Marcia B. Geotsalitis...

DRIVING GROWTH THROUGH STRATEGIC

INSIGHTS AND COLLABORATION

Peoria, AZ 85382 623-633-0925 mgeotsalitis@gmail.com

Dynamic, visionary C-level healthcare executive who transforms organizations by leveraging

business development, marketing, strategic planning, information technology and financial
expertise. Decisive, confident global leader quickly inspires trust and works effectively with a wide
range of stakeholders from front-line staff to Boards. Agile learner and inclusive leader engages and
motivates teams to exceed expectations. Market-focused relationship builder positions
organizations for the next stage of growth through improved processes, employee engagement
and customer outreach. Experienced in leading all areas of healthcare from hospitals, ambulatory
care, professional associations and laboratory programs. Noted accomplishments include:

Revenue Growth: Increased revenue by 41% and net margin by 42 % while reducing cost of goods sold
including laboratory accreditation, education and proficiency testing products in the US and over 100
countries. Managed turnaround from $7M annual loss to profitability.

Business Development: Grew top-line revenue by 8% per year in a declining domestic market on $20M
base via introduction of new education, ancillary programs, segmented pricing realignments and
international growth.

Strategy Execution: Implemented innovative marketing and business development strategies in

targeted markets to increase international accreditation sales by 16% year over year. International
travel for prospecting, client visits and speaking engagements to build relationships in Middle East,
India, Japan, China, South Korea, and Brazil.

Business Transformation: Reorganized clinical services and implemented electronic health records
application that resulted in $600K in annual savings and improved clinical care.

Capabilities that Deliver Results

Strategic Planning and Execution

Process Engineering
Transformational Change Management
P&L Ownership
Cost Reduction and Margin Improvement
Team Leadership

Board and Physician Relations

Global Market Expansion
Regulatory Affairs and Quality Assurance
Market Development and Growth
Strategic IT Enablement
Product Development and Launch

Aligning Vision, Strategy and Execution to Drive Growth

COLLEGE OF AMERICAN PATHOLOGISTS, Northfield, IL

2006 2015

Medical association serving board certified pathologists and clinical laboratories globally.

SENIOR VICE PRESIDENT, LABORATORY IMPROVEMENT PROGRAMS, 2011 2015

Promoted to expand scope of services. Full P&L responsibility for $150M business unit generating over 90% of excess
revenues used for member benefits and infrastructure investment. Led initiatives and collaboration among three
pathologist member councils that reported to the board of governors, 40 member committees and work groups
totaling over 600 member leaders.

Increased revenue by 41%, gross margin by 29% and net margin by 42% while reducing cost of goods sold
across all quality assurance services including laboratory accreditation, education and proficiency testing
products in the US and over 100 countries.

Grew Asian, India, Middle East, South American and Canadian markets exceeding 16% increases per year over
five years.

Delivered on an annual basis an average of 40 new product and program introductions valued at $1.6M+ ,
including new digital technologies, biotechnology, genomics, and strategic partnerships.

Spearheaded novel biological specimen repository accreditation and genomics proficiency testing in record
setting nine months.

Marcia B. Geotsalitis

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VICE PRESIDENT, LABORATORY ACCREDITATION, 2006 2010

Recruited to turn around organization that was losing $7M annually. Assumed full P&L responsibility and led staff of
more than 90 with 15,000 volunteer pathologists and medical technologists to perform inspections and
accreditation of over 7,500 laboratories globally. Oversaw compliance and support for clinical regulatory
relationships with CMS, FDA, and TJC.

Reorganized division, reduced costs by >$300K and improved new service launch cycle time.

Achieved top-line annual revenue growth of 8% in a declining domestic market.

Increased global accreditation sales by 16% year over year in Asia, South America and the Middle East.

Revamped programs and processes growing net margin from less than 21% to over 25% while increasing
customer satisfaction.

Delivered first US-based accreditation program for clinical laboratories to ISO standard.

