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Revenue Growth: Increased revenue by 41% and net margin by 42 % while reducing cost of goods sold
including laboratory accreditation, education and proficiency testing products in the US and over 100
countries. Managed turnaround from $7M annual loss to profitability.
Business Development: Grew top-line revenue by 8% per year in a declining domestic market on $20M
base via introduction of new education, ancillary programs, segmented pricing realignments and
international growth.
Business Transformation: Reorganized clinical services and implemented electronic health records
application that resulted in $600K in annual savings and improved clinical care.
2006 2015
Medical association serving board certified pathologists and clinical laboratories globally.
Promoted to expand scope of services. Full P&L responsibility for $150M business unit generating over 90% of excess
revenues used for member benefits and infrastructure investment. Led initiatives and collaboration among three
pathologist member councils that reported to the board of governors, 40 member committees and work groups
totaling over 600 member leaders.
Increased revenue by 41%, gross margin by 29% and net margin by 42% while reducing cost of goods sold
across all quality assurance services including laboratory accreditation, education and proficiency testing
products in the US and over 100 countries.
Grew Asian, India, Middle East, South American and Canadian markets exceeding 16% increases per year over
five years.
Delivered on an annual basis an average of 40 new product and program introductions valued at $1.6M+ ,
including new digital technologies, biotechnology, genomics, and strategic partnerships.
Spearheaded novel biological specimen repository accreditation and genomics proficiency testing in record
setting nine months.
Marcia B. Geotsalitis
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Reorganized division, reduced costs by >$300K and improved new service launch cycle time.
Increased global accreditation sales by 16% year over year in Asia, South America and the Middle East.
Revamped programs and processes growing net margin from less than 21% to over 25% while increasing
customer satisfaction.
Delivered first US-based accreditation program for clinical laboratories to ISO standard.
Named executive business sponsor and change management agent to convert legacy systems to Oracle
enterprise IT platform.
2003 2005
Generated $5.4M in new annual net revenues while realigning management team to reduce overhead costs
by $300K.
Reorganized clinical services and implemented NextGen electronic health records application generating
$600K in annual savings and improved clinical care.
2001 2003
Recruited to set strategic product direction. Managed strategic planning, product development, industry analyst
relationship management and marketing for a rapidly growing Microsoft Gold systems management professional
services firm.
Created new service to automatically roll-out enterprise program changes to desktop environments.
1997 2000
Recruited to head ambulatory services for healthcare system to grow physician referral network and expand
service offerings.
Led business and marketing planning to deliver profitable comprehensive vascular medicine, wound care,
diabetes/endocrinology and alternative medicine programs.
Launched coordinated medical property management services, including master space planning, leasing,
relocations, renovations and construction totaling >250,000 square feet.
1996 1997
Developed and implemented comprehensive neonatal intensive care unit and NICU ambulance services, and
achieved approval for cardiology, cardiovascular and cardio-rehabilitation services expansions.
Marcia B. Geotsalitis
Page 3
EARLY CAREER: