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one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
MAXFITNESSAGE.COM
M
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
NEW
burn
METABOLIC
I G N I T E R
Dietary Supplement 60 Capsules
control
ntr
S U P P R E S S
lose
D E F I N E &
T
26
FEBRUARY 2016
HEALTH
16 Fertility Health
Many couples are unable
to conceive on their own.
Why does infertility happen,
and what can couples do?
TEAM MAX
COVER
22 Get Shredded
Day
Va lent in e ' s h im
r
g ift ide a s fo
Time to take it up a
notch. Our cover model
shares some intense workouts that aren't for the faint
of heart.
FITNESS
26 SWOLEmates
This ft couple has learned
how to make healthy and
ft living a joint effort. Plus,
check out the workout
they put together for you!
42
WWW.MAXMUSCLE.COM
Issue 201
FEBRUARY 2016
22
36
26
36 Lives Changed
Meet two Max Muscle
Sports Nutrition customers
who took back their lives
from the chains of obesity
and depression.
IMAGE PICKS
NUTRITION
48 Power Couples
These foods, when
consumed together, offer
even greater health benefts
than when they're apart.
52 Mmmmm, Chocolate
What would Valentine's Day
be without some delicious
chocolate? Check out this
recipe for a vegan chocolate torte.
55 Muscle-Building
Foods
You know the saying, abs
are made in the kitchen,
right? Well, it's true. Here
Pounds Lost
Lives Saved
pg. 36
O t,
L n Out
F t Lea
T h Fat,
Torc
and Tone Up
FEBRUARY 2016
nts of:
p
Complime
RESULTS
SHRED
YOUR
BODY
34 36
48
NPC Competitor
& U.S. Marine Corps
Scout Sniper
IRVIN WARD
V-DAY
GIFTS
SIX
SUPER
FOOD
DUOS
Can
That
Maximize
Health
Benefts
ON THE COVER
Photographer: James Patrick,
JJamesPatrick.com
Model: Irvin Ward
M
Assistant: Jason Black
A
IN EVERY
ISSUE
4
6
8
10
12
14
58
60
62
Editors Note
President's Point
Digital Buzz
Feedback
Joe's Corner
Health Beat
Science Pulse
Pro Training
What's Hot
as
ate h its .
l
o
c
o
ch
ef
D a rk h ea lt h b en rec ip e !
g reat out t h i s
C h ec k
52
tes
SWOLEmaple's
Fit Cou
Tips &
Workoupg.t26
LE COM
M AXMUSCLE.COM
FEBRUARY 2016
WWW.MAXSPORTSANDFITNESS.COM
WHERES YOUR
SET A GOAL
STEP
MAKE A PLAN
01
STEP
02
GET RESULTS
STEP
03
EDITOR'S NOTE
MANY OF YOU know
how much I love and am
motivated and inspired
by stirring quotes. In her
book, This is. I am. Thank
you., my sister-in-law Tracy
Gillespie collected hundreds
of powerful quotes of hope,
widsom, comfort, strength,
and empowerment and put
them all together at your
fngertips for an endless
supply of just-what-you-needed-to-hear words to help in
almost any situation.
As I was pondering what to write this month, I looked to
her book for inspiration. I read so many quotes that moved
me, but this one (by Ralph Waldo Emerson) reached out of
the page and grabbed my heart. It said, "To leave the world
a bit better, whether by a healthy child, a garden patch,
or a redeemed social condition; to know that even one life
has breathed easier because you lived that is to have
succeeded."
On February 21, 2013, my father left this world after a
lengthy battle with congestive heart failure and Parkinson's
disease. He fathered seven children (and was a step-father
to four others) and imparted to us his drive and ambition,
work ethic, and strong beliefs to care about the wellbeing
of others and to make the world a better place. We are his
legacy. He succeeded in life.
My sister Deborah was killed in a tragic car crash May 24,
2015. Friends and family to this day continue to post on her
Facebook wall saying how much she is missed. During her
life, she fought to open people's eyes to global warming and
she encouraged others to do their part to take care of this
earth. She brought smiles to people's faces with her angelic
singing. She nurtured and took care of the sick. She drove
an old beat up Toyota Echo and made less than $15,000 a
year. She succeeded in life.
I know that many of you are trying to reach your goals
in 2016, whether it be to lose weight, compete in your frst
bodybuilding show, get that job promotion or a raise, or buy
your dream car. I wish you the best in your endeavors. Just
don't forget that it is the simplest things buying someone's
lunch, calling an old friend, caring for the poor, showing up
when a friend's parent is in the hospital, fghting for the
rights of those who are less fortunate that mean more and
add up to a truly successful life.
And so I challenge you this year to help one life breathe
easier lend a hand to your neighbor, encourage someone
to achieve a goal, offer to work out with someone at the
gym who is struggling. Let's get out of our own heads and
let's not get so lost in our own pursuits of greatness that we
forget what life and success are really about.
