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DEATH VALLEY
2 The process of translating an idea or invention into a good or service than creates
value for which customer will pay. To be called an innovation, an idea must be
replicable at an economical cost and must satisfy a specific need.
(source: Businessdictionary.com)
It is clear that the novelty is introduced in a context, a specific environment, that might
be a market, that recognizes the introduction of something new.
Innovation is not a synonimous of discovery (find, learn of, or observe something for the first
time) or of invention (to produce something previously unknown by the use of ingenuity or
imagination) but of course a discovery or an invention might be the sources for an innovation.
Invention
Initial
Product or
Service
concept
Research and
Development
New Product
or Service
Utilisation
and sales
Innovation
Creativity
Hard Work
Reward
Slide 4
The valley of death refers to financial risks that start-ups face as they struggle
to grow from small teams to going ventures. The dip of the valley refers to the
debtthe negative balance sheetsthat companies experience as they
invest money now in hopes of making it back upon success.
(source: Into the Valley of Death, A. Hargadon, 2011 University of California at Davis)
Universit di Roma La Sapienza Dipartimento di Ingegneria Meccanica e Aerospaziale
DEATH VALLEY 2
From the death valley to another valley let us have a look to California
SILICON VALLEY
Stanford and the silicon valley: Stanford University has long been known as one of
the world's leading centers for innovation and a breeding ground for the
entrepreneurs who created and continue to shape Silicon Valley. The companies
formed by Stanford entrepreneurs generate world revenues of $2.7 trillion annually
and have created 5.4 million jobs since the 1930s. The equivalent of the world's 10th
largest economy.(source Stanford Universitys Economic impact via Innovation and
Entrepreneurship, C. Eesley, 2011, Stanford Alumni)
P. E. Auerswald, Lewis M. Branscomb, Valleys of Death and Darwinian Seas: Financing the
Invention to Innovation Transition in the United States, Journal of Technology Transfer, 28,
227239, 2003, (Kennedy School of Governement at Harward University)
Universit di Roma La Sapienza Dipartimento di Ingegneria Meccanica e Aerospaziale
Bridging the gap, crossing the desert is the challenge in front of us to the valley
of development.
- The methaphor of the valley of death might frighthen us and discourage to proceed
to innovation but on the other side make us aware of the difficulties, the risks, the
threats.
- Also if the figures of MIT and Stanford may be overestimated and seem to be really
excessive, they also send a very clear message of opportunity.
It would be maybe good to try to make a measure of the impact of La Sapienza in
society following the same approach, also if the differences are clear in terms of the
contexts, the society, the rules and the role of Universities in Europe versus the
American case.
But the point is today that to better exploit the potential of innovation in the
European context and better understand the good models, policies and
practices, like the French ones.
Among other considerations two factors might make this a real opportunity:
1. Natural cultural tendency in Italy to entrepreneurship
2. Presence of consistent research centers universities a treasure largely
unexploited
Universit di Roma La Sapienza Dipartimento di Ingegneria Meccanica e Aerospaziale
The adventure
My goal/motivation
-
Survive
Reach an oasis
Have fun/adventure
Reach the other side
Weakness/threats
What I need?
What to take with me?
-
Water
Food
Shelter
Adequate suits (hat)
- Map
- Binoculars
- Way of transportation
Alone or in a team
Duration of the adventure
The venture
My goal/motivation
What I need?
- Value proposition
- Business plan
Survive
Reach the market
Have revenues
Reach the b/e point: profit
Weakness/threats
Organization
Financial resources
Human resources
infrastructures
- Access to information
- Communication
Alone or in a team
- Partnership
Duration of the venture
Smart Structures
Solutions srl
A Spin-Off Company
of the "Universit di Roma La Sapienza"
Structural Health Monitoring is an horizontal field, due to the fact that the need
of keeping under monitoring critical mechanical elements is common to many
industrial sectors (Telco & Broadcast, Energy, Oil & Gas, Transportation and so
on) with the purpose of risk reduction and better and lower cost maintenance
activities.
Environmental
Node
Structural
Node
Structural
Node
GPS
Node
Main node
(data collection and TLC)
Are we well
equipped?
Hope so!
1 Value proposition
2 Business plan
3 Patent deposit
4 Partnership for
Industrialization
and
Commercialization
Where would we like to be?
- In three months from now in Las Vegas at one of
the largest world fair for our candidate market!
- But With your help!
Universit di Roma La Sapienza Dipartimento di Ingegneria Meccanica e Aerospaziale