Streaming

This nwih technology, whih provides a ntinuu trm f dt, i wm fr mn rn.

Frm th numr' perspective, it imli saving tim in n does nt have t dwnld a fil first,
nd thn num it. Al, members f th ubli do nt have t mng vt untiti of dt nd
space on thir mutr' hard drive r xtrnl disks nmr, in thr i n dt t download nd
v uh. Frm the ntnt rdur' rtiv, streaming l ffr grt rtuniti: with
intrnt videos nd wbt f liv events, thr is no fil t download, thrfr it i hard for mt
ur t save ntnt and ditribut it illegally.

Serie Streaming is a relatively rnt development, bu broadband nntin hd to run fast

nugh to hw th data in real time. If thr is n interruption du to ngtin n th intrnt, for
xml, th audio or video will dr ut r th rn will go blnk. To minimi th rblm,
computers tr a "buffr" of dt tht h already bn received. If thr i a drop-out, th buffer g
down for a while but the video i nt interrupted. Strming has become vr mmn thanks t th
popularity f intrnt rdi stations nd various audio and vid n-dmnd rvi, including Stif,
Sundlud, Lt.fm, YuTub nd th BBC' iPlr. Whil trming initill made it mrk in the
music sector, with mui trming rvnu gnrting $3.3 billin at th end f 2014, trming is
urrntl making hnmnl hdw in th vid distribution nd numtin .

The vid streaming mrkt today: bnd distribution and into content creation

Vid streaming: th thnil bit

Video trming technology h m a long w: the mt influntil group, f ur, are th

streaming serie thnlg rvidr thmlv, wh h which thnlgi nd rvi t
intgrt int their ltfrm. Th include Al, whih rvid QuikTim as wll th HTML5bd technology t rh iOS devices; Adobe with Flh; nd Mirft with Windw Mdi and
Silverlight. In th rl d f trming, the mt rlvnt playback platforms wr Windw nd
Minth mutr.

While Apple nd Mirft till hold trmndu lvrg, computer ltfrm tnd to b more n
thn mbil dvi, whil th lttr mri th ftt growing segment of trming media viwr.
Bu Al wn bth a very popular ltfrm (iDvi) nd rting tm (iOS), it rtin
blut wr t control standards adopted b Apple dvi. Othr mobile influnr tnd t b lit
btwn hrdwr vendors - lik LG, Smung, Mtrl, Nki and HTC - nd mbil operating tm
providers like Google (Andrid) nd Mirft (Windw Phn).

Mamzouka Streaming media dlivr providers uh as nlin vid ltfrm ("OVP") (whih r
rdutizd-rvi tht nbl ur to upload, nvrt, tr nd play bk video ntnt n th
intrnt, ftn vi a structured, lbl lutin tht n b mntizd) nd uh as ur-gnrtdntnt sites ("UGC sites"), also influence trming thnlg dtin. For example, thugh
Mirft intrdud Silverlight in 2007, it wn't urtd by any OVP until 2010, stunting its

dtin. In ntrt, OVPs lik Brightcove nd Kaltura, nd UGC it such YuTub and Vimeo wr
mng th firt to support the iPd and HTML5, lrting their dtin.

Whil thr are dzn of rvidr in bth mrkt, the k OVP inlud Brightv, Kltur, Ol,
Sorenson Mdi, Pwrtrm nd CliktrmTV, whil th mt ntbl UGC sites r YouTube,
Vim, DilMtin, Viddlr and Mtf. On th video liv-trming frnt wll, thnlg has
made significant strides. Silid OVP uh Utrm nd Livtrm ffr intnt brdting of
ur-gnrtd liv vid with a live chat window running lngid the vid player, giving ur n
rtunit to nt nl wth vnt they unfold but comment on thm, too.

YuTub md a vid liv streaming service vilbl t it users t. And nw, the icing on th k:
vid trming ditributr nd rvidr. Th description f thi whl tm of video trming
would, indd, nt b mlt withut mntining the rvidr f on-demand internet streaming
mdi also lld trming video on-demand rvi ("SVD rvi"). Frm 2011, th r bgn
blgging about the mt popular trming mdi rvi that wuld bring high-quality mmril
ntnt streamed to th TV t, mrthn nd mutr f th masses.

Netflix, Amzn Vid n Dmnd (nw rbrndd Amzn Instant Video nd Amzn Prim), Hulu Plus
nd Vudu m out n top ("SVD rvidr").

Rliting th uful buin mdl of mui trming in th vid streaming sphere.

SVD rvidr have it gd: not only can they bnfit frm the grt strides md b streaming
media thnlg since th mid-nughti, but th can l dut themselves faster thnk t, nd
avoid the itfll whih thrtnd, their predecessors, i.. trming mui on demand providers such
Stif, Dzr, Pndr, Rdio, Grooveshark nd Beats (the "SMoD providers").

And ld u th r: on 23 Aril 2014, Amazon announced a lining agreement that giv Amzn
Prim mmbr xluiv t highl-ught ftr HBO' librr of riginl ntnt, hence
undoubtedly inring th l f becoming n Amzn Prim' subscriber. On 24 Aril 2014,
mtitr Ntflix announced that it had ntrtd with thr mll bl mni to rvid
ubribr t it content vi TiV DVR, while n 28 April 2014 it announced a dl with Vrizn
t provide Ntflix ubribr high-d nlin access to trming ntnt, the nd uh dl
Netflix h made with n Intrnt service rvidr ("ISP").

As th thnlg industry - nd to a dgr th ntrtinmnt sector - funtin very muh n a

"winnr tk ll" nmi mdl, streaming ntnt is n vlving battlefield teeming with

opportunities and rik, in whih companies rt thir dminn nd grow thir mrkt hr. Thr
are m clear winners, in th SVD rvi' tr, uh Netflix whih, in th firt quarter f 2014,
ddd 2.25 million streaming ubribr in th US and a ttl f 4 millin worldwide. It nw h 35.7
millin US subscribers nd mr than 48 millin globally, in lin with its lng-trm goal of 60 t 90
million domestic ubribr. It all mk sense from th numr' tndint t: trming i
converting th mt vlubl dwnldr (f mui and vid ntnt) int ubribr and in doing so
i reducing their mnthl nding from USD20 or USD30 t USD9.99 n vrg.

B th nd f 2014, mui trming rvnu accounted for USD 3.3 billion, u 37% frm 2013. In
mrin, nlin nd TV-bd vid trming rvi mbind t pull in a revenue of USD 7.34
billin in 2013, a figur tht PriWtrhuCr ("PwC") says will rise t USD 11.47 billin in 2016,
before rhing USD 17.03 billin in 2018. Tht ri will b drivn rimril by subscription vid
services uh as Netflix nd Hulu, PwC , rthr thn b thrugh-TV ubritin.

Th l int ntnt rtin and rdutin

Wht i intrting i tht SVD providers are ging bnd wht SMD rvidr have vr done: th
are ntring the ntnt production sphere, in order to nrih their tlgu nd ffring; t expand
thir ntwrk f, and reach t, high-wrd executives, rdur nd mvi-tr wll as to rt
thir nwl-uird status and lut. Onlin streaming film services uh as Ntflix and Hulu will mk
more mn per r thn th US mvi bx ffi by 2017, rding t a nw report rl b PwC.

Th report projects that trming rvi will b the biggt contributor to th American filmed
ntrtinmnt indutr in fur r, th revenue generated b TV nd ubritin vid n-dmnd
rvidr rh almost $14 billion, $1.6 billion mr thn th amount rnd frm th trditinl
inm bx ffi. Therefore, SVoD rvidr hv, nd will k on having, a lt of dibl h t
invest.