Until next time,
LaRue V. Gillespie
LaRue V. Gillespie is the Editor in Chief and Creative Director for Max
Sports & Fitness Magazine. E-mail her at editor@maxsportsandf itness.com.
4
WWW.MAXMUSCLE.COM
FEBRUARY 2016
IN STORES NOW!
ThermX 2.0 Advanced 3 Stage
Weight Loss Catalyst
ThermX 2.0 is a modern fat burner that raises
the diet and weight loss category to a higher level.
This unique formula contains 3 proprietary blends
within one product to support rapid and effective
fat loss, thermogenic activity, appetite management, water loss, focus and extreme energy.
The proprietary blends have been masterfully
formulated to contain scientific and researchbased ingredients in efficacious doses. These
ingredients work synergistically with each other
for safe and effective results.
Learn more about ThermX 2.0 and other Max
Muscle products online at maxmuscle.com
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
PRESIDENT'S POINT
FOR MOST OF US, beginning a
new program or doing something that
weve never done before can be very
overwhelming and confusing. You may
have seen an advertisement on TV or
the Internet or you may have heard one
on the radio claiming to have the next
weight-loss miracle solution that will
help you get rid of all of your extra fat
in no time at all. But how do you know
if it really works and whether or not its
even safe to take? And how do you use it? What type of training program
should you include? What about your diet?
I can tell you one thing for sure about ads for weight-loss pills, the
old adage still holds true after all of these years: if it sounds too good to
be true, it probably is. The key to effective and safe fat loss is an overall
approach that combines proper nutrition, a sound training program, and
quality supplements that will assist in accelerating the fat-burning process.
There are several fat-burning and weight-loss supplements on the
market today, so how do you know which is the right one for you? For
starters, I would recommend visiting one of our Max Muscle Nutrition
stores. Inside each Max Muscle location in a Certifed Fitness Nutrition
Coach (CFNC), who has been trained to assist our customers get the
very best results. CFNC's will perform a free nutrition consultation to
determine what your goals are and the very best approach to achieving
them. We also have a state-of-the-art body composition analysis
machine called the InBody that our CFNCs can use to determine what
your baseline, or starting point, is so he or she can accurately track
your progress, evaluate where you are each week, and make necessary
changes or modifcations to your program. By taking this proactive
approach, CFNC's can deliver you better and faster results.
Max Muscle has introduced two awesome new weight-loss supplements
this year to give our valued customers even more options when it comes
to getting into their best shape. The Total Weight Loss System (TWLS)
was designed to give you an all-in-one complete weight management
solution by creating a stack that targets weight loss in three very different
and specifc ways. The three individual products that make up this system
are Burn, Control, and Lose. Burn is a very effective thermogenic that
will help you stimulate your metabolism to get the fat-burning process
shifted into high hear. Control helps curb your appetite and control hunger
throughout the day, and Lose is a proprietary cleansing formula that helps
you get rid of the bloat by eliminating excess waste and build up in the
body.
For our more advanced customers, youll be excited to learn that we
have leveraged off the success of the Emerge line and created Emerge
HC. This truly innovative product combines brand new weight-loss
ingredients in a proprietary formula designed by Max Muscles Chief
Science Offcer, Dr. Phil Harvey. This is an extremely potent and effective
weight-loss supplement and has already been getting rave reviews from
many of our customers.
Both great new supplements are available at Max Muscle stores
nationwide now, so if you are serious about getting into shape this year,
visit a Max Muscle store and meet with one of our coaches, get a free
nutrition consultation, and learn how we can help you get real results.
Sean Greene is President of Max Muscle Sports Nutrition and executive editor
of Max Sports & Fitness Magazine. E-mail him at sean@maxmuscle.com.
6
WWW.MAXMUSCLE.COM
FEBRUARY 2016
Contributing Writers
Linda Hepler, Abby Hoeffner, Susan Irby,
Joe Wells, Karen Morse, Dr. Phil Harvey,
Pete Ciccone, Matt Cooper, Rochelle Marapao,
Jackson Ritt, Irvin Ward, Jackie Classen
Contributing Photographers
James Patrick, Frank Fontanilla, Hiram Chee,
Brett Seeley, Shutterstock.com
MaxSportsAndFitness.com
Max Sports & Fitness Magazine is published monthly
by Joe Wells Enterprises, Inc. and may not be reproduced without express written permission, all rights
reserved. No liability is assumed by Joe Wells Enterprises, Inc. or Max Muscle regarding any content in
this publication. It is vital that before implementing
any diet or exercise routines, you must frst consult
with a qualifed physician.
Max Muscle is not responsible for advertiser claims.
Joe Wells Enterprises, Inc. and Max Muscle do not
promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administrations Web site at
www.fda.gov.
We reserve the right to refuse advertising without
explanation.
FEBRUARY SPECIAL!
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
Purchase of EMERGE HC
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
*Offer good on FIRST purchase only. Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply.
Talk to your Max Muscle Certified Nutrition Coach for more details.
