PRESS RELEASE

FOR IMMEDIATE RELEASE

DM9DDB BRAZIL WINS EASY TAXI APP ACCOUNT

January 29, 2016 | Brazil The mobile app Easy Taxi has chosen DM9DDB to be its

advertising agency in Brazil after a pitch that lasted four months.

The agency will be responsible for creating integrated marketing campaigns for the
brand, which will include television, digital and social media elements. The work is
expected to begin immediately.
Today we start a desired partnership with DM9DDB. We have huge expectations of
astounding the marketplace. We are sure that DM9DDB is the right partner for this,
said Jorge Pilo, Co-CEO of Easy Taxi.
"We are immensely proud to be chosen by Easy Taxi to be its agency. The work has
started and we will have a new campaign on the streets really soon, said Alcir Gomes
Leite, President of DM9DDB.
Easy Taxi is a new brand in the market with great potential for growth. We will work
together to make Easy Taxi the largest brand in its segment, added Paulo Queiroz,
President of DM9DDB.
Easy Taxi opened for business in June 2011 during the Startup Weekend in Rio de
Janeiro, Brazil, and was officially launched in April 2012. Today, it has become the
largest taxi call services app in Latin America.

ABOUT DDB LATINA:

DDB Latina was the first network in integratingto integrate the Latin markets around the world (US Hispanic, Latin
America &and Spain) with the main objective of consolidating and highlighting the creativity, passion, and thinking of
the Latin culture to for the rest of the world.
scrib
In response tosupport of its vision of Influencia,, in 2009 DDB Latina evolveds its operational model to Triplas,, where
Planners, Creatives and Digitals incorporate their knowledge from the beginning of the strategic thinking and process to
produce their model of Creativity: Ideas that influence.
DDB Latina or the United Region, with a presence in 29 offices in 22 countries, including the Caribbean, its is part of
DDB wWorldwide (with more than 200 offices in more than 90 countries)., both Both are part of the Omnicom Group Inc.
(OMC).
ABOUT DDB WORLDWIDE:
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. At
the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year
and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been

named Agency of the Year numerous times by the industry's leading advertising publications and awards shows. The
Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients
include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.
ABOUT OMNICOM:
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.

CONTACT:
Lana Pinheiro
Director of Corporate Communications at DM9DDB Brazil
lana.pinheiro@dm9ddb.com.br
+55 11 3054 9644