IES PGDM V Term 2014

Version: 1.
0
Date: 6th December, 2013
Notice No.: IESMCRC/EXAM/113 /2013
IES MCRC MUMBAI

FINAL EXAMINATION TIME-TABLE FOR PGDM - BATCH 2012-2014 2ND YEAR - TERM V JANUARY, 2014
Date
Day
Time
16/01/2014
Thursday
10.30 a.m. To 01.30 p.m.
18/01/2014
Saturday
10.30 a.m. To 01.30 p.m.
20/01/2014
Monday
10.30 a.m. To 01.30 p.m.
Marketing
Specialization
Finance Specialization
HR Specialization
Operations Specialization
Business Ethics and Corporate Governance
22/01/2014 Wednesday
10.30 a.m. To 01.30 p.m.
24/01/2014
Friday
10.30 a.m. To 01.30 p.m.
Legal Aspects of
Mergers, Acquisition and
Marketing
Corporate Restructuring
Strategic
Brand Corporate and Economic
Management
Laws
Forex
and Treasury
Consumer Behaviour
Management
Media Planning
---
25/01/2014
Saturday
10.30 a.m. To 01.30 p.m.
Global Marketing
27/01/2014
Monday
10.30 a.m. To 01.30 p.m.
Entrepreneurship Management
Risk Management
Legal Aspects of Human

Total Quality Management
Resource
Performance
Management
Productivity Techniques
Systems
HR Planning and Audit
Compensation Management
World Class Manufacturing
---
-Service
Management
Operations
Please note:Candidates appearing for the examination, are requested to abide by the rules and regulations given below:1) Carrying laptop/mobile phones & pouches are strictly prohibited inside examination hall. Please do not carry the mobile in person while writing the examination.
2) Calculators should be shown to supervisor before use.
3)
No electronic gadgets will be allowed inside examination hall.
4)
All Students should posses their I-Cards in the Examination Hall.
5)
Candidate for the above examination are requested to be present at the place of examination fifteen minutes before the starting of the exam.
All the students must note that the actual time duration of examination may be different from what is mentioned (3 hrs) in the time table. Therefore, they must carefully read
the time duration mentioned on the question paper for every exam.
Student who will come late for the examination and who do not occupy their seats 5 minutes before the schedule time will have to take the permission of Registrar. No
permission will be given if delay is beyond 15 minutes from commencement of examination.
The students are requested to make the optimum use of number of pages available for writing in the answer book. Supplements will be provided to the students if the
earlier answer books are fully utilized.
6)
7)
8)
Dr. R. N.Sharma
Faculty In-Charge
CC: Mr. Bhalchandra Ghadi, Registrar
Ms. Madhura Deodhar, Librarian
To be displayed on:
1) Examination Notice Board

2) PGDM Program Notice Board
Indian Education Societys

Management College and Research Centre, Mumbai
(FINAL EXAMINATION)
Date
: 16/01/2014
Course : PGDM- 2nd Year
Day : Thursday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs
Term: V
Sub: Business Ethics and

Max. Marks: 60
Corporate Governance
---------------------------------------------------------------------------------------------------------------------------------------------Instruction: Attempt the both sections separately. Each section carries 30 marks.
---------------------------------------------------------------------------------------------------------------------------------------------Business Ethics
(30)
---------------------------------------------------------------------------------------------------------------------------------------------Instructions: 1) Question No. 1 is Compulsory.
2) Attempt Any Two from Q.No.2 to Q.No.4.
3) All questions carry equal marks.
---------------------------------------------------------------------------------------------------------------------------------------------1. It is said that deontological behavior is impractical and teleological is too liberal. Explain your agreement
or disagreement with the above in 400 to 450 words wherein the following words have to appear in the
answer.
Altruism, Virtue, Equality, Consent, Truth, Morals, Norm, Freedom, Trust, Punishment, Duty, Justice,
Value, Relativism, Prudence
2. a. Explain Hedonistic Calculus with any example of your choice.
b. Complete the table and explain with examples Virtue Ethics
Virtue
Vice
Chastity
Temperance
Greed
Diligence
Patience
Envy
Pride
(5)
(5)
3. Explain the interconnection between Laws, Morals, Justice and Ethics in the context of any two of the
following:a. Legalization of Casinos
b. Whistle blowing
c. Euthanasia
Page 1 of 3
4. Nestls Milk District

Nestls approach to working with small farmers exemplifies the symbiotic relationship between social
progress and competitive advantage. Ironically, while the companys reputation remains marred by a 30year-old controversy surrounding sales of infant formula in Africa, the corporations impact in
developing countries has often been profoundly positive.
Consider the history of Nestls milk business in India. In 1962, the company wanted to enter the Indian
market, and it received government permission to build a dairy in the northern district of Moga. Poverty
in the region was severe; people were without electricity, transportation, telephones, or medical care. A
farmer typically owned less than five acres of poorly irrigated and infertile soil. Many kept a single
buffalo cow that produced just enough milk for their own consumption. Sixty percent of calves died
newborn. Because farmers lacked refrigeration, transportation, or any way to test for quality, milk could
not travel far and was frequently contaminated or diluted.
Nestl came to Moga to build a business, not to engage in CSR. But Nestls value chain, derived from the
companys origins in Switzerland, depended on establishing local sources of milk from a large, diversified
base of small farmers. Establishing that value chain in Moga required Nestl to transform the competitive
context in ways that created tremendous shared value for both the company and the region.
Nestl built refrigerated dairies as collection points for milk in each town and sent its trucks out to the
dairies to collect the milk. With the trucks went veterinarians, nutritionists, agronomists, and quality
assurance experts. Medicines and nutritional supplements were provided for sick animals, and monthly
training sessions were held for local farmers. Farmers learned that the milk quality depended on the
cows diet, which in turn depended on adequate feed crop irrigation. With financing and technical
assistance from Nestl, farmers began to dig previously unaffordable deep-bore wells. Improved
irrigation not only fed cows but increased crop yields, producing surplus wheat and rice and raising the
standard of living.
When Nestls milk factory first opened, only 180 local farmers supplied milk. Today, Nestl buys milk
from more than 75,000 farmers in the region, collecting it twice daily from more than 650 village dairies.
The death rate of calves has dropped by 75%. Milk production has increased 50-fold. As the quality has
improved, Nestl has been able to pay higher prices to farmers than those set by the government, and its
steady biweekly payments have enabled farmers to obtain credit. Competing dairies and milk factories
have opened, and an industry cluster is beginning to develop.
Today, Moga has a significantly higher standard of living than other regions in the vicinity. Ninety
percent of the homes have electricity, and most have telephones; all villages have primary schools, and
many have secondary schools. Moga has five times the number of doctors as neighboring regions. The
increased purchasing power of local farmers has also greatly expanded the market for Nestls products,
further supporting the firms economic success.
Nestls commitment to working with small farmers is central to its strategy. It enables the company to
obtain a stable supply of high-quality commodities without paying middlemen. The corporations other
core productscoffee and cocoaare often grown by small farmers in developing countries under
similar conditions. Nestls experience in setting up collection points, training farmers, and introducing
better technology in Moga has been repeated in Brazil, Thailand, and a dozen other countries, including,
most recently, China. In each case, as Nestl has prospered, so has the community.
Using the data above, Explain the difference between Philanthropy, Altruism, CSR and Ethics
----- END OF SECTION A -----
Page 2 of 3