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX NATION
DIGITAL BUZZ
Facebook Fun
WWW.MAXMUSCLE.COM
FEBRUARY 2016
M Muscle Los Alamitos posted: "Is it too d*#% hot? Was milk a
Max
bad choice? Wanna cool off AND get tropical/sexy like Will Ferrell?
Try the tasty and refreshing Blossom White Tea Emerge!"
1,437 Likes
M Muscle San Francisco posted this pic with the comment: "10 Years
Max
Ago Today Time sure does go by fast. Jay Cutler visiting us right after
his 1st of 4 Mr. Olympia Bodybuilding titles."
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
NEW FLAVORS!
PRO BCAA is a scientifically-based formula to
provide the body with high potency branched-
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX NATION
FEEDBACK
Emerge has
helped me drop
signifcant body
fat to achieve the
body and ftness
levels I have
always desired.
It helps supply
the energy I
need at the gym
to complete the
toughest workout
routines.
Thomas Lynott,
48, from MMSN
Wesley Chapel, FL
Cory Jackson has worked at Max Muscle Fayetteville for more than 4 years and
was a customer prior to that. Always into weightlifting, he didnt become a serious
powerlifter until about 2 years ago. He suffered a setback by blowing out his knee
while attempting a squat in 2013. After several months of recovery and rehab he
began lifting again. At frst he was only participating in bench press competitions and
only recently did he compete in all three lifts: bench, squat, and deadlift. In July, he
competed in all three disciplines, winning the overall best lifter trophy by putting up a
total of 1,585 pounds for the three lifts. This title qualifed him for the World Natural
Power Lifting (WNPF) competition in November in Atlanta. He competes in the 242
lb. weight class. Corys preferred stack is MaxPro, GlutaMatrix, Maxxtor, and 2TX.
Bill Porter, MMSN Franchisee, Fayetteville, NC
TALK TO US
10 WWW.MAXMUSCLE.COM
FEBRUARY 2016
We love hearing from you! Send us your selfes, your motivational photos, your
favorite quotes or workout routines, success stories, questions, comments, likes,
dislikes, etc. to editor@maxsportsandftness.com for a chance to be featured here!
DAVID CALHOUN
INGRI DEGROOTE
Thank You!
ARPANA PRASAD
DEB PROSSER
Woohoo!
DON DONA
Congratulations
are in order for
Max Muscle's
newest
franchisees who
just opened their
store in Tinley
Park, Illinois!
www.maxmuscle.com
FEBRUARY 2016
WWW.MAXSPORTSANDFITNESS.COM
11
JOE'S CORNER
HEY JOE,
ho do I keep
my resoutios
gong stog?
HERE WE ARE moving into a new
year again. I have been through more
than 50 of these and at least 40 that I
actually felt the need to set some New
Years resolutions. They have changed
a little over the years, but overall the
same ones keep coming up every
January. Its a little unfair that before
every year ends, we go through a
2-month holiday binge of partying
with family and friends, and inevitably
we gain some extra pounds and
feel horrible. And the most popular
resolutions again this year are (drum
roll please) to lose weight, eat better,
and, work out consistently. Honestly,
they are all pretty much one in the
same.
I went to the gym on January 2nd
and of course there were hundreds of
people working out and I ended up
waiting to get on a bike. As I fnally
settled in on a bike, I looked around
at all the new faces and thought to
myself How long will this last? Here
we are a couple weeks later and I
would estimate that 25 percent of the
crowd has already started faking out.
Better for me as I dont have to wait
for a bike. So the New Years cycle
continues as the resolutions are made,
only to be broken come February.
However, congratulations are in order
to the small percentage who actually
make the change and take charge of
their life this year.
I propose that in 2016 we change
our resolutions to be a little different.
Lets not call it resolutions but simply,
lifestyle changes. Going to the
gym is not a goal or resolution, its
simply an essential daily function
no different than making sure you
go to work or getting the kids off to
12 WWW.MAXMUSCLE.COM
FEBRUARY 2016
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
3 LBS.
(42 Se
rvings
)*
ISAAC QAVIDEL
Available in 3 delicious flavorsChocolate Cake, Vanilla Ice Cream and Strawberry Banana Smoothie!
**At
A participating stores. Limited time offer. Cannot be ccombined
mbined with Frequent buyer, see stores for
f details.
a ls.
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX HEALTH
HEALTH BEAT
BELLY FAT!!
Want to ward of that middle aged spread? Stock up on salmon and other
fatty fsh, say researchers from Kyoto University. The recent study found
that fsh oils can increase the amount of beige fat cells in your body,
which are a type of fat cell that can convert that unhealthy energy-storing
white fat to energy-burning brown fat.
MAXIMIZING TEA
HEALTH BENEFITS
Most of us know that tea -- white, green and
black -- contains lots of healthy antioxidants.
