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TABLE OF CONTENTS

Table of contents
Executive summary

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General description
Product & services

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Marketing plan
Sales forecast

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Executive summary:
Our Mission is:
Our mission is to transform students perception towards their educational
institution by making them feel more attached to it, by linking their outward
appearance and the logos etc. of the institution hence creating an emotional linkage
in the students towards their institution.
Our Vision is:
To build a strong emotional attachment of all the students nationwide
towards their institutions by selling quality products at affordable
prices.
Our business is:
We have conducted a survey in university of Sargodha and after knowing the
peoples demand; we have decided to establish Avenue 64 in university of
Sargodha. Our business type is Association of Persons. The owners of the business
are Sheharyar, Bilal, Umer, Amir and maryam. Here we offer a wide variety of
products at reasonable price. Our target market is university of Sargodha. We are
adopting customer driven marketing strategy as customers are more important for
us and our purpose is to make them happy through our trading concern. We want to
serve people with finest quality at reasonable prices. In this area different brands
are working but they are not satisfying the customers needs and wants at
reasonable prices. As the business is started as per need of the customers so the
potential market is very high.

Logo:

Tagline:

Owner of the business are:

Shaheryar Ahmed.
Bilal Maqbool
M. Umer shahid
Amir shahzad
Maryam saddiqa

Our business will capture more market shares in the future because of the
uniqueness. After conducting a survey, we have concluded that there is more
demand for that products and people will be get benefitted from it.
Type of business: Partnership business
Business name: Avenue 64

Business objectives:
Profitability
Productivity
Customer Services
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Core values
Growth
Marketing

Business goals:

Innovation
Brand health
Marketing optimization
Revenue generation
Operational efficiency
Customer experience
Enhance quality of life
Creating goodwill

Product and services


Products Name: variety center
Product type: Consumer Goods.
Product Specification: Hoodies, t-shirts, mug, wrist watch, mobile pouch, bags.
(logo of university of Sargodha is printed on it.)
Uniqueness: Special branding in university of Sargodha.
Product line: Ladies and gents hoodies and accessories.
Services: Exchangeable within 3 hours and Alteration.

MARKETING PLAN:
Market Research:
We have done market research in order to check the response of our customers in
our targeted market. It is necessary because we dont know much about our
customers and their choice.
Barriers while entering the market with new product & company name:
Consumer acceptance and brand recognition
Training and skills
High Trading costs
High marketing costs
How to overcome these barriers?
We are new in market having no recognition of our brand. People are not
familiar with our brand name so there is need to create awareness. Well
create awareness by advertisement.
In order to overcome high trading cost, we can contact with the contract
holder who provides us stock at lowest price. In this way overall trading cost
will be reduced and there are more chances to earn more profit.
While entering in new market we have to bear many costs like cost on
advertisement etc. so this cost can be reduced by promoting product at just
targeted market and advertisement through ads on social media.

Product & services from customers point of view


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Our major products are university logo printed accessories.


Most important features:
Branded outfits at reasonable prices.
Fine quality outfits and accessories of certain well known brands.
Benefits:
Branded outfits and accessories at reasonable prices.
Filling all price and quality gaps.
After sale services:
Alteration
Exchanging
Customers
Well sell our product to the consumers of;
Age: 18 to onward
Gender: Male and female
Location: university of Sargodha
Target market: All the department in university of Sargodha.
Occupation: Any
Education: All level
Niche:
We are providing the products especially targeting the user who want to save
money and more affordable products.

Competition:
Our only competitor is the main cooperative store in uos. They only compete us in
only single product that is t-shirt. But they provide the t-shirt at low quality at very
high price. So we can easily compete with it.
SWOT Analysis:

Strength:
First mover advantage
Best management
High quality
Strong need

Weakness:
Limited supply of products
Poor location
Lack of capital as being small

OPPORTUNITIES
Targeting the nearest college with
their institution logo
Easily avail brand equity and
recognition

THREAT
Change in customer taste
New policies of competitor
Market changes

Promotion:
Online advertisement
In store advertisement
Advertising on the World Wide Web
Network of friends
Social network advertising

These are not much expensive ways to promote the brand. We want to create good
image in the mind of customers.
Pricing:
We are entering in market with;
Price Penetration:
With low price and high quality. We have monopoly in market at this time.
We have first mover advantage because there is no competitor in market with this
type of idea. In this way we can capture more market shares and increase our
product line by introducing more products in future.

Proposed Location
Location is too much important for our customers because we are involved in
direct selling; we are selling our product to the end users. We have furnished our
mall well in order to attract customers and this place is easily convenient.
DISTRIBUTION CHANNEL
We are selling our products on cash to the end users.

Sales Forecast:
For 4 years:
Details

Year 1

Year 2

Year 3

Year 4

Sales

2.5

3.1

3.7

C.G.S

-0.786

-0.9

-0.98

-1

1.214

1.6

2.12

2.7

-0.11

-0.14

-0.2

-0.23

Utility bills

-0.1

-0.12

-0.14

-0.15

Misc. Exp

-0.12

-0.13

-0.17

-0.19

Operating
profit

0.884

1.21

1.61

2.13

G.P
Operating
Exp
Salaries

Note; All amount in million Rupees.

Controls
The following areas will be monitored by the Avenue 64 management.

Revenue ; monthly and annually


Expenses; monthly and annually
Customer data base through purchase cards
Acquiring of new customers
Increase product line as well as trend is coming in near future.
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Strong customer retention policies


Continuous motivation of employees
Implementation:
Plan implementation will be based on a detailed activity wise execution schedule,
specifying new activities, deadline for competition, responsibility and budget
whenever required
Contingency planning:
Following risks may disturb the plan;
Delay in execution
Competitor`s pressure
Delay in payments
The most worst risk for business is;
Insolvency of any partner
Shortage of funds
Excess demand over estimated

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