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REPORTER: Chie
one zip
Stylish yet practical choice
Our vision is to make women happy and comfortable while still looking fashionable. The
product inspires young people to show their uniqueness and practicality all for an
affordable price.
2. Protection
sole of the shoe will be made from a rubber sole
Rubber soles are waterproof and have much better traction.
3. Comfort
have a cushioned footbed
prevents you from suffering from heel or arch pain, forefoot pain
color because it allows easy recognition, by positioning the logo in the minds of their
potential customers. How the logo looks like depends not only by creativity but also by how
the customers want to feel with its product.
Product Logo
it represents the exact idea of the main product of the business. The color black
symbolizes the typical school shoes and it highlights the slippers inside which resembles
the shoe in shape or use, or in particular. It was designed to convey/express a sense of
motion and to illustrate the uniqueness of the product. Also, this logo is prominent
everywhere where students exist.
13 16th slide: Survey Questions Results
Shop/Online;
According to the survey 54 of the respondents would rather buy in the Shop, 36 on the
th
Online Shop and 10 respondents for both. This is highly suitable because some are
bringing one because their shoes get wet and it gets damaged.
19th slide: Factors that affects Demand
A. Price
There is an inverse relationship between price and quantity demanded. If the price of the
product will increase, the quantity demanded will decrease as satisfaction from a product
will fall due to rise in its price.
B. Income Effect
The demand for goods also depends upon the income of the consumers. An increase in
income allows them to be able to afford more goods. Higher income could occur for a
variety of reasons, such as higher wages.
The Sales Managers Office will manage the sales planning which involves strategy,
setting profit-based sales targets, quotas, sales forecasting, demand management and the
writing and execution of a sales plan.
The Marketing Office will identify trends and collect data required by the company to
perform accurate marketing analysis.
Conference Room
The Conference room will be located at the second floor which is near to the managers
office. The conference hall or conference room will be the place for events such
as business conferences and meetings, which will be used for important discussions
regarding on the business affairs. The facility provides furniture, overhead projectors,
lighting, and a sound system.
Pantry/Kitchen
There will be a kitchen, which includes dining room and pantry. It was designed for all
the workers and employees during their break times such as lunch break and snack break.
They can cook and even prepare their own foods.
Comfort Room
To avoid any inconvenience, there will be a separate comfort rooms for male and female
which will be located at each floor. Each comfort room includes one or more toilets and
urinals which is available for use by the employees.
31st slide: Social Desirability
The social desirability aspect of this feasibility study shows the benefits that can be
derived from the establishment of the proposed business. This chapter discusses the relevance
and applicability of the proposed business in enhancing and improving the standard of living of
people in a particular society, community development, lowering of prices of competitive
products, use of local materials and the benefits that may be derived directly or indirectly to the
community and other businesses establishments and the possible effects to the economy. Seeing
these concerns, the proponents made sure that they would not only operate to earn money but to
give the society a product that is helpful and affordable. Welfare of the people will be put at their
top most priority.
Employment Generation
The Chinellr Partnership will help lessen the growing numbers of unemployed Filipinos
by providing job opportunities to the people, most especially to the community of Marikina.
The management are going to recruit, employ and train employees for them to perform
the jobs needed. Our business are looking forward to help the municipality of Marikina and the
government in maximizing our human resources.
The proponents also aims to give emphasis on how our workers will attain new skills
through trainings that they can relate to their independent living, their preparation for works and
maintaining a genuine employment.
Environmental Considerations
Chinellr Partnership will assure that the production of our school shoes will not damage
or harm the environment. The equipment are environmental friendly wherein they are used
manually.
The company makes sure that our garbages and other wastes are properly disposed and
to be gathered by the garbage collector.
All the activities that the company will perform are not just about quality check but also
for environmental reasons. Our business aim to develop and produce product which do not harm
the environment.
Our company is aware on their sense of responsibility in serving the communities, and
are much more focusing on the quality, quantity and safety of the product that produce. The
major goal of our company is to achieve a good result on what we do.
Consumer Satisfaction
Providing our consumers with helpful advice about our product and their choice of shoes
regarding the benefits and accessibility that they would receive with our product and ensuring
quality for customer satisfaction and loyalty.
Society
The society will have added a business that is diverse from other shoe manufacturing
businesses and would add a variety and competition in the market making a more efficient
economy in the surrounding area and being able to supply products that first would be
exclusively made in the area.