Advanced Computer Graphics SPRING

2010
Assignment
#4 Plus

You've Been Branded

The Logo The Shirt
A logo is a small shape or typography, but it involves much Now you'll apply your brand to a t-shirt design.. Create a
more. Think of any successful logo campaign. It includes raster or vector illustration that will work well with your
a set of colors, shapes and lettering that add up to a style logo, both conceptually and visually.
that is unmistakable and communicates clearly the content
of its subject. A logo doesn't have to Follow these steps if you want to create
be a picture of the business' prod- a posterized picture on your t-shirt;
uct, but will embody the spirit of the
And the Point is… include the logo. Place the logo in
enterprise. • To further your vector Photoshop.
drawing skills 1. Convert your artwork to gray scale.
You will make a logo for yourself • To learn to think [Image>Mode>Grayscale]
or some band or business that you 2. Posterize your artwork.
conceptually and
know and have a interest in. You [Image>Adjustments> Posterize]
have to be familiar with your client iconically, and to Choose between 3 and 7 levels,
in order to represent them (possi- translate that thought depending on the look you’re trying to
bly you) visually. process into a mark. achieve.
3. Convert your image back to RGB.
1. Think of simplified pictures; think [Image>Mode>RGB]
of letter forms as illustrations; think 4. In the color picker, access the Pan-
of letters and illustrations integrated together. tone uncoated library, and save swatches of the
Sketches must be in black and white; you can colors you want to use in the swatches palette.
do a version in color as well, if you like. Choose a range of values from light to dark.
5. Select each level of gray with the magic wand,
Sketches Due: Wednesday, April 28 with “contiguous” turned off in the options bar,
and save the selection and name each level of
2. Consider as part of your working process: gray as a seperate channel.
finding images online and tracing them with 6. Apply your colors to your artwork, loading the
the pen tool (Wacom tablet, anyone?)or mak- selections from the channels palette.
ing a selection and turning it into a path. You (Hint: You can fill a selected area with the fore-
can use Photoshop as part of your ground color by pressing option, delete;
process, but your logo must fill with background color by pressing
be made in Illustrator. delete.)
7. Don’t forget, your shirt can be a color
3. Your final logo will be presented on too. It doesn't have to be white.
a single letter sized sheet of paper in four
versions: in color and in black and white, once T-shirt Due: Friday, May 14
each large and small.
GRADE: 20% Concept
Logo Due: Thursday, May 6 15% Degree of difficulty
65% Craftsmanship