But researchers from the University of Malaya
recently found that the temperature and length
of time tea leaves are steeped affects their
antioxidant properties and differs with the type
of tea. For the most antioxidant power, steep
white tea for two hours in either cold or hot
water. Green tea yields the most antioxidants
with a prolonged (two hour) cold water
steeping. And black tea? While black leaves
contain the least amount of antioxidants of
the three types of tea, the greatest beneft was
found with a short hot water infusion.
FEBRUARY 2016
MAX
MUSCLE
EXCLUSIVE!*
FEATURES INCLUDE:
FASTER. Now only 15 seconds to complete test
Segmental analysis for more accurate results
Measures dry lean mass, weight, skeletal muscle
mass, body mass index and basal metabolic rate
Calculates bodyfat mass, percentage body fat
and weight
Accurately measures both extracellular and
intracellular water
exclusively at:
Find us on:
Locations nationwide. Find yours @ www.maxmuscle.com
*InBody models may vary per location.
MAX HEALTH
A Private
Heartache:
Facing
Infertility
BY LINDA HEPLER, BSN, RN
Conception 101
FEBRUARY 2016
Conception Challenges
High-Tech Treatments
WWW.MAXSPORTSANDFITNESS.COM
17
Cost of Treatments
Boost Your
Baby-Making
Potential
18 WWW.MAXMUSCLE.COM
FEBRUARY 2016
NOW IN STORES!
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
hello
beautiful
People have been cleansing for thousands of years
because of the physical and mental benefits you experience. Body cleanses work to remove toxins from our
digestive system. A big benefit from a cleanse is the natural
energy youll feel. Your skin looks better, you feel leaner and
when you feel good on the inside, the happier you are.
Deep body cleanses can help to lower your accumulation of
toxins. Everyone, no matter how clean a life you lead, will
accumulate toxins, and over time this accumulation can overload
our detoxification system and keep our body from running as
efficiently as it should. An overload of toxins may also be a major
cause of many diseases. As part of a deep body cleanse,
Cleanse & Lean can be taken with L-Tox, ADRX, Essential
Omega, L-Glutamine, Vit-Acell, turmeric, red clover and Max
Green Synergy. These products taken together will help
cleanse your liver, colon, kidneys, lymphatic system, skin,
blood and lungs.
Phillip W. Harvey
Chief Science Officer
PhD, RD, FACN, FISSN
PROMOTE A HEALTHY
URINARY TRACT
REMOVAL OF TOXINS
AND WASTE
IMPROVE THE HEALTH OF
THE INTESTINES
Melliza LeonenBellevue, WA
Cleanse & Lean is the best product on the market. I do not take
any fat burner supplements during my competition preparation. I
take Cleanse & Lean a few days before my competition to get that
lean and fit look. Cleanse & Lean makes you feel and look better!
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
Katie RhoeBoise, ID
As a busy mom of three year old twins, avid runner and yoga instructor I have found
that Cleanse & Lean is my "go to" supplement. Cleanse & Lean helps me get the lean
cuts and definition along with a healthy diet that I work so hard for. It helps me
to feel better and rid my body of excess toxins and water. As a fitness studio owner
I am asked frequently about different products and recommendations from different
companies and I always recommend with no hesitation to my clients, Cleanse & Lean
because it works!!!
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX FITNESS
LEAN &
SHREDDED
Want to get lean? Want to get ripped? Then
join U.S. Marine Corps' Irvin Ward in this hard
core, fat-blasting, muscle-building intense
boot camp style workout! BY IRVIN WARD
IF YOUR GOAL is to burn fat and transform your physique,
your heart rate is key. Its the speedometer to your body.
Incorporating intense periods of exercise with short
recovery time, interval training will help give maximum
intensity while maintaining exercise form to keep your
body burning fat all day long.
The following workouts will push your body way past
your comfort zone. Cardio workouts combined with
strength routines will get your heart rate to spike and
fre up your metabolism, helping you lose the weight
you want, and gain the physique you dream of.
THE WORKOUTS
WORKOUT 1: Rope Training
Do all four rope exercise for 15 seconds each, then
rest 60 seconds. Do 4 sets.
Alternate Arm Waves
Arm Waves
Arm Circles
Side Throws
WORKOUT 2: Circuit Training
Box Jumps
4 sets of 10, both feet
4 sets of 10, single-foot
Deadlifts
3 sets, 8-12 reps
Push Press
3 sets, 8 reps
Lateral Raises
3 sets of 10, 15, 20 reps
Set 1: 10 reps
Set 2: 15 reps
Set 3: 20 reps
Drop weight every set
WORKOUT 3: Sled Push
Do 8 sprints pushing sled 50 yards, resting
30-60 seconds between sprints
Do 10 sets of sled pushes, for 25 yards, add 25-50
pounds every 50 yards
Set 1-2: 25 lbs
Set 7-8: 100 lbs
Set 3-4: 50 lbs
Set 9-10: 125 lbs
Set 5-6: 75 lbs
Note: Incorporate these workouts into your training schedule.
Exercise descriptions are listed on the following pages.