(FINAL EXAMINATION)
Date
: 16/01/2014
Day : Thursday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs
Term: V
Sub: Business Ethics and

Max. Marks: 60
Corporate Governance
---------------------------------------------------------------------------------------------------------------------------------------------Instruction: Attempt the both sections separately. Each section carries 30 marks.
---------------------------------------------------------------------------------------------------------------------------------------------Corporate Governance
(30)
---------------------------------------------------------------------------------------------------------------------------------------------Instructions:
1. Attempt any three out of six questions. All questions carry ten marks each
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
The Godrej Corporate Governance Model goes beyond the letter of the law and embraces the spirit of
the law. Comment
Q.2.
Non executive directors at Indian companies have not proved effective so far in improving corporate
governance practices. What are the reasons for the same?
Q.3.
Corporate Governance history was made in India when the Vice Chairman of a leading Company
leveled corporate mis-governance charges against the Chairman. Comment on the case.
Q.4.
The Infosys CG Model has won accolades from Investors. Write your analysis of the same.
Q.5.
What are the salient features of Companies Act 2013 vis a vis Corporate Governance. Elaborate
Q.6.
S Gurumurthy feels the Anglo American model of corporate governance is not suited for India and
needs local adaptations. Elaborate.
----- END OF SECTION B -----
Page 3 of 3

(FINAL EXAMINATION)
Date
: 18/01/2014
Day : Saturday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Legal Aspects of Marketing
Max. Marks: 60
2) Attempt any Five from Q.No.2 to Q.No.8.
4) Citing case laws to validate your answers will be appreciated.
---------------------------------------------------------------------------------------------------------------------------------------------1. What is communication in contract? Explain the post box rule to form a contract.
10
2. A contract by way of wager is void. Discuss with case laws
10
3. Define the law of agency. What are the rights and obligations of agent and principal?
10
4. What are the objects and reasons of Foreign Exchange Management Act 1999? Define the term person,
foreign currency and NRI under FEMA.
10
5. Define Director and Auditor of a company? What are their liability and powers?
10
6. Define the term Mismanagement and oppression in company law. Explain rule of Foss vs. Harbottle with
respect to majorly rule and minority protection.
10
7. What are the basic features of WTO? What are its impacts on trade and business?
10
8. Define Indian Sale of Goods Act. How the risk will pass from seller to buyer by using INCOTERMS.
10
----- END -----
Page 1 of 1

(FINAL EXAMINATION)
Date
: 20/01/2014
Day : Monday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Strategic Brand Management
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions:- i) Question No.1 is Compulsory.
ii) Attempt any FIVE questions from the Q.2 to Q.8 .
iii) Each question carries 10 marks
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
Draw Brand Identity Prism for Lux and elaborate its components.
Q.2.
If you are appointed as a brand consultant for Liril of HUL , what will be your suggestions to revive it ?
Q.3.
What could be possible reasons for Cadbury changing name of its chocolate Eclairs to Choclairs?
Q.4.
Critically evaluate positioning strategies of Micromax in India? What are your suggestions to make it
number one brand in India?
Q.5.
Comment on the branding strategies of Maggie over the years in India. What are your
recommendations to enhance its brand equity?
Q.6.
What are the advantages and limitations of Brand extensions? Explain with examples.
Q.7.
Evaluate how global conglomerates have balanced Convergence and Divergence across the world
with the help of examples.
Q.8.
Compare and contrast Product vs Brand.
----- END -----
Page 1 of 1

(FINAL EXAMINATION)
Date
: 22/01/2014
Day : Wednesday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Consumer Behaviour
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions:
1) Q.1 is compulsory and is for 20 marks
2) From the remaining 6 questions attempt any 4 questions (each is for 10 marks).
3) Illustrate answers with examples.
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
A leading MNC , BURGER KING is thinking of entering India. You have been hired by this company to
help them for Indian launch. Keeping in mind the competition and the changing consumer trends help
the company in the following:1) Segmentation, targeting and Positioning
(10)
2) Marketing mix with special focus on promotion mix
(05)
3) The company is thinking of taking a celebrity in the ad. Discuss the pros and cons of taking celebrity.
Suggest a suitable celebrity.
(05)
Q.2.
a) List
the various External Factors that have an influence on Consumer Buying Behaviour.
b) Explain critically any two such factors keeping in mind MOBILE PHONE BRANDS.
Q.3.
a) Explain Henry Assaels model

b) Explain Rogers theory of diffusion of innovation.
Q.4.
a) Explain the Tricomponent attitude model

b) Explain Sheth-Newman Gross model
Q.5.
List the stages in consumer buying decision making process.

Explain stage 1 and stage 2 with an example of your choice.
Q.6.
A company in the field of LCD televisions is doing a study to find the attitude towards its brand. The
attributes are
1) Brand name
2) Price
3) After sales service
4) Aesthetics
The weightage given to the above attributes by a consumer are 30, 25, 25 and 20 respectively. The
ideal value given by the consumer is 2,2,1,2 on the semantic differential scale. On evaluating this
brand, the same consumer has given the following values to the attributes, 4,3,3,2
a) Calculate the attitude value of the consumer towards this brand.
b) Interpret the value.
c) What should the company do in the future if most consumers give similar values?
Q.7.
Explain any two

a) Sigmund Freuds personality theory
b) Pester power
c) Pavlovs classical conditioning theory
d) Difference between consumer and industrial buying behavior ( any 2 parameters).
----- END ----Page 1 of 1

(FINAL EXAMINATION)
Date
: 24/01/2014
Day : Friday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Media Planning
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions:1. Please note that all answers only, must be written clearly and separately, against the question number,
on a separate answer sheet and the mathematical workings, if any, must be necessarily and clearly
shown on separate worksheets, against respective question numbers.
2. Q.1, Q.5 & Q.6 are compulsory. Between Q.2, Q.3 and Q.4 (each of which are for 10 marks), you
can answer any two.
3. Question No.1 is Objective and each objective question carries 1 mark.
---------------------------------------------------------------------------------------------------------------------------------------------Q. 1.
i) The three most conceptually relevant functions within the advertising business, are
a) Production, Research and Creative
b) Client Servicing, Creative and Media
c) Research, Creative and Media
d) Creative, Production and Media
e) Client Servicing, Accounts and Creative
ii) The genesis of Marketing which has led to the development of the most vital subject in its study, lies in
a) Media planning
b) Consumer Behaviour
c) Sales management
d) Copy-writing
iii) The selection of media for a brand is connected to, and depends on
a) Creative content & Consumer behaviour
b) Creative content, Reach, Profile & Cost-efficiency of media
c) Marketing objectives, Advertising objectives and Media objectives
d) Account planning
iv) In return for the money spent on media alone, a brand gets
a) sales
b) visibility
c) response
d) none of the above
e) all of the above
v) The two most primary, tangible and separable deliverables of a media plan are
a) Cost-efficiency & Exposure
b) Reach & Frequency
c) Impact & Exposure
d) Frequency and Expsoure
e) Exposure and Penetration
vi) A brand in the maturity stage of the PLC, would mostly aim to achieve
a) more width and no depth
b) more width and less depth
c) more depth and less width
d) more depth and no width
e) more width and more depth
Page 1 of 3
vii) The net reach of a given set of media options, would increase if the duplication between them were to
a) increase
b) decrease
c) remain the same
viii) Theoretically, if the duplication between multiple media vehicles were to decrease, (and if the number of
ads did not change), the resultant average exposure would
a) increase
b) decrease
c) remain the same
ix) Average frequency of a media plan is in effect,
a) the arithmetic mean of the number of ads in each vehicle
b) the arithmetic mean of the size of audiences exposed to all vehicles
c) the average of the number of ads in each vehicle, weighted by the corresponding size of audience
covered by them
d) the average of the number of people multiplied by the amount of time spent by each on them on the
chosen vehicles
x) GRP (Gross Rating Points) are actually a measure of
a) audience covered
b) average frequency
c) overall visibility
d) Value for money
Q. 2.
Answer in brief ( 5 marks each)
A)
There are 3 media options (P, Q & R) of TV channels. A media buyer wants to reach 50 % of his
audience. In a preliminary analysis, the media buyer learns that with a mix of properties/ programs,
Option P offers exactly 50 % is quoting Rs 55 lakhs. Similarly, Option Q can achieve a maximum of 40
% and is available for Rs 36 lakhs for the best possible program mix on that channel. Option R offers
unlimited reach and quotes Rs 50 lakhs for 50 % reach. None of them are willing to bargain any
further. Who would it best to buy from & why ?
B)
Please write the answers to the following questions separately and clearly against the question
number. (No descriptive answers please)
i) Approximately what proportion of Indias population is Rural?
ii) Approximately how many villages exist in the country?
iii) As per the Indian Census, what are the 4 criteria for a dwelling to qualify as rural?
iv) Approximately how many towns exist in the country
v) Approximately how many of them are Class 1 towns?
Q.3.
Answer in brief ( 5 marks each)
A)
Explain the construct of the parameters of

