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FINANCIAL PLAN Projected P & L Account Raja.A, 40, Fin III, FW0709.Slide 20 of 23
Particulars
2009 (In Rs.)
Sales 1,21,87,280

2010 (In Rs.)


1,52,43,100

2011 (In Rs.)


1,82,80,920

Expenses: Salary 45,00,000


45,00,000 45,00,000 Rent 12,00,000 12,00,000
12,00,000 Equipments 50,000 55,000 60,000 Legal 45,000 45,000 45,000
Electricity 50,000 50,000 50,000 Promotional Expenses 1,05,000 1,25,000 1,45,000
Insurance 50,000 50,000 50,000 Total Expenses 60,00,000 60,25,000 60,50,000
Profit Before Tax 61,87,280 92,09,100 1,22,30,920 Tax 21,65,548 32,23,185
42,80,822 Net Profit 40,21,732 59,85,915 79,50,098 Net Profit/Sales 32.99%
39.26% 43.48%
21. FINANCIAL PLAN Projected Balance Sheet Particulars 2009 (In Rs.) 2010 (In Rs.)
2011 (In Rs.) Assets: Equipments 50,000 55,000 60,000 Cash 40,21,732 10,007,647
17,957,745 Total Current Asset 40,71,732 10,062,647 18,017,745 Accumulated
Depreciation 1,00,000 1,25,000 1,50,000 Total Asset 30,71,732 99,37,647
1,7867,745 Liability: Loans 1,47,000 1,47,000 1,47,000 Venture Capital 4,20,000
5,25,000 6,30,000 Total Liability 5,67,000 6,72,000 7,77,000 Net Worth 25,04,732
92,65,647 1,70,90,745 Raja.A, 40, Fin III, FW0709.Slide 21 of 23
22. FINANCIAL PLAN Particulars 2009 (In Rs.) 2010 (In Rs.) 2011 (In Rs.) Sales
12,187,280 15,243,100 18,280,920 Bank Balance at the beginning of the year
60,00,000 40,21,732 10,007,647 Cash Payments: Salary 45,00,000 45,00,000
45,00,000 Rent 12,00,000 12,00,000 12,00,000 Equipment 50,000 55,000 60,000
Legal 45,000 45,000 45,000 Electricity 50,000 50,000 50,000 Promotional Expenses
1,05,000 1,25,000 1.45.000 Insurance 50,000 50,000 50,000 Tax 21,65,548
32,23,185 42,80,822 Total 81,65,548 92,48,185 10,330,822 Bank Balance at the
end of the year 40,21,732 10,007,647 17,957,745 Projected Cash Flow Statement
Raja.A, 40, Fin III, FW0709.Slide 22 of 23

R-ACADEMY OF DANCE Discover dance Presentation By, Raja.A


2. EXECUTIVE SUMMARY R Academy of Dance is a start up dance school.
Various kinds of dance levels structured for the people of different levels. The
estimated investment for the academy is 60,00,000. Location: Chennai,
Tamilnadu. Target customers: tiny-tots between 3-10 years, young boys and girls
between 10-20 years, ladies, married men and women, corporate, software and
other working professionals and disabled people. Raja.A, 40, Fin III, FW0709.Slide
02 of 23
3. COMPANY SUMMARY The Company is privately owned by Mr. Raja and will be
established on March, 2009. The total capital required for the start up is 6 million
in which 30% i.e. 18,00,000 is by the owner 35% i.e. 21,00,000 is by the bank and
remaining 35% i.e. 21,00,000 is by venture capital. Raja.A, 40, Fin III, FW0709.Slide
03 of 23
4. OBJECTIVE Create a dance studio with a warm, supportive atmosphere, which is
based on satisfying customers. Provide a social and entertainment forum for
people with diverse interests, backgrounds and ages. Provide dance training for
students at all levels of dance, from beginner to advance. To combine the dance

with fitness and isolation exercises. Provide continual training, benefits and
incentives for staff to encourage a long- term commitment of employees. Raja.A,
40, Fin III, FW0709.Slide 04 of 23
5. VISION The whole world should feel the magic of dance. Everyone should get
with the beat. We want to dance all the time. We want to dance everywhere.
Raja.A, 40, Fin III, FW0709.Slide 05 of 23
6. MISSION To create an entertainment and community education. To offer a unique
and appealing entertainment for all customers. It will provide excellent opportunity
for social interaction with dancing and special events. It will provide an excellent
opportunity for the people who want to take dance as their career. To provide dance
education to all people by mixing it with fitness exercise and in other modes.
Raja.A, 40, Fin III, FW0709.Slide 06 of 23
7. PRODUCTS Classical Western Hip Hop Cuban Mambo Raja.A, 40, Fin III,
FW0709. Salsa Disco funk Rock & Roll Retro Latin Slide 07 of 23
8. SWOT ANALYSIS STRENGTH: Offering dance with yoga, isolation exercises and
stretches. Variety of dance at one building. International choreographers.
Unique courses for all levels and all types of people. WEAKNESS: Infant
Company Raja.A, 40, Fin III, FW0709.Slide 08 of 23
9. SWOT ANALYSIS OPPORTUNITIES: Passion towards dance among youngster as
been increasing. Awareness about international dance among people. THREATS:
Emerging competition. Raja.A, 40, Fin III, FW0709.Slide 09 of 23
10. MARKETING ANALYSIS Identified Customer Group: Kids between 5-10
years. Young boys and girls between 10-20 years. Married men and women.
Corporate peoples. Disabled people. Market Needs: Learning all form of
Dance in same place. Dance in the form of fitness exercise. Dance which
relieves stress and mental pains. Raja.A, 40, Fin III, FW0709.Slide 10 of 23
11. COMPETITION The major competitors are: John Britto Dance Academy
Kalalaya Dance Academy Raack Dance Academy The Swingers Competitive
Edge: All day multi time slot schedule International dance trainers Dedicated
instructional space Affordable fees structure Special discounts for disabled
people Unique events specially designed for corporate Raja.A, 40, Fin III,
FW0709.Slide 11 of 23
12. MARKETING STRATEGY Our marketing efforts will focus on the following
channels for reaching the customers: Website Print Radio Television
Email/Newsletter Promotional stage programs Raja.A, 40, Fin III, FW0709.Slide
12 of 23
13. 4 Ps PRODUCT: The product of R-Academy of dance is targeted at different
parts of market. Each product is designed to appeal to a particular segment. Latin