22 WWW.MAXMUSCLE.COM
FEBRUARY 2016
Rope Training
For Arm Waves, grip each end of
the rope frmly with both hands
and start swinging your arms up
and down at the same time to
create parallel movements that are
going up and down like wavelike
motions with the rope. For Arm
Circles, swing ropes out to your
sides in wide circles. For Alternate
Arm Waves, swing one arm up
frst and then the other. For Side
Throws, keep feet grounded
and pivot side to side, throwing
ropes over to the side of you.
Note: Maintain the velocity
and fow of the waves for
entire interval no matter how
bad it burns. Heavy rope
exercises are a way to
increase your cardio and
build your core.
PHOTOGRAPHY BY JAMESPATRICK.COM
Box Jumps
Stand in front of the box with feet directly under the hips
and hands by your sides. Lower yourself into the jumping
position by bending at the knees and hips. Keep your
head up and back straight. Explosively jump from the
crouched position while swinging your arms. Land
softly on the center of the platform absorbing the
impact with your legs, preferably your heels. Stand
tall after landing on the box. Return to starting
position by either jumping backwards off the
box, or by stepping down and repeating the
movement. This exercise will develop lower
body strength, as well as increase your
vertical jump.
Deadlifts
WWW.MAXSPORTSANDFITNESS.COM
23
Push Press
Lateral Raises
Sled Push
MS&F
24 WWW.MAXMUSCLE.COM
FEBRUARY 2016
When preparing
eparing to ignite, I want the most advanced pre-workout technology available,
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
1.5
grams
3.2
grams
CarnoSyn Beta-Alanine,
patented ingredient to increase
muscle strength and endurance
1.5
2.5
grams
NEW FLAVORS!
Now Available in New Power Punch, Pink
Lemonade and Atomic Lime.
Coming Soon in Extreme Orange!
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX FITNESS
'
s
e
t
a
m
e
l
o
w
'S
Taking
el
v
e
l
w
e
n
e
l
o
h
w
a
o
t
your relationship
FEBRUARY 2016
RITT &
BY JACKSON
LEAH WARD
PHOTOGRAPHY BY JAMESPATRICK.COM
2. Partner Pull-Ups
Do 4 sets of 10 reps
Do these with a wide grip, palms facing away
from face. Need help? Bend your knees 90
degrees and have your swolemate stabilize
your ankles. You can use this as leverage to
pull yourself up!
WWW.MAXSPORTSANDFITNESS.COM
27
6. Mountain Climbers
8. Weighted Lunges
Do 4 sets 20 reps
(Not pictured) Each of you use a weighted straight bar and follow behind your
swolemate until you complete 10 walking lunges (per leg) without touching your
knee to the ground. The person in front is your motivation and also determines the
pace. After 10 lunges, turn 180 degrees and follow your swolemate back another
10 lunges. Hows the view?
9. Bicep Burn
Do one set each
This is a fun one! It is up to your
swolemate to decide what you need.
Here is how it works: You are now
the boss. The goal is to burn your
swolemate's biceps. Using multiple
dumbbell weights, put him/her
through a bicep workout until they
can no longer go. It is up to you to
adjust the workout based on their
speed and demeanor. Just remember,
youre up next!
28 WWW.MAXMUSCLE.COM
FEBRUARY 2016
7. Kettlebell Swings
Do 4 sets of 12 front raises in unison
Both of you complete 12 front kettlebell swings in unison.
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
CARBS
CAR
PROTEIN
TRANS FAT
PER SERVING
PER SERVING
PER SERVING
32G
28G
NEW FLAVORS!
0G
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX FITNESS
What
Is Your
Fitness
Age?
FEBRUARY 2016
TEST
YOURSELF
NOW
INSTORE OR ONLINE AT MAXMUSCLE.COM
Find us on:
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
ROSE SCARBOROUGH
NPC NATIONAL
LEAH WARD
WBFF PRO
GERI BERGER
IFBB PRO
BO
OF NUS
FE
R!
**
BONUS O
BONU
OFFER!
NOW AVAILABLE IN
15 FLAVORS!
Defining Agent!
*
*Cleanse
*C
C
Cleanse
& Lean 24 ct. is a $24.99 value. Offer good at participating Max Muscle stores. Cannot be combined with
Frequent Buyer Points or any other sales. Certain product restrictions may apply.
**Based on sales at Max Muscle stores nationwide.
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
Find a Store Nearest You @ maxmuscle.com
Franchise Opportunities Available
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX ATHLETE
5
1
LITTLE
QUESTIONS
FOR
Rose Scarborough
32, NPC Bikini Competitor,
Team Max Athlete
34 WWW.MAXMUSCLE.COM
FEBRUARY 2016
OM
EE.C
MCH
Emerge
LiquiCarn
Glutamine
CLA
Cleanse & Lean
CNS Black
Vit-Acell
MaxPro
High 5
Max EFA
Max Creatine
HIRA
PHO
TO B
Y
Favorite MMSN
Supplements
emerge is
the best!
NEW FLAVORS!