SEC (Socio-Economic Classification) &
NCCS (i.e. the New Consumer Classification System)
B)
What would be the most ideal combination of any two media for the national launch of a regular car
brand (in the range of Maruti/ Santro, etc.) & why?
And if this brand of car is about to be launched in the 42 major cities of the country, what should be the
levels of reach and frequency (i.e. the media objectives in terms of deliverables) on Print media, that
this brand should try to achieve? Should the media emphasis for the brand be on reach or on
Frequency? Why?
Page 2 of 3
Q.4.
Media mix development (10 marks)

Suggest an ideal media mix for a Bombay based Co. involved in organizing trekking / rafting trips, in the
Himalayas, during the summer. Justify your choice of primary and secondary media, if any, with reasons.
And most importantly, suggest innovative usage of media!
Q.5.
Mathematical problem (15 marks)

A lifestyle brand of garments advertises in split runs of magazines in Mumbai for a 3 month period. In
the first month (M1) it achieves a reach of 78 % and an average frequency of 3.8. In the 2 nd month, it
achieves a reach of 64 % with an average OTS of 4.4 and in the last month, it gets a 45 % reach with an
average OTS of 2.9. The average frequency for the entire 3 month campaign that the brand achieves is
8. The target group for the soft drink in Mumbai consists of about 50 lakh individuals. Calculate the
collective reach of the campaign (in absolute terms) and the GRP. Lastly, if the CPT (Reach) of the 3
month plan is Rs 2400, then calculate the budget or the total cost of the plan.
Q.6.
Developing a media plan (15 marks)

A premium car is to be test marketed in Mumbai. Apart from specific BTL activity, the media agency
has decided to focus advertising efforts on just one medium Print. The agency is now in the process of
developing a print media plan for a period of 6 months, within a budget of Rs 50 lakhs. The Print media
mix would probably also include magazines.
The brand is called Infinity and the landed cost of the vehicle, is about Rs 9.4 lakhs. The car is a state of
the art vehicle with features such as parking sensor, rear view camera, automatic braking system,
(which stops the car automatically when it is less than 8 inches away from another vehicle), etc. It is
also fitted with tubeless tyres, power windows, power steering, and a DVD system for rear seat
passengers, a low voltage electronic refrigerator, etc.
The target group for the brand is Men & Women from the SEC A1, above the age of 35. The exhaustive
list of print media vehicles remotely suitable to the brands profile are given in Appendix 1, with the
corresponding readership figures, and rates. Sizes of the ads are also given and the publication costs
are for those sizes itself.
You are required to
a) Choose the media vehicles suitable for Infinity, based on reach, profile and cost-efficiency and
justify the choice, based on your calculations/ qualitative judgment but these should be stated
very briefly in bullet points.
b) Assign number of insertions to each vehicle that you choose and cost the media plan, so as to fit it
within the budget. And present this in a tabulated form only.
Note :
- The data is in the appendix.
- Please avoid any descriptive answers. All answers should be in bullet points.
No marks will be given for the final plan if it is not seen in a tabulated form.
----- END -----
Page 3 of 3

(FINAL EXAMINATION)
Date
: 25/01/2014
Day : Saturday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Global Marketing
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions:
1)
Question No.1 is compulsory. Attempt any FIVE from Q2. To Q7.
2)
All questions carry equal marks (10 marks).
3)
Personal Experiences and case study to your answers will be appreciated.
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
Any ONE from (a) or (b)
10 Marks
a) What are various Institutions set up to promote International Trade? Elaborate the objectives of
these organizations?
OR
b) What is Global Marketing? In your opinion how shall FDI in retail be helpful in the Indian context?
Attempt Any Five out of the Remaining Six Questions
Q.2.

10 Marks
a) Which are the Environmental factors affecting International Marketing? Explain each factor with
examples.
OR
b) Define a Letter of Credit. Draw a Flow Chart of a Letter of Credit?
Q.3.
Write short notes on any two: Any Two from (a) or (b) or (c)
a)
Certificate of origin,
b)
D/A and D/P.
c)
FOB, CIF, and CNF.
Q.4.

10 Marks
a) International Marketing has become indispensable in the economic development of a developing
country like India. Comment with suitable illustrations.
OR
b) Suggest a suitable Foreign Market Entry Strategy for a readymade garment small scale Indian
Manufacturer willing to enter US market
Q.5.

10 Marks
a) What are Product Strategies and Price for the Global Market?
OR
b) What is need and method of Designing and Managing Integrated Marketing Communications for
Global Market?
Q.6.

a) What are various documents in an export order?
OR
b) What are Incentives given by Govt. to promote Exports?
10 Marks
Q.7.
10 Marks
a) What is International Marketing Research?
OR
b) What is Pre-Shipment and Post-Shipment Credit?
----- END ----Page 1 of 1
(5x2) = 10 Marks
(5 Marks)
(5 Marks)
(5 Marks)

(FINAL EXAMINATION)
Date
: 18/01/2014
Day : Saturday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs
Term: V
Sub: Mergers, Acquisition and

