BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: SKY-BORN CLASS NAME: Gamma

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED: April 14th

TASK DESCRIPTION:

1. Designed logo .
2. Designed a poster advertising
3. Advertising Strategy

TEAM MEMBER’S NAME: Oh Won Jae

TASK DESCRIPTION:

1. Product branding
2. Branding strategy
3. Advertising strategy

TEAM MEMBER’S NAME: Shim Jae Beom

TASK DESCRIPTION:

1. Designed a poster advertising

2. Product branding
3. Branding Strategy

TEAM MEMBER’S NAME: An Da Hye

TASK DESCRIPTION:

1. Product branding
2. Branding strategy
3. Advertising strategy

TEAM MEMBER’S NAME: Oh Ji Su

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BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising

PRODUCT BRANDING
Company Name: SKY-BORN

Product: F.T. Herba

Brand Name: F.T. Island (Flying Toy Island)

Tag-Line: Float Happiness : )

Product Logo:

BRANDING STRATEGY
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What “Branding Strategy” will you carry out?

We will carry out Family Branding.

Explain why?

The Family Branding strategy enables new products to be placed

under the umbrella of an existing brand. Thus it enables the organization
to rapidly build market awareness and acceptance since the brand is
already established and known to the market. In other words, F.T. Herba
will be easily aware to consumer, because it is the under the brand name
F.T. Island that earn a reputation as best creative flying toy. For this
reason, we chose Family Branding as our Branding Strategy.

Explain how?

1. We will become a professional flying toy company, so our product

will have a same name 'F.T.'. F.T. Herba and glider, etc.

2. These naming let the customer know that the product is made by
Sky-born company.

3. Through internet, TV, print publication advertising, people will start

to recognize about our products.

ADVERTISING STRATEGY: Decide on three advertising methods your

company will implement as your advertising strategy. Complete each of the
3
following boxes.
Method#1: Product Placement

Reason for choosing this method:

Product Placement is available to target the mass market as well as the
specific age group. Therefore it is one of the perfect advertising methods
for our company. Furthermore, in spite of its high distribution cost, the
company believes that its high-impact will be worth it.

Target Audience: Mass market by age group

Delivery: F.T. Herba will be shown up in the movie “Night At The

Museum 2”. One of the museum exhibit characters will play with the F.T.
Herba that kids left in the daytime, having fun.

Method#1: PRINT PUBLICATION ADVERTISING

Reason for choosing this method:

Newspaper and Magazines are good mass media.
Newspaper and Magazines are spread so far.
They read them, In put people’s head.
Newspaper and Magazines are very important advertising method.

Target Audience: parents , mass market

Delivery: Newspaper, Magazines

Method#1: Internet advertising

Reason for choosing this method:

These days Internet has great effect. Hundreds of million people is
websurfing at the same time. Internet advertising can approach random
people. Some of them is never meet our product advertising in
newspaper or product placement. So our company think make maximum
effect with minimum cost.

Target Audience: Random people. Especially never meet our product

Delivery: Pop-up advertise, Main portal site banner advertise.

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand

product using software or internet “cut” & “paste” technique:

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