Lawrence Aran

17518 Flanders St.

Granada Hills, CA. 91344

SENIOR SALES/MARKETING MANAGER

Result-driven sales strategist with a long history of achievement and successful
Results in multi-level sales. Achieving multi-million dollar growth while also
providing visionary sales and marketing leadership in a highly competitive
marketplace. Solid track record in securing key accounts, increasing distribution to
improve market share and building a strong and loyal sales team.

KEY STRENGTH AND COMPETENCIES:

* Highly motivated sales presentation * Budget administration / P&L
* Territory growth expertise * Recruiting and staffing
* New product launch program * Staff development
*Strategic marketing position * Team leadership/mentoring
* Customer product training * Build customer loyalty

PROFESSIONAL EXPERIENCE:
Using a strong entrepreneurial spirit. I opened Omicron Electronic, Inc. in 1984.
The mission statement for Omicron was to function as:
• A distributor of Photo & video accessories
• The North American sales agent for two Taiwan manufacturers
• To sell, on an O.E.M. basis, to large accounts
• To help develop and bring to market new products.
I functioned successfully as Sales Manager, hiring and training a national sales
force. I designed packaging for new products and secured their printing. I set up
Our shipping dept. and dealt, personally , with Custom brokers for import &
export.

SELECTED ACHIEVEMENTS;
Helped Taiwan manufacturer, Year By Year Inc., to develop and market Small
Sealed Lead-Acid Batteries for the Camcorder and cell phone markets.
Sold batteries and chargers, on an O.E.M. basis, to RCA, Eveready and Tandy
Corp.(Radio Shack).
Purchased and began the re-introduction of the Tiltall Tripod line to the world
market, selling to retailers and distributors, both foreign and domestic.
Lead training seminars to buyer groups on a local level, as well as on the national
level at Trade Shows, such as, Consumer Electronics Show (C.E.S.) and the
Electronics Distributor Show (E.D.S.).

EDUCATION AND ACHIEVEMENTS:

Graduated with a B.A. in Speech from Wayne State U. Detroit, MI. 1962.
Member of the University Forensic Union.
Member of the University Varsity Debate Squad.
Winner of the Intercollegiate Oratory contest sponsored by the Automobile
Club of America, 1960.
Member Tau Epsilon Phi Fraternity.

E-Mail larryaran@earthlink.net
Tele: (818) 360-9448
Cell (818) 256-9127
FAX (818) 368-4293

One final word. I closed Omicron in order to retire. It was a big mistake. I AM
A salesman, one of the best, and I need to sell to feel fulfilled. I know that this is
not a proper entry for a resume, However, I wanted to let you know that I would be
a great asset to your company in any sales capacity.