Max. Marks: 60
Corporate Restructuring
---------------------------------------------------------------------------------------------------------------------------------------------Instructions:
1. Attempt Any Five questions of your choice.
2. All questions carry equal marks
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
The Indian corporate industry has witnessed sea changes in the past few decades. Thanks to the
governments policy of liberalization and globalization of the Indian economy. With reforms on, the
dream of growing bigger in the global markets is slowly, but certainty materializing. Restructuring has
become the way of life for Indian corporate. Several big industrial houses and family managed
businesses are moving towards restructuring their businesses for boosting profitability and increasing
their competitiveness.
Starting with the opening of the economy, the much-needed thrust was provided in 1998, which was
rightly named as the year of restructuring. Throughout that year, most of the firms went ahead with
mergers , acquisitions , sell-offs and spin- offs. A whooping sixty merger pacts were recorded in the
year mostly comprising companies in the same promoter groups.
Internal development and mergers are mutually supportive activities. Growing firms adopt various
forms of M&As and other restructuring practices depending upon the existing opportunities and
limitations. The characteristics and competitive structure of the industry will affect the strategies
employed. The factors and situations favoring Mergers and Acquisitions in part relate to the industry
characteristics. In an industry with excess capacity, horizontal mergers can be used to close down highcost firms to decrease industry supply and to boost efficiency in the balance firm. In addition a number
of industries earlier operating on small scale operations have been rolled up into bigger units. The
larger units have been able to achieve economies of scale not achieved by smaller individual units.
A few more advantages of M&A or external growth may be highlighted. An acquisition helps an
acquirer to acquire a firm already in place with historical track record. Some complexities are still
possible, but can be eased off to some extent through due diligence. An acquisition usually involves
paying premium, but the cost of acquiring a company may be estimated in advance.
An acquisition may also represent acquiring a segment divested from another firm. The logic is that the
segment can be managed in a better way when added to the activities of the buying firm. Another
important motive for M&A is to increase the strength of the acquiring firm. For example the
exceptional growth of CISCO Systems was achieved by acquisition if companies with the technology
and talent to expand capabilities.
a. Why do companies go for corporate restructuring?
b. How is External restructuring different from internal restructuring?
c. What decides for a company to go for internal growth strategies or external growth strategies.
(4 Marks each * 3 Questions=12 Marks)
Page 1 of 3
Q.2.
Sheraton, a retail chain store, is considering making a tender offer for M/s Metallic, a smaller company.
Sheraton anticipates that the acquisition would create a synergy with a present value of Rs.60 lakh.
Sheraton calculates that Metallic has a value of Rs.320 lakh while operating independently under the
current management and that the value of Metallics outstanding debt is Rs.110 lakh. Metallic has 5
lakh outstanding shares. Sheraton mangers feel that they can increase the value of Metallic to Rs. 450
lakh if they manage it. This increase in value will be in addition to the synergy noted above.
Calculate.
a. The management price per share that Sheraton should offer under the present management.
b. The price per share to be offered by Sheraton under the changed management.
c. Assume that Sheraton has already acquired 5.25% of the outstanding shares of Metallic and the
current price per share Rs. 55.How much should Sheraton be willing to pay for the remaining
shares? Comment on your answer.
(4 Marks each * 3 Questions=12 Marks)
Q.3.
The merger between ANZ Grindlay and Standard Chartered Bank can be sited as one of the largest
international mergers in the banking industry. Explain the reasons for international mergers and
acquisitions.
(12 Marks)
Q.4.
Gemini Industries is the acquiring company which intends to acquire Leo Industries.
information for both the companies is given as follows :
Company
Gemini
Leo
Equity share outstanding
Share price (Rs.)
EAT (Rs.)
EPS
10,00,000
1,00,000
25
10
20,00,000
2,00,000
2
2
Relevant
Gemini Ltd. Is considering 3 different acquisition plans:

i.
Pay Rs.10 per share for each target share.
ii.
Exchange Rs.25 cash and one share of Gemini Ltd. for every four shares of Leo Ltd.
iii. Exchange 1 share for every two shares of Leo ltd.
Calculate
a.
EPS of Gemini Ltd. Under each of the three plans.
b.
Share prices of Gemini Ltd. under each of the three plans, if its current P/E ration remains
unchanged.
(6 Marks each * 2 Questions= 12 Marks)
Q.5.
Firm A is planning to acquire Firm B. The relevant financial details of the two firms prior to merger
announcement are as follows:
Market price per share (Rs.)

Number of shares
Market value of the firm(Rs.)
Firm A
Firm B
75
30
10,00,000
5,00,000
7,50,00,000
1,50,00,000
Page 2 of 3
The merger is expected to bring gains which have present value of Rs.1.50 crore. Firm A offers
2,50,000 shares in exchange for Rs.5 lakh shares to the shareholders of Firm B, You are required to
calculate:
(i) True cost of Firm A for acquiring Firm B; and
(ii) Net present value of the merger to Firm B.
You may state your assumptions, if any.
Q.6.
A. Estimate the H-index under the following market conditions.

a. In a market where 6 firms each held 15% market share and the remaining 10% is held by 10 firms,
each with a 1% market share.
b. In a market where one firm has a 66 percent market share and the remaining 34% is held by 17
firms, each with a 2% market share.
B. ABC Company earned Rs.50 lakh as net income in the current year. The company has 10 lakh shares
outstanding which are traded at a price of Rs.25 per share. The target pay-out ratio of the company is
40%. The company can either use the dividend amount to buy-back its shares or to pay it out as
dividends. ABC is the company that believes in wealth maximization.
Determine
a) The price at which the shares can be bought back to equate the wealth of all shareholders under
both the alternatives.
b) The number of shares to be bought back.
c) The impact of buy-back on EPS and expected market price after repurchase.
Q.7.
Describe the various hostile takeover methods with special reference India Cement acquisition of Rassi
Cement.
(12 Marks)
Q.8.
Write Short Notes on (Any Three)

a. Poison Pills and Poison Puts
b. Replacement Cost Method of Valuation
c. Levered Beta and Unlevered Beta
d. Bargain Zone
e. Confidentiality Agreement.
----- END -----
Page 3 of 3

(FINAL EXAMINATION)
Date
: 20/01/2014
Day : Monday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Corporate and Economic Laws
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------1. What are the essential elements of contract? Explain how you will form a contract.
10
2. A contract is void if the consideration and objects are unlawful. Discuss with case laws
10
3. Define the term bailment. Explain general and particular liens.
10
4. What are the basic characteristics of foreign exchange management act 1999? Define NRE/NRO/FCNR
Accounts under FEMA.
10
5. Who can be a director and managing Director of a company?
disqualifications?
What are their qualifications and

10
6. How will you explain the term majority rule and minority protection in FOSS VS. HARBOTTLE.
10
7. Define the basic features of SEBI 1992. Is there any prohibition for insider traders?
10
8. Define Promissory note and distinguish it from bill of exchange under Negotiable Instrument Act?
10
----- END -----
Page 1 of 1

(FINAL EXAMINATION)
Date
: 22/01/2014
Day : Wednesday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Forex and Treasury Management
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions: 1) Question No. 1 is Compulsory. Attempt any FOUR from Q.No.2 to Q.No.7.
3) Personal experience to validate your answers will be appreciated.
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
Answer the following: (5*4=20 marks)

State whether the following are True or False and give proper reasons for the same (One mark for T/F
and the rest for reasoning)
A) Libor in advance which is charged on a borrowing would ensure automatic hedging of the first
repayment schedule of a loan
B) An interest rate swap can be defined as a combination of a number of FRAs
C) Swaption is a combination of a swap and an option
D) An Indian having exports in Euro would be selling Euro and buying USD as one of the legs of the
deal while converting his euros into the home currency
E) Knock outs and Knock in are types of Put options
Q.2.
Answer the following -5*2=10 (Any two out of three questions)

(A) Give a detailed description of how the delta and vega in the context of risk of a portfolio
(B) XYZ enters into a INRCHF triple currency swap on a term loan of 10 crores. He enters at a USD/INR
level of 44.50 and USD/CHF level of 1.1823. He has received a carry of 4% for the above transaction.
Further he bought USD CHF put option at an USD/CHF level of 1.1823 with a KO at 1.0900 and has sold
a call option at USD/CHF level of 1.1823 with a KI at USD/Yen level of 1.2760. What are his gains or
losses in each of the situations given below if on day of maturity (please show working)
--USDINR is at 44.50 and USD/CHF is at 1.1245
(C) What are forward premiums? How do they differ from option premiums?
Q.3.

