Project: Exhibition Promotion at Flower Show

Date: April 5, 2010

Theme: HOMETIME:- “HGTV - IT’S HOME & GARDEN TIME”

Purpose:

1. Introduction of the New Brand (“HOMETIME”) &

Banner 1

2. Increasing subscriber base.

Goals:

- Attract quality visitors to our booth

- Sign 20 new accounts on spot (reconnection & new)

- Get feedback on service (via questionnaire, interaction)

- Introduce Service to new areas (Brompton, Crawford, Whitehouse etc)

Key words and phrases: Additional Channels (was 38 now over 50 will be 60
soon); Highly Reliable; A1 Customer Service; New and Relaxing Office; improved,
upgraded, consistency, Fiber Cable upgrade in New Town; Fiber to Luana; Fiber to
Brompton; customer Focus, relaxing, HOMETIME,

Done by: Inkiru Bernard, Cecelia Campbell with input from Derval Lewis.
Banner 2

Materials: Hometime Shirt w/ logo, Promotional Literature (brochures, flyers),

Hometime Banner, Television with HomeTime service.

Logo

Resources: Human Resources:

• Inkiru, Team Leader

• Cecelia Booth Supervisor

• Keelie Tech Support

• Susan Facilitator

• 3 Temps Booth and ground assistants,

Dance hall bus:

• Ensure the music is working and the bus can be one side of the booth – Susan

• Chairs, Table, Food, - Inkiru

Done by: Inkiru Bernard, Cecelia Campbell with input from Derval Lewis.
 • Electricity, Cable connection, TV and billing computer - Susan

Strategy: BEFORE EXHIBITION:

- Send out direct mail in newspapers, place some at library, schools, Western
Union etc and other high foot traffic locations.

- Place notice messages in strategic areas advertising even

- Special mark 200 flyers and ask that anyone who present these flyers at the
show will get 1 of three prizes:

o Free adult channel for 2 months (they will have to buy the trap at the
show)

o $1000 discount on a new installation

o $3000 write-off the outstanding balance on a disconnected account will

reconnect with a deposit of 1 month rental. If any material is required
it will be billed separately

AT EXHIBITION:

- Set up booth strategically located near to cable access with attention

grabbing banner

- Have staff/temp walk around with Hometime T-shirt and asking the question
“Which HomeTime channel is your favorite?”

- Hand out promotion literature while interacting with visitors, trying to make
sales.

- Emphasize the Hometime brand by presenting the service we offer, detail

how we are better than competition (TVJ, CVM, satellite TV etc). Emphasize
better guarantee, delivery (fibre optic), lowest price and variety

- Develop a prospecting list of customers.

Activities:

- Have a demonstration of Hometime service by inviting customers to sit in

chairs and experience service. You will need to pass the audio through a
speaker system to give a theatre effect

- Participate in a competition (channel finding, etc)

- Dancehall Bus with music/dancing (the temps must be willing to dance)and

Hometime message

Done by: Inkiru Bernard, Cecelia Campbell with input from Derval Lewis.
 - Snacks for visitors who sit and enjoy Hometime service.

Done by: Inkiru Bernard, Cecelia Campbell with input from Derval Lewis.