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Introduction
FMCG industry or fast moving consumer goods is a key
industry in any economy. The fast moving consumer
goods (FMCG) segment is the fourth largest sector in the
Indian economy. The market size of FMCG in India is
estimated to grow from US$ 30 billion in 2011 to US$ 74
billion in 2018.
Food products are the leading segment, accounting for 43
per cent of the overall market. Personal care (22 per cent)
and fabric care (12 per cent) come next in terms of
market share.
Growing
awareness,
easier
access,
and
changing
lifestyles have been the key growth drivers for the sector.
What is it exactly?
FMCG goods are popularly known as consumer packaged
goods. Items in this category include all consumables
(other than groceries/pulses) people buy at regular
intervals. The most common in the list are toilet soaps,
detergents, shampoos, toothpaste, shaving products,
shoe
polish,
packaged
foodstuff,
and
household
in rural
India and
given
boost
to
rural
Mavalli
Tiffin
Rooms
(Kannada:
located
on
the Lal
Bagh Road
ready-to-eat
snacks such
as chutneys
and
to
satisfy
themselves
about
the
restaurant's
The Interview
not work out as you had planned and what were the
possible drawbacks in that?
What
are
the
biggest
challenges
marketing
action
was
necessary,
which
lead
you
in
setting
of the company?
Segmentation?
company MT or TT/GT?
advertisement
but
later
on
moved
on
to
brand
endorsement.
Initially
the
distribution
chain
wasn't
scientifically
mapped out. Distribution was random and based on gutfeel. MTR was in 200 towns in the East and North where
the brand had no equity.
Adoption of a two-pronged distribution strategy: In the
North,
West
and
East,
weve
strengthened
our
shut
down
(operations)
in
70-80
towns.
Foods
PURE
&
PERFECT
The
Obsession
Bibliography-
http://www.mtrfoods.com
http://info.shine.com/industry/fmcg/6.html
https://en.wikipedia.org/wiki/Mavalli_Tiffin_Room
Economic times articles.
Interview
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