(A) Explain with an example when a currency would in discount with reference to another currency
(B) An Euro exporter books a forward for 31st December 2006. The booking is done on 1st October
2006. The spot rate on the 1/10/06 is Euro/USD=1.2583/86 and USD/INR=44.89/91. The forward
premium for 31/12/06 is Euro/USD=55/57 pips and USD/INR=24/26 P. However on 1/11/06 the
customer has to cancel the forward; the prevailing spot on 1/11/06 is Euro/USD=1.2755/56 and
USD/INR=43.12/13. The forward premium for the period of 1/11/06 to 31/12/06 is
Euro/USD=23/26 pips and USD/INR at 10/12. What is the profit or loss the customer makes.
Assume the interest rates of INR is greater than dollar and dollar is greater than euro.
(C) Please elaborate on any five macro-economic factors and explain as to how they influence
movement of currencies against each other
Page 1 of 2
Q.4.

(A) Show the pay off of the following 6 month structure: Buy USD call INR put at 48.60, Sell USD call
INR put at 49.75, Sell USD put INR call at 47.10. Show the payoff between 46.50 to 51 at intervals of
50PWhat would happen to the customer executing such a structure if INR appreciates?
(B) Show the pay off for the following 3 month structure: Buy 1 USD call INR Put at 46.80 and sell 2
USD put INR call at 44.10. While showing the payoff structure, assume various spots on maturity at
intervals of 50P and starting from 43.50 to 47. What would be the view of the client regarding
currencies when he does such kind of a structure?
(C) Explain plain vanilla options and zero cost options
Q.5.
Answer any two of the following -5 *2=10 (Any two out of three questions)
(A) Knock Outs and Knock Ins
(B) Compare between CMS and IRS
(C)Elaborate on Range accrual
Q.6.
(A) Show with an example a IRS involving Libor in Advance and Libor in Arrear
(B) Please elaborate on accreting and amortizing swaps
(C) Explain in brief negative vega convexity
Q.7.
(A) Explain the terms-Spot, Tom and Cash in the context of value date of a transaction
(B) Explain in brief delta hedging
(C) An Indian importer who has to make a payment in Euros at value cash finds the spot rate of
Euro/Usd at 1.3345/48 and USD/INR at 45.76/78. The c/s spot margins are Euro/Usd at 80/82
pips and USD/INR at 30/33 paisa. If the interest rate of Euro is greater than USD while interest rate
of USD is less than INR what is the cash rate for the importer?
----- END -----
Page 2 of 2

(FINAL EXAMINATION)
Date
: 25/01/2014
Day : Saturday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Risk Management
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions:1. All Questions carry equal marks. 12 marks per question.
2. Question No. 1 is compulsory. Answer any four from the remaining questions.
3. Please answer new question on a fresh page.
4. Pl ease ensures to write the proper Question number and sub question while answering.
5. Specific answers and focused replies are essential.
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
Write short notes on (Any three)
a) Mismatches in ALM.
b) Issues in Credit Risk management.
c) Liquidity risk management and market indicators.
d) Off balance sheet and On balance sheet techniques in risk managing.
e) Time bucket analysis and use in risk mitigation.
Q.2.
Risk is all pervasive .It cannot be eliminated but can be managed. Explain with specific examples from
Banking, NBFC and securities market framework.
Q.3.
Mean, Mode, Median, Std Deviation are basic but pertinent concepts for risk analysis. Enumerate with
examples and suggesting criteria for risk management using them.
Q.4.
Value at Risk (VaR ) define and detail various methodologies to manage VaR.
Why is the Var essential tool in investment policy decisions?
Q.5.
ALM activities have a short term and long term role to play. Volatality based scenario and gap analysis
help in understanding them. Explain approaches with suitable example for each.
Q.6.
List credit risk modeling approaches and explain them in brief.
Q.7.
Managing Credit risk and Interest- Rate risk is the major task in financial institutions. Comment. How
will you create a model using Interest Gap Analysis and Duration Gap Analysis and apply parameters in
it.
Q.8.
Explain RSA, RSL, NII and NIM. How are they interrelated and affect tactical as well as operational
activity in risk mitigation.
----- END -----
Page 1 of 1

(FINAL EXAMINATION)
Date
: 18/01/2014
Day : Saturday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Legal Aspects of Human Resource Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------1. What is sound mind for the purpose of making a contract? Do you agree that an agreement is void where
both parties are under mistake as to matter of fact? Discuss.
10
2. Define contingent contract. Explain the phrase as an agreement contingent on impossible even is void.
10
3. Define the law of Bailment under Contract Act 1872. What are the rights and obligations of bailor and
bailee?
10
4. A company is a sacrosanct legal entity? It creates by law and come to an end by law only. Discuss with
Salomon vs. Salomon and Co. case.
10
5.
What do you mean by Articles of Association and Memorandum of Association? Define Prospectus and
statement in lieu of prospectus.
10
6.
How to appoint a director of a company. What are the rights and powers of the director?
10
7.
Define Promissory note and distinguish it from bill of exchange under Negotiable Instrument Act.
10
8. Define patent under intellectual property rights. How will you differentiate the process and product
patent under Trade Related aspects of Intellectual Property Rights.
10
----- END -----
Page 1 of 1

(FINAL EXAMINATION)
Date
: 20/01/2014
Day : Monday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs
Course: PGDM- 2nd Year

Term: V
Sub: Performance Management Systems
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS:
1. Answer the following questions. Question 1 is compulsory. From questions 2 to 6, attempt any 3
questions.
2. Number the attempted questions properly in your answer sheet.
3. The students are strongly advised to attempt a question or its parts all together and not in different
pages of the answer book
-------------------------------------------------------------------------------------------------------------------------------Q.1. CASE STUDY
Oriental Oil Corporation Limited is a state undertaking, engaged in petroleum products. The company owns
two refineries, 32 LPG bottling plants and 367 retail outlets across India. The company has eight executive
grades. First four grades are classified as junior management, fifth and sixth as middle and seventh and
eighth as top management. Due to unsystematic career management the company has landed in a peculiar
problem of 70% of executive strength getting accumulated in the middle grades. For example, there are about
512 executives in the middle management category against the actual requirement of 84. Further, 245 out of
these 512 are due to be promoted to top management category but vacancies are only 27. Due to this
lack of adequate career up-gradation opportunities, many in the middle level are frustrated and lack the
motivation to perform.
Questions:
Use the following steps while designing an effective Performance Management System for
employee X of Oriental Oil Corporation Limited:
a. Summarize in 4 brief points the entire case.
[4M]
b. Define a suitable employee, say X of your choice in the middle management category, associated with
Oriental Oil Corporation Limited.
[2M]
Now, define any 2 objective of the strategic plan of Oriental Oil Corporation Limited.
[2M]
State any 1 objective of the annual performance plan of this organization.
[2M]
Describe any 4 department goals of employee X.
[4M]
Describe any 4 individual goals of that suitable employee X.
[4M]
Total Q1b. marks: [2+2+2+4+4=14M]
c. Define performance standards for X, for each individual goal identified by compiling a suitable set of
performance objectives for X, complete with measures and timescales
[8M]
d. Determine how to monitor performance: What will the manager of X do finally?
[2M]
e. Check the performance plan: How will the manager of X appraise X?
[2M]
ATTEMPT ANY 3 of the following questions:
Q.2.
Describe the 5 steps in the process of designing a competency dictionary.
[10 Marks]
Q.3.
Write a short note on Balance Scorecard.
[10 Marks]
Q.4.
Write a note on Potential Appraisal. State the pitfalls of the Performance Management System
process.
[10 Marks]
Q.5.
What is performance monitoring? Describe the essential steps of performance monitoring. [10 Marks]
Q.6.
Enlist the roles of HR professionals in improving organizational performance. Also enlist the possible
roles of HR professionals in future in the context of performance management.
[10 Marks]
----- END ----Page 1 of 1