Named executive business sponsor and change management agent to convert legacy systems to Oracle
enterprise IT platform.

DEKALB CLINIC CHARTERED DeKalb, IL

2003 2005

$30M multi-specialty medical group.

CHIEF EXECUTIVE OFFICER / CHIEF OPERATING OFFICER

Recruited to streamline operations and strategically expand multi-specialty, multi-location medical group with
physician practices and ambulatory services including imaging, laboratory and pharmacy. Led operations of
clinical and support functions, new services and business development, network contracting, risk management,
compliance and quality improvement, strategic planning, marketing, physician recruitment, facilities, and human
resources.

Generated $5.4M in new annual net revenues while realigning management team to reduce overhead costs
by $300K.

Reorganized clinical services and implemented NextGen electronic health records application generating
$600K in annual savings and improved clinical care.

Created multimedia marketing campaign that generated 66% top-of-mind awareness.

INTRINSIC CONSULTING, INC. Lisle, IL

SENIOR PRODUCT MANAGER

2001 2003

Recruited to set strategic product direction. Managed strategic planning, product development, industry analyst
relationship management and marketing for a rapidly growing Microsoft Gold systems management professional
services firm.

Created new service to automatically roll-out enterprise program changes to desktop environments.

Developed business plan for third-party outsourcing of Help Desk functions.

Introduced educational webinars improve sales and support cycles.

EDWARD HEALTH SERVICES, INC. Naperville, IL

1997 2000

Private, non-for-profit integrated healthcare system.

EXECUTIVE DIRECTOR, AMBULATORY SERVICES AND SPECIAL PROJECTS

Recruited to head ambulatory services for healthcare system to grow physician referral network and expand
service offerings.

Grew system-owned primary care practices from 10 physicians to 35 physicians in 13 locations.

Led business and marketing planning to deliver profitable comprehensive vascular medicine, wound care,
diabetes/endocrinology and alternative medicine programs.

Launched coordinated medical property management services, including master space planning, leasing,
relocations, renovations and construction totaling >250,000 square feet.

ST. JOSEPH MEDICAL CENTER Joliet, IL

EXECUTIVE DIRECTOR, STRATEGIC PLANNING

1996 1997

Developed and implemented comprehensive neonatal intensive care unit and NICU ambulance services, and
achieved approval for cardiology, cardiovascular and cardio-rehabilitation services expansions.

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EARLY CAREER:

REGIONAL OPERATIONS MANAGER WEST, MEDICAL RESOURCES, INC. Trenton, NJ

EXECUTIVE DIRECTOR, SOCIETY FOR HEALTHCARE PLANNING AND MARKETING /
AMERICAN HOSPITAL ASSOCIATION Chicago, IL
DIRECTOR, STRATEGIC PLANNING, CENTRAL DUPAGE HEALTH SYSTEM, Winfield, IL
BAXTER HEALTHCARE Deerfield, IL
PRODUCT / MARKET MANAGER, COMPENSATION MANAGER AND SENIOR MARKET ANALYST

Education and Certifications

MBA, NORTHERN ILLINOIS UNIVERSITY, DEKALB, IL
BS, MARKETING, SOUTHERN ILLINOIS UNIVERSITY, CARBONDALE, IL
Certified Lincoln Foundation Examiner (Illinois' Baldrige Award Program)
Certified Lean Six Sigma Green Belt, Villanova University
Certified Brian Tracy FocalPoint Business Coach and Trainer
Licensed Facilitator, Navigational Conversations by Leadscape Learning

Professional Development and Recognition

American Association for Clinical Chemistry (AACC)
American College of Healthcare Executives (ACHE)
American Society for Quality (ASQ)
Chicago Healthcare Executives Forum (CHEF)
Medical Group Management Association (MGMA)
President's Award, 2014 and 2011, College of American Pathologists
Lincoln Foundation Examiner (Illinois Baldrige Award)
Baldrige Performance Excellence Boot Camp Certificate and ODI Total Quality Management Certified Trainer