syntel
Tata Interactive
TCS BPO
TCS Consultancy
Tech Mahindra Ltd.
Tikona Digital Networks Pvt. Ltd.
Winjit Technologies
Wipro Technologies
Logistics & Manufacturing
Alcam Exports
DTDC
FEI CARGO
GE Shipping
Kakinada Marine & Offshore Co. Ltd.
Mahendra Brothers Exports Pvt. Ltd.
Apar Industries
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Hindustan Colas
Johnson Tiles
Kapu Gems
Mahindra & Mahindra
Mahindra & Mahindra Auto & Farm
Services
Mahindra Farm Equipment
Pashmina Developers
Saint Gobain
Tata Motors Ltd
Thermax
Trident Group
Visa Steel
SunJewels
Media & Entertainment
Adfactor PR
Dish TV
Draft FCB Ulka
Fork Media
Marcusevans
Network 18
Premium Transmission
Primetime Media
Relaince Broadcast
Repro
Wedding Affair Magazine
Western Press
Zee Entertainment
Real Estate/Infrastructure
99acres.com (Info Edge IndiaLtd)
Chowgule Construction Products
Common Floor
HDFC Realty
Kalpakaru Projetcs
Kalpataru
Lodha Group
Obeori Realty
Quantum Reality
TATA Housing Development
Indiabulls
Retail & Services
Aditya Birla Retail
Croma
Eleganza Jewellery Pvt. Ltd
Globus Stores
Landmark (Baby Shop - UAE)
Landmark- Home Centre
Landmark KSA (Riyadh)
Samsonite India
Shopers Stop
Ttrain
Enrich Salon & Spa
Hammer & Mop
Others
Reliance Marketing 4G
Vodafone
Vardhaman Industries
Kanzen Institute Asia Pacific Pvt Ltd
Wiki Training
Kesari Tours
Advocacy India
And many many more...
26
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Alumni
alumni
With the proliferation of social media platforms like Wattsapp, Facebook

and Twitter have collectively debunked the "six-degrees of separation"
theory, not only to connect with one another socially but also provides the
means for networking, marketing and advertising activities. But because of
this social media over-connectivity we have somewhere become
disillusioned to meet our peers personally. This trend was observed over
the past couple of years, when the attendance for the Alumni Day was falling
year on year.
Precisely to overcome this barrier and to share the happiness over
WeSchools unswerving growth and success as a bigger family over the
past few years, this year WeSchool had organized 2 alumni meets for its full time as well as its part time master's alumni. To revisit the
Nostalgia Lane, this year the theme for the alumni meets was LETS MEET REAL TIME
We welcomed over 850 Alumni dating back from first batch to the recently passed out alumni. This year we commenced the alumni meets
with a different format which different fun-filled engaging activities for our Alumni revisiting campus since their graduation. These diverse
activities ranged from a Cricket Match to a stand-up comedy act by one of Indias favourite cricket enthusiast Vikram Sathaye. It also
included a musically enchanting performance from the Koshish Rock Band to WeSchools own Band and Dance performance as well as a
special flash mob Dance by our Students and to top it all, an unforgettable and mesmarizing dance performance by our very own faculty
members led by our Group Director, Prof. (Dr.) Uday Salunkhe.
All in all both the meets were well attended and participated by our alumni. We at WeSchool also enjoyed the events and interacted with
many enthusiastic alumni which has encouraged us to host many such events in the future as well.
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Fees
PGDM
PGDM Health Care Management
PGDM - E - Biz
PGDM - Retail Management and
PGDM Business Design
PGDM Rural Management (Emerging Economies)
` 4,30,000 / p.a.* (Tuition fee only)