(FINAL EXAMINATION)
Date
: 25/01/2014
Day : Saturday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: HR Planning and Audit
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions:
1. Question Number 1 is compulsory. Attempt Any Four questions from the remaining.
2. Question No1 is for 20 marks and the rest of the questions are for 10 marks each.
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
Using any 10 dimensions, explain how a cultural audit can be done in an organization.
(20 marks)
Q.2.
What is HRP? Discuss the need and importance of HRP in organizations.
Q.3.
Discuss the steps in the HRP process.
Q.4.
What is HR Audit? Why should it be done in organizations?
Q.5.
Discuss the benefits and limitations of HR Audit
Q.6.
Write Short Notes on any Two: (5* 2=10 marks)

(a) Areas of Audit
(b) HR Audit process
(c) Short term and Long term planning
(d) Report writing in HR Audit
----- END -----
Page 1 of 1

(FINAL EXAMINATION)
Date
: 18/01/2014
Day : Saturday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Total Quality Management
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions: 1) Question No. 1 is Compulsory. Attempt any five from Q.No.2 to Q.No.10.
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
Please Read the case below & advise your solution.

Trinity Insurance provides life and health services insurance nationwide. About 65% of the
customers are business organizations that provide both group life and health insurance to their
employees; 35% of the customers are individuals who purchase their own insurance. Recent
annual revenue was $1.6 billion, about evenly divided between life and health insurance. For
the past 10 years, Trinity has met its financial goals.
Marketing of the insurance policies is done mostly by independent agents throughout the
country but Trinity maintains its own sales force in 25 large cities. Customer service, including
processing of claims, is handled at three sites each of which includes a call centre operation.
The company has 2,500 fulltime employees. Although Trinity emphasizes customer
satisfaction, there is quality department.
Trinity conducts formal market research for both corporate and individual customers. Overall,
customer satisfaction seems about average compared to competitors of similar size. Complaints
are a fact of life particularly on health insurance. Recurring complaints focus on rejected claims
for health services.
Trinity is organized on a functional basis: Marketing, Product Management, Advertising,
Underwriting, Customer Service, Information Technology, Technical Support, Finance,
Communications and Human Resources. Two years ago, the CEO attended a national
management conference and learned about the concept of process management. He was
intrigued about the possibilities to improve customer satisfaction and reduce costs.
After several months of deliberation and discussions, he decided to change Trinity from a
functional management organization to a cross functional process management organization
(replace the silos with cross functional teams). The concept of teams, of any type, is relatively
new at Trinity. The CEO appointed a senior manager from customer service to learn about
process management and to make recommendations so the CEO could start implementation of
the concept.
The CEO decided to embrace the full process management concept. He planned to setup
permanent process teams with process owners and have a Quality Process Management
Council which he would chair. It was clear to everyone that he would be a champion of process
management. They decided to start small: Select one process and appoint a process owner and
process team. This would then provide experience in the process management concept.
Eventually, all activities would be performed by process teams. The CEO said: if you are not on
a process team, you wont have a position at Trinity.
The pilot project selected was the processing of customer claims. The process owner selected
was the Customer Service Director who has held that position for 10 years. This team has been
meeting about once per week for about 6 months including several months in developing an as
is map (flow diagram) of the current cross functional process. Much time was consumed
arguing what the present process is. But the as is map is now complete and discussions about
improving the process are onging.
Page 1 of 2
Overall, progress on the team has been disappointing. The process owner frequently complains
to the CEO that team members spend much time arguing with each other and that some team
members talk too much and others are too silent and make little contribution. Many team
members privately express that the process owner is a nice person. Some members miss
meetings because they have deadlines on other projects set by their functional bosses. It is also
clear that the process owner does not strongly embrace the process management concept but
he is a good soldier and is attempting to make the concept work.
The CEO still strongly believes in process management but is now glad that he started with a
pilot process to learn about implementation. As an outside consultant in process management,
you have been asked to review the situation at Trinity and to make recommendations to the
CEO. What are some of the issues that need to be addressed?
Q.2.
Solve Any Two

a. Write Demings 14-Point Program for Improving Quality.
b. Write Jurans Ten Steps to Quality Improvement.
c. Write Absolutes of Quality Management By Philip Crossby.
d. Write Crosbys 14 Steps to Quality Improvement.
Q.3.
a.
b.
Q.4.
Solve Any Two

a. What are the Reasons of estimating cost of poor quality?
b. What are categories of quality costs?
c. What is Optimum Cost of Poor Quality? Explain.
Q.5.
a.
b.
Q.6.
a. What are types of inspection & their prime function? Explain in tabular form.
b. What are core values of The Malcolm Baldrige National Quality Award?
Q.7.
a. Draw the Sketch of Malcolm Baldrige National Quality Award & the European quality Award?
b. Explain the concept of Quality circle & draw Quality circle activity flow chart.
Q.8.
a.
b.
Q.9.
a. What are 10 Principles for Organizing for Supplier Relations?

b. Write clauses of ISO 9000: 2008.
Q.10.
a. Explain the concept of Process capability.

b. Draw the frame work of control chart selection.
What is quality?
Explain The Juran Trilogy Diagram.
What are old tools of Quality? Explain any one in detail

What are new tools of Quality? Explain any one in detail.
Draw Schematic view of quality circle implementation?

Differentiate between Traditional & Strategic view of purchasing in tabular form.
----- END -----
Page 2 of 2

(FINAL EXAMINATION)
Date
: 20/01/2014
Day : Monday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Productivity Techniques
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions: 1) Question No. 1 is Compulsory. Attempt Any Five questions from Remaining.
---------------------------------------------------------------------------------------------------------------------------------------------1.
Explain briefly following
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
What is productivity?
Is Production same as productivity?
What is Partial Productivity?
What is total factor productivity?.
What is Multi factor productivity model?
What is Total productivity model?
What is Cobb-Douglas Function?
What is American Productivity Center (APC) Model?
What is price recovery factor?
What is Objectives Matrix (OMAX)?
2.
a. What is ILO approach of improving productivity?

b. What is Total work content & total ineffective time? Draw schematic diagram.
3.
a. What is purpose, advantages & disadvantages of incentives?

b. State types of incentives plan & what is group incentive plan with advantages & limitations?
4.
a. What is job evaluation? Explain its principles / objectives.

b. State types of job evaluation method & explain point method.
5.
a. Explain Kepner Tregor method.

b. Explain Kepner & Tregor method of decision analysis.
6.
a. What is value analysis & explain difference between value analysis & value engineering?
b. Explain function analysis system technique (FAST).
7.
a. What is learning curve & explain Managerial use of learning curve.