Mr imrtntl, SVoD rvidr k on xnding their ntnt invntri. Ntflix lrd has USD
7.1 billin in xiting obligations fr original and lind ntnt, and it rntl contracted fr an
original Spanish-language ri; a nw ri from Mith Hurwitz (th rtr f much-loved Arrtd

Dvlmnt); a third season of Hu f Cards nd a final n of AMC' The Killing. Indeed, th

nmi rturn f Hu f Cards, the tt case, wr uful as th ritil reviews. Ntflix'
new trtg fortified it existing rvnu mdl-uiring nd rtining ubribr-nd vn opened
up new revenue trm uh as ntnt licensing or even a brndd hnnl with traditional
ditributr. Ntflix nt rughl USD 100 million t rdu the first n f Hu f Crd lu
dditinl mrkting invtmnt, inluding dvrtiing bu for primetime TV t nd high-profile
billbrd. If House f Crd brught in half a million nw Ntflix ubribr, with th same vrg lif
span as urrnt subscribers (n estimated 25 mnth), th hw would hv jut but brkn vn in
two r. Th rl test was the liftim vlu f these nw utmr.

Wht if mn r mt turned ut to b rtuniti viwr wh ndd u canceling thir

ubritin a few months after wthing House of Crd? Thn th brkvn opportunity looked
vastly different. For xml, if th average customer life span w closer to four months, thn Netflix
wuld have needed mr than thr million new ubribr fr th rjt to breakeven-essentially, a
43 rnt increase vr it urrnt average uiitin rate. Ndl t , thi dbt i nw ld
nd, in dditin to its string f ri, vr uful Netflix h brkrd many rnt theatrical dl it ln t rl th ul t Ang L' Cruhing Tiger, Hidden Drgn d-nd-dt online and in
Inmx thtr, nd h truk an xluiv fur-itur deal with Adam Sandler - whih have
udl nrgd mn in the buin.

S the future is mr than bright, for SVD rvidr, but wht r the thrt t thir growing
urm nd market hr?

A rr tt of ffir fr SVD rvidr nd trditinl video ditributr: counterfeiting in th video

trming market

A tnttiv xnin to international trritri? A false alarm

Initially, th mjr thrt t the rise nd ling u f SVoD services worldwide m from th
rlutn, by vrl Eurn countries to mmdt nd "hlgill dt" t th business
mdl ffrd b the lik of Ntflix.

Th culprits: illgl vid streaming rgrm nd rvidr

Whil th illgl dwnlding of music h drd compared t previous murmnt (but a

quarter of l wh u mui trming rvi till download music illgll, compared t 32
rnt in September 2014), 35 percent f l wh u SVD rvi are still downloading movies
nd TV ri illgll. This i rding to th tud Trnd in Digitl Entrtinmnt, frm Jnur 2015,
whih i ndutd b GfK nd r n per quarter. Sm illegal SVoD rvidr are alive nd
kicking uh Tim4rn. Th ffr SVD services t members of the public, n the intrnt,
withut hving id proper nd grd licensing rlti t the wnr of the rights in th vid
ntnt whih i bing trmd n thir channels.

Fr xml, Prn Tim, dubbd th "Ntflix for irt" was rntl on the run. Tim4Prn.u,
n f the most ulr itrtin f the illegal movie it, has hd its URL undd b European
regulators in Otbr 2014, fftivl turning ff th light fr a it that had attracted millin f ur
in just a few months.

The Eurn ID Rgitr knkd Tim4Prn.u fflin du t uiin tht th g w

registered with inurt dminitrtr ntt dtil. Th site's dvlr, rthr thn provide
accurate ntt information, iml rltd to Mamzouka.m. With more nd more court diin
fring ISP t blk to rtin websites in th trritri tht th vr, the best lgl rh
m t rut n injunction, in k trritri, fr ISP to block nd ur to the wbit f
illegal SVD providers.

All in ll, th dvnt f SVD rvi nd th hi in vriu SVD rvidr is a bn for numr,
as th r ild for hi in rdr t num nl high-quality ntnt; will b bl to avoid
wthing tiring and mndtr advertisements which are crippling TV shows, ill n US TV
channels; nd will b more in ntrl over th dvi n whih th wih to consume TV series nd
ftur film ntnt.

Reference :
http://serievf.net
http://4vid.xyz
http://mamzouka.be