Nitin Kohli

Enterprise Collaboration
Vision

Nitin Kohli
AGENDA Nitin Kohli

• Basics

• Vision: The What?

• Process: The HOW?

• Tools

• Privacy and Security

• Other Considerations

• Other Examples
Basics Nitin Kohli
Your Employees: Your Customers:

• Are you giving your internal customers  • Are your competitors building better 
(employees) the right tools to develop  relationships with customers than 
relationships with your customers? you?
• How fast can your employees respond to  • D
Do your customers trust you?
t t t ?
feedback / complaints by your customers? • Since when did customers trust their 
• Your employees are your frontline or  perceptions of you more than your 
internal customers how are you helping
internal customers, how are you helping  competence?
p
them do their job?  • Is it harder to sell a product to your 
customers even when it’s a “win‐win” 
situation for both parties?
Basics Nitin Kohli

The Golden Rule

Community and  What do Employees  Trust and 

Employee  care about?? Loyalty for 
Satisfaction Employer

Visibility + Credibility = Profitability

Collaboration,  
What do Customers  Trust and 
Trust and
Community and 
care about?? Competence
Customer care
Basics Nitin Kohli

Why is Credibility and Visibility so important??

• Maslow’s Hierarchy of Needs (Abraham Maslow, 1943)

• Social Belonging includes links with social environments such as community, co‐
S i lB l i i l d li k ith i l i t h it
workers, who you work with and satisfaction. 

• Community Belonging represents access to resources including  adequate income, 
Community Belonging represents access to resources including adequate income,
employment, educational and recreational programs, and community activities. 

• If Social and Community Belonging are done right, “ego‐status” can be boosted too. 

Build Trust Be Visible

What does that
mean for us?
Share With 
Build 
Your 
Relationships
Community
VISION Nitin Kohli

Relationships 
are the Focus

Platforms are 
just the means
VISION Nitin Kohli

What is Collaborative Enterprise Framework ?

• Interaction between people
i b l
• Distributed communications
• Real Time
• Access to resources
• Productivity goals
• Structure
VISION Nitin Kohli

Be Personal and Build trust through 
Be Personal and Build trust through
giving consistent value 

This is where that “face” meets the current and 
potential customers personally and in a more 
personal social media environment leading to 
more personal relationships and gets feedback
more personal relationships and gets feedback.
Vision Nitin Kohli
Be Personal and Build trust through giving consistent value 
Behind the firewall through applications such as Yammer
Behind the firewall, through applications such as Yammer
VISION Nitin Kohli

Create Win‐Win
Create Win Win Situations for the company and its clients
Situations for the company and its clients

•Once the homework is done in building trust and relationships

•Client are more prone to discussing solutions which are in interest of both parties

•More $$ in the bottom line + You create evangelists for your product and company