b. What is ergonomics & its role in improving productivity?
8.
a. Explain principles of Motion study.

b. What are the elements of Working conditions and the working environment?
9.
a. What is structure of quality circle?

b. What are functions of facilitator & circle leader?
----- END -----
Page 1 of 1

(FINAL EXAMINATION)
Date
: 22/01/2014
Day : Wednesday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: World Class Manufacturing
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions: 1) Question No. 1 is Compulsory. Attempt any THREE from Q.No.2 to Q.No.6.
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
Case Study:
When Volkswagen AG decided to produce its new Beetle in Mexico, its goal was to transfer to that
country the lean manufacturing techniques and supplier park concept employed at its SEAT subsidiary
production facility in Martorell, Spain, one of the worlds largest automotive production facilities in
terms of daily output. The facility produces nearly 2000 cars daily in seven different models with the
support of its pre-assembly supplier park located 2.2 kilometers from the factory. The challenge faced
by Volkswagen was how to export quickly and efficiently this extremely effective just-in-time (JIT)
supplier park model to Puebla, Mexico.
Thats when Volkswagen invited Excel, the global logistics and supply chain services provider that
designed, engineered, and now operates the SEAT Park, to work with them in Mexico. Excel had an
established infrastructure in Mexico providing services to clients such as Procter & Gamble, which was
expected to expedite the transfer process.
The SEAT Pre-Assembly Supplier Industrial Park in Spain was created near the factory to support its
lean manufacturing strategy. Subassembly activities are carried out at the Park, guaranteeing JIT
delivery and zero stocks at SEAT assembly lines. Twenty-five suppliers are located there, providing
parts or sub assemblies. Excel is responsible for primary transport from the component suppliers
main plants to the Park, and also for warehousing, picking, subassembly and sequencing operations,
and JIT deliveries to the SEAT assembly lines.
In the following year, at Volkswagens Mexican assembly plant in Puebla, Excel implemented the JIT
sequencing operation; with limited modifications to the SEAT model. Currently, the Mexican plant
produces more than 1600 vehicles daily including the Beetle and the Jetta. The operation provides
parts and components to the assembly line with as little as one hours notice. The Excel JIT sequencing
operation is the cornerstone of a supplier industrial park that serves the Volkswagen assembly plant.
Excel is responsible for the assembly, staging, and delivery of parts and components from more than a
dozen suppliers in that industrial park to the assembly line. Parts delivery is scheduled to take place
within 40 minutes of an order, with one car built every 40 minutes, 24 hours a day, 6 days per week.
Parts are to be delivered directly to specific locations on the assembly line.
The end result is that Excel provides Volkswagen with expert logistics and supply chain management
to support operations in a new, modular JIT manufacturing environment. Actually, this represented the
first Volkswagen Mexico manufacturing park logistics operation to be managed by a single supply
chain specialist. Overall, the involvement of Excel in Volkswagens Puebla, Mexico operation
demonstrates significant capability to transfer technology, human resources, and best practices on a
global basis.
Questions:
1) What are the characteristics of the SEAT lean manufacturing model?
2) World Class Manufacturing encompasses activities beyond the shop floor activities. Explain.
3) Outsourcing is an important model in world class manufacturing. Explain based on the above case
study.
Page 1 of 2
Q. 2
a. Compare between Industrial Engineering and Value Engineering
b. Differentiate between traditional, multinational, transnational and global companies
c. Maintenance is a backbone of total system effectiveness. Do you agree? Explain
Q.3.
Q.4.
Q.5.
a. Who are the world class manufacturers? How they are relevant in todays global business
conditions?
b. Explain Halls framework of Value added Engineering
c. What is SMED? Describe its process.
a. What is lean production? What is its relevance?
b. What is Total Productive Maintenance? Explain its objectives
c. Explain Equipment Life Cycle
Explain (any three)
a. Schonbergers framework for WCM
b. Gunns model for WCM
c. Maskells model for WCM
d. TPM Implementation programs
e. Malcolm Baldridge National Quality Award
Q.6.
a. Discuss 8 major pillars of TPM
b. Discuss the various types of maintenance programs
c. Discuss the requirements of Excellence for an organization to be World Class Manufacturer
----- END -----
Page 2 of 2

(FINAL EXAMINATION)
Date
: 25/01/2014
Day : Saturday
Time: 10.30 am to 01.30 pm
Duration: 3 Hrs

Term: V
Sub: Service Operations Management
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions: 1) Question No. 7 is Compulsory. Attempt any Four from Q.No.1to Q.No.6.
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
a) What are the distinctive characteristics of services that introduce challenges for service operations
management? Explain with suitable examples.
(8)
Q.2.
b) How appropriate decision of service facility location can help in achieving competitive advantage?
(4)
a) Profitability of manufacturer depends on exploiting value-added services. Justify.
(6)
b) What is the role of technology in services other than IT or IT enabled services? Explain by giving
suitable examples.
(6)
Q.3.
a) For most of the service systems, the customer is present when the service is being performed
(customer as a co-producer). What are the drawbacks of increased customer participation in the
service process?
(6)
b) Give an example of a servicescape that supports the service concept and another that detracts.
Explain the success or failure in terms of the servicescape dimensions.
(6)
Q.4.
a) Service Capacity is a perishable commodity. Describe the strategies for matching capacity and
demand for services.
(4)
b) The following data gives the details about the occupancy of per week of a resort in Kerala. The
capacity of the resort is 120 rooms.
(8)
Week Occupancy (No. of rooms)
1
79
2
84
3
83
4
81
5
98
6
100
7
95
8
105
9
108
10
113
11
115
12
120
a. Use a three-month moving average to make a forecast for 13th week.
b. Use =0.3 to make a forecast for 13th Month.
c. Which method do you think is best suited for the data table given and why?
Q.5.
a) Describe Gap Model of Service Quality with reference to an Educational Institute.
(6)
b) Enunciate some possible ways of closing Gap 1, Gap 2, Gap3, Gap 4 and Gap 5 of Service Quality of
this Institute.
(6)
Q.6.
a) Compare product layout with process layout by stating advantages and disadvantages of them. Give
suitable examples of each type of layout.
(4)
Page 1 of 3
b) Getting a physical examination at a physicians office involves a series of steps. The table below lists
these activities and their average times. The activities can occur in any order, but the doctors
consultation must be the last. Three nurses are assigned to perform activities 1, 2 and 4.
(8)
1.
2.
3.
4.
5.
Activity
Blood pressure, Wt., Temp
Medical history
Doctors check-up
Lab work
Doctors consultation
Average Time, Min

