TO

S.S.I.T.M.
 PRESENTED BY:- MOHD. AKRAM
“RURAL MARKET AND
SUPPLY CHAIN
MANAGEMENT OF
HERBAL AGRO
PRODUCTS IN RURAL
AREAS ”
SRISTI (Society for Research and Initiatives for Sustainable
Technology and Institutions)

SRISTI is a registered charitable organizatoin under Bombay Public

Trust Act, 1950.

SRISTI manages the Honey Bee database of innovation, and support the
publication of the network’s newsletters in three language English,
Hindi and Gujarati

SRISTI was set up to provide organizational, intellectual and logistics

support to the Honey Bee Network
To create the demand of sristi product in rural areas.

To reduce the use of chemicals in crops.

To know about consumer preference and feedback on

. existing product.

To scout for vendors/franchising agents for such

technologies which are ready to deliver and have wide
applicability.

To provide the better knowledge in herbal agro

product.
Sample Size :- 100
♦ Sampling Techniques:-
Sampling Techniques is Non probabilistic convenient
and sampling method
♦ Types of research:-
Descriptive research.
♦ Source of data:-
Primary data:-
♦ Data collecting method:- Survey method and personal
interview method and secondary data collected by internet.
♦ Data collection:- Structured questionnaire was used for
collection of data.
1. Are you aware of HERBAL AGRO PRODUCT?

(a) Yes (B) No (c) Can’t say

AWRENESS NO OF RESPONDENTS

(a) 80%

(b) 20%

(c) 0%
No. of respondents

0%
20%
(a)
(b)
(c)

80%

SSITM Aligarh 9
2. Have you heard about SRISTI’S HERBAL AGRO PRODUCT?

(a) Yes ( ) (b) No ( )

Questions No of respondents

(a) 35%

(b) 65%
 No. of respondents

35%
a)

b)

65%
3. If yes, in which company do you have purchase herbal agro product?

( a ) Sristi ( ) (b) Iffco ( )

( c) Paras ( ) (d) ( )
Others

Questions No. of respondent

(a) 23%

(b) 45%

(c) 13%
(d) 9%

SSITM Aligarh 12
 NO OF RESPONDENTS

45%
50%

40%
a)
30% 23% b)

13% c)
20%
9% d)
10%

0%
No. of respondents
4) Are you satisfied with the product offered by company?

a) Satisfied ( ) b) Highly satisfied ( )

c) Dissatisfied ( ) d) Highly dissatisfied ( )

Question No of respondents

a) 72%

b) 0%

c) 18%

d) 0%
 NO OF RESPONDENTS

72%
80%
70%
60% a)
50% b)
40%
c)
30% 18%
d)
20%
10% 0% 0%
0%
No of respondents
5) Which feature do you like most in SRISTI company?

a) It is cheaper ( )
b) It’s provides better services ( )
c) It provides regular suggestions regarding farming ( )
d) Easily availability of its franchisees ( )

Question No of respondents

a) 54%

b) 27%

c) 4%

d) 5%
 No of respondents

d) 5%

c) 4%

No of respondents
b) 27%

a) 54%

0% 20% 40% 60%

 When we arrange the meeting in rural areas only 20 to
25 people came. So we should arrange CAMP in rural
areas.

 The U.P. coordinator of SRISTI has to use sampling system more

and more for formers in one village.

 We should advertise the SRISTI’ Product by RADIO &
NEWSPAPER.

 U.P. coordinator of SRISTI has to arrange contact details of

Kishanmitra & Pradhan to justify.
 We should provide the better knowledge to the farmer
 The scope of HERBAL AGRO PRODUCT is very
large because it increase the fertilizer power
of soil.
 Farmers want use herbal agro product but
they have not sufficient knowledge about
them.
 Herbal agro product is the future of crops.