MS&F
Training Regimen
Available at:
MAX RESULTS
My Goals
Have To Be
Bigger Than
My Obstacles
BY JACKIE CLASSEN
ANYTHING IS POSSIBLE
with the right amount of
determination and hard work.
Anything! Take Melissa Fillmore,
41, from Pasco, WA for example.
This dynamo of a woman has
fve children ranging in ages
from 7 to 20 years old and has
reshaped her body from her
heaviest at 209 pounds and
45 percent body fat to her ofseason average of 135 pounds
and 13 percent body fat. Along
the way she has proven that
anything is possible if your goals
are bigger than your obstacles.
Melissa's Stats
Height: 5 foot 3
Before: 209 pounds,
45% body fat
Stage Ready: 120
pounds, 6-9% body fat
Off Season: 135
pounds, 13% body fat
36 WWW.MAXMUSCLE.COM
FEBRUARY 2016
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
FEBRUARY 2016
JAMES PA
TRICK
PHOTO BY
Something
Had To
Change
BY JACKIE CLASSEN
Turning Point
For 25 Years Max Muscle has always done things differently. The company was founded based on the
principle that we would lead and not follow. In creating our brand, we would only make products that were safe
and effective. We would use only the highest quality ingredients. We would manufacture our products in the
USA. We would develop formulas based on scientific evidence.
In creating our franchise system, we would ensure that our customers get results by having certified nutrition
coaches in stores, offer nutrition consultations and customized meal planning, utilize the most advanced body
composition analysis to track our customers progress and provide an in-store experience like no other. We
would educate, not sell. Many of these innovative approaches have been copied by our competitors and as
the saying goes, imitation is the sincerest form of flattery. We are flattered and it validates for us that being
the first to introduce these unique approaches is the better way to do things. For us its always been about
doing what it takes to get our customer results.
In Celebration of our 25th year in business, we are offering an unprecedented opportunity to become
a Max Muscle franchise. Now you can own your own Max Muscle store and pay NO Initial Franchise Fee
and NO Royalties*! This is a limited time offer though so if you want to take advantage of this incredible
promotion, then you must act quickly.
If you have a passion for helping people achieve their health & fitness goals, Max Muscle provides the
opportunity to change lives. Theres been no better time than right now to get into business for yourself and do
what you love to do!
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
Much to Learn
FEBRUARY 2016
For 25 Years Max Muscle has always done things differently. The company was founded based on the
principle that we would lead and not follow. In creating our brand, we would only make products that were safe
and effective. We would use only the highest quality ingredients. We would manufacture our products in the
USA. We would develop formulas based on scientific evidence.
In creating our franchise system, we would ensure that our customers get results by having certified nutrition
coaches in stores, offer nutrition consultations and customized meal planning, utilize the most advanced body
composition analysis to track our customers progress and provide an in-store experience like no other. We
would educate, not sell. Many of these innovative approaches have been copied by our competitors and as
the saying goes, imitation is the sincerest form of flattery. We are flattered and it validates for us that being
the first to introduce these unique approaches is the better way to do things. For us its always been about
doing what it takes to get our customer results.
In Celebration of our 25th year in business, we are offering an unprecedented opportunity to become
a Max Muscle franchise. Now you can own your own Max Muscle store and pay NO Initial Franchise Fee
and NO Royalties*! This is a limited time offer though so if you want to take advantage of this incredible
promotion, then you must act quickly.
If you have a passion for helping people achieve their health & fitness goals, Max Muscle provides the
opportunity to change lives. Theres been no better time than right now to get into business for yourself and do
what you love to do!
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX IMAGE
GE
Valentinffor
e's Gihim
fts
BY ABBY HOEFFNER
G him a gift
Give
hell get to open
every month with
a subscription to
Birchbox Man,
the monthly box
thats packed
with products
tailored to his
taste and style.
$20 (monthly),
Birchbox.com
42 WWW.MAXMUSCLE.COM
FEBRUARY 2016
Pamper him
from head to
toe this Vale
the English
ntines Day
Laundry S
with
ignature 3
It includes 3-Piece Gift
in-1 shower
Set.
gel, deodoran
de toilette.
t stick, and
$90, EnglishL
eau
aundryFragra
nce.com
the
ur weeks with
ey in about fo
sk
o bottles
hi
w
tw
n
ur
ow
po
s
y
hi
g Kit. Simpl
Let him age
in
g
A
, it'll
ey
k
te Whis
after a month
Silver Coyo
e barrel and
th
to
in
ey
sk
te whi
of Silver Coyo
aFeSpirits.com
ink. $99; Sant
dr
to
y
ad
be re
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX IMAGE
for her
Valentines' Gifts
BY ABBY HOEFFNER
Botanist Ti
n ca
Parfumeri
e
ndles that
encapsulated
come
in a decorativ
e object dar
inspired by
t
Victorian jew
elry.
