TINA YIP

Box 5480, 140 Bay State Road. Boston, MA 02215

(857) 272-0058 tinayip@bu.edu

EDUCATION
Boston University School of Management; Boston, MA
Bachelor of Science in Business Administration May 2012
Concentrations in Marketing and Organizational Behavior

EXPERIENCE

Campus Entertainment/Rice Company; Boston, MA February 2010 - Present

Microsoft Windows 7 Campus Representative
• Perform weekly demos and announcements to audiences up to 200 to demonstrate Windows 7 and generate
awareness for the Win741 campaign
• Create and organize experiential marketing activities such as scavenger hunts to incentivize students to
engage social media portals, establishing a strong online presence in a Web 2.0 environment
• Liaised with administration and campus organizations to schedule events and distribute marketing materials
• Acted as corporate recruiter to identify top-tier campus talent for employment opportunities at Campus
Entertainment

Buzz University; Boston, MA February 2010 - Present

Marketing Intern
• Built user-friendly and extensive Facebook fanpages for clients to introduce products to target audience
• Increased number of Facebook fans of a client by 5,000 in a week in order to raise company awareness
nationwide amongst the Generate Y target market
• Created intern FAQ booklet that includes company facts, values and potential questions asked by clients to
help future interns quickly understanding company activities

Cooperative Artist Institute; Boston, MA January 2010 - Present

Marketing Intern
• Developed graphics for company website to attract potential clients
• Incorporate company message into graphical design to enhance the impact of the website
• Collaborate with marketing team to design effective marketing tactics, such as postcards and company
website, to encourage trial of product by target audience
Four Seasons Hotels and Resorts; Hong Kong June - August 2009
Summer Rotational Intern
• Handled over 200 informational calls daily as an operator for internal and external constituents to improve
customer satisfaction and decrease call throughput time
• Interacted with VIP guests in lounge in order to receive their menu requests and ensure a completely
enjoyable experience
• Acted as customer liaison between management and VIP guests to bolster guest experience

ACTIVITIES
Boston University
• Alpha Kappa Psi, the premier co-ed business fraternity, November 2009 - Present
• In Achord, A Cappella group (Advertising/ Public Relations Manager), September 2008 - Present
• Hong Kong Student Association (Internal Public Relations Manager), September 2008 - Present
• On Broadway, produced and performed in several shows, September 2008 - Present

AWARDS
• Best achievement award in Theater Arts, 2005 – 2008
• Winner of various singing and public speaking competitions, 1997 – 2007
• Winner of “Top Teen” Competition in South China Morning Post (Hong Kong local newspaper)

LANGUAGE SKILLS
Fluent in Mandarin and Cantonese

COMPUTER SKILLS
Proficient in Microsoft Office: Word, Excel, PowerPoint, Outlook; Photoshop CS; Mac