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Research methodology defines what the activity of the research is, the research design to be used
in the study, the target population, the sample, and data collection and analysis. This study will
adopt descriptive research design. The study aims at collecting information from the respondents
that give a profile of the factors affecting the breaking even of horticultural farmers in Kiambu
County. A descriptive study will be undertaken to ascertain and describe the characteristics of the
variables of interest in the study. This research design is appropriate for this study as it enables
the researcher to get a profile of the relevant aspects affecting horticultural farming from the
respondents using questionnaires. Such information will be of significance in devising
appropriate strategies to address the current problem of horticultural farmers in Kenya. The study
will cover all horticultural farmers in Kiambu County. To ensure manageability of data, simple
random sampling will be used to select a representative sample for the study. The research will
mainly use semi-structured questionnaire with closed-ended and a few open-ended questions for
the purpose of data collection. This is because they are easy to administer and reduce the burden
on the side of the respondents in answering the questions. Questionnaire also enables the
researcher to reach a wide number of respondents within a short time period. The questions will
aim at addressing the research objectives. The questionnaires will be self-administered through a
drop and pick later technique.
Data Collection
The researcher will seek government approval to conduct the research. After the approval, the
researcher will visit the selected respondents and presented the letter of introduction from the

University and the letter of approval in the process of seeking confidence of the respondents and
adhering to the government set regulations. The questionnaires will be self-administered to the
respondents for the purpose of collecting data. The collection of data for the study will involve
moving from one respondent to another among the selected horticultural farmers in the County.
The researcher will inform the respondents before conducting the study and assure them of
utmost privacy and confidentiality. They will be assured that any information gathered from
them will be used solely for academic purpose and sources will remain confidential. In addition,
the researcher will restrain from disclosing the names of the respondents or marketing groups at
the analysis stage by using random codes. This will ensure that the findings do not portray the
respective respondents in bad or good light without their consent.
The data collected will be cleaned, validated, and edited for accuracy, uniformity, consistency
and completeness. Descriptive statistics will be used to analyze and summarize the data
involving measures of central tendency and dispersion, using Statistical Package for Social
Sciences (SPSS) version 23 for windows to make statistical inferences. SPSS is commonly used
in the Social Sciences because its capable of handling large amounts of data and can perform all
of the analyses covered in the text and much more. The results will be presented using tables, pie
charts, bar graphs and histograms.