form like Cuban, L.A style Salsa, Cha-Cha and Disco funk for ladies, corporate,
software and other working professionals. PRICE: The price of the product is based
on the demand and on what the market will bear i.e. Demand pricing. Raja.A, 40, Fin
III, FW0709.Slide 13 of 23
14. 4 Ps PLACE: The major place would be covered is the southern part of India
including Tamil Nadu, Andhra Pradesh, and Kerela. PROMOTION: The Companys
promotional strategy covers the southern part. The main above-the-line promotion
for R- Academy of dance is Television and Promotional stage programs. Raja.A, 40,
Fin III, FW0709.Slide 14 of 23
15. SALES FORECASTS Start up expenses: Rent = 12, 00,000 Equipments =
50,000 Legal = 45,000 Electricity = 50,000 Promotional Expenses = 1, 05,000
Insurance = 50,000 Raja.A, 40, Fin III, FW0709.Slide 15 of 23
16. EXPECTED MONTHLY & YEARLY SALES 0 200000 400000 600000 800000
1000000 1200000 1400000 in Rs. April July October January Month sales monthly
sales 0 5000000 10000000 15000000 20000000 in Rs. 1 2 3 year Sales yearly
Series1 Monthly Sales Yearly Sales Raja.A, 40, Fin III, FW0709.Slide 16 of 23
17. ORGANIZATIONAL CHART Founder & Managing Director Administration
Operations Executive Director Marketing Coordinator Program Manager Accounts &
Program Associate Costume Coordinator Make up & Hair Stylist Dance Instructors
Dancers Raja.A, 40, Fin III, FW0709.Slide 17 of 23
18. FINANCIAL PLAN PESTEL Factors. Particulars 2009 2010 2011 Tax 35% 35%
35% Loan Interest 7% 7% 7% Depreciation 1,00,000 1,25,000 1,50,000
Assumptions Raja.A, 40, Fin III, FW0709.Slide 18 of 23
19. FINANCIAL PLAN Break Even Analysis: Overheads = 60,00,000 Selling Price
= 20,000 Cost Price = 15,000 Break Even Point = Overheads Selling Price Cost
Price Break Even Point = 60, 00,000 20,000 15,000 Break Even Point = 1,200
units. Turnover = 1,200*20,000 = Rs. 2, 40, 00,000. Raja.A, 40, Fin III, FW0709.Slide
19 of 23
20. FINANCIAL PLAN Projected P & L Account Raja.A, 40, Fin III, FW0709.Slide 20 of
23 Particulars 2009 (In Rs.) 2010 (In Rs.) 2011 (In Rs.) Sales 1,21,87,280
1,52,43,100 1,82,80,920 Expenses: Salary 45,00,000 45,00,000 45,00,000 Rent
12,00,000 12,00,000 12,00,000 Equipments 50,000 55,000 60,000 Legal 45,000
45,000 45,000 Electricity 50,000 50,000 50,000 Promotional Expenses 1,05,000
1,25,000 1,45,000 Insurance 50,000 50,000 50,000 Total Expenses 60,00,000
60,25,000 60,50,000 Profit Before Tax 61,87,280 92,09,100 1,22,30,920 Tax
21,65,548 32,23,185 42,80,822 Net Profit 40,21,732 59,85,915 79,50,098 Net
Profit/Sales 32.99% 39.26% 43.48%

21. FINANCIAL PLAN Projected Balance Sheet Particulars 2009 (In Rs.) 2010 (In Rs.)
2011 (In Rs.) Assets: Equipments 50,000 55,000 60,000 Cash 40,21,732 10,007,647
17,957,745 Total Current Asset 40,71,732 10,062,647 18,017,745 Accumulated
Depreciation 1,00,000 1,25,000 1,50,000 Total Asset 30,71,732 99,37,647
1,7867,745 Liability: Loans 1,47,000 1,47,000 1,47,000 Venture Capital 4,20,000
5,25,000 6,30,000 Total Liability 5,67,000 6,72,000 7,77,000 Net Worth 25,04,732
92,65,647 1,70,90,745 Raja.A, 40, Fin III, FW0709.Slide 21 of 23
22. FINANCIAL PLAN Particulars 2009 (In Rs.) 2010 (In Rs.) 2011 (In Rs.) Sales
12,187,280 15,243,100 18,280,920 Bank Balance at the beginning of the year
60,00,000 40,21,732 10,007,647 Cash Payments: Salary 45,00,000 45,00,000
45,00,000 Rent 12,00,000 12,00,000 12,00,000 Equipment 50,000 55,000 60,000
Legal 45,000 45,000 45,000 Electricity 50,000 50,000 50,000 Promotional Expenses
1,05,000 1,25,000 1.45.000 Insurance 50,000 50,000 50,000 Tax 21,65,548
32,23,185 42,80,822 Total 81,65,548 92,48,185 10,330,822 Bank Balance at the
end of the year 40,21,732 10,007,647 17,957,745 Projected Cash Flow Statement
Raja.A, 40, Fin III, FW0709.Slide 22 of 23

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