*Fees are subject to change without prior intimation
Eligibility
Candidates with minimum 50% in degree exams from a recognised university. Final year students awaiting results may also apply.
Hostel Facilities
Separate hostels are available in WeSchool campuses, Mumbai and Bengaluru for both boys and girls. The hostels are serviced and
maintained with all basic amenities including 24x7 internet connectivity.
For all students admitted to programs at the WeSchool Bengaluru campus, accommodation in hostel is mandatory. 2 separate buildings
are earmarked for boys and girls separately. All hostels rooms are allotted on twin sharing basis and are self contained having amenities like
attached toilets, laundry, swimming pool, gymnasium and attached restaurants (food charges not included) for use. The Hostel Fees at
Bengaluru for 2015-2017 will be in the range of ` 90,000/- to ` 1,00,000/- per annum (plus ` 5,000 deposit which is refundable after the
completion of the course).
The hostel fees in Mumbai Campus depends upon the types of room i.e. AC/NAC, Double/Triple occupancy. Presently the hostel fee
ranges from ` 90,000/- to ` 1,40,000/- per annum (plus ` 5,000 deposit which is refundable after the completion of the course)
Allocation of hostel will be on the basis of availability.
#Hostel Fees are subject to change.
No donation or capitation fees is charged for admission to any of our Programs.

Nor is anyone else authorised to collect any donation or capitation fees on our behalf.
Purchase of application form does not guarantee shortlisting for GD & PI process or
final admission to the program
69
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Prin. L. N. Welingkar Institute of Management Development & Research

Mumbai Campus: L. Napoo Road, Matunga (C. Rly.), Mumbai - 400 019.
Ph.: 022 24198400, 24198700, 24198300. Extn: 8149 / 8150 / 8151.
Bengaluru Campus: 102 / 103, Electronic City Phase 1, Next to BSNL Telephone Exchange, Hosur Rd., Bengaluru - 560 100.
Ph.: 080-42678300. Bengaluru City Office: 080 41303781/82.
Delhi Office: House No 1, Ring Road, Lajpat Nagar-4,
New Delhi -110027. Ph: 09810775668 / 09212171051.
Kolkatta Office: 09836356784
Email: admissions@welingkar.org
*Imp: The change to WeSchool is only change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that Welingkar has. The legal entity of the institute remains
unchanged as Prin. L. N. Welingkar Institute of Management Development & Research.
www.welingkar.org/pgdm
Connect with us on
Facebook: www.facebook.com/welingkar
Twitter: @welingkarinst
Blog: welingkarblogs.org
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CMYK

From the Group Director's Desk

Bengaluru Deans Message

PGDM - Rural Management (Emerging Economies)

PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE

PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE

PGDM Business Design - 2 Year Full-Time, Recognized by AICTE

PGDM - E - Business - 2 Year Full-Time, Recognized by AICTE

Global Citizen Leader (GCL)

InnoWE - Mumbai & Bengaluru

Corporate Connect - Mumbai

Corporate Connect - Bengaluru

Prin. L. N. Welingkar Institute of Management

From the Group Director's Desk

Prof. Dr. Uday Salunkhe

Bengaluru Dean's Message

Ranked 10th amongst Top Private B-Schools

WeSchool awarded the

Best Management Institute of the Year, 2015

PGDM Programs (Recognised by AICTE)

PGDM - 2 Year Full-Time, Recognized by AICTE

Selling & Negotiation Skills

Human Resource Management

Industrial Relations & Labour Laws

Competency Management & PMS

Consumer Buyer Behavior

Total Rewards (Compensation benefits)

Effective Business Communications

Core Management Subjects

Product & Brand Management

Global Citizen Leadership

Research Methodology & Market

Integrated Marketing Communications

Services Marketing & Management

Cost & Management Accounting

Business Language (foreign language)

Services Marketing & Management

Managing Groups for Performance

Marketing Applications & Strategy

Advanced Financial Management

Financial Risk Management

Distribution & Supply Chain

Capital Markets Fundamentals

Hometown: Pune, Maharashtra

WeSchool Activities: Placement Secretary at WeSchool

PGDM-Rural Management (Emerging Economies)

Career opportunities for Rural Managers

Companies who offer summer internships:

Dabur India Ltd

Carrier Air Conditioning

Kansai Nerolac Paints Ltd.

Gokul Milk Ltd.

Godrej Agrovet Ltd.

Mahindra Finance Ltd.

Su-Kam Power Systems Ltd.

(Parag Milk Foods Pvt. Ltd.)

First Rand Bank

*Designing a Business Plan

Effective Business Communication

Cost & Management Accounting

Sustainable Practices & Climate Change

Selling & Negotiation Skills

Thinking Tools for Innovators