6
20
18
10
12
a. What are the bottleneck activity and the maximum number of patients who can be seen per hour?
b. Suggest a reallocation of nursing and / or doctor activities that would result in increased service
capacity. What is the capacity of the improved system?
c. Draw the flowchart of the present and revised system.
Q.7.
Shaadi.com, the world's largest online matrimonial site was founded with one simple objective - to
provide a superior matchmaking experience to Indians all over the world. The company pioneered
online matrimonials when it launched in 1996 and continues to lead the exciting matrimony category
after more than a decade. Shaadi.com has redefined the way people meet for marriage and has touched
the lives of 2 crore (20 million) people all over the world and helped over 3.2 million people find their
matches. Amongst many other awards Shaadi.com was recently recognized amongst the world's 50
Most Innovative Companies by Fast Company and received the Best Matrimonial Site - Reader's Choice
Award by About.com. Shaadi.com was a recipient of the Best Designed Matrimonial Website award
given by the PC World Web Awards in 2007 and 2008 and in September 2007 Business Today cited the
company as one of the Top 10 Marketers in India. In 2009 it collaborated with Star Plus to produce
Indias first reality matrimonial TV show. Shaadi.com, the only non agency to be awarded the Best
Social Media Campaign Social Cause site at the Indian Digital Media Awards 2013. Shaadi.com is
extremely well advertised and regularly appears in adverts on websites such as Yahoo!
Shaadi.com is available on Internet browsers as
Android, Blackberry and Windows devices.
well
as
through
mobile
apps for
iOS,
One can perform unlimited number of searches by selecting the parameters of their choice. Enter
gender, age range, religion, country etc. It is quite simple try variety of searches for ideal match.
Shaadi.com has offices in UK, USA, Canada, UAE and in all the major cities in India.
Shaadi.com is the flagship brand of People Interactive (I) Pvt Ltd.
The Home Page of the Shadi.com says ....
New singles join every day and tons of new relationships are made. There are thousands of success
stories. Register and be one of them.
Vision, Mission & Promise (Taken from Website)
Our Vision
Our vision is a world where the search for a life-partner is as fulfilling as the journey with a soul-mate.
Our Mission
The mission of Shaadi.com Matrimonials is to provide people with a superior matchmaking experience
by expanding the opportunities available to meet potential life partners and build fulfilling
relationships. We strive to do this through superior technology, in-depth research, valuable
matrimonial content & services, and above all the highest quality of customer service delivered with a
sense of warmth, understanding, respect, and company spirit.
Our Vision and Mission have shaped our objectives as well as our technology. The world - class
technology used at Shaadi.com is a result of the objectives of the organization which are based on
tireless research and understanding of our customers.
Page 2 of 3
Our Promise
Our research, mission and objectives have all combined to deliver to you the Shaadi.com Promise.
We will continually attempt to provide you with more relevant matches for every search that you conduct
than any other matrimonial service provider. We will work with our customers to understand their needs
and provide solutions that meet those needs through superior technology and superior service.
In fact we believe so strongly that Shaadi.com is the right match-making solution for you, we even back
our promise with an unconditional guarantee.
The mandate to 'Team Shaadi.com' is clear Understand the needs and concerns of singles all over the world through tireless
research and analysis
Provide a pleasant, satisfying, and superior matchmaking experience to our
customers while zealously protecting their privacy and security
Give our customers complete control through easy to use interfaces and features
that can help them identify, filter and contact potential partners
The above objectives form the 3 pillars upon which 'Team Shaadi.com' is built.
'Team Shaadi.com' is a set of hardworking people, with a mission, and a promise. 'Team Shaadi.com' is
dedicated to providing you with the ultimate partner search experience and believes that no other
matrimonial service can provide you with the value that Shaadi.com can. So much so, that our service is
backed by an unconditional guarantee.
The other services provided by Shadi.com are:
Shaadi Centre, a Shaadi.com enterprise, is a network of centres across India that offer matrimonial
related services from matchmaking to wedding planning, through 250 centres that are being rolled out.
The business is the first of its kind in the world and attempts to revolutionize the otherwise
unstructured and fragmented $10 billion matrimonial industry in India.
Shaadilive is the official blog of Shaadi.com. The blog features Shaadi.com awards and achievements,
product updates, a selection of inspiring success stories, trends in match-making, and tips for
Shaadi.com members for effective match-making. It also has an 'Ask an Expert' section where
renowned counsellors will answer readers' queries. It's a forum for us to talk about what we are doing,
and for you to tell us what you think.
ShaadiTimes is a relationship & wedding portal that provides its users with information, expert
advice, and services for them to better manage all aspects of their wedding experience & relationships.
It is the only portal where users can find information & advice on everything from wedding planning to
relationships.
Answer the following questions:
1. Describe the service package of Shadi.com.
(4)
2. Prepare a service blue-print for the Shadi.com operations.
(4)
3. If Shadi.com has to retain its position as a market leader in matrimony segment, which dimensions
of service quality should Shadi.com focus on?
(4)
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Page 3 of 3

(FINAL EXAMINATION)
Date
: 27/01/2014
Day : Monday
Time: 02.30 pm to 05.30 pm
Duration: 3 Hrs

Term: V
Sub: Entrepreneurship Management
Max. Marks: 60
---------------------------------------------------------------------------------------------------------------------------------------------Instructions: 1. Attempt any 6 questions
---------------------------------------------------------------------------------------------------------------------------------------------Q.1.
What makes entrepreneurs entrepreneurial? Discuss with reference to causal and effectual approaches
to business.
(10 marks)
Q.2.
Discuss the business profile of India. Highlight the areas of concern and suggest possible strategies to
make India more business friendly.
(10 marks)
Q.3.
Critically examine any 2 of the following efforts as tools of financial inclusion:

a. AMUL
b. Mirakle Couriers
c. Grameen
Q.4.
Enabling environments as well as hostile environments are known to create entrepreneurs. According
to you, in which environment is entrepreneurship more likely to flourish?
(10 marls)
Q.5.
Critically evaluate franchising as a quick-start route to entrepreneurship. Describe some of the

successful and not-so-successful franchising options.
(10 marls)
Q.6.
What is innovation? Explain jugaad and reverse innovation with examples.
(10 marks)
Q.7.
Explain Mullins seven domains model. Discuss the relative importance of each domain.
(10 marks)
Q.8.
Write notes on: any 2
(10 marks)
a.
b.
c.
d.
Mitticool
Khan Academy
E-commerce and entrepreneurship
Cluster development approach
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Page 1 of 1
(10 marks)

IES PGDM V Term 2014

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Notice No.: IESMCRC/EXAM/113 /2013

IES MCRC MUMBAI

10.30 a.m. To 01.30 p.m.

10.30 a.m. To 01.30 p.m.

10.30 a.m. To 01.30 p.m.

Business Ethics and Corporate Governance

10.30 a.m. To 01.30 p.m.

10.30 a.m. To 01.30 p.m.

10.30 a.m. To 01.30 p.m.

10.30 a.m. To 01.30 p.m.

Legal Aspects of Human

HR Planning and Audit

World Class Manufacturing

No electronic gadgets will be allowed inside examination hall.

All Students should posses their I-Cards in the Examination Hall.

1) Examination Notice Board

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Course : PGDM- 2nd Year

Time: 10.30 am to 01.30 pm

Sub: Business Ethics and

4. Nestls Milk District

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Sub: Business Ethics and

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2. A contract by way of wager is void. Discuss with case laws

----- END -----

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Time: 10.30 am to 01.30 pm

Course : PGDM- 2nd Year

Compare and contrast Product vs Brand.

----- END -----

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Time: 10.30 am to 01.30 pm

Course : PGDM- 2nd Year

2) Marketing mix with special focus on promotion mix

a) Explain Henry Assaels model

a) Explain the Tricomponent attitude model

List the stages in consumer buying decision making process.

Explain any two

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Answer in brief ( 5 marks each)

Answer in brief ( 5 marks each)

Explain the construct of the parameters of

Media mix development (10 marks)

Mathematical problem (15 marks)

Developing a media plan (15 marks)

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Any ONE from (a) or (b)

Any ONE from (a) or (b)

Any ONE from (a) or (b)

Any ONE from (a) or (b)

Any ONE from (a) or (b)

a) What is International Marketing Research?

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