$33, Peacoc
kParfumerie.c
om
44 WWW.MAXMUSCLE.COM
FEBRUARY 2016
If she
sh loves Broadway,
makeup, and limited
editions, then
Obsessive Compulsive
Cosmetics new Lip
Tar shade MISERY
is perfect! This
bright crimson color
was inspired by the
Broadway adaption
of Stephen Kings
bestselling novel,
MISERY.
$15, OCCMakeup.com
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
g/35g
SERVING
Alanine
1.48g
Arginine
0.68g
Aspartic Acid
3.03g
Cystine/Cysteine
0.61g
Glutamine
4.43g
Glycine
0.54g
Histidinee
0.50g
Isoleucine***e
1.87g
Leucine***e
3.00g
Lysinee
2.55g
Methioninee
0.61g
Phenylalaninee
0.98g
Proline
2.00g
Serine
1.40g
Threoninee
0.99g
Tryptophane
0.36g
Tyrosine
0.87g
Valine***e
1.76g
**
1. Soop M, Hehra V, Henderson GC, Boirie Y, Ford GC, Nair KS. Coingestion of whey protein and casein
in a mixed meal: demonstration of a more sustained anabolic effect of casein. Am J Physiol
Endocrinoll M
Endocri
Metab.
b 2012 JJull 1;303(1):E152-62.
( )E
2. Dem
Demling RH, DeSanti L. Effect of a hypocaloric diet, increased protein intake and resistance
nce
training on lean mass gains and fat mass loss in overweight police officers. Ann Nutr Metab.
tab.
2000;44(1):21-9.
NEW
Promotes
P
t More
M re Nitrogen
Nit
Retention Than Regular Whey**
HOURS
7
6
5
4
3
2
1
Multi-Source
Proteins in
maxpro ELITE
BONUS OFFER!
Regular
Whey
Protein
FFREE SHAKER!
*Max Shaker Bottle is a $9.99 value. First time purchase of any flavor 4LB. maxpro ELITE only. Offer good at participating
Max Muscle stores. Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply.
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
MAX NUTRITION
FEBRUARY 2016
Green Tea
& Black Pepper
Boost Weight Loss
WWW.MAXSPORTSANDFITNESS.COM
49
JOLYNN REDDON
BRIAN FURER
AMANDA FREESEMAN
DAWN THOMAS
Almond Butter
& Bananas
Build Muscle
TONI WARRICK
www.maxmuscle.com
50 WWW.MAXMUSCLE.COM
FEBRUARY 2016
Super Food
Tip: Eat a
Rainbow
!
W
E
N
MAX RECIPE
an
g
e
V
y
Velvet colate Torte
Cho
INGREDIENTS
For Crust:
For Chocolate:
mmmmm
chocolate
This February, don't underestimate the power of vegan
chocolate decadence for a strong heart and body!
STORY & PHOTO BY SUSAN IRBY
52 WWW.MAXMUSCLE.COM
FEBRUARY 2016
MS&F
DIRECTIONS
NUTRITION INFORMATION
Susan Irby is a Certifed Fitness Nutritionist and food healer, award-winning network television and radio personality, and the creator of The Bikini Chef brand, its recipes and content, which promotes "fgure
fattering favors." She has penned 9 books and just ran her frst marathon at age 50! Visit Susan online at thebikinichef.com, susanirby.com and bikinilifestyles.com.
NOW IN STORES!
Available in Strawberry Lemonade and Unflavored.
GlycoSyn is a truly innovative and sciencebased training formula that helps provide
sustained energy for pre-, intra- and postworkouts along with carbohydrate/glycogen
replacement and loading to maximize performance. GlycoSyn is driven by two new and
exciting low glycemic and sustained release
carbohydrate sourcesCarb10 and ModCarb.
This combination provides the ideal carbohydrate mixture for healthy sustained energy.
GlycoSyn also contains the powerful synergistic
ingredients citrulline malate, Promilin and
Guanidinopropionic Acid to help further enhance
your workout!
Learn more about
L
b
GlycoSyn
Gl
S and
d other
h M
Max
Muscle products online at maxmuscle.com
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
MAX NUTRITION
Fab Muscle
Shredders
Best Foods to Eat for Muscle Defnition
BY KAREN MORSE, MPH
2. Beets
1. Avocado
3. Chia Seeds
WWW.MAXSPORTSANDFITNESS.COM
55
6. Millet
4. Edamame
If youre a vegetarian
or vegan who is
serious about
increasing muscle
mass, adding
soybeans (a.k.a.
edamame) to your
dietary repertoire is a
must. With a whopping
29 grams of protein
per cup, these little
beans are bursting
with antioxidants to
aid your recovery.
Soy also gives your body a boost of
nitric oxide to increase blood fow to
the muscles. And dont worry, guys:
while soy does contain compounds
called phytoestrogens, there is plenty
of research that shows it wont effect
testosterone levels.
How to eat: Steam or boil edamame
in shells. When done, add a sprinkle of
salt, pop them out of their pods, and
into your mouth.
7. Mushrooms
5. Hemp Seeds
FEBRUARY 2016
IN
S
E
R
STO
!
W
NO
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
6. 6g B CA As *
4.4g Gl ut amine *
S ug a r FR EE
Fa t FR EE
G lu ten F RE E
*per serving.
Find us on:
MAX SCIENCE
SCIENCE PULSE
Researchers from the University of Memphis set out to determine the efects
of Cissus quadrangularis (CQ) supplementation in healthy, exercise-trained
men with joint-specifc pain. Twenty-nine men between the ages of 20
and 46 years, who reportedly experienced chronic joint pain as a result of
strenuous exercise, participated in the pilot study. All men received 3.2g CQ
daily for 8 weeks. Outcome measures included a questionnaire to determine
their degree of joint pain (WOMAC) and clinical measurements (heart rate,
blood pressure, blood biomarkers). Subjects taking the CS showed statistical
reductions in WOMAC scores with no adverse clinical changes. Research
concluded that an 8-week course of supplementation with CQ reduced
joint pain in a sample of 29 young, otherwise healthy, exercise-trained men.
(Bloomer RJ, et al. Phys Sportmed. 2013 Sep;41(3):29-35). MMSN Featured
Product: Joint Relief 2.0
58 WWW.MAXMUSCLE.COM
FEBRUARY 2016
INDUSTRY UPDATE!
A RECENT STUDY SHOWS THAT THE KEY COMPONENT IN
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
FREE w/ purchase!
Go to maxmuscle.com for details.
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
*Based on results from an 8 week research study using Mediator Phosphatidic Acid and resistance training conducted by Dr. Jacob Wilson at The University of Tampa, Tampa FL.
Mediator PA is a registered trademark of Chemi Nutra. Mediator PA is protected under
patents pending by Chemi Nutra.
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.
It is for information purposes only. A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states.
MMSN is currently registered in all states.
PRO TRAINING
COUPLES
THAT 'FIT'
TOGETHER,
FIT TOGETHER
A STRONGER COUPLE
IS A STRONGER COUPLE
FEBRUARY 2016
RELATIONSHIP GLUE
1
5
fuell
per serving
Complete Body
Sculpting Formula
build lean &
shapely muscle
accelerate fat loss
increase en
endurance
durance
MAX PICKS
WHAT'S HOT?
GO HARDCORE
JITTER-FREE
FAT LOSS
Max LiquiCarn,
a popular L-Carnitine
supplement by Max Muscle,
has recently gotten a facelift.
Plus, three new favors
were added to the line-up:
Lemon Lime, Fruit Punch and
Orange Fizz. If you want to
lose fat or use fat as a fuel
source during exercise and
don't want the 'jitters,' then
this is the product for you!
Coming soon to your local
Max Muscle store.
Max Muscle's Pro BCAA and ARM are your pre- and post- workout
supplement buddies. Pre-workout, Pro BCAA supports the energy fuels needed
for high intensity and endurance workouts. And if your muscles ever needed
something to soothe them after an intense workout, Max ARM (Anabolic
Recovery Matrix) would be it. New favors are coming soon to a Max Muscle
near you so be on the lookout!
62 WWW.MAXMUSCLE.COM
FEBRUARY 2016
READ THIS!
twi ce a day.
I d e a l l y, a s
soon as you
get up in the
morning,
and just before
bedtime.
For optimal
results keep
an extra bottle
of Liquid Egg
Whites at work for Children!
to enjoy their benefts
throughout the day!
Why take Liquid Egg Whites before
bedtime? Fitness enthusiasts have
known for decades that if you dont put
protein into your body before you go to
bed, your body will run out of protein
in the middle of the night. Once your
body digests all of its available proteins,
your body thinks it is starving itself.
To protect you, your body shuts down
and starts storing your own fat cells.
Your blood sugar still needs protein to
keep you going, so it starts consuming
the only protein source available at 3
am, your own muscle mass. Basically,
you are storing fat and eating muscle.
By drinking a high protein drink with
Pure Liquid Egg Whites just before you
go to bed, the egg protein will support
muscle growth for up to 4 to 5 hours.
Now the process is reversed for most of
your sleep time. Rather than storing fat
and eating muscle, the protein from the
Liquid Egg Whites, is allowing your body
to burn the fat at its normal rate while
building on the muscle. You will get
better nights sleep, and wake up more
alert and refreshed, and not as hungry in
the morning.
Perfect
Protein
100 % Guaranteed
Will stay good refrigerated
for 90 to 120 days, and can
be frozen indefnitely.
Chris LaCascia accomplished his amazing transformation
of losing 130lbs in only 9 months by drinking Liquid
Egg White Protein Shakes for 3 of his 6 daily meals.
WWW.EGGWHITESINT.cOm 877-EGG-WHITES
WHERES YOUR
A Max Muscle Certified Nutrition Coach Will Get You Theree
SET A GOAL
STEP
01
MAKE A PLAN
STEP
02
GET RESULTS
STEP
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
03
When to eat
How it relates to
your body
Find us on:
